Sony Pixel Power calrec Sony

90% of British, French, and German IT decision makers say flash-based object storage will replace primary storage to fuel AI, ML and other emerging applications

08/07/2021

Scality today announced the results of an independent survey completed by IT decision makers across the UK, France and Germany. It revealed a fundamental shift in the industry towards flash-based object storage to fuel artificial intelligence (AI), machine learning (ML), automation, and big data analytics in place of other forms of primary storage. All-flash object storage provides comprehensive data protection of and rapid access to massive volumes of unstructured data, powering the heavy workloads of these digital business initiatives.

The survey indicates that Europe is mature for this change, with 90% of respondents across all three countries stating that this move to all-flash object storage will occur within five years. Notably, France seems most convinced that this digital transformation will happen in under three years (76%), followed by Germany (72%) and the UK (43%).

As flash becomes available at higher densities and lower costs, it is now suitable for high-capacity data storage, explained Paul Speciale, chief product officer at Scality. Object storage has begun to embrace flash media and, as the cost of flash decreases, it is likely to become the default media for object storage and will effectively make object storage the new primary storage for a much broader range of applications.

Not only does all-flash object storage provide extremely high performance, thereby accelerating AI/ML environments, empowering business intelligence/analytics, and increasing infrastructure performance and utilisation, it also lowers TCO and improves application development.

In the survey conducted by Vanson Bourne, IT decision makers across various industries including financial services, telecom, professional services, manufacturing, and retail, were asked: Do you think flash-based object storage will dominate storage platforms to fuel artificial intelligence (AI), machine learning (ML), automation, and big data analytics, in place of other forms of primary storage?

Key findings in the UK include:

The vast majority of UK respondents (77%) said this move to flash-based object storage will happen in the mid-term (one to five years), while respondents in France (76%) and Germany (72%) leant towards the short term (under three years).

3% of respondents said that it would occur within a year, 40% between one and three years, 37% between three and five years, and 1% beyond five years. 9% said it will not happen and 10% didn't know.

In the UK, participants from the IT, technology and telecom, (9%) and the retail, distribution and transport (5%) sectors were the only to state that this digital transformation will occur within one year.

UK respondents in the business and professional services sector were most likely to state that the move to flash-based object storage will occur between three and five years, at 71% compared to an average across all UK respondents of 37%.

UK respondents from smaller organisations (1,000 - 2,999 employees) were more likely to state that this transformation will occur within five years compared to larger organisations (3,000+ employees), at 92% to 76% respectively. Smaller organisations were also more likely to say all-flash object storage will dominate in the short to mid-term (8% under one year, 50% one to three years, 33% three to five years and 0% over five years). In contrast, larger organisations leaned more evenly towards the mid-term (1% under one year, 37% one to three years, 38% three to five years, and 1% over five years).

These European results are in line with research carried out by ESG in the US earlier in the year, which found that 77% of IT professionals at organisations currently using all-flash object storage said the technology has had a high impact or has been a game-changing technology in their on-premises storage environment.
LINK: https://www.kitplus.com/news/90__of_British__French__and_German_IT_dec...
See more stories from tvbay

More from TV-Bay

21/10/2025

Imagine Communications Acquires Pixel Power From Rohde an...

Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...

21/10/2025

ADTH Announces New NEXTGEN TV Gateway Receiver Implementi...

Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...

21/10/2025

Heartland Video Systems Partners with Zixi for Resilient...

Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...

21/10/2025

QuickLink Appoints Austin Hinton as Solutions Enablement...

QuickLink, the leading provider of award-winning video production and remote guest integration solutions, today announced the appointment of Austin Hinton as it...

21/10/2025

Miri Technologies to Unveil New Resilient Internet Platfo...

nternet connectivity startup Miri Technologies Inc. will use this week's NAB Show New York as the launch pad for its latest ground-breaking innovation, the ...

17/10/2025

Reeling in the Chaos Sports Fishing Championship Simplifi...

The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...

