Qube Cinema Launches EPIQ India's First Immersive Cinema Experience
A Premium Large Format that offers a larger-than-life viewing experience
Published on Thursday, August 29, 2019
Sullurpet, August 29, 2019: Qube Cinema is proud to unveil EPIQ, its Premium Large Format screen with an immersive experience that is the first of its kind in India. The first EPIQ screen, the largest in South Asia, will be launched on August 29, 2019 at the V EPIQ Theatre at Sullurpet, Andhra Pradesh, with a special media presentation in anticipation of the release of the blockbuster Saaho.
Speaking on the partnership, Qube Cinema's CEO, Harsh Rohatgi says, As a premium large format of exceptional quality, EPIQ will have the power to inspire a revival in how people engage with movies, drawing them back to the theatre for an incredible experience that simply cannot be replicated at home. We are in discussions with exhibitors across the country to add new Qube EPIQ screens and hope to announce several upcoming sites before the end of this year.
EPIQ brings back the grandeur of the big screen with a wall-to-wall 100-foot wide flat screen, plush ambience and stadium seating with every seat optimized for the best viewing experience. The state-of-the-art technologies that makes EPIQ amongst the best in the business include 4K RGB laser projection, Dolby Atmos Immersive Audio, a 1:1.9 screen aspect ratio that is optimised for both scope and flat movies with razor sharp images, higher brightness, increased contrast and a wider colour gamut. All standard DCI DCPs can be played on an EPIQ screen, and Qube will create specially mastered DCPs for select movies as well. The first EPIQ screen to be launched, V EPIQ is located in Sullurpet and will serve the population centres of Sullurpet, Sriharikota and Sri City. This 3-screen theatre is owned by V Celluloid.
As the home of the largest screen in South Asia, right here in Sullurpet, we are proud to be at the forefront of revolutionizing how India experiences cinema beyond the big cities. EPIQ will take our mission forward, bringing an extraordinary ambience and superior technological quality to more audiences than ever before, says V Celluloid owner and acclaimed producer, Vamsi Krishna.
The blockbuster Saaho, starring Prabhas and Shraddha Kapoor, will be the first movie to be launched on EPIQ. The cinematographer of Saaho, R. Madhi says, Epiq will have a terrific impact on the movie industry, giving us greater scope in how we produce feature films. Knowing that audiences can have an immersive experience such as this will greatly increase the creative possibilities for us in terms of visuals, sound and more.
For technical information on EPIQ and for collaboration opportunities, please email us at epiq@qubecinema.com
About Qube Cinema:
Qube Cinema, Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective.
For further information, visit www.qubecinema.com
About V Celluloid:
Established in 2012 with the objective of providing a world-class theatre experience to smaller towns in India, V Celluloid now has 50 screens and counting in Andhra Pradesh and Telangana. V Celluloid is committed to offering its audiences the best technologies for outstanding picture and sound, comfortable ambiance, coupled with high quality, appetizing selection of food to complete the cinema experience.
Interview by Komal Nahta: https://www.youtube.com/watch?v=UxhV29TFsVQ&feature=youtu.be
Press Coverage of the event -
https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/chen...
https://www.outlookindia.com/website/story/entertainment-news-andhras-sm...
https://filminformation.com/news/indias-largest-screen-inaugurated-31-au...
https://www.timesnownews.com/amp/entertainment/south-gossip/article/ram-...
https://indianexpress.com/article/entertainment/tamil/indias-largest-mov...
https://zeenews.india.com/india/a-new-baahubali-this-andhra-pradesh-town...
https://www.thenewsminute.com/article/qube-launches-south-asias-largest-...
https://www.news18.com/videos/india/now-showing-rajeev-masands-review-of...
https://youtu.be/o2TM5pfSDnc
https://youtu.be/FuWSDbnBEnE
North America Stories
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
Qube Cinema Launches EPIQ India's First Immersive Cinema Experience 
