
Linear Acoustic has been selected to provide the UPMAX v4 to NBC Olympics, a division of the NBC Sports Group, during its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-February 23. The announcement was made today by David Mazza, Senior Vice President, Engineering, NBC Olympics, and Tim Carroll, Chief Technology Officer, The Telos Alliance, and founder of Linear Acoustic.
Over 40 UPMAX v4 units, along with remote controls, have been delivered for the Sochi Games. Linear Acoustic is also providing multiple instances of the award winning UPMAX II technology as a special plug-in for use in the NLE systems by NBC Olympics.
We are honored to provide the new UPMAX v4 to NBC Olympics for their coverage of the Sochi Winter Games, says Carroll. Linear Acoustic has been a part of delivering compelling 5.1-channel audio to NBCs viewers of the Olympics since the Beijing Games in 2008, and we are excited to be a part of that experience again in Sochi.
Karl Malone, Director of Sound Design, NBC Olympics said, We are pleased to be working once again with Linear Acoustic. The new UPMAX v4 is an integral component in our effort to maximize 5.1 content for the viewer. Its low latency in combination with its small rack footprint makes the v4 an invaluable tool in our NBC Olympics venue remote trucks as well as the International Broadcast Center.
Drawing upon the success of its predecessors in the UPMAX line, the compact, lightweight, and rugged UPMAX v4 produces stunning 5.1-channel audio from two-channel sources. With its very low latency, it is perfectly suited for OB trucks and post production facilities.
Offering AES and auto-sensing HD/SD-SDI I/O, the UPMAX v4 combines the renowned UPMAX upmixing/downmixing algorithm with AutoMAX auto-detection for seamless transitions between stereo and native surround input sources, and produces an upmix that is completely downmix compatible.
The UPMAX v4 comes standard with a built-in ITU loudness meter, dual redundant power supplies, internal relay bypass, SNMP monitoring, and 8 channels of analog outputs for monitoring purposes.
Linear Acoustic Director of Technology, Larry Schindel, will be attending the games as the on-site technical support and consultant for Linear Acoustic products and technologies.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversals Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
For more information on NBC Olympics coverage of the Sochi Olympics, please visit: http://nbcsportsgrouppressbox.com/.
About Linear Acoustic
Linear Acoustic continues to lead the industry towards high quality DTV audio that is naturally compliant. Its patented technologies and proven products are trusted by content creators, networks, and broadcasters throughout the world. A member of the Telos Alliance , the company designs and manufactures the AERO range of real-time and file-based loudness managers, UPMAX upmixing and downmixing solutions, and the LQ series of loudness metering products. It also licenses and OEMs key technologies to premier manufacturers.
The company is actively involved in standards and practices creation as a member of the ATSC (Advanced Television Systems Committee), as a sustaining member of SMPTE (Society of Motion Picture and Television Engineers), and as a founding member of SVGs (Sports Video Group) DTV Audio Group.
Linear Acoustic has provided upmixing, loudness metering, encoding products and technical services for NBCs coverage of the 2008 Beijing Summer Games, the 2010 Vancouver Winter Games, and the London 2012 Summer Games, and is the recipient of a 62nd Annual Technology and Engineering Emmy Award.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...
21/05/2026
Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies
In the li...
21/05/2026
Media Links has announced a channel partnership with Clearcast Asia, a broadcast...
21/05/2026
SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...
21/05/2026
Audio-Technica held a demonstration event at its Technica House location in New ...
21/05/2026
Ateme has announced that RTL Deutschland has selected Ateme's software-based...
21/05/2026
LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...
21/05/2026
ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...
21/05/2026
BBright has published a technical analysis of the Media eXchange Layer (MXL), de...
21/05/2026
The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...
21/05/2026
Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...
21/05/2026
Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...
21/05/2026
As live sports productions continue to demand more flexible, scalable, and cost-...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Hey Miami & Atlanta post-production folks!
Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...
21/05/2026
The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....
21/05/2026
iPhones are part of the the regular production rotation for Friday Night Baseba...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...
21/05/2026
Spotify has always been about helping you find something you want to listen to. And over the years, we've learned your taste and the moments that matter to ...
21/05/2026
Getting concert tickets today can feel like a race you're set up to lose.
You show up at the right time, refresh endlessly, and still miss out. Too often, ...
21/05/2026
In 2022, Spotify entered a new chapter by introducing audiobooks to our platform. Since then, we've grown our catalog to include more than 700,000 titles, e...
21/05/2026
Opening remarks
ALEX
Good morning everyone, I'm Alex [Norstr m].
GUSTAV
And I'm Gustav [S derstr m].
ALEX
Whether you've been following our j...
21/05/2026
Today, Spotify hosted our third Investor Day in New York City, offering the fina...
21/05/2026
Spotify hat heute seinen dritten Investor Day in New York City veranstaltet und der Finanzwelt tiefere Einblicke in das Gesch ft, die Produktstrategie und die l...
21/05/2026
Aujourd'hui, Spotify a organis son troisi me Investor Day New York. En pl...
21/05/2026
Oggi, a New York City, Spotify ha presentato il suo terzo Investor Day, offrendo...
21/05/2026
Hoy Spotify celebr su tercer Investor Day en Nueva York, donde ofrecimos a la c...
21/05/2026
Hari ini, Spotify menyelenggarakan Investor Day yang ketiga di New York City, me...
21/05/2026
2026 : (Investor Day) , , . ...
21/05/2026
Hoje, o Spotify realizou seu terceiro Investor Day em Nova York, oferecendo co...
21/05/2026
Spotify Investor Day ...
21/05/2026
Spotify bug n, 20'nci y l d n m m z kutlad m z bu y lda, finans camias na, i modelimiz, r n stratejimiz ve uzun vadeli vizyonumuz hakk nda daha detayl ...
21/05/2026
Two new Story Packs join orchestral instrument line-up
Sonuscore have just introduced two new additions to The Score, marking the instrument's first maj...
21/05/2026
30,000 samples, 99 presets & 504 loops
Heavyocity are well known for their hard-hitting cinematic instruments, and their latest release is no exception to t...
21/05/2026
Rohde & Schwarz AI powered voice to data: The future of air traffic control take...
21/05/2026
SKY RAIDER II INTERNATIONAL's modular open systems architecture delivers expanded operational reach and mission flexibility....
21/05/2026
ASO-enabled WESCAM MX-10 systems conduct systematic wide-area maritime search patterns, autonomously managing sensor scan operations to expand coverage, reduce ...
21/05/2026
HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers
NEW YORK May 21, 2026 New analysis by Gracenote...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...
21/05/2026
Recreating Doug Trumbull's Slitscan VFX - After Effects Mastery
Graham Quince May 21, 2026
0 Comments
In this After Effects tutorial, I'm divi...
21/05/2026
Cavalry: An Array of Fun Stuff
Simon Ubsdell May 21, 2026
0 Comments
Arrays are a really powerful feature of Cavalry and here we'll go over some o...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...