Sony Pixel Power calrec Sony

Creative industries react to Budget Statement

30/10/2024

Figures from across the industry have been broadly supportive of the Chancellors announcement

By Matthew Corrigan

Published: October 30, 2024

Figures from across the industry have been broadly supportive of the Chancellor's announcement

target=_blank title=Share on LinkedIn class=share-linkedin> Figures from across the industry have been broadly supportive of the Chancellor's announcement

https://www.tvbeurope.com/business/creative-industries-react-to-budget-statement title=Share via Email class=share-email>

Figures from across the UK's media and entertainment sector have reacted to the new Chancellor's first budget.

In her speech, Chancellor of the Exchequer, Rachel Reeves MP, announced a forthcoming tax relief package aimed at reducing costs for visual effects (VFX) production for our world-beating creative industries.

From April 2025, film and high-end TV productions will be able to claim an enhanced 39 per cent rate of Audio-Visual Expenditure Credit on their UK VFX costs. Additionally, UK VFX costs will be exempt from the Audio-Visual Expenditure Credit's 80 per cent cap on qualifying expenditure. Costs incurred from 1st January 2025 will be eligible.

The budget announcement has been broadly welcomed by the UK's VFX industry, with UK Screen Alliance stating the country is set to attract an additional £175 million per year of film and TV VFX spending, creating 2,800 new jobs. The government had previously identified the creative sector as a growth driver in its Industrial Strategy, unveiled earlier this month at its International Investment Summit.

UK Screen Alliance had campaigned for the removal of the cap and a more competitive rate of credit. Following the Chancellor's speech, Neil Hatton, the organisation's CEO, said: The confirmation in the Budget that the VFX rebate will be available from the New Year is terrific news for the UK's visual effects companies. We know that productions are making decisions right now on where to place their VFX work for 2025 and beyond. Today's announcement means that these clients will be incentivised to place many millions of dollars of inward investment work with the UK's award-winning VFX community, creating considerable value for the UK economy.

His sentiments were echoed by figures representing a broad cross-section of the creative community:

Sir William Sargent, chairman, Framestore Company 3, said: The UK's place at the heart of the global visual effects industry has been hard-fought, and these changes represent a significant step forward. This is a highly skilled, highly creative and highly innovative sector with technology at its heart, and the strides we make across film, TV, advertising and immersive experiences have wide-ranging benefits for a wide range of industries. As the impact of emerging technologies continues to grow, it is more vital than ever that we future-proof the UK as a place where the best artists, technologists and creative thinkers can push the boundaries of what is possible these changes will help them do just that.

Sue Lyster, executive in charge, Industrial Light and Magic, London added: We're incredibly pleased to hear the announcement of improvements to the VFX tax incentive in the Chancellor's Budget statement. This important step will undoubtedly retain and attract more VFX work to the UK.

Stefano Salvini, general manager, DNEG London said: The Chancellor's statement is very welcome news for our industry, and recognises its delivery of considerable economic value and strong potential for further growth. This announcement will incentivise productions to place more highly creative VFX work in the UK, driving technological innovation and crucially creating a significant number of new jobs in our industry. We are grateful that the government has also agreed to bring the implementation date forward, allowing these changes to make an immediate and positive impact on the UK's VFX sector.

BECTU, the UK's media and entertainment union, issued a statement welcoming the promising signs in Reeves' announcement, adding that they need to be backed up with the aforementioned Industrial Strategy. The union's head, Philippa Childs, said, There are promising signs in today's Budget that the government understands the incredible cultural and economic value of the creative industries.

We welcome the minimum wage rise, which we hope will provide some welcome relief for many in the creative industries who continue to struggle due to low pay.

We're also pleased to see additional VFX tax reliefs, the boost for film and TV development in the North East and the wider commitment to driving growth and jobs across the nations and regions. We now want to see this localised funding translate into meaningful support for creative talent and jobs across the UK.

The commitment to investing in the BBC's World Service is also welcome news, and we will keep a keen eye on further details and continue to push for sustained and adequate funding for our world-leading public service broadcaster.

Many in the creative industries continue to face low pay, poor conditions and precarious employment and significant challenges remain for the workforce. We hope to see today's promising signs backed by a significant and sustained commitment to bolstering the sector via the government's Industrial Strategy.

Autumn Budget 2024
LINK: https://www.tvbeurope.com/business/creative-industries-react-to-budget...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

09/02/2026

SMT Brings New AR Weather Visualization, Refreshed Telestration to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and team that make the Super Bowl into true eye c...

09/02/2026

NEP's TFC Infrastructure, Supershooter 71 Power NBC Sports' IBC-Style' Super Bowl LX Infrastructure

Software-defined IP backbone and centralized signal-control hub redefine champio...

09/02/2026

From Alcatraz to an Olympics Handoff at Midfield, NBC Sports Expands Super Bowl Pregame Into Bay Area-Wide Celebration

Broadcasters continue to raise the bar when it comes to producing an eye-catchin...

09/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast on Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

09/02/2026

Sony at Super Bowl LX: Audio, Imaging, and Tracking Tech Power NBC's Broadcast, Officiating Ops, Sideline Comms, and More

Sony's imaging tech is the literal lens through which the spectacle and exc...

09/02/2026

How OBS Uses FPV Drones, 360-Degree Replay To Enhance Storytelling

The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill With four years from one Winter Games to the ...

09/02/2026

Sportradar To Power NBA Fan Experiences Across NBC Sports RSNs through Advanced Data and Enhanced Visual Storytelling

Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...

09/02/2026

New York Festivals Advertising Awards Embraces Sports for 2026 Competition

New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...

09/02/2026

FanDuel TV Calls Super Bowl LX Media Row Home for Up & Adams', Social Media Content

Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort The site ...

09/02/2026

Super Bowl LX In Review: All of SVG's Onsite Coverage From The Bay Area

Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...

09/02/2026

SBS Media Sustainability Challenge returns for 2026

SBS Media Sustainability Challenge returns for 2026 9 February, 2026 Media releases The challenge offers brands and agencies $500,000 in advertising invent...

09/02/2026

SAFTAs19 OPEN CALL FOR IN-MEMORIAM SEGMENT

The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...

09/02/2026

CALL FOR INTERNATIONAL BURSARY APPLICATIONS FOR FILM & TV POSTGRADUATE STUDIES - 2026

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/02/2026

NFVF CALL FOR SUBMISSION FOR TRAINING PROVIDER GRANT - 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...

09/02/2026

L3Harris Red Wolf + Sky Warden: Unmatched Flexibility for Kinetic Strike, EW, ISR and Support Missions

Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...

09/02/2026

Opening Doors for National High-Assurance Communications

The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...

09/02/2026

5 Reasons to Join Calrec at ISE

Book a meeting or demonstration at ISE 2026! Please enter the following details. (Tick the relevant box for a meeting or demo): -- Meeting / Demo* Meeting...

09/02/2026

Nielsen reveals Australia's top ad spenders and categories for 2025

Harvey Norman tops Australia's biggest ad spenders as finance and travel surge Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...

09/02/2026

Tegna's KPNX Renews Deal to Broadcast Diamondbacks' Games

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

HBO Max To Launch In The UK & Ireland On March 26

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...

09/02/2026

A Home for World-Class Filipino Entertainment: The Journey and What's Next on Netflix Philippines in 2026

Back to All News A Home for World-Class Filipino Entertainment: The Journey and...

09/02/2026

RT Investigates rapid rise in waiting list for the Central Mental Hospital amid psychiatric care crisis in Ireland

RT Investigates rapid rise in waiting list for the Central Mental Hospital am...

08/02/2026

SMT Brings New AR Weather Visualization and a Refreshed Telestration Look to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and the team that make the Super Bowl into true e...

08/02/2026

Telemundo Deportes Expands Comprehensive Super Bowl LX Coverage to Its Biggest in History

Studio programming is deploying multiple sets at Levi's Stadium in Santa Cla...

08/02/2026

Van Wagner Strengthens Levi's Stadium's Revamped Control Room To Match Production Needs of Super Bowl LX

The annual in-venue show is a partnership between the NFL and the host venue NF...

08/02/2026

NEP's TFC Infrastructure and SS71 IBC-Style' Core Power a Progressive Super Bowl LX Infrastructure for NBC Sports

A software-defined IP backbone and centralized signal control hub redefine champ...

08/02/2026

NBC Sports' Super Bowl Compound Signals How IP Has Become the Foundation for Mega-Event Production

NEP's TFC Fabric empowers NBC to treat a 22-unit production as one seamless ...

08/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast Upon the Shoulders of a Proven Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

08/02/2026

The Alum Behind the Sound of the Super Bowl

The Alum Behind the Sound of the Super Bowl Joshua Sutherland BM '19 was recently interviewed by the Boston Globe about his role as music supervisor for t...

08/02/2026

VEON and JazzWorld Launch Invest in Pakistan, NOW! Inviting International Investors to Participate in Pakistan's Growth

08 Feb 2026 VEON and JazzWorld Launch Invest in Pakistan, NOW! Inviting Inter...

07/02/2026

X Games to Host First-Ever Summer Athlete Draft at Cosm Los Angeles on March 12

X Games will host a live event taking place Thursday, March 12 at Cosm Los Angeles, marking the first-ever draft in X Games history and the official launch poin...

07/02/2026

Canon Supports Creative Needs for NBC Sports, Photographers at Super Bowl LX

Onsite experts and shop inside the stadium are providing quick solutions Before any live event production, there is a high probability that unpredictable issue...

07/02/2026

NBC Sports Goes Cinematic on Super Bowl LX Pregame Show With Canon's New 11-55mm Cine Servo Lens

Three Sony HDC-F5500s will capture this look on the broadcaster's concourse ...

07/02/2026

Ross Video Brings In-Venue Experience of Super Bowl LX to Life With Additional Tech, Knowledgeable Onsite Team

Inclusion in control-room revamp proves pivotal to supporting this tentpole even...

07/02/2026

Bleacher Report Builds a Three-Activation, Remote-First Super Bowl Content Factory on Radio Row

The digital giant also produced episodes of The Edge With Micah Parsons' be...

07/02/2026

Gray Media Inks Expanded Telemundo Affiliation Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

07/02/2026

AIMS Announces Certification of First 48 IPMX Products

Share Copy link Facebook X Linkedin Bluesky Email...

07/02/2026

Levi Stadium Gets Major Wireless Upgrade for Super Bowl LX

Share Copy link Facebook X Linkedin Bluesky Email...

06/02/2026

Appear Appoints Simon Frost as CMO to Accelerate Global Expansion and Customer Engagement

Appear, which specializes in live production technology, announces the appointme...

06/02/2026

CBS Sports to Air Inaugural Baller League USA Season

Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...

06/02/2026

Gravity Media Powers Australian Open 2026 with Broadcast and Production Infrastructure

Gravity Media, which concentrates in production, content, media services, and fa...

06/02/2026

AIMS Announces Certification of First 48 IPMX Products

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...

06/02/2026

1001 Selects Bitmovin Player to Elevate its Video Streaming Capabilities

Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...