Sony Pixel Power calrec Sony

Creative industries react to Budget Statement

30/10/2024

Figures from across the industry have been broadly supportive of the Chancellors announcement

By Matthew Corrigan

Published: October 30, 2024

Figures from across the industry have been broadly supportive of the Chancellor's announcement

target=_blank title=Share on LinkedIn class=share-linkedin> Figures from across the industry have been broadly supportive of the Chancellor's announcement

https://www.tvbeurope.com/business/creative-industries-react-to-budget-statement title=Share via Email class=share-email>

Figures from across the UK's media and entertainment sector have reacted to the new Chancellor's first budget.

In her speech, Chancellor of the Exchequer, Rachel Reeves MP, announced a forthcoming tax relief package aimed at reducing costs for visual effects (VFX) production for our world-beating creative industries.

From April 2025, film and high-end TV productions will be able to claim an enhanced 39 per cent rate of Audio-Visual Expenditure Credit on their UK VFX costs. Additionally, UK VFX costs will be exempt from the Audio-Visual Expenditure Credit's 80 per cent cap on qualifying expenditure. Costs incurred from 1st January 2025 will be eligible.

The budget announcement has been broadly welcomed by the UK's VFX industry, with UK Screen Alliance stating the country is set to attract an additional £175 million per year of film and TV VFX spending, creating 2,800 new jobs. The government had previously identified the creative sector as a growth driver in its Industrial Strategy, unveiled earlier this month at its International Investment Summit.

UK Screen Alliance had campaigned for the removal of the cap and a more competitive rate of credit. Following the Chancellor's speech, Neil Hatton, the organisation's CEO, said: The confirmation in the Budget that the VFX rebate will be available from the New Year is terrific news for the UK's visual effects companies. We know that productions are making decisions right now on where to place their VFX work for 2025 and beyond. Today's announcement means that these clients will be incentivised to place many millions of dollars of inward investment work with the UK's award-winning VFX community, creating considerable value for the UK economy.

His sentiments were echoed by figures representing a broad cross-section of the creative community:

Sir William Sargent, chairman, Framestore Company 3, said: The UK's place at the heart of the global visual effects industry has been hard-fought, and these changes represent a significant step forward. This is a highly skilled, highly creative and highly innovative sector with technology at its heart, and the strides we make across film, TV, advertising and immersive experiences have wide-ranging benefits for a wide range of industries. As the impact of emerging technologies continues to grow, it is more vital than ever that we future-proof the UK as a place where the best artists, technologists and creative thinkers can push the boundaries of what is possible these changes will help them do just that.

Sue Lyster, executive in charge, Industrial Light and Magic, London added: We're incredibly pleased to hear the announcement of improvements to the VFX tax incentive in the Chancellor's Budget statement. This important step will undoubtedly retain and attract more VFX work to the UK.

Stefano Salvini, general manager, DNEG London said: The Chancellor's statement is very welcome news for our industry, and recognises its delivery of considerable economic value and strong potential for further growth. This announcement will incentivise productions to place more highly creative VFX work in the UK, driving technological innovation and crucially creating a significant number of new jobs in our industry. We are grateful that the government has also agreed to bring the implementation date forward, allowing these changes to make an immediate and positive impact on the UK's VFX sector.

BECTU, the UK's media and entertainment union, issued a statement welcoming the promising signs in Reeves' announcement, adding that they need to be backed up with the aforementioned Industrial Strategy. The union's head, Philippa Childs, said, There are promising signs in today's Budget that the government understands the incredible cultural and economic value of the creative industries.

We welcome the minimum wage rise, which we hope will provide some welcome relief for many in the creative industries who continue to struggle due to low pay.

We're also pleased to see additional VFX tax reliefs, the boost for film and TV development in the North East and the wider commitment to driving growth and jobs across the nations and regions. We now want to see this localised funding translate into meaningful support for creative talent and jobs across the UK.

The commitment to investing in the BBC's World Service is also welcome news, and we will keep a keen eye on further details and continue to push for sustained and adequate funding for our world-leading public service broadcaster.

Many in the creative industries continue to face low pay, poor conditions and precarious employment and significant challenges remain for the workforce. We hope to see today's promising signs backed by a significant and sustained commitment to bolstering the sector via the government's Industrial Strategy.

Autumn Budget 2024
LINK: https://www.tvbeurope.com/business/creative-industries-react-to-budget...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

03/07/2026

Broadcast Solutions Acquires BFE

Share Copy link Facebook X Linkedin Bluesky Email...

03/07/2026

AdClarity Expands CTV Offering to 20 Countries

Share Copy link Facebook X Linkedin Bluesky Email...

03/07/2026

Mountain West Conference Launches SVOD Service With New Revenue Model

Share Copy link Facebook X Linkedin Bluesky Email...

03/07/2026

Death Star

Death Star Andy Marken July 2, 2026 0 Comments Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...

