A Whole New Bull-Game: PBR Teams Series Calls for New Production Technology, Storytelling Strategy
18/08/2022
Thursday, August 18, 2022 - 2:33 pm
Print This Story | Subscribe
Story Highlights
With the launch of the PBR Team Series last month, an entirely new five-on-five bull riding format has changed the face of the sport. And with that new format comes a brand-new look and feel for both the broadcast and the in-venue show - complete with a new state-of-the art in-arena experience, as well as new cameras, graphics, and audio elements for the broadcast.
Photo by Josh Homer/Bull Stock Media.
This has been a one-on-one sport for almost 30 years and now it's about teams; that changes the entire story, says Robby Greene, who oversees TV and production for PBR. The camaraderie and team spirit adds a whole new level to the story. To watch teammates and coaches on the back of these bucking shoots pulling for the guy out there [riding] is really special to watch. So I'm really excited to present that to our audience in a new and totally different way.
After debuting at the outdoor Cheyenne Frontier Days on July 25-26, the PBR Team went into full swing with indoor events at arenas Kansas City and Anaheim followed by Nashville this weekend as part of the 11-event regular season with championship weekend in Las Vegas in November. All PBR Team Series events are being broadcast on either the CBS Television Network or CBS Sports Network or streamed live on Paramount+ or PBR RidePass on Pluto TV.
Best of Both Worlds: Melding the Broadcast and In-Venue Shows From an operations standpoint, the live broadcast now mirrors the in-venue show with the same talent heard in the arena and on television (as opposed to two independent shows for PBR's primary Unleash the Beast series).
Photo by Andy Watson / Bull Stock Media
Over the years, people at our live events have always told us I wish I could hear the television commentators while I'm in arena' and then people watching on television at home say, I wish I could see and hear more of what going on [in the arena].' Says Greene. So we're trying to give everybody the best of both worlds by combining these two distinctly different shows and making it one product.
As part of this single-show mentality, the CBS TV broadcast desk, captained by Kate Harrison, is located front and center in the middle of the bucking chutes rather than in a traditional announce booth. In addition, CBS has embedded sideline reporters Allen Bestwick and Matt West and dedicated cameras to each team's bucking chute - similar to coverage of dugouts in baseball broadcasts. All of these elements will also be incorporated into the in-venue videoboard show, bringing fans in the stands and at home closer to the action than ever before.
We're definitely still learning, but we're just so excited to be able to provide that same perspective to both the spectator that bought a ticket [at the venue] or that's watching at home, says Greene. We can now offer that perspective now from the entire talent team - both in arena and television. Is it perfect? Not yet. But is it a product that we're proud of? Absolutely. And we're getting better every week.
Inside the Arena: Big-Time Videoboard, Lighting, and Audio Upgrades The in-venue Teams Series experience is almost unrecognizable compared to a traditional PBR event, including PBR's largest-ever main video board, a state-of-the-art theatrical lighting system, and a drastically enhanced sound system.
Arena, Opening during the 2nd day of Anaheim California PBR Teams event. Photo by Josh Homer/Bull Stock Media.
The new center-hung videoboard measures 55 feet wide by 30 feet tall and is comprised of nearly 5 million individual LEDs. In addition, 400 linear feet of reinforced face LED signage surround the entire arena, replacing the traditional printed signage tacked to the fences that bulls would sometimes tear down.
The in-venue experience also features nearly 300 individual lighting elements, including beams, strobes, spotlights, moving head fixtures, fixed and flashing lights. This significantly boosts the drama-factor inside the arena compared to previous PRB events, which relied heavily on each venue's house lighting.
On the audio side, a new sounds system equipped with 56 line-array speakers and eight subwoofers delivers 512,000-watts of sound amplification. PBR has also invested in state-of-the-art sound reinforcement technology to improve sound levels and clarity everywhere in the arena. Dan Hickman, head of production for PBR, told the Wrangler Network that the system (developed by a German audio company specializing in high-end concert audio) dramatically improves sound clarity and will allow his team to digitally steer sound away from areas the TV booth and other areas that require quiet.
Photo by Andy Watson / Bull Stock Media
A total of 15 semi-trucks are required to transport all this gear from venue to venue each week - not counting trailers and trucks to bring in an average of 90 bulls to each 3-day homestand as well as 750 tons of dirt.
The addition, 30 seats on a new deck above the bucking chutes will put VIP guests virtually on top of the action, while another 18 Dirt Suites are located in the end zone area opposite the bucking chutes. Greene says the in-venue show now feels more like a high-profile title fight or WWE show than a rodeo.
I think I underestimated just how big the wow' factor would be at one of these PBR Teams events, he says. I just sit back in awe of what has been created in the arena with these 360-degree LED video boards, the new sound system, the new people-pin structure, and the concert stage. If you didn'
LINK: | https://www.sportsvideo.org/2022/08/18/a-whole-new-bull-game-pbr-teams... |
See more stories from svg |
More from Sports Video Group
24/04/2024
Howie Schwab - Beloved ESPN Researcher, Producer, and Trivia Star - Dies at 63
Howie Schwab - Beloved ESPN Researcher, Producer, and Trivia Star - Dies at 63 By SVG Staff Wednesday, April 24, 2024 - 6:46 am Print This Story | Subscri...
