Sony Pixel Power calrec Sony

A Whole New Bull-Game: PBR Teams Series Calls for New Production Technology, Storytelling Strategy

18/08/2022

A Whole New Bull-Game: PBR Teams Series Calls for New Production Technology, Storytelling Strategy The live broadcast now mirrors the in-venue production with the same on-air talent for both By Jason Dachman, Chief Editor

Thursday, August 18, 2022 - 2:33 pm

Print This Story | Subscribe

Story Highlights

With the launch of the PBR Team Series last month, an entirely new five-on-five bull riding format has changed the face of the sport. And with that new format comes a brand-new look and feel for both the broadcast and the in-venue show - complete with a new state-of-the art in-arena experience, as well as new cameras, graphics, and audio elements for the broadcast.

Photo by Josh Homer/Bull Stock Media.

This has been a one-on-one sport for almost 30 years and now it's about teams; that changes the entire story, says Robby Greene, who oversees TV and production for PBR. The camaraderie and team spirit adds a whole new level to the story. To watch teammates and coaches on the back of these bucking shoots pulling for the guy out there [riding] is really special to watch. So I'm really excited to present that to our audience in a new and totally different way.

After debuting at the outdoor Cheyenne Frontier Days on July 25-26, the PBR Team went into full swing with indoor events at arenas Kansas City and Anaheim followed by Nashville this weekend as part of the 11-event regular season with championship weekend in Las Vegas in November. All PBR Team Series events are being broadcast on either the CBS Television Network or CBS Sports Network or streamed live on Paramount+ or PBR RidePass on Pluto TV.

Best of Both Worlds: Melding the Broadcast and In-Venue Shows From an operations standpoint, the live broadcast now mirrors the in-venue show with the same talent heard in the arena and on television (as opposed to two independent shows for PBR's primary Unleash the Beast series).

Photo by Andy Watson / Bull Stock Media

Over the years, people at our live events have always told us I wish I could hear the television commentators while I'm in arena' and then people watching on television at home say, I wish I could see and hear more of what going on [in the arena].' Says Greene. So we're trying to give everybody the best of both worlds by combining these two distinctly different shows and making it one product.

As part of this single-show mentality, the CBS TV broadcast desk, captained by Kate Harrison, is located front and center in the middle of the bucking chutes rather than in a traditional announce booth. In addition, CBS has embedded sideline reporters Allen Bestwick and Matt West and dedicated cameras to each team's bucking chute - similar to coverage of dugouts in baseball broadcasts. All of these elements will also be incorporated into the in-venue videoboard show, bringing fans in the stands and at home closer to the action than ever before.

We're definitely still learning, but we're just so excited to be able to provide that same perspective to both the spectator that bought a ticket [at the venue] or that's watching at home, says Greene. We can now offer that perspective now from the entire talent team - both in arena and television. Is it perfect? Not yet. But is it a product that we're proud of? Absolutely. And we're getting better every week.

Inside the Arena: Big-Time Videoboard, Lighting, and Audio Upgrades The in-venue Teams Series experience is almost unrecognizable compared to a traditional PBR event, including PBR's largest-ever main video board, a state-of-the-art theatrical lighting system, and a drastically enhanced sound system.

Arena, Opening during the 2nd day of Anaheim California PBR Teams event. Photo by Josh Homer/Bull Stock Media.

The new center-hung videoboard measures 55 feet wide by 30 feet tall and is comprised of nearly 5 million individual LEDs. In addition, 400 linear feet of reinforced face LED signage surround the entire arena, replacing the traditional printed signage tacked to the fences that bulls would sometimes tear down.

The in-venue experience also features nearly 300 individual lighting elements, including beams, strobes, spotlights, moving head fixtures, fixed and flashing lights. This significantly boosts the drama-factor inside the arena compared to previous PRB events, which relied heavily on each venue's house lighting.

On the audio side, a new sounds system equipped with 56 line-array speakers and eight subwoofers delivers 512,000-watts of sound amplification. PBR has also invested in state-of-the-art sound reinforcement technology to improve sound levels and clarity everywhere in the arena. Dan Hickman, head of production for PBR, told the Wrangler Network that the system (developed by a German audio company specializing in high-end concert audio) dramatically improves sound clarity and will allow his team to digitally steer sound away from areas the TV booth and other areas that require quiet.

