If you've been to a major sporting event lately, you know the energy isn't just on the field anymore. It's in the lights, the screens, the sound, the whole show. Fans expect more than a scoreboard and some music between innings. They want to be part of something electric, immersive, and completely unforgettable.
That's where Grass Valley and Daktronics come in.
Not Just Watching, Feeling Every Moment
Let's face it: watching from home has never been easier. Crystal-clear replays, real-time stats, zero lines for nachos. For stadiums and arenas, that means the bar is high. If you're going to get fans off the couch, you have to deliver something the couch can't, something that wraps them in the action and makes them feel like they're part of the moment.
That's exactly what's driving this new partnership between Grass Valley and Daktronics. Together, they're fusing broadcast-quality live production with cutting-edge in-venue displays and control systems to create a unified, end-to-end experience, from camera lens to LED screen.
Two Giants, One Shared Goal
Between them, Grass Valley and Daktronics have been behind just about every type of live moment you can imagine. Grass Valley powers what goes out to millions of viewers around the world, delivering live media production tools, cloud-based workflows, and switching solutions that broadcasters and media organizations rely on to bring every angle, every replay, every critical play to life on screen. Daktronics lights up the venue for the fans in the seats. But until now, those two worlds broadcast and in-venue have mostly operated separately.
This collaboration changes that. It's about syncing everything: the shot on the screen, the roar from the speakers, the lights pulsing through the crowd, triggered and timed with the action on the field, in real time.
Daktronics lights up the venue for the fans in the seats. But until now, those two worlds broadcast and in-venue have mostly operated separately.
This collaboration changes that. It's about syncing everything: the shot on the screen, the roar from the speakers, the lights pulsing through the crowd, triggered and timed with the action on the field, in real time.
Making the Magic Happen (in Real Time)
Imagine this: A player sinks a three-pointer. Instantly, the venue erupts, LED ribbons flash, the scoreboard animates, music hits, a fog machine goes off . All perfectly timed. All fully coordinated.
That's the kind of synchronized experience this partnership is making possible, by combining Grass Valley's cameras, switchers, and infrastructure with Daktronics' Camino show control system and dynamic display tech. It's not just about broadcasting a game anymore. It's about choreographing a spectacle.
Built to Fit Every Venue
What's really exciting is how adaptable this system is. Whether you're talking about a massive stadium, a college arena, or even an esports venue, this solution scales. Everything, from LED walls in the parking lot to content inside the concourse, is connected and working together.
And while sports might be the obvious use case, this is just the beginning. Concerts, festivals, corporate events, anywhere audiences gather and moments matter, this tech has a role to play.
At the end of the day, this isn't just a tech integration. It's a shift in how we think about live events, from isolated systems to unified storytelling.
From the first whistle to the last firework, the Grass Valley + Daktronics partnership is transforming the way we produce and experience live entertainment. It's about making sure that wherever a fan is sitting, they feel like they're right in the middle of the action.
Want to hear more?
Check out our latest podcast episode, where leaders from Grass Valley and Daktronics dive deeper into how this partnership came together, and what it means for the future of live production.
Listen to the Podcast here
Watch the video interview from IDEA 2025 in Boston
Most recent headlines
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
If you've been to a major sporting event lately, you know the energy isn't just on the field anymore. It's in the lights, the screens, the sound, the whole show. Fans expect more than a scoreboard and some music between innings. They want to be part of something electric, immersive, and completely unforgettable. 