17/10/2025

QuickLink Unveils StudioPro Version 4 With Major Enhancem...

QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...

17/10/2025

Westcoast Pixel dazzles with dynamic 3D video projections

Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...

17/10/2025

Alex Dunfey Promoted to CTO at OpenDrives

OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...

17/10/2025

University of Arizona Scales Up Broadcast Capabilities Wi...

The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...

17/10/2025

NESN Redefines Regional Sports Video Delivery with Harmon...

Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...

17/10/2025

Austin PBS Expands Facility-Wide Production Communication...

Austin PBS has recently upgraded its facility-wide communications infrastructure, deploying Clear-Com 's Eclipse HX, FreeSpeak II beltpacks, and V-Series ...

17/10/2025

ZEISS Opens BETA Registration for CinCraft Virtual Lens T...

ZEISS announces an open call for the closed BETA testing phase of CinCraft Virtual Lens Technology, the innovative digital tool that brings authentic lens chara...

17/10/2025

Lightware powers hybrid learning transformation at Centri...

Situated in the town of Kokkola, Centria University of Applied Sciences offers higher education across five core fields: engineering, business, social and healt...

17/10/2025

Pebble to automate CobbTV

Public information channel in Georgia, USA, to implement a powerful, simple, and cost-effective playout automation platform. Pebble, the leading automation, co...

15/10/2025

Scality debuts industry-first AI certifications with more...

Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...

15/10/2025

2026 HPA Tech Retreat to Deliver Insight Innovation and I...

The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...

15/10/2025

Interra Systems Drives Quality Compliance and Monetizatio...

At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...

15/10/2025

RMC BFM Group Selects Grass Valley to Power its Transitio...

Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...

15/10/2025

Appear to Showcase Next-Generation Hybrid Live Production...

Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...

14/10/2025

Space Norway chooses Media Excel HERO 6000 to power next-...

Media Excel, a leading provider of encoding and transcoding solutions, today announced that Space Norway, a leading provider of satellite services and operator ...

14/10/2025

ZTransform Welcomes Jason Tyler as Inside Sales and Procu...

Jason Tyler has joined ZTransform, a leader in media environment innovation, as Inside Sales and Procurement Manager bringing commercial and operational focus t...

13/10/2025

Mid-Atlantic Sports Network strikes all-IP video distribu...

Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery Mid-Atl...

13/10/2025

Delta Live invests in the future of live sound for presti...

Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...

11/10/2025

Brightline Lighting AV 720 Low Voltage Control and Flex-T...

Professional podcasts are booming. They're an effective way to establish company executives as industry leaders, humanize a large organization, drill down o...

11/10/2025

Award-Winning PlayBox Neo Suite Makes US Debut at the NA...

PlayBox Neo, a leading provider of media playout and channel branding solutions, will present its PlayBox Neo Suite media platform for the first time in the U.S...

11/10/2025

FOR-A America to Show Commitment to US Broadcast Market a...

As a testament to its commitment to the broadcast market, FOR-A America will bring several popular and future-facing technologies to the NAB Show New York, runn...

11/10/2025

Profuz Digital remains at the forefront of Broadcast Inno...

European technology developer Profuz Digital reflects on another successful IBC Show in Amsterdam from 12 15 September after showcasing the latest version of ...

11/10/2025

Catch COBALT ARIA at NAB NY - Audio Monitoring Minus the...

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative, is headin...

11/10/2025

Lightware UBEX powers AV-over-IP across education immersi...

Lightware, an industry leader in signal management, is at the center of a growing range of high-profile integrations with its UBEX platform. Built to deliver un...

11/10/2025

CAPER 2025 Next Stop for FOR-A Latin America and the Cari...

FOR-A Latin America and the Caribbean (LAC) will bring its industry-leading signal processing, frame rate conversion and graphics playout software to CAPER 2025...

11/10/2025

Clear-Com and BNE Productions Amplify Dreamstate and Apoc...