Photo by Andy Watson / Bull Stock Media

A total of 15 semi-trucks are required to transport all this gear from venue to venue each week - not counting trailers and trucks to bring in an average of 90 bulls to each 3-day homestand as well as 750 tons of dirt.

The addition, 30 seats on a new deck above the bucking chutes will put VIP guests virtually on top of the action, while another 18 Dirt Suites are located in the end zone area opposite the bucking chutes. Greene says the in-venue show now feels more like a high-profile title fight or WWE show than a rodeo.

I think I underestimated just how big the wow' factor would be at one of these PBR Teams events, he says. I just sit back in awe of what has been created in the arena with these 360-degree LED video boards, the new sound system, the new people-pin structure, and the concert stage. If you didn'
LINK: https://www.sportsvideo.org/2022/08/18/a-whole-new-bull-game-pbr-teams...
See more stories from svg

More from Sports Video Group

26/09/2022

SVG Europe @ IBC 2022: The Complete Collection of Video Interviews from the Show Floor

SVG Europe @ IBC 2022: The Complete Collection of Video Interviews from the Show...

26/09/2022

SVG, YoSy Media Team Up To Launch HBCU Bridge Initiative

SVG, YoSy Media Team Up To Launch HBCU Bridge Initiative Students at 100+ HBCUs will be connected to internships and careers in sports-TV production and broadca...

26/09/2022

Bally Sports+ Launches Widely as In-Market Live Sports Streaming Takes Noted Step Forward

Bally Sports Launches Widely as In-Market Live Sports Streaming Takes Noted Ste...

23/09/2022

Ratings Roundup: ESPN Sees 22% Increases on WNBA Coverage; Aaron Judge's Hunt for 61 Home Runs Fuels Viewership on YES Network

Ratings Roundup: ESPN Sees 22% Increases on WNBA Coverage; Aaron Judge's Hun...

23/09/2022

Behind the Mic: Shams Charania Stays at Stadium; ESPN Re-Signs Field Yates to New Multi-Year Deal

Behind the Mic: Shams Charania Stays at Stadium; ESPN Re-Signs Field Yates to Ne...

23/09/2022

SVG PLAY: What's Next in Sports-Graphics Design?

SVG PLAY: What's Next in Sports-Graphics Design? Three leaders discuss the creative possibilities By SVG Staff Friday, September 23, 2022 - 10:44 am Pr...

23/09/2022

Stepping Stones: Sky Sports' Elisha Cunningham on Getting Her Dream Job as a Sports Sound Operator

Stepping Stones: Sky Sports' Elisha Cunningham on getting her dream job as a...

23/09/2022

SPORTEL Monaco Ready to Bring Sports TV Industry Together from Oct. 24-26

SPORTEL Monaco Ready to Bring Sports TV Industry Together from Oct. 24-26 By SVG Staff Friday, September 23, 2022 - 1:15 pm Print This Story | Subscribe ...

23/09/2022

Fox Deportes Debuts New Studios in Both Los Angeles and Mexico City

Fox Deportes Debuts New Studios in Both Los Angeles and Mexico City New control rooms, investment in LED walls mark studios interconnected via fiber By Brandon...

22/09/2022

SVG PLAY: What's New In the Innovative World of Real-time Augmented Reality and Virtual Reality Graphics?

SVG PLAY: What's New In the Innovative World of Real-time Augmented Reality ...

22/09/2022

SVG's Remote Production Forum Sees 200+ in Los Angeles, Discusses Heightened Role of Technology in a Post-COVID Workplace

SVG's Remote Production Forum Sees 200+ in Los Angeles, Discusses Heightened...

22/09/2022

NBC Sports Brings Captains Cam' to Presidents Cup Coverage from Quail Hollow Club

NBC Sports Brings Captains Cam' to Presidents Cup Coverage from Quail Hollo...

21/09/2022

Bayer 04 Leverkusen Signs with Newsbridge in Multi-Year Media Hub Deal

Bayer 04 Leverkusen Signs with Newsbridge in Multi-Year Media Hub Deal By SVG Staff Wednesday, September 21, 2022 - 11:06 pm Print This Story | Subscribe ...

21/09/2022

Sportradar to Power Hard Rock Sportsbook's In-App Streaming

Sportradar to Power Hard Rock Sportsbook's In-App Streaming By SVG Staff Wednesday, September 21, 2022 - 11:11 pm Print This Story | Subscribe Story...

