
Linear Acoustic has been selected to provide the UPMAX v4 to NBC Olympics, a division of the NBC Sports Group, during its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-February 23. The announcement was made today by David Mazza, Senior Vice President, Engineering, NBC Olympics, and Tim Carroll, Chief Technology Officer, The Telos Alliance, and founder of Linear Acoustic.
Over 40 UPMAX v4 units, along with remote controls, have been delivered for the Sochi Games. Linear Acoustic is also providing multiple instances of the award winning UPMAX II technology as a special plug-in for use in the NLE systems by NBC Olympics.
We are honored to provide the new UPMAX v4 to NBC Olympics for their coverage of the Sochi Winter Games, says Carroll. Linear Acoustic has been a part of delivering compelling 5.1-channel audio to NBCs viewers of the Olympics since the Beijing Games in 2008, and we are excited to be a part of that experience again in Sochi.
Karl Malone, Director of Sound Design, NBC Olympics said, We are pleased to be working once again with Linear Acoustic. The new UPMAX v4 is an integral component in our effort to maximize 5.1 content for the viewer. Its low latency in combination with its small rack footprint makes the v4 an invaluable tool in our NBC Olympics venue remote trucks as well as the International Broadcast Center.
Drawing upon the success of its predecessors in the UPMAX line, the compact, lightweight, and rugged UPMAX v4 produces stunning 5.1-channel audio from two-channel sources. With its very low latency, it is perfectly suited for OB trucks and post production facilities.
Offering AES and auto-sensing HD/SD-SDI I/O, the UPMAX v4 combines the renowned UPMAX upmixing/downmixing algorithm with AutoMAX auto-detection for seamless transitions between stereo and native surround input sources, and produces an upmix that is completely downmix compatible.
The UPMAX v4 comes standard with a built-in ITU loudness meter, dual redundant power supplies, internal relay bypass, SNMP monitoring, and 8 channels of analog outputs for monitoring purposes.
Linear Acoustic Director of Technology, Larry Schindel, will be attending the games as the on-site technical support and consultant for Linear Acoustic products and technologies.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversals Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
For more information on NBC Olympics coverage of the Sochi Olympics, please visit: http://nbcsportsgrouppressbox.com/.
About Linear Acoustic
Linear Acoustic continues to lead the industry towards high quality DTV audio that is naturally compliant. Its patented technologies and proven products are trusted by content creators, networks, and broadcasters throughout the world. A member of the Telos Alliance , the company designs and manufactures the AERO range of real-time and file-based loudness managers, UPMAX upmixing and downmixing solutions, and the LQ series of loudness metering products. It also licenses and OEMs key technologies to premier manufacturers.
The company is actively involved in standards and practices creation as a member of the ATSC (Advanced Television Systems Committee), as a sustaining member of SMPTE (Society of Motion Picture and Television Engineers), and as a founding member of SVGs (Sports Video Group) DTV Audio Group.
Linear Acoustic has provided upmixing, loudness metering, encoding products and technical services for NBCs coverage of the 2008 Beijing Summer Games, the 2010 Vancouver Winter Games, and the London 2012 Summer Games, and is the recipient of a 62nd Annual Technology and Engineering Emmy Award.
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