
Scality today announced the results of an independent survey completed by IT decision makers across the UK, France and Germany. It revealed a fundamental shift in the industry towards flash-based object storage to fuel artificial intelligence (AI), machine learning (ML), automation, and big data analytics in place of other forms of primary storage. All-flash object storage provides comprehensive data protection of and rapid access to massive volumes of unstructured data, powering the heavy workloads of these digital business initiatives.
The survey indicates that Europe is mature for this change, with 90% of respondents across all three countries stating that this move to all-flash object storage will occur within five years. Notably, France seems most convinced that this digital transformation will happen in under three years (76%), followed by Germany (72%) and the UK (43%).
As flash becomes available at higher densities and lower costs, it is now suitable for high-capacity data storage, explained Paul Speciale, chief product officer at Scality. Object storage has begun to embrace flash media and, as the cost of flash decreases, it is likely to become the default media for object storage and will effectively make object storage the new primary storage for a much broader range of applications.
Not only does all-flash object storage provide extremely high performance, thereby accelerating AI/ML environments, empowering business intelligence/analytics, and increasing infrastructure performance and utilisation, it also lowers TCO and improves application development.
In the survey conducted by Vanson Bourne, IT decision makers across various industries including financial services, telecom, professional services, manufacturing, and retail, were asked: Do you think flash-based object storage will dominate storage platforms to fuel artificial intelligence (AI), machine learning (ML), automation, and big data analytics, in place of other forms of primary storage?
Key findings in the UK include:
The vast majority of UK respondents (77%) said this move to flash-based object storage will happen in the mid-term (one to five years), while respondents in France (76%) and Germany (72%) leant towards the short term (under three years).
3% of respondents said that it would occur within a year, 40% between one and three years, 37% between three and five years, and 1% beyond five years. 9% said it will not happen and 10% didn't know.
In the UK, participants from the IT, technology and telecom, (9%) and the retail, distribution and transport (5%) sectors were the only to state that this digital transformation will occur within one year.
UK respondents in the business and professional services sector were most likely to state that the move to flash-based object storage will occur between three and five years, at 71% compared to an average across all UK respondents of 37%.
UK respondents from smaller organisations (1,000 - 2,999 employees) were more likely to state that this transformation will occur within five years compared to larger organisations (3,000+ employees), at 92% to 76% respectively. Smaller organisations were also more likely to say all-flash object storage will dominate in the short to mid-term (8% under one year, 50% one to three years, 33% three to five years and 0% over five years). In contrast, larger organisations leaned more evenly towards the mid-term (1% under one year, 37% one to three years, 38% three to five years, and 1% over five years).
These European results are in line with research carried out by ESG in the US earlier in the year, which found that 77% of IT professionals at organisations currently using all-flash object storage said the technology has had a high impact or has been a game-changing technology in their on-premises storage environment.
More from TV-Bay
28/05/2026
Harmonic (NASDAQ: HLIT) today announced that Swiss broadcaster Canal Alpha has deployed Harmonics award-winning, software-based XOS Advanced Media Processor to ...
28/05/2026
Riedel Communications today announced that Berliner Ensemble, one of Berlin's five major theater companies, has expanded its backstage communications and te...
28/05/2026
Company's VP Government and International to Address How Broadcasters Can Operationalize Advanced Emergency Information for NextGen TV
Digital Alert Syst...
28/05/2026
Radio BGM (https://radiobgm.org.uk/), Llanellis multiple-award-winning community and hospital radio station, has invested in a DHD SX2 audio mixing console and ...
28/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters as they enter a new broadcast age, Calrec announces an expansion to its ImPulseV...
28/05/2026
LAS VEGAS, MAY 27, 2026 Green Hippo, an ACT Entertainment brand, will pull back the curtain on the Estuary Series, a next-generation media control platform en...
28/05/2026
First Hands-On Opportunity at Universal Studios Lot, June 5-6
Oberkochen, Germany, May 27, 2026 ZEISS is launching their new Panoptes 65 primes at Cine Gear ...
28/05/2026
Irvine, CA May 20, 2026 Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redes...
27/05/2026
Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth
Telestream, a global leader in media wor...
27/05/2026
Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...
27/05/2026
Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...
26/05/2026
Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV
blueCORE standalone processors headline solutions designe...
26/05/2026
Matrox Video today celebrates its 50th anniversary, marking five decades of innovation, engineering excellence, and customer-focused evolution from its headquar...
26/05/2026
ITV Studios, the production arm of the UKs largest commercial broadcaster, has deployed the Cuez live production platform to unify the management of three back-...
26/05/2026
In a move set to redefine motorsports coverage across the Asia Pacific region, Ikegami Electronics announces that Two Wheels Motor Racing Sdn Bhd (TWMR), a lead...
22/05/2026
Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...
22/05/2026
Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110
Leading Argentina-based sports media company Torneos y Competencias S.A....
21/05/2026
The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...
21/05/2026
Bitmovin, a leading provider of video streaming solutions, has announced that streaming service provider, Watch Brasil, has replaced its legacy systems with Bit...
21/05/2026
For cinematographer Ashley Barron ACS ( Rivals , Dangerous Liaisons , Disney's Doctor Who ), setting the look of Netflix's How to Get to Heaven from ...
21/05/2026
Jean-Fran ois Hensgens, AFC, SBC, (Tueurs, Six Days in Spring, Le Fil) brings his signature visual approach to Cannes 2026 premiering biopic L'Affaire Marie...
20/05/2026
The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...
20/05/2026
In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...
20/05/2026
LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...
19/05/2026
Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...
19/05/2026
Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
14/05/2026
CueScript's CueiT 4.0 Wins Future's Best of Show Award, Presented at 2026 NAB Show by TV Tech
CueScript, a leading international developer of professio...
14/05/2026
Expert-Led Education Sessions and Development of Online Training Program Accelerate IPMX Adoption and Deployment
The Alliance for IP Media Solutions (AIMS) to...
14/05/2026
Klvr is launching in the United States with a professional-grade rechargeable battery solution that cuts costs and improves performance across live entertainmen...
14/05/2026
Six decades of products built around the people who use them...
14/05/2026
Designed to embrace multiple production processes and deliver high-end live broadcast workflows, Vivid Broadcast has combined Calrec True Control 2.0 enabled co...
14/05/2026
Today, Jigsaw24, the UK's leading media equipment supplier and systems integrator, announces a new partnership with EVS, a global leader in live video techn...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...