Western Europe in the last quarter recorded the largest share sales in history 4K TVs

Western Europe in the last quarter recorded the largest share sales in history 4K TVs IHS principal analyst Markit, Paul Gray, made in the Summit 4K x-ray current state of Ultra High Definition in the world from the point of view of household penetration.

Paul Gray, principal analyst IHS Markit, He has made an x-ray 4K Summit the current state of the Ultra High Definition in the world. As a starting point noted in the last quarter, Western Europe had the largest share of sales of 4K TV history.

El mercado europeo est creciendo muy r pidamente aunque sea en tama os peque os (tipo 43 ) en la adopci n del 4K, frente a China o Estados Unidos. Europa est solo a media pulgada de diferencia de EE.UU. en cuanto a tama o de pantalla. Los europeos est n dispuestos a quitar muebles con tal de que entre en sus salones una pantalla m s grande y con m s resoluci n , ha subrayado.

About 17% of users in Western Europe has a UHD TV at this time, while for 2022 Markit IHS expects this figure to rise to 40%. "Broadcasters should take into account these penetration figures that are no longer negligible when 4K emission face projects", he commented.

One factor that most influences the growth of 4K TV sales is the price. In China you can already buy a display of 65 "of a famous brand for 420 euros. This drop in prices will also be given in Europe to trial Gray.

"The debate is not whether or not generalize the UHD has just arrived. The overall flavor is a matter of time, not whether yes or no, "he added.

As for 8K, he not wanted to overlook that while the NHK begins regular broadcasts in this resolution from December, currently estimated that only exist throughout the country about 700 8K TVs. However, Gray believes that this release is a good strategy to build confidence in consumers go to a store and you can watch live broadcasts and hosting 8K demand.

Moreover, he noted that the 8K panels need 20% more energy. Therefore, the European Union is consulting at this time about energy consumption.

As regards forms of distribution, the analyst said that "linear TV continues to dominate ... put your feet on the ground. Now we have to see how much linear television will be in ultra high definition. " "The OTT is growing but it is not true that conventional television in Europe is doing badly," he remarked.

In his opinion for the final launch of the Ultra High Definition needed something worth seeing (content), an attractive hardware and someone to pay and trust to provide these services (platform).

Gray believes that 2020 will be the year when broadcasters begin open launch the first commercial services. But, why way? The streaming is very positive for restricted audiences. However, DTT has the problem of spectrum scarcity but we have technical solutions that can overcome that problem. "

To conclude resounding it said that among all the tangle of standards, formats, linear and nonlinear must "explain and demonstrate what the Ultra High Definition consumers". However, at this time more than 20% of TVs sold in Europe Internet, and give some explanation becomes more difficult than in direct sales, it has concluded.

LINK:	https://www.panoramaaudiovisual.com/en/2018/11/09/europa-occidental-re...
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