Clear-Com is happy to announce its latest collaboration with BNE Productions, a premier production company known for delivering world-class audio for live even...

09/10/2025

Professional Wireless Systems Showcases Rental Services f...

Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, is highlighting its rental services to support production...

09/10/2025

Marshall Electronics Announces New StreamDesk Professiona...

Marshall Electronics recently announced its first professional podcast streaming bundle, the StreamDesk. This convenient package includes a Marshall CV508 POV C...

09/10/2025

PlayBox Neo Reports IBC Success with Award Winning PlayBo...

PlayBox Neo is delighted to report on yet another highly successful IBC Show which took place from 12 15 September, attracting a notable 20% increase in stand...

09/10/2025

LTN and XR Extreme Reach partner to power live syndicatio...

Joint offering enables studios to deliver live programming into US broadcast stations via a purpose-built IP network LTN announces a new partnership with XR Ex...

09/10/2025

NAKIVO Releases v11 1 with Enhanced Disaster Recovery and...

This latest update adds 5 new languages to the interface, more Proxmox VE backup and recovery options, automated real-time replication, enhanced MSP direct conn...

09/10/2025

Actus Digital and Pikolo Announce Integration to Deliver...

Actus Digital, a LiveU company and a leader in intelligent compliance logging, quality monitoring, and content analysis solutions, today announced a new integra...

09/10/2025

Avid powers data-driven future with Avid Content Core US...

Avid will make the US debut of its groundbreaking Avid Content Core at NAB Show New York 2025 (booth 547), taking place October 22 23. At the event, Avid will...

09/10/2025

Harmonic Spotlights Fiber Breakthroughs at Network X 2025

Harmonic (NASDAQ: HLIT) is bringing its powerful fiber broadband innovations and deep expertise in accelerating fiber deployments to Network X 2025 in Paris. Ha...

09/10/2025

New Delhi Television NDTV Selects Grass Valley for Major...

New Delhi Television Ltd (NDTV), one of India's leading news and digital journalism companies, selected Grass Valley to modernize its media asset management...

08/10/2025

Emergent Appoints Ben Gunkel as Business Development Dire...

Emergent, a leading provider of AI-enhanced media production solutions and creative services, today announced the appointment of Ben Gunkel as Business Developm...

08/10/2025

LynTec and SSRC Announce Strategic Partnership

LynTec, a leading manufacturer of innovative electrical power control solutions for professional audio, video, and lighting systems, today announced a new partn...

08/10/2025

Pliant Technologies Showcases New CrewCom Digital Audio N...

Pliant Technologies highlights its new CrewCom Digital Audio Network Interface with Dante and AES67 at NAB New York 2025 (Booth 934). The CXD-32CF 32x32 I/O Di...

08/10/2025

Riedel Communications Delivers Multivenue Communications...

Riedel Communications proudly served as the official partner for the Rhine-Ruhr 2025 FISU World University Games, delivering a comprehensive Managed Technology ...

08/10/2025

Grass Valley Launches 4K Broadcast Upgrade Project with J...

Grass Valley, the leading provider of end-to-end live production solutions, today announced it has signed a significant agreement with Jamuna TV, a prominent pr...

08/10/2025

Mediaproxy to Showcase Next-Generation Multiviewer and Re...

Mediaproxy, the global standard for IP compliance monitoring and multiviewing solutions, will showcase its latest advancements at NAB Show New York, October 22 ...

07/10/2025

A Healing Journey Comanche Academy told with the ZEISS CP...

Located in Lawton, Oklahoma, the Comanche Academy is more than a kindergarten and elementary school it is a community effort to reclaim Indigenous culture and i...

07/10/2025

Calrec Showcases True Control and Full IP Ecosystem at NA...

At NAB Show New York 2025, Calrec will showcase how its interconnected suite of broadcast audio products is reshaping the future of live production. Visitors wi...

07/10/2025

Mediagenix Content Strategy Whitepaper Provides a Path to...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, published a new whitepaper, Increasing th...