Sony Pixel Power calrec Sony

90% of British, French, and German IT decision makers say flash-based object storage will replace primary storage to fuel AI, ML and other emerging applications

08/07/2021

Scality today announced the results of an independent survey completed by IT decision makers across the UK, France and Germany. It revealed a fundamental shift in the industry towards flash-based object storage to fuel artificial intelligence (AI), machine learning (ML), automation, and big data analytics in place of other forms of primary storage. All-flash object storage provides comprehensive data protection of and rapid access to massive volumes of unstructured data, powering the heavy workloads of these digital business initiatives.

The survey indicates that Europe is mature for this change, with 90% of respondents across all three countries stating that this move to all-flash object storage will occur within five years. Notably, France seems most convinced that this digital transformation will happen in under three years (76%), followed by Germany (72%) and the UK (43%).

As flash becomes available at higher densities and lower costs, it is now suitable for high-capacity data storage, explained Paul Speciale, chief product officer at Scality. Object storage has begun to embrace flash media and, as the cost of flash decreases, it is likely to become the default media for object storage and will effectively make object storage the new primary storage for a much broader range of applications.

Not only does all-flash object storage provide extremely high performance, thereby accelerating AI/ML environments, empowering business intelligence/analytics, and increasing infrastructure performance and utilisation, it also lowers TCO and improves application development.

In the survey conducted by Vanson Bourne, IT decision makers across various industries including financial services, telecom, professional services, manufacturing, and retail, were asked: Do you think flash-based object storage will dominate storage platforms to fuel artificial intelligence (AI), machine learning (ML), automation, and big data analytics, in place of other forms of primary storage?

Key findings in the UK include:

The vast majority of UK respondents (77%) said this move to flash-based object storage will happen in the mid-term (one to five years), while respondents in France (76%) and Germany (72%) leant towards the short term (under three years).

3% of respondents said that it would occur within a year, 40% between one and three years, 37% between three and five years, and 1% beyond five years. 9% said it will not happen and 10% didn't know.

In the UK, participants from the IT, technology and telecom, (9%) and the retail, distribution and transport (5%) sectors were the only to state that this digital transformation will occur within one year.

UK respondents in the business and professional services sector were most likely to state that the move to flash-based object storage will occur between three and five years, at 71% compared to an average across all UK respondents of 37%.

UK respondents from smaller organisations (1,000 - 2,999 employees) were more likely to state that this transformation will occur within five years compared to larger organisations (3,000+ employees), at 92% to 76% respectively. Smaller organisations were also more likely to say all-flash object storage will dominate in the short to mid-term (8% under one year, 50% one to three years, 33% three to five years and 0% over five years). In contrast, larger organisations leaned more evenly towards the mid-term (1% under one year, 37% one to three years, 38% three to five years, and 1% over five years).

These European results are in line with research carried out by ESG in the US earlier in the year, which found that 77% of IT professionals at organisations currently using all-flash object storage said the technology has had a high impact or has been a game-changing technology in their on-premises storage environment.
LINK: https://www.kitplus.com/news/90__of_British__French__and_German_IT_dec...
See more stories from tvbay

More from TV-Bay

28/08/2026

Backlight Expands Creative Operations Platform with AI-p...

Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...

28/08/2026

Emergent Brings Its AI-Enhanced Content Production Platfo...

Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...

28/08/2026

Grass Valley AMPP Provides an All-Encompassing Approach t...

Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...

28/08/2026

Yospace releases new Ad Presentation solution

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...

28/08/2026

TSL Showcases Reduced Complexity for Control and Monitori...

TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026 New TSL Hummingbird capabilities including Dante control routing, toge...

28/08/2026

GlobalM and Lamhas Partner to Expand Managed IP Broadcast...

GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...

28/08/2026

Boland Communications Introduces SMPTE ST 2110 Option for...

Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...

28/08/2026

JT-DMF Invites IBC2026 Attendees to Help Shape the Future...

Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...

28/08/2026

TAG Video Systems Cuts Live Production Latency Below Two...

At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...

28/08/2026

SportsBox BHVs Ultra-Compact 4K Remote Switcher Moves fro...

SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026 SportsBox brings flexibility without compromise to high...

28/08/2026

Riedel Evolves Leadership and Global Go-to-Market Organiz...

Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO Riedel Communications is strengthenin...

27/08/2026

Profuz Digital presents intelligent AI workflow orchestra...

Profuz Digital makes a mark by launching a powerful upgrade to its Profuz LAPIS digital media management platform this IBC in Amsterdam at Stand 8.A88. The late...

27/08/2026

DHD to Introduce its Third-Generation Audio Mixing Consol...

DHD.audio has chosen IBC 2026 as the launch venue for what it defines as one of the most radical advances in the companys 30 year history. Every broadcast trad...

27/08/2026

FOR-A integrates with CuePilot for dynamic automated prod...

Direct connectivity between planning, production and graphics for creativity and streamlined workflows...

27/08/2026

3Play Media data shows audiences are embracing AI dubbing

For years, the media and entertainment industry has hesitated to use AI-voiced dubbing due to concern for audience experience. New data from 3Play Media, a glob...

27/08/2026

Starfish adds voice synthesis support to Advantage AD in...

