Sony Pixel Power calrec Sony

90% of British, French, and German IT decision makers say flash-based object storage will replace primary storage to fuel AI, ML and other emerging applications

08/07/2021

Scality today announced the results of an independent survey completed by IT decision makers across the UK, France and Germany. It revealed a fundamental shift in the industry towards flash-based object storage to fuel artificial intelligence (AI), machine learning (ML), automation, and big data analytics in place of other forms of primary storage. All-flash object storage provides comprehensive data protection of and rapid access to massive volumes of unstructured data, powering the heavy workloads of these digital business initiatives.

The survey indicates that Europe is mature for this change, with 90% of respondents across all three countries stating that this move to all-flash object storage will occur within five years. Notably, France seems most convinced that this digital transformation will happen in under three years (76%), followed by Germany (72%) and the UK (43%).

As flash becomes available at higher densities and lower costs, it is now suitable for high-capacity data storage, explained Paul Speciale, chief product officer at Scality. Object storage has begun to embrace flash media and, as the cost of flash decreases, it is likely to become the default media for object storage and will effectively make object storage the new primary storage for a much broader range of applications.

Not only does all-flash object storage provide extremely high performance, thereby accelerating AI/ML environments, empowering business intelligence/analytics, and increasing infrastructure performance and utilisation, it also lowers TCO and improves application development.

In the survey conducted by Vanson Bourne, IT decision makers across various industries including financial services, telecom, professional services, manufacturing, and retail, were asked: Do you think flash-based object storage will dominate storage platforms to fuel artificial intelligence (AI), machine learning (ML), automation, and big data analytics, in place of other forms of primary storage?

Key findings in the UK include:

The vast majority of UK respondents (77%) said this move to flash-based object storage will happen in the mid-term (one to five years), while respondents in France (76%) and Germany (72%) leant towards the short term (under three years).

3% of respondents said that it would occur within a year, 40% between one and three years, 37% between three and five years, and 1% beyond five years. 9% said it will not happen and 10% didn't know.

In the UK, participants from the IT, technology and telecom, (9%) and the retail, distribution and transport (5%) sectors were the only to state that this digital transformation will occur within one year.

UK respondents in the business and professional services sector were most likely to state that the move to flash-based object storage will occur between three and five years, at 71% compared to an average across all UK respondents of 37%.

UK respondents from smaller organisations (1,000 - 2,999 employees) were more likely to state that this transformation will occur within five years compared to larger organisations (3,000+ employees), at 92% to 76% respectively. Smaller organisations were also more likely to say all-flash object storage will dominate in the short to mid-term (8% under one year, 50% one to three years, 33% three to five years and 0% over five years). In contrast, larger organisations leaned more evenly towards the mid-term (1% under one year, 37% one to three years, 38% three to five years, and 1% over five years).

These European results are in line with research carried out by ESG in the US earlier in the year, which found that 77% of IT professionals at organisations currently using all-flash object storage said the technology has had a high impact or has been a game-changing technology in their on-premises storage environment.
LINK: https://www.kitplus.com/news/90__of_British__French__and_German_IT_dec...
See more stories from tvbay

More from TV-Bay

07/11/2025

Fincons Group reveals how to unlock the potential of GenA...

Fincons Group, a leading international business consulting and system integrator firm, releases its free white paper, Unlocking GenAI's Potential for Appli...

07/11/2025

EBU Selects the LiveU EcoSystem to Deliver Round the Cloc...

The European Broadcasting Union (EBU), the world's leading alliance of public service media, has awarded LiveU a five-year contract to deliver 24/7 live new...

07/11/2025

Atomos Launches Ninja TX GO

Atomos introduced Ninja TX GO, a new HDMI monitor-recorder that brings the performance of the acclaimed Ninja TX to an even wider community of filmmakers and cr...

07/11/2025

Visual Data Media Services Completes Acquisition of Sound...

Visual Data Media Services, a global leader in content localisation and media supply chain services, today announced the completion of its acquisition of Sound ...

07/11/2025

NBC Sports Brings NASCAR Viewers Closer to the Action Wit...

