A Whole New Bull-Game: PBR Teams Series Calls for New Production Technology, Storytelling Strategy The live broadcast now mirrors the in-venue production with the same on-air talent for both By Jason Dachman, Chief Editor
Thursday, August 18, 2022 - 2:33 pm
Print This Story | Subscribe
Story Highlights
With the launch of the PBR Team Series last month, an entirely new five-on-five bull riding format has changed the face of the sport. And with that new format comes a brand-new look and feel for both the broadcast and the in-venue show - complete with a new state-of-the art in-arena experience, as well as new cameras, graphics, and audio elements for the broadcast.
Photo by Josh Homer/Bull Stock Media.
This has been a one-on-one sport for almost 30 years and now it's about teams; that changes the entire story, says Robby Greene, who oversees TV and production for PBR. The camaraderie and team spirit adds a whole new level to the story. To watch teammates and coaches on the back of these bucking shoots pulling for the guy out there [riding] is really special to watch. So I'm really excited to present that to our audience in a new and totally different way.
After debuting at the outdoor Cheyenne Frontier Days on July 25-26, the PBR Team went into full swing with indoor events at arenas Kansas City and Anaheim followed by Nashville this weekend as part of the 11-event regular season with championship weekend in Las Vegas in November. All PBR Team Series events are being broadcast on either the CBS Television Network or CBS Sports Network or streamed live on Paramount+ or PBR RidePass on Pluto TV.
Best of Both Worlds: Melding the Broadcast and In-Venue Shows From an operations standpoint, the live broadcast now mirrors the in-venue show with the same talent heard in the arena and on television (as opposed to two independent shows for PBR's primary Unleash the Beast series).
Photo by Andy Watson / Bull Stock Media
Over the years, people at our live events have always told us I wish I could hear the television commentators while I'm in arena' and then people watching on television at home say, I wish I could see and hear more of what going on [in the arena].' Says Greene. So we're trying to give everybody the best of both worlds by combining these two distinctly different shows and making it one product.
As part of this single-show mentality, the CBS TV broadcast desk, captained by Kate Harrison, is located front and center in the middle of the bucking chutes rather than in a traditional announce booth. In addition, CBS has embedded sideline reporters Allen Bestwick and Matt West and dedicated cameras to each team's bucking chute - similar to coverage of dugouts in baseball broadcasts. All of these elements will also be incorporated into the in-venue videoboard show, bringing fans in the stands and at home closer to the action than ever before.
We're definitely still learning, but we're just so excited to be able to provide that same perspective to both the spectator that bought a ticket [at the venue] or that's watching at home, says Greene. We can now offer that perspective now from the entire talent team - both in arena and television. Is it perfect? Not yet. But is it a product that we're proud of? Absolutely. And we're getting better every week.
Inside the Arena: Big-Time Videoboard, Lighting, and Audio Upgrades The in-venue Teams Series experience is almost unrecognizable compared to a traditional PBR event, including PBR's largest-ever main video board, a state-of-the-art theatrical lighting system, and a drastically enhanced sound system.
Arena, Opening during the 2nd day of Anaheim California PBR Teams event. Photo by Josh Homer/Bull Stock Media.
The new center-hung videoboard measures 55 feet wide by 30 feet tall and is comprised of nearly 5 million individual LEDs. In addition, 400 linear feet of reinforced face LED signage surround the entire arena, replacing the traditional printed signage tacked to the fences that bulls would sometimes tear down.
The in-venue experience also features nearly 300 individual lighting elements, including beams, strobes, spotlights, moving head fixtures, fixed and flashing lights. This significantly boosts the drama-factor inside the arena compared to previous PRB events, which relied heavily on each venue's house lighting.
On the audio side, a new sounds system equipped with 56 line-array speakers and eight subwoofers delivers 512,000-watts of sound amplification. PBR has also invested in state-of-the-art sound reinforcement technology to improve sound levels and clarity everywhere in the arena. Dan Hickman, head of production for PBR, told the Wrangler Network that the system (developed by a German audio company specializing in high-end concert audio) dramatically improves sound clarity and will allow his team to digitally steer sound away from areas the TV booth and other areas that require quiet.
Photo by Andy Watson / Bull Stock Media
A total of 15 semi-trucks are required to transport all this gear from venue to venue each week - not counting trailers and trucks to bring in an average of 90 bulls to each 3-day homestand as well as 750 tons of dirt.
The addition, 30 seats on a new deck above the bucking chutes will put VIP guests virtually on top of the action, while another 18 Dirt Suites are located in the end zone area opposite the bucking chutes. Greene says the in-venue show now feels more like a high-profile title fight or WWE show than a rodeo.
I think I underestimated just how big the wow' factor would be at one of these PBR Teams events, he says. I just sit back in awe of what has been created in the arena with these 360-degree LED video boards, the new sound system, the new people-pin structure, and the concert stage. If you didn'
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
A Whole New Bull-Game: PBR Teams Series Calls for New Production Technology, Storytelling Strategy The live broadcast now mirrors the in-venue production with the same on-air talent for both By Jason Dachman, Chief Editor 