Starfish Technologies has announced the forthcoming V9 release of its Advantage AD workstation, adding support for voice synthesis services and giving Audio Des...

27/08/2026

Lightware UBEX Helps Rental Teams Deploy Faster And Saf...

Lightware's UBEX is a powerful AV-over-IP product well suited for rental and staging workflows where systems must be fast to deploy, easy to repurpose, and ...

27/08/2026

Lightware extends TPN platform to 100 endpoints with TPN-...

Lightware has expanded the scalability of its 10G TPN AV-over-IP platform with the introduction of the new TPN-MMU-X100 Matrix Management Unit, enabling systems...

27/08/2026

PlayBox Neo continues to shape the media landscape by ini...

PlayBox Neo Stand 7.C29 IBC2026 - 11 14 September Well-established global specialists in media playout, automation, and streaming solutions, PlayBox Neo ...

27/08/2026

Rise Academy Invites the Industry to Join Race 4 The Futu...

Rise Academy, the broadcast and media skills charity dedicated to delivering practical media technology learning experiences, careers resources and work experie...

27/08/2026

Mediagenix Takes Title Management Beyond the Catalog at I...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase the latest evolution of its ...

26/08/2026

MediaKind Beam selected by CNBC UK for cloud-connected li...

MediaKind today announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure, bringing greater flexibility, resilience...

26/08/2026

Telestream Unveils the Next Phase of UP at IBC2026

Telestream, a global leader in media workflow technologies, today announced the next evolution of Telestream UP, expanding the cloud-native platform introduced ...

26/08/2026

SMPTE Announces 2026 Honorees

SMPTE, the home for media professionals, technologists and engineers, today announced its 2026 Honorees, recognizing individuals and organizations whose contrib...

26/08/2026

Broadpeak launches Click2Cart to mark new era in shoppabl...

New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters Broadp...

26/08/2026

Grass Valley Advances Integrated Live Production for Unif...

K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities. At IBC...

26/08/2026

Magewell Expands Director and Pro Convert IP Lines at IBC...

New products continue to enable any signal, anywhere for creators...

26/08/2026

AFP and Dalet Bring Trusted Content into Every Newsroom

Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...

26/08/2026

AIMS Welcomes Bolin Technology and ITDev as Newest Member...

PTZ Camera Manufacturer and FPGA Design Specialist Join Alliance to Advance IPMX and Open AV-over-IP Standards The Alliance for IP Media Solutions (AIMS) today...

26/08/2026

ZOO Digital Selects Interra Systems BATON for File-Based...

BATON offers ZOO Digital advanced audio and video quality analysis, and scalable architecture Interra Systems, a leading provider of end-to-end quality assuran...

26/08/2026

Scottish Rugby Expands Managed Coach Communications Partn...

Riedel Communications today announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union. Now entering its third ...

26/08/2026

Zixi Demonstrates Hybrid Workflows and Proven Live Video...

Zixi brings Broadcaster V19 and showcases interoperable platform on Stand 5.A76 Zixi, a leader in live video delivery and workflow orchestration, will be exhib...

25/08/2026

Lingopal debuts real-time AI translation advances for mul...

Lingopal, the AI-powered live translation and localization specialist, is unveiling new platform capabilities at IBC2026 (11 14 September, RAI Amsterdam), helpi...

25/08/2026

TV5MONDE combines AI and editorial expertise with Bminty...

Bminty is supporting TV5MONDE in the evolution of its editorial processes through a new AI-assisted press information generation solution. Combining the Louise ...

25/08/2026

Law and Crime Moves Court TV to Amagi CLOUDPORT for Unifi...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...

25/08/2026

Broadcast Solutions demonstrates world-class technology a...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its ca...

25/08/2026

Leader boosts Test and Measurement capabilities for Denma...

Thatcham, UK 25 August 2026: Test & measurement innovator, Leader Electronics, has announced that leading broadcast rental company Minitech has purchased a Le...

25/08/2026

Appear and TVTEL power centralised VAR signal transport i...

Appear's X20 Platform enables visually lossless video contribution with sub-frame latency and full path redundancy for TVTEL's centralised VAR operation...

25/08/2026

Big Blue Marble to showcase next-generation 5G Broadcast...

World-first demonstration combines 5G Broadcast and Media over QUIC for seamless, ultra-low-latency hybrid media delivery Big Blue Marble will showcase new dev...

25/08/2026

MNC Software Unveils Unified Software Suite at IBC2026 to...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, will showcase its complete sof...

25/08/2026

Imagine Communications to Showcase AI and MCP Strategy at...

Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B...

25/08/2026

KRK Kreate Series Standardizes Monitoring at Miamis WDNA...

Serving South Florida with a unique blend of jazz, Latin jazz, salsa, reggae, blues, and culturally reflective programming, WDNA 88.9FM operates as both a tradi...

25/08/2026

GlobalM Brings GMX Broadcast Platform to Oracle Cloud Inf...

GlobalM announced that it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle's global c...

24/08/2026

Calrec advances the EBU Dynamic Media Facility vision at...

As the broadcast industry moves toward more flexible production platforms, Calrec will present its evolving audio ecosystem at IBC 2026, on Stand 8.C47. The dem...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

20/08/2026

SubtitleNEXT makes a significant leap in localisation eff...

At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...