24/04/2024
Miss the SVG Venue Summit at Allegiant Stadium? All Panel Recordings Now Available on SVG PLAY
Miss the SVG Venue Summit at Allegiant Stadium? All Panel Recordings Now Availab...
23/04/2024
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Football Coverage
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Fo...
23/04/2024
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Production and Ops Teams
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Prod...
23/04/2024
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With Robo Dog, Mini Copter
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With ...
23/04/2024
NAB 2024: Manufacturers Focus on Cinematic Look for Live Productions
NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir Tuesday, April 23, 2024 - 10:40 Print This Story With live sports pro...
23/04/2024
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24 By SVG Staff Tuesday, April 23, 2024 - 4:05 pm Print This Story | Subscribe ...
22/04/2024
NEP Battles Weather to Keep the Going Good for Grand National Coverage
NEP battles weather to keep the going good for Grand National coverage By Adrian Pennington Monday, April 15, 2024 - 11:48 Print This Story The 2024 Grand...
22/04/2024
ITV Racing Under Starters Orders Live at the Grand National Festival
ITV Racing under starters orders live at the Grand National Festival By Adrian Pennington Friday, April 12, 2024 - 09:10 Print This Story The Grand Nation...
22/04/2024
Inside the Deal: EFL Fans to View Enhanced Broadcasts For the Next Five Seasons as IMG Becomes Official Production Partner
Inside the deal: EFL fans to view enhanced broadcasts for the next five seasons ...
22/04/2024
To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally
To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers ...
22/04/2024
NAB Show 2024: Our Full Collection of Video Interviews From the Show Floor
NAB Show 2024: Our Full Collection of Video Interviews From the Show Floor Industry insights from key leaders on the NAB Show exhibit floor By SVG Staff Mond...
22/04/2024
PENN Entertainment Adds ESPN/Disney Exec Aaron LeBerge as CTO
PENN Entertainment Adds ESPN/Disney Exec Aaron LeBerge as CTO By SVG Staff Monday, April 22, 2024 - 3:18 pm Print This Story | Subscribe Story Highlight...
19/04/2024
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Swi...
19/04/2024
NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the First Time
NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the ...
18/04/2024
Ping Pong for the Masses: Bringing an Old Sport to a Brand New Audience With World Table Tennis
Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...
18/04/2024
Fanatical Fans: IMG on Bringing the World of Table Tennis to a New Global Audience for WTT
Fanatical fans: IMG on bringing the world of table tennis to a new global audien...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with the NHL and Version 17 of the Zixi Platform
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
17/04/2024
SportsTechBuzz at NAB 2024: Wednesday's Latest From Vegas
SportsTechBuzz at NAB 2024: Wednesday's Latest From Vegas By SVG Staff Wednesday, April 17, 2024 - 3:00 am Print This Story The NAB Show is in full sw...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with the NHL and Version 12 of the Zixi Platform
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
16/04/2024
SportsTechBuzz at NAB 2024: Tuesday's Latest From Vegas
SportsTechBuzz at NAB 2024: Tuesday's Latest From Vegas By SVG Staff Tuesday, April 16, 2024 - 3:15 am Print This Story The NAB Show is in full swing,...
16/04/2024
Live From NAB Show 2024: Calrec's Henry Goodman, Solid State Logic's Tom Knowles on Audio in the Cloud
Live From NAB Show 2024: Calrecs Henry Goodman, Solid State Logics Tom Knowles o...
16/04/2024
Live From NAB Show 2024: The Switch's George Lopez on Remote Production, The Cloud, and the Future of Connectivity
Live From NAB Show 2024: The Switchs George Lopez on Remote Production, The Clou...
16/04/2024
Live From NAB Show 2024: LiveU's Steve Wind-Mozley on IP, REMI Solutions for Light Weight Production
Live From NAB Show 2024: LiveUs Steve Wind-Mozley on IP, REMI Solutions for Ligh...
16/04/2024
Live From NAB Show 2024: Blackmagic Design's Bob Caniglia on Upgrades to ATEM Production Switchers, Recent Work in Replay and IP
Live From NAB Show 2024: Blackmagic Designs Bob Caniglia on Upgrades to ATEM Pro...
16/04/2024
Live From NAB Show 2024: Canon's Staff Gives a Tour of New Lenses, Multi-Camera Control App, Enhanced Use of Free Viewpoint
Live From NAB Show 2024: Canons Staff Gives a Tour of New Lenses, Multi-Camera C...
15/04/2024
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas By SVG Staff Monday, April 15, 2024 - 3:00 am Print This Story The NAB Show is in full swing, a...