21/09/2022

Toronto Blue Jays Inject Energy Into Rogers Centre With New 1080p HDR-Capable Control Room, Videoboard

Toronto Blue Jays Inject Energy Into Rogers Centre With New 1080p HDR-Capable Co...

21/09/2022

SVG PLAY: How Do the Los Angeles Rams Serve Up Content for SoFi Stadium's Massive Infinity Screen?

SVG PLAY: How Do the Los Angeles Rams Serve Up Content for SoFi Stadium's Ma...

20/09/2022

SVG PLAY: Go Behind-the-Scenes of the Virtual Studio That BBC Sport Launched For the Beijing 2022 Olympics

SVG PLAY: Go Behind-the-Scenes of the Virtual Studio That BBC Sport Launched For...

20/09/2022

SVG Sit-Down: Grass Valley CEO Andrew Cross Examines AMPP's Power, Evolution

SVG Sit-Down: Grass Valley CEO Andrew Cross Examines AMPP's Power, Evolution The long-time leader in hardware aims to be tops in software, too By Ken Kersc...

20/09/2022

The SVG Summit Heads Back to NYC on Dec. 12-13, Register Today!

The SVG Summit Heads Back to NYC on Dec. 12-13, Register Today! This years program includes deep dives with major networks, professional sports leagues By SVG ...

19/09/2022

Do Not Peek Entertainment Creates New Esports-Production Workflow for Odyssey Invitational

Do Not Peek Entertainment Creates New Esports-Production Workflow for Odyssey In...

19/09/2022

SVG PLAY: How ESPN Built a Special Graphics Package for Monday Night Football With Peyton and Eli

SVG PLAY: How ESPN Built a Special Graphics Package for Monday Night Football W...

19/09/2022

SVG Europe, Hazelden Betty Ford, Expand Addiction Support to European Sports Industry

SVG Europe, Hazelden Betty Ford, Expand Addiction Support to European Sports Ind...

19/09/2022

SVG Sit-Down: At IBC 2022, Vizrt Team Reflects on the Company's Transformation Since 2019

SVG Sit-Down: At IBC 2022, Vizrt Team Reflects on the Company's Transformati...

17/09/2022

HBS Broadcast Academy Directing Course To Be Held in NJ Oct. 3-6

HBS Broadcast Academy Directing Course To Be Held in NJ Oct. 3-6 By Ken Kerschbaumer, Editorial Director Saturday, September 17, 2022 - 12:01 pm Print This...

17/09/2022

HBS Broadcast Academy Directing Course to Be Held in NJ from Oct. 3-6

HBS Broadcast Academy Directing Course to Be Held in NJ from Oct. 3-6 By Ken Kerschbaumer Saturday, September 17, 2022 - 12:01 pm Print This Story | Subsc...

16/09/2022

College Football Preview 2022: SEC on CBS Gets Going With New C360 Pylon Cams, AR Graphics

College Football Preview 2022: SEC on CBS Gets Going With New C360 Pylon Cams, A...

15/09/2022

Behind The Mic: Meghan Triplett Joins YES Network As Brooklyn Nets Reporter, ESPN Signs Luis Miguel Echegaray to Multiyear Contract

Behind The Mic: Meghan Triplett Joins YES Network As Brooklyn Nets Reporter, ESP...

15/09/2022

WNBA Finals 2022: ESPN Brings the League Into the Surround-Sound Era

WNBA Finals 2022: ESPN Brings the League Into the Surround-Sound Era More microphones for more sources overwhelm sneaker squeaks By Dan Daley, Audio Editor T...

15/09/2022

WNBA Finals 2022: ESPN Covers Cross-Country Series With Deep Storylines, Top-Line Tech

WNBA Finals 2022: ESPN Covers Cross-Country Series With Deep Storylines, Top-Lin...

15/09/2022

Thursday Night Football Kickoff: Inside Amazon Prime Video's New State-of-the-Art IP Prime One Truck From Game Creek Video

Thursday Night Football Kickoff: Inside Amazon Prime Video's New State-of-th...

15/09/2022

Thursday Night Football Kickoff: Prime Video's Jared Stacy Says TNF Is Focused More on Being Great' Than on Being Different'

Thursday Night Football Kickoff: Prime Video's Jared Stacy Says TNF Is Focus...

14/09/2022

Behind Vivaro Media's Transmission of the FIFA World Cup Qatar 2022

Behind Vivaro Media's Transmission of the FIFA World Cup Qatar 2022 By SVG Staff Wednesday, September 14, 2022 - 8:29 pm Print This Story | Subscribe ...

