NAB 2026: Avid To Showcase Content Core and AI Workflow Innovations

Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow capabilities for news organizations, media production companies, studios, and broadcasters.

The industry needs a better way to work, and it needs vendors that understand the economics of next generation media architectures, says Wellford Dillard, Chief Executive Officer, Avid. That is why we built Content Core - to combine the industry's most trusted creative tools with intelligent, AI-enhanced workflows to break down silos and enable media organizations to collaborate seamlessly and operate more efficiently. In addition to delivering an extraordinarily high ROI, Content Core was built to help Avid's customers modernize without disruption and transform without unnecessary complexity.

Avid Content Core is now commercially available. The platform unifies asset identity, ingest, storage, metadata, orchestration, and rights information, and supports hybrid on-premises and cloud environments.

It is exciting to come to NAB Show 2026 with Avid Content Core ready for market and available to give media organizations a cloud-native foundation for modern media operations, says Kenna Hilburn, Chief Product Officer, Avid. It brings postproduction and news teams together in a flexible, hybrid ecosystem without forcing them to rip and replace what already works - building toward a future where Content Core becomes the intelligence layer of the entire media enterprise.

NAB Demonstrations

Postproduction workflows: Media Composer, Pro Tools, and Avid NEXIS demonstrations covering AI-powered media discovery, logging, metadata, and clip generation, alongside a new parallel processing engine.

News production: MediaCentral, iNEWS, and Wolftech News demonstrations covering editorial planning, story development, and publishing across linear and digital platforms, including new Stream I/O sub-clipping capabilities.

Cloud workflows: Hybrid and cloud production environments built on Avid Content Core, with new cloud partnerships and deployment integrations to be announced.

Partner integrations: AI-powered Media Composer Extensions with Quickture, Flawless, Acclaim Audio, and integrations with Fraunhofer and CuttingRoom.

Avid Theatre

The Avid Theatre will feature sessions with editors and creative professionals discussing productions including Oscar-winners One Battle After Another and KPop Demon Hunters, alongside speakers from AWS, Google, and ITN.

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