IBC2025 is set to transform the onsite experience for its global attendees with the launch of a pioneering new feature: full integration of Amsterdam's GVB public transport pass into the official event badge. Developed in collaboration with long-time venue partner RAI Amsterdam, Amsterdam public transport operator GVB, and smart credentialing provider CredsNow, this initiative will provide frictionless, ticket-free access to the city's extensive tram, bus and metro network delivering a seamless, sustainable, and tech-forward experience for the tens of thousands of professionals attending this year's show.
In a first-of-its-kind deployment for the event, all IBC2025 badges will include an embedded QR code linked directly to the GVB system. Attendees will be able to move seamlessly between the RAI and central Amsterdam using public transport, simply by scanning the QR code on their badge - eliminating the need for additional cards, tickets or apps. This frictionless integration not only simplifies city navigation for attendees but also underscores IBC and RAI's commitment to sustainability by encouraging the use of public transport and reducing non-recyclable ticket printing.
This is more than a convenience, said Tamsin Christofides, Operations Director, IBC. This reflects our commitment to sustainability, user-centric innovation, and our ongoing efforts to ensure that Amsterdam continues to be a welcoming and accessible destination for IBC2025 .
RAI Amsterdam, known for its commitment to green practices, has enabled free city travel for all IBC attendees across GVB's public transport network for many years as part of its long-standing partnership with IBC. Through close collaboration with GVB and IBC, attendee travel has transformed from early ticketing measures to issuing printed passes on-site and this year, with the support of CredsNow, integrating the GVB travel pass directly within the event badge.
This integration supports our ambition to create truly sustainable events, and underwrites RAI's long term commitment to IBC Show, said Maurits van der Sluis, COO of RAI Amsterdam. By connecting the city's transport system directly to the badge, we're removing barriers and improving the visitor journey in a meaningful, future-forward way.
CredsNow, the smart credentialing platform behind the integrated badge technology, played a key role in making this vision a reality. We're proud to support IBC with our secure, smart infrastructure, said Ivan Lazarev, CEO, CredsNow. This collaboration showcases how digital innovation can deliver real-world impact and smarter event mobility.
Our city continues to champion fair transport policies and future-ready event experiences for international visitors, said Erik Maitimo, Sr. Account Manager, Corporate Sales, at GVB. Close cooperation with RAI Amsterdam and event partners has helped us offer flexible, affordable, greener travel experiences for exhibition attendees. This collaboration demonstrates what's possible when innovation meets purpose by embedding our services into the very fabric of the IBC experience, we make public transit the default and easiest choice.
IBC2025 takes place from 12 15 September at the RAI Amsterdam. Attendees will be able to use their badge to enter the venue and board any GVB-operated service throughout the city, reducing reliance on cars and streamlining travel across the event. To register for IBC2025, click here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
IBC2025 is set to transform the onsite experience for its global attendees with the launch of a pioneering new feature: full integration of Amsterdam's GVB public transport pass into the official event badge. Developed in collaboration with long-time venue partner RAI Amsterdam, Amsterdam public transport operator GVB, and smart credentialing provider CredsNow, this initiative will provide frictionless, ticket-free access to the city's extensive tram, bus and metro network delivering a seamless, sustainable, and tech-forward experience for the tens of thousands of professionals attending this year's show.