14/09/2022

SVG PLAY: What Are the Growing Trends in Live Sports Graphics Technology? Vendors Speak Out

SVG PLAY: What Are the Growing Trends in Live Sports Graphics Technology? Vendor...

14/09/2022

IBC 2022 in Review, Part 2: Halls 8-13 Featuring Canon, Grass Valley, Lawo, Riedel, Ross Video, Sony, and More

IBC 2022 in Review, Part 2: Halls 8-13 Featuring Canon, Grass Valley, Lawo, Ried...

14/09/2022

IBC Show 2022: Audio - Mixers, Mics, Infrastructure Are Exhibitors' Focus

IBC Show 2022: Audio - Mixers, Mics, Infrastructure Are Exhibitors' Focus First in-person show since 2019 offers several IBC debuts By Dan Daley, Audio Edi...

14/09/2022

SVG New Sponsor Spotlight: Wesco's Phil Langley on Broadcast Technology Migrating Up Onto the Network

SVG New Sponsor Spotlight: Wesco's Phil Langley on Broadcast Technology Migr...

13/09/2022

SVG PLAY: CBS Sports Pulls Back the Creative Curtain on Its Portfolio-Wide Graphics Rebrand

SVG PLAY: CBS Sports Pulls Back the Creative Curtain on Its Portfolio-Wide Graph...

13/09/2022

IBC 2022 in Review, Part 1: Halls 1-7 Featuring Amagi, AWS, Blackmagic, Dolby, LiveU, Lumen, NEP, Zixi, and More

IBC 2022 in Review, Part 1: Halls 1-7 Featuring Amagi, AWS, Blackmagic, Dolby, L...

13/09/2022

Marshmello Remixes APM Music's Iconic Monday Night Football Theme Song

Marshmello Remixes APM Music's Iconic Monday Night Football Theme Song The 50-year-old music gets a contemporary vibe' By Dan Daley, Audio Editor Tu...

12/09/2022

Live from IBC 2022: Monday's Latest from Amsterdam

Live from IBC 2022: Monday's latest from Amsterdam By SVG Staff Sunday, September 11, 2022 - 23:23 Print This Story The SVG Europe and SVG Americas te...

12/09/2022

NFL Kickoff 2022: ESPN's Monday Night Football Gets Makeover With Remodeled Truck, Refreshed Imaging Arsenal, New Star-Powered Booth

NFL Kickoff 2022: ESPN's Monday Night Football Gets Makeover With Remodeled ...

11/09/2022

Live from IBC 2022: Sunday's Latest from Amsterdam

Live from IBC 2022: Sunday's latest from Amsterdam By SVG Staff Sunday, September 11, 2022 - 00:18 Print This Story The SVG Europe and SVG Americas te...

10/09/2022

Live from IBC 2022: Saturday's Latest From Amsterdam

Live from IBC 2022: Saturday's latest from Amsterdam By SVG Staff Friday, September 9, 2022 - 22:57 Print This Story The SVG Europe and SVG Americas t...

09/09/2022

Vizrt Group Acquires Flowics

Vizrt Group Acquires Flowics By Brandon Costa, Director of Digital Friday, September 9, 2022 - 5:33 am Print This Story | Subscribe Story Highlights Vi...

09/09/2022

Ross Video Acquires Cabled-Aerial Camera Developer Spidercam

Ross Video Acquires Cabled-Aerial Camera Developer Spidercam By Heather McLean, Editor Friday, September 9, 2022 - 6:00 am Print This Story | Subscribe ...

09/09/2022

Live from IBC 2022: Friday's Latest from Amsterdam

Live from IBC 2022: Friday's latest from Amsterdam By SVG Staff Thursday, September 8, 2022 - 22:57 Print This Story The SVG Europe and SVG Americas t...

09/09/2022

IBC 2022: Sony Demos New FR7; Industry's First PTZ With Full-frame Image Sensor, Built-in PTZ

IBC 2022: Sony Demos New FR7; Industry's First PTZ With Full-frame Image Sen...

09/09/2022

NFL Kickoff 2022: CBS Sports To Debut C360 Wired Pylon Cams, Improve Emmy Award-Winning RomoVision

NFL Kickoff 2022: CBS Sports To Debut C360 Wired Pylon Cams, Improve Emmy Award-...