Back to All News
Netflix and National Youth Theatre Announce Second Year of IGNITE as New Research Reveals Creative Class Chasm
Social Impact
04 September 2024
United Kingdom
Link copied to clipboard
Netflix and the National Youth Theatre have launched year two of IGNITE Your Creativity, as new research reveals the shocking extent of the class chasm in the creative sector - and its impact on attitudes towards creative careers.
The data shows that the majority (89%) of working class parents, guardians and carers say they wouldn't want their child to pursue a creative career path. Parents favour traditional' careers in law, finance, medicine and technology for their children because they perceive them to offer good career progression (60%), good pay (58%) and a stable career path (56%).
Research shows that these traditional' professions are better at attracting more diverse talent, with only 8% of people working in film, TV and radio identifying as working class.
The problem is further highlighted by young people (16-25) already working in the creative industry. One in four (26%) of them said their parents, guardians or carers are unsupportive of their creative endeavours. Close to three quarters (73%) say their parents view their career as a waste of their education.
What is it you do again?
Over three quarters (78%) of young people felt explaining their creative profession to their parents was challenging. Four in five parents (81%) feel that the term creative means different things to different people. Over a third (41% ) of parents said the language around creative careers, such as film and TV, felt vague.
To help change this, Netflix and the National Youth Theatre have launched year two of IGNITE Your Creativity.
The programme equips young people from the West Midlands, North East and London who want to work in film and TV with the knowledge, skills and connections to build networks and confidence. It offers free, practical workshops that explore the wide-range of creative roles available, including information on starting salaries and progression to counter the narrative that creative careers are poorly paid and unstable. IGNITE also connects young people with set and backstage visits, work experience opportunities and industry experts. This year the programme will focus on the West Midlands, North East and London.
Adeel Akhtar, NYT Alumnus and new Patron said: It's a pleasure to become a National Youth Theatre Patron and be a part of the IGNITE programme and all the incredible work Netflix and NYT are doing to support more young people from all walks of life into the arts. This research speaks to my personal experience of the complexity of breaking into the creative industry, and I feel passionately about paving the way for the next generation of young people, and their parents, to maximise their creative potential.
Anna Mallett, Vice President, Production APAC, EMEA and the UK, Netflix said: The UK is a creative powerhouse, but well only keep our edge if our sector is open to young people from all backgrounds. This new research shines a light on the need to better support diverse talent. Were delighted to partner with the National Youth Theatre on the next iteration of the IