Qube Cinema Launches EPIQ India's First Immersive Cinema Experience
A Premium Large Format that offers a larger-than-life viewing experience
Published on Thursday, August 29, 2019
Sullurpet, August 29, 2019: Qube Cinema is proud to unveil EPIQ, its Premium Large Format screen with an immersive experience that is the first of its kind in India. The first EPIQ screen, the largest in South Asia, will be launched on August 29, 2019 at the V EPIQ Theatre at Sullurpet, Andhra Pradesh, with a special media presentation in anticipation of the release of the blockbuster Saaho.
Speaking on the partnership, Qube Cinema's CEO, Harsh Rohatgi says, As a premium large format of exceptional quality, EPIQ will have the power to inspire a revival in how people engage with movies, drawing them back to the theatre for an incredible experience that simply cannot be replicated at home. We are in discussions with exhibitors across the country to add new Qube EPIQ screens and hope to announce several upcoming sites before the end of this year.
EPIQ brings back the grandeur of the big screen with a wall-to-wall 100-foot wide flat screen, plush ambience and stadium seating with every seat optimized for the best viewing experience. The state-of-the-art technologies that makes EPIQ amongst the best in the business include 4K RGB laser projection, Dolby Atmos Immersive Audio, a 1:1.9 screen aspect ratio that is optimised for both scope and flat movies with razor sharp images, higher brightness, increased contrast and a wider colour gamut. All standard DCI DCPs can be played on an EPIQ screen, and Qube will create specially mastered DCPs for select movies as well. The first EPIQ screen to be launched, V EPIQ is located in Sullurpet and will serve the population centres of Sullurpet, Sriharikota and Sri City. This 3-screen theatre is owned by V Celluloid.
As the home of the largest screen in South Asia, right here in Sullurpet, we are proud to be at the forefront of revolutionizing how India experiences cinema beyond the big cities. EPIQ will take our mission forward, bringing an extraordinary ambience and superior technological quality to more audiences than ever before, says V Celluloid owner and acclaimed producer, Vamsi Krishna.
The blockbuster Saaho, starring Prabhas and Shraddha Kapoor, will be the first movie to be launched on EPIQ. The cinematographer of Saaho, R. Madhi says, Epiq will have a terrific impact on the movie industry, giving us greater scope in how we produce feature films. Knowing that audiences can have an immersive experience such as this will greatly increase the creative possibilities for us in terms of visuals, sound and more.
For technical information on EPIQ and for collaboration opportunities, please email us at epiq@qubecinema.com
About Qube Cinema:
Qube Cinema, Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective.
For further information, visit www.qubecinema.com
About V Celluloid:
Established in 2012 with the objective of providing a world-class theatre experience to smaller towns in India, V Celluloid now has 50 screens and counting in Andhra Pradesh and Telangana. V Celluloid is committed to offering its audiences the best technologies for outstanding picture and sound, comfortable ambiance, coupled with high quality, appetizing selection of food to complete the cinema experience.
Interview by Komal Nahta: https://www.youtube.com/watch?v=UxhV29TFsVQ&feature=youtu.be
Press Coverage of the event -
https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/chen...
https://www.outlookindia.com/website/story/entertainment-news-andhras-sm...
https://filminformation.com/news/indias-largest-screen-inaugurated-31-au...
https://www.timesnownews.com/amp/entertainment/south-gossip/article/ram-...
https://indianexpress.com/article/entertainment/tamil/indias-largest-mov...
https://zeenews.india.com/india/a-new-baahubali-this-andhra-pradesh-town...
https://www.thenewsminute.com/article/qube-launches-south-asias-largest-...
https://www.news18.com/videos/india/now-showing-rajeev-masands-review-of...
https://youtu.be/o2TM5pfSDnc
https://youtu.be/FuWSDbnBEnE
North America Stories
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser Spectacular Stunning display caps $200 million renovation of Levi's Stadium tech By Dan Daley, Audio Ed...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform Video Watch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY! By Brand...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
Qube Cinema Launches EPIQ India's First Immersive Cinema Experience 
