
HBO's The Shuffle' Reveals Longtime Connection of Sports and EntertainmentDocumentary tells the story behind the 1985 Chicago Bears' hip-hop music videoBy Dan Daley, Audio Editor
Monday, November 24, 2025 - 7:00 am
Print This Story | Subscribe
Story Highlights
A new HBO documentary demonstrates the deeper history of the convergence of sports and entertainment. The Shuffle, which will be released on HBO tomorrow, chronicles creation of the 1985 Chicago Bears' hip-hop music video of The Super Bowl Shuffle, the eponymous song that became a cultural phenomenon serendipitously ahead of the team's Super Bowl XX championship.
Ten Chicago Bears players performed The Super Bowl Shuffle, whose profits were donated to Chicago's needy families.
The film - the first in a new series of short football films, made in partnership with NFL Films, according to a press release from HBO parent Warner Bros. Discovery - explores the video's conception, execution, and impact. It features behind-the-scenes footage and new interviews with players who performed the song, which was ultimately nominated as Best R&B Performance by a Duo or Group with Vocals at the 1987 Grammy Awards.
In the 1970s and '80s, recording engineer and mixer Fred Breitberg was a regular, working in legendary Chicago studios like Universal Recording, Streeterville Studios, and Curtis Mayfield's CurTom Studios. His credits center on Chicago's core blues and R&B artists, including Albert Collins, Koko Taylor, Magic Slim, and Johnny Otis. In December 1985, he was working from a private studio owned by Jovan Perfume CEO Richard Meyer (his company was the first corporate sponsor of a major rock tour, the Rolling Stones' 1981 Tattoo You tour). The studio had been converted from a bowling alley in Meyer's mansion.
As you can imagine, it was pretty opulent, Breitberg, now 78, says of the studio's environment.
The Studio Sessions
He recalls that, early in the 1985 NFL season, the idea for the music video came up in a meeting of various studio clients, including locally based Red Label Records, which had a distribution deal with Capitol Records. From there, the narrative became more like an NFL timeline than a typical calendar.
When the '85 season came around, a production team that I was involved in suggested that we do a rap record on the Bears, says Breitberg, who appears in the HBO documentary seated at the console in the city's VSOP Studio. By the third week of the season, what they had morphed into Yeah, a rap record on the Bears with the Bears' because Dick Meyer had a relationship with [Bears wide receiver] Willie Gault. Part of the incentive for the Bears to be involved was a charitable contribution to feed Chicago's neediest families.
Meyer presented the idea to Gault and linebacker Mike Singletary, who brought it up to the rest of the team, ultimately recruiting 10 players - several turned the project down, concerned it could jinx their Super Bowl hopes - to rap on the record. By Week 8, Breitberg had recorded the song's refrain and beat using local studio musicians and vocalists, with lyrics written by Richard E. Meyer and Melvin Owens atop music composed by Bobby Daniels and Lloyd Barry. The athletes were scheduled to record on Thursday of Week 11. Seven of them made it that day to lay down their raps, one by one, through a Neumann U-47 tube-powered microphone and the studio's Harrison console onto an Ampex A80 MKIII 24-track tape recorder.
Audio engineer Fred Breitberg, who was on hand in 1985, participated in the production of HBO's The Shuffle.
When the players came in, says Breitberg, they worked with us in the control room to learn their verse. Then, when they were confident, we took them out in the studio and put them in front of the mic. Some of them required one take, some required a couple, but it didn't take long. It was a Thursday, the week before they beat Dallas. Everybody was having a great time that night.
The other three players - running back Walter Payton, quarterback Jim McMahon, and defensive lineman Walter The Refrigerator Perry - came in on Saturday, when Breitberg also recorded the track's saxophone solo.
The next day, while they were beating Dallas, we were in the studio control room, mixing the record and enjoying the game on the TV, he says, laughing. We sent it out to be mastered at Capitol on Monday. It was Christmastime, but [the folks at Capitol] were so excited about the record, they actually stopped pressing whatever they were pressing and injected this into the schedule so that they could get it right out. It was out in a week.
It's a Hit! The Super Bowl Shuffle was released as a 45-rpm single, followed by a club version. Breitberg's fianc was promotion director at hits-radio station WLS Chicago, so he was able to literally walk the record into the program director's office. It was put on the air almost immediately.