15/04/2024
Live From NAB Show 2024: Vizrt's Nicholas Jameson on the Democratization of High-End Graphics Tech
Live From NAB Show 2024: Vizrts Nicholas Jameson on the Democratization of High-...
15/04/2024
Live From NAB Show 2024: Sony's Hugo Gaggioni on the Power of Sharing and Connecting Live Production Resources
Live From NAB Show 2024: Sonys Hugo Gaggioni on the Power of Sharing and Connect...
15/04/2024
Live From NAB Show 2024: Lawo's Andreas Hilmer Walks Through HOME Apps, Dishes Latest on IP
Live From NAB Show 2024: Lawos Andreas Hilmer Walks Through HOME Apps, Dishes La...
15/04/2024
Live From NAB Show 2024: AWS' Julie Souza on the Maturation of Live Sports Production in the Cloud
Live From NAB Show 2024: AWS Julie Souza on the Maturation of Live Sports Produc...
15/04/2024
Live From NAB Show 2024: FUJINON Lenses' Stosh Durbacz on the Debut of the Duvo HZK14-100mm Lens, Adding Cinematic Feel to Broadcasts
Live From NAB Show 2024: FUJINON Lenses Stosh Durbacz on the Debut of the Duvo H...
14/04/2024
SportsTechBuzz at NAB 2024: Sunday's Latest From Vegas
SportsTechBuzz at NAB 2024: Sunday's Latest From Vegas By SVG Staff Sunday, April 14, 2024 - 12:41 am Print This Story The NAB Show kicks off today, a...
14/04/2024
Live From NAB Show 2024: Program Productions' Bob Carzoli on Investment Growth and Supporting Freelancers with the ProCrewz App
Live From NAB Show 2024: Program Productions Bob Carzoli on Investment Growth an...
14/04/2024
Live From NAB Show 2024: Appear's Thomas Bostrm Jrgensen, Alex Pannell, and Ed McGivern on Backing the Continued Growth of Live Sports
Live From NAB Show 2024: Appears Thomas Bostr m J rgensen, Alex Pannell, and Ed ...
14/04/2024
Live From NAB Show 2024: Amagi's Dan Marshall on Migrating On-Prem Data Centers to The Cloud and the Exciting Growth of FAST Channels
Live From NAB Show 2024: Amagis Dan Marshall on Migrating On-Prem Data Centers t...
14/04/2024
Live From NAB Show 2024: Ross Video's David Ross on Celebrating 50 Years with Major Product Intros
Live From NAB Show 2024: Ross Videos David Ross on Celebrating 50 Years with Maj...
14/04/2024
NAB 2024: NHL, Verizon Business, and AWS Roll Out 5G-enabled Cloud Broadcasting Solution
NAB 2024: NHL, Verizon Business, and AWS Roll Out 5G-enabled Cloud Broadcasting ...
12/04/2024
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL's David Lehanski and Keith Horstman
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL...
12/04/2024
NAB 2024: Suppliers Continue To Expand Networked-Audio Offerings
NAB 2024: Suppliers Continue To Expand Networked-Audio Offerings New and updated products boast IP and ST 2110, software systems, virtual control By Dan Daley,...
12/04/2024
Amazon Prime Video Chooses Onsite Production Path for Its 27 NWSL Matches
Amazon Prime Video Chooses Onsite Production Path for Its 27 NWSL Matches The streamer made its league debut with the 2024 NWSL Challenge Cup on March 15 By Kr...
12/04/2024
ESPN Rides Wave of Women's-Hoops Momentum Into WNBA Draft Production at Brooklyn Academy of Music
ESPN Rides Wave of Women's-Hoops Momentum Into WNBA Draft Production at Broo...
12/04/2024
SVG New Sponsor Spotlight: Mimir's Andr Torsvik on Enabling Remote Collaboration Through the Cloud
SVG New Sponsor Spotlight: Mimir's Andr Torsvik on Enabling Remote Collabor...
12/04/2024
Inside the MultiVersus NHL Face-Off Live Animated Broadcast With the NHL's David Lehanski and Keith Horstman
Inside the MultiVersus NHL Face-Off Live Animated Broadcast With the NHL's D...
11/04/2024
Case Study: Inside ESPN's Monday Night Football AR Graphics Launch
Case Study: Inside ESPN's Monday Night Football AR Graphics Launch By SVG Staff Thursday, April 11, 2024 - 8:18 am Print This Story | Subscribe Stor...
11/04/2024
All Love: Creative Media Producer Jhalen Wingate on Capturing South Carolina Women's Basketball's National Championship
All Love: Creative Media Producer Jhalen Wingate on Capturing South Carolina Wom...
11/04/2024
Miami Marlins Leap Into Artificial Intelligence With 2024 Team Open
Miami Marlins Leap Into Artificial Intelligence With 2024 Team Open The Famous Group played a pivotal role in its third consecutive project with the club By Kr...