03/07/2026

Berklee's New Visual Identity: Honoring Our History, Building for What's Next

Berklee's New Visual Identity: Honoring Our History, Building for What's...

03/07/2026

July 01, 2026

Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...

03/07/2026

July 02, 2026

Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...

02/07/2026

SVG Students To Watch: Abby Finke, University of Dayton

Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD In the live-sports...

02/07/2026

SVG GameDay, Ep. 22: Winnipeg Jets Kyle Balharry - Going to Work in the Great White North

In-venue and creative video staffers at the professional and collegiate level ha...

02/07/2026

BLAST Reports $133 Million in 2025 Revenue, Opens New York Headquarters

BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...

02/07/2026

Riedel and SKAARHOJ Expand Collaboration with SimplyLive Integration

Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...

02/07/2026

Czech Fire Rescue Service Deploys LiveU Video Transmission for Emergency Operations

The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...

02/07/2026

Gravity Media USA Appoints Brittney Boston as Head of Business Development

Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...

02/07/2026

TwelveLabs Raises $100 Million in Series B Funding

TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...

02/07/2026

Pro Padel League Announces Broadcast Partnership With USA Sports for 2026 Season

The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...

02/07/2026

LiveLike Powers Eight FIFA World Cup 2026 Fan Engagement Activations Across Five Continents

LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...

02/07/2026

InfoComm 2026: Cobalt Digitals blueCORE Wins Futures Best of Show Award

Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...

02/07/2026

Synamedia Appoints Dr. Tzvi Gerstl as CEO

Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...

02/07/2026

Esports World Cup 2026 Announces Expanded Sony Partnership for Paris Event

The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...

02/07/2026

Zee Entertainment Secures Exclusive Bundesliga Rights in India for Five Years

Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...

02/07/2026

All Hands on Deck: NBCU Comes Together to Produce Ultra-Complex Sail4th 250 Broadcast on July 4

NBCU brings together News, Sports, Local, and Telemundo for a 50+ camera live pr...

02/07/2026

Release Rundown: What to Watch in July, From Gail Daughtry and the Celebrity Sex Pass to Murder 101

Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...

02/07/2026

The Crow Hill Company introduce Brackish Pads

Stammering, stuttering, strangulated tones The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...

02/07/2026

Steinberg SpectraLayers 13 now available

A new era in unmixing and spectral editing The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...

02/07/2026

Sine Machine from Melatonin

Aims to simplify additive synthesis Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...

02/07/2026

iZotope acquired by Boris FX

Products to remain fully active & supported Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...

02/07/2026

GearExpo UK 2026

What you missed! Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...

02/07/2026

Imagine Communications Acquired by Lumine Group

Share Copy link Facebook X Linkedin Bluesky Email...

02/07/2026

Rise AV APAC Brings Mentoring Conversation to InfoComm As...

Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...

02/07/2026

Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out

Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out Brie Clayton July 2, 2026 0 Comments Highly mobile camera supports tense and de...

02/07/2026

Broadcast Solutions acquires BFE, expanding its lead in European broadcast, media and communications infrastructure

Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...

02/07/2026

Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversary Celebration of the Declaration of Independence

Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...

02/07/2026

Broadcast Solutions acquires BFE

Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...

02/07/2026

LiveMode builds agile content ingest with Cinegy

Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...

02/07/2026

Synamedia Appoints Dr Tzvi Gerstl CEO

Share Copy link Facebook X Linkedin Bluesky Email...

02/07/2026

Cobalt Digitals blueCORE Wins Futures Best of Show Award...

Standalone processors acknowledged for the innovation and value they bring to Pro AV Cobalt Digital, a leading designer and manufacturer of signal processing ...

02/07/2026

Synamedia Appoints Dr Tzvi Gerstl as CEO as Company Enter...

Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...

02/07/2026

Screen Australia backs audience-led filmmaking with new insight-driven initiatives

Screen Australia backs audience-led filmmaking with new insight-driven initiativ...

02/07/2026

Screen Australia refines guidelines for Narrative Content Development and Documentary Development

Screen Australia refines guidelines for Narrative Content Development and Docume...

02/07/2026

Maxon Autograph: Introduction to working with Tables

Maxon Autograph: Introduction to working with Tables Simon Ubsdell July 1, 2026 0 Comments An overview of Autograph's ridiculously powerful tables...

02/07/2026

Boston Conservatory's Soire Breaks Records to Fund Student Scholarships

Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...

02/07/2026

How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat

How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...

02/07/2026

Warner Bros. Discovery UK & Ireland backs Unacceptable for a second series on TLC ahead of Sunday's premiere

Warner Bros. Discovery UK & Ireland backs Unacceptable for a second series on TL...

02/07/2026

Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen

Thursday 2 July 2026 Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen Sky today confirms Tea with Judi Dench will return this su...

02/07/2026

Joyride Through July With 12 Games Coming to GeForce NOW

Summer is heating up - and GeForce NOW is taking players along for the ride. Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...

01/07/2026

Broadcast Management Group Appoints Kathy Samuels as Director of Creative Services

Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...