When NBC Sports' Director of Remote Technical Operations for Motorsports Matt Hogencamp walks onto a NASCAR track, he's not thinking about lap times or ...

07/11/2025

Headroom Productions Brings Unmatched RF Precision To The...

When it comes to outfitting complex, multi-venue reality shows with flawless audio capture, few do it better than Headroom Productions. Based in Canada and led ...

07/11/2025

Riedel RefCam and Easy5G to Make Handball Debut at the Me...

The European Handball Federation (EHF) will introduce Riedel's RefCam and Easy5G systems at the final weekend of the Men's EHF EURO 2026. The RefCam, a ...

07/11/2025

Broadcast Solutions Expands its Management Team

Leading systems integrator Broadcast Solutions is taking a forward-looking approach and expanding its management team. Effective from 1 November 2025, Stefan Br...

07/11/2025

New Calrec 48 fader Argo M takes centre stage at Tonmeist...

Calrec is set to make a major impact at Tonmeistertagung 2025, featuring its cutting-edge broadcast audio solutions including the German debut of its brand new ...

07/11/2025

Grass Valley Demonstrates Leadership in Hybrid and Softwa...

Grass Valley will showcase its latest advancements in live production, networking, playout, and media management at Inter BEE 2025, taking place November 19 21 ...

07/11/2025

IABM Strengthens APAC Member Engagement with Dynamic Pres...

IABM continues to strengthen its presence in the Asia-Pacific region at Inter BEE 2025 with a dedicated IABM Hub including member pavilion, the IABM Industry Im...

07/11/2025

Ikegami to Demonstrate its Latest-Generation Broadcast Pr...

Following a successful IBC Amsterdam in September and NAB New York in October, Ikegami will demonstrate examples from its wide range of broadcast television pro...

07/11/2025

Pixellot Signs Landmark Five-Year Contract Extension with...

Pixellot, the largest streamer of global youth and amateur sports, today announced a five-year extension of its partnership with PlayOn Sports, the premier fan ...

07/11/2025

ES Media Group hires industry veteran Brian Clark to driv...

ES Media Group, which specialises in providing professional services to the broadcast industry, has announced the hire of industry heavyweight Brian Clark as Gl...

04/11/2025

Harmonics cOS Virtualized Broadband Platform Will Further...

Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...

04/11/2025

VANTeC Drives Technological Innovation in New EMAV Virtua...

The inauguration of Empresa de Meios Audiovisuais' (EMAV's) first virtual studio in Lisbon marks a major technological milestone for the Portuguese audi...

04/11/2025

ZTransform Taps Project Ace Aaron Shaw to Drive Program M...

ZTransform, a leader in transformational system design, integration, and launch services for broadcasters, sports venues, educational facilities, and corporate ...

01/11/2025

tvONE and Matrox Video Partner to Deliver Flawless AV-ove...

tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...

01/11/2025

CJP Broadcast Joins Grass Valley Partner Programme to Str...

CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...

01/11/2025

TAG Video Systems Earns Dual Recognition for ESG Initiati...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...

01/11/2025

Operative Announces New CEO to Drive Next Phase of Growth

Michael Napodano Appointed New CEO Of Operative Media Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...

01/11/2025

Cine Gear Expo Atlanta 2025 Success at Trilith Studios

Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...

01/11/2025

Christopher Ross BSC and 300 Asteras Light the Border Cro...

Photo courtesy of Peacock and Sky Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...

30/10/2025

Walmart Selects Marshall Cameras to Power New Campus Broa...

Walmart Inc. has chosen Marshall Electronics cameras for use across its brand-new corporate campus studios and event center. The installation includes Marshall ...

30/10/2025

NETGEAR Academy Expands Into Industry-Wide IP Training Pl...

NETGEAR, Inc. (NASDAQ: NTGR), a global leader in intelligent networking solutions designed to power extraordinary experiences, today announced the launch of its...

30/10/2025

Clear-Com Gen-IC Virtual Intercom Connects Students World...

Clear-Com recently contributed its award-winning Gen-IC virtual intercom solution to power real-time communications for On-Air Student TV, a 24-hour global st...

30/10/2025

Maxon Strengthens Growth Strategy with Appointment of Kse...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced t...

30/10/2025

Studio Technologies Dante Enabled Model 394 GPI Interface...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces that its new Model 394 GPI Interface and Model 39...

30/10/2025

Astro selects Broadpeak for high performance streaming an...

Broadpeak , a leader in streaming and monetization at scale, has been selected by leading Malaysian content and entertainment company Astro to enable two major ...

30/10/2025

Riedel Communications Appoints Ulrich Voigt as Director L...

Riedel Communications is pleased to announce that Ulrich Voigt has joined the company as Director Live Production Solutions, taking over the SimplyLive business...

30/10/2025

LiveU and Kinetiq Launch Cloud Native Watermarking Integr...

LiveU, the global leader in live IP-video contribution, production, and distribution, today announced a new partnership with Kinetiq, the AI-powered platform un...

28/10/2025

Mediagenix Joins AWS ISV Accelerate Program

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...

28/10/2025

Lightware Taurus product family introduces 5K support

Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus platform, which now delivers flawless...

28/10/2025

Hiltron to Promote its Broad Range of Satcom Products and...

Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...

28/10/2025

Open Broadcast Systems Selects Media Consulting and Servi...

Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France. With over twenty years of experi...

28/10/2025

Bitmovin Unveils Real-Time Observability Solution for Vid...

Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...

28/10/2025

Ease Live Powers Interactive Champions League Viewer Expe...

Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...

28/10/2025

LucidLink unveils Frame io integration and expanded mobil...

LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...

27/10/2025

Leader to showcase hybrid IP and remote production soluti...

Test & measurement innovator, Leader Electronics, will present its latest products and solutions at InterBEE 2025 (Hall 5, Booth 5218) Makuhari Messe in Chiba, ...

25/10/2025

DoP Lean-Vercoe Lights Intrigue with Astera on Outrageous

BAFTA-nominated cinematographer Annemarie Lean-Vercoe ( Breeders , Call the Midwife , Murder in Provence ) was just the DoP to set the look on sophisticated a...

25/10/2025

OpenDrives and Versatile Distribution Services VDS Announ...

OpenDrives, Inc, a leading provider of software-defined data storage and data services, today announced a new distribution partnership with Versatile Distributi...

25/10/2025

Chaos Releases Vantage 3 - Unlocking Real-Time Creative O...

Chaos today announces the release of Chaos Vantage 3, the first major update to its real-time visualization platform in more than two years. With Vantage, AEC p...

25/10/2025

From Stage to Stream - Frequency Enables Tony Robbins to...

Frequency, the engine behind many of the world's leading streaming television channels, today announced that it powered the first-ever delayed-live broadcas...

25/10/2025

LTN launches new streaming capabilities for broadcast sta...

LTN is accelerating the digital evolution of US local broadcasters with innovations that enable stations to launch streaming channels faster, deliver live news ...

25/10/2025

Rise Group New Structure to Drive Global Growth and Leade...

Rise WIB and Rise AV, advocacy groups championing gender diversity and professional development in the broadcast and AV sectors, have announced key leadership u...

25/10/2025

Atlantic Club of Bulgaria chooses SubtitleNEXT for live s...

European technology developer Profuz Digital is proud to announce its partnership with the Atlantic Club of Bulgaria as a Special Technical Partner. To overcome...

25/10/2025

ARTE Enhances Live Production Capabilities with Grass Val...

European cultural broadcaster ARTE has strengthened its long-standing relationship with Grass Valley, selecting the company's LDX 135 cameras and Creative G...

25/10/2025

IBC calls for Challenge submissions for the 2026 Accelera...

IBC today announced the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting forward-thinking organisations from...

25/10/2025

ASB GlassFloor launches subsidiary to deliver 360-degree...

ASB GlassFloor, the Germany-based global leader in high-performance sports flooring, announces the official launch of ASB Arena and Event Services AG (AES), a s...

25/10/2025

Bitmovin Supercharges its Player Testing System with AI t...

Bitmovin, leading provider of video streaming solutions, has announced that its internal playback stream testing system for the Bitmovin Player now leverages AI...