4K UHD, HDR, cloud and migration to the IP focus of Sony at IBC 2017 Las soluciones de la exposici n ofrecen modelos de negocio din micos, permiten realizar operaciones multimedia nativas en la nube y dan a las empresas audiovisuales las herramientas necesarias para contar las historias m s fascinantes
Sony volver a IBC 2017 para dar protagonismo a su visi n Beyond Definition , con el objetivo y la determinaci n de convertirse en un partner estrat gico a largo plazo para sus clientes. Los productos, servicios y soluciones, que se expondr n en el estand 13.A10, est n todos dise ados para ayudar a las empresas del sector audiovisual a mejorar su competitividad en el ambicioso panorama empresarial de hoy d a.
Richard Scott, responsable de Media Solutions en Sony Professional Solutions Europe, comenta que nuestro lema Beyond Definition contin a expresando a la perfecci n nuestro compromiso con la oferta de soluciones que ayudan a los clientes a hacer de su visi n una realidad. En la edici n de este a o de IBC, presentaremos una amplia gama de soluciones que transforman la cadena de suministros multimedia. Es mucho m s que pura tecnolog a, creo que nuestro papel es dar respaldo a nuestros clientes para que desarrollen su marca y su p blico. Este papel se materializa de tres modos: dando solidez a las historias m s fascinantes, posibilitando operaciones multimedia avanzadas y nativas en la nube y ofreciendo modelos de negocio din micos .
En el panorama multimedia, desde la recopilaci n de noticias hasta la producci n deportiva o la cinematograf a de primera l nea, el sector busca nuevas formas de captar p blico mediante un asombroso contenido con m s detalle, color y contraste. Ya se trate de 4K, UHD o HDR, Sony contribuye a esta realidad con una amplia gama de productos que llevan a las empresas audiovisuales desde la adquisici n, a trav s del flujo de trabajo para los clientes, hasta la fase de conservaci n. Sony mostrar ejemplos de todas las fases del flujo de trabajo, incluida su gama de camcorders, con actualizaciones y m s anuncios futuros.
Operaciones multimedia avanzadas
Sony tambi n mostrar c mo ayuda a sus clientes a aprovechar sus eficiencias y aumentar la flexibilidad mediante el cambio a las operaciones multimedia avanzadas y nativas en la nube. Sony lo est consiguiendo por dos v as principales: asistiendo a sus clientes en la gesti n de la migraci n de infraestructuras basadas en SDI/hardware al mundo IP, y generando aplicaciones y plataformas de producci n que residan totalmente en la nube.
El sistema de producci n basado en la nube Media Backbone Hive ser una de las soluciones expuestas. La plataforma de producci n, flexible y escalable, optimiza las operaciones multimedia para que se pueda ofrecer f cilmente el contenido en varios formatos y en varias plataformas. XDCAM Air, un servicio de flujo de trabajo basado en la nube que supone un puente flexible entre los camcorders de campo y la infraestructura del estudio, tambi n ser protagonista.
Modelos de negocio din micos
Sony ha respondido a las opiniones de sus clientes para ayudarlos a dar el paso de modelos de negocio Capex a Opex, que aumentan la flexibilidad y la agilidad. En IBC 2017, Sony explicar a sus clientes la cantidad de servicios y soluciones de Sony que se pueden ofrecer mediante un modelo de pago por uso y ofrecer detalles de aquellos con los que ahora trabaja de esta forma.
A lo largo del ltimo par de a os, Sony se ha ido transformando hasta convertirse en una empresa que no solo ofrece productos, sino tambi n servicios y soluciones. Con clientes como la cadena regional holandesa RTV Oost, que utiliza Media Backbone Hive para pasar a un sistema de operaciones de noticias principalmente online , o BBC Studioworks, que ha elegido a Sony para ofrecer 4K a trav s de IP en sus estudios de televisi n, estamos haciendo realidad esta transformaci n. Estamos muy ilusionados con poder mostrar a los clientes en IBC lo que este cambio supone para ellos , concluye Scott.
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4K UHD, HDR, cloud and migration to the IP focus of Sony at IBC 2017 Las soluciones de la exposici n ofrecen modelos de negocio din micos, permiten realizar operaciones multimedia nativas en la nube y dan a las empresas audiovisuales las herramientas necesarias para contar las historias m s fascinantes 