Nothing has ever been put on the air that fast, he marvels.
Everything after that also happened quickly. The Super Bowl Shuffle became a minor national hit, reaching No. 41 on the Billboard Hot 100. Drive-time DJs had a field day with it, helped by the Bears' remarkable one-loss season record and then the team's 46-10 trouncing of the New England Patriots in Super Bowl XX on Jan. 26, 1986. The recording's crowning achievement was a Grammy nomination, one that lost to Prince's Kiss - unlike the unlucky Pats that year, a worthy opponent.
A few weeks later, the RIAA certified the record's gold status, for sales of more than 500,000 copies. As had quickly become standard in that MTV era, the record was also accompanied by its own video, whose VHS and Beta versions went platinum with sales of more than 1 million units.
More im
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
24/11/2025
ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
22/11/2025
The deadline for entries for the 2025 Best in Market Awards has been extended to 23:59 PST on November 28, 2025....
22/11/2025
Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...
22/11/2025
Marshall Electronics is showcasing the latest additions to its CV600 Series of PTZ cameras, the CV625 and CV612, which both feature AI track and follow capabili...
22/11/2025
At this year's European Respiratory Society (ERS) Congress, held at the RAI Amsterdam, LiveConnect delivered an ambitious and technically complex live produ...
22/11/2025
Professional Wireless Systems (PWS), a leader in wireless frequency coordination and RF system design, provided a comprehensive wireless gear package and onsite...
22/11/2025
Telestream, a global leader in media workflow technologies, today announced the release of ARGUS v2.3, which introduces Live Look, a powerful new feature that e...
22/11/2025
Peer Software today announced significant advancements across its enterprise data orchestration and analytics platform with new releases of Peer Global File Ser...
22/11/2025
At InterBEE 2025, Atomos announces a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monit...
22/11/2025
Today, AWS announces the general availability of AWS Elemental MediaConnect Router, a new capability that enables broadcasters and content providers to dynamica...
22/11/2025
Rise, the award-winning advocacy group for gender diversity in the broadcast media technology sector, is delighted to announce the winners for this year's R...
22/11/2025
Lightware, industry leader in signal management, is strengthening its Taurus UCX product family with the introduction of the new HC60 lineup. The new product li...
22/11/2025
CARSON, Calif. IDX has introduced the IDX CUE-J Series battery/charger kits, including the CUE-J98, CUE-J150 and CUE-J198....
22/11/2025
The NBA has released encouraging viewing and social media data that the beginnings of its $76 billion deal with NBC/Peacock, Prime Video and ESPN are paying off...
22/11/2025
WASHINGTON The Federal Communications Commission has set deadlines for comments on its newest proposals for NextGen TV, aka ATSC 3.0, with comments due on Jan. ...
22/11/2025
Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Studen...
21/11/2025
Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...
21/11/2025
NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...
21/11/2025
NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...
21/11/2025
USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...
21/11/2025
With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...
21/11/2025
Jared Lank and his mother in the '90s...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
MELBOURNE, Fla., Nov. 21, 2025 - L3Harris Technologies (NYSE: LHX) has announced this year's LHX Excellence Awards, the company's most prestigious recog...
21/11/2025
WASHINGTON The Federal Communications Commission by a 3-0 vote opened a notice of proposed rulemaking (NPRM) to advance Congress's mandate to clear a minimu...
21/11/2025
WASHINGTON The Federal Communications Commission by a 3-0 vote adopted a Notice of Proposed Rulemaking (NPRM) to advance Congress's mandate to clear a minim...
21/11/2025
STAMFORD, Conn. Charter Communications' Spectrum brand has expanded the range of devices that can offer 4K content on the Spectrum TV app to compatible Appl...
21/11/2025
NAPERVILLE, Ill. Media industry employers are continuing their multiyear trend of increasing salaries for all worker segments but lag general industry raises, s...
21/11/2025
WASHINGTON The National Association of Broadcasters said it is accepting nominations for the 2026 NAB Technology Awards, honors that recognize excellence in bro...
21/11/2025
American Amplifier Technologies has released a vector network analysis module....
21/11/2025
The Best Movie Musicals on Every Streaming Platform From Wicked to The Sound of Music, heres where to stream all the classic movie musicals and recent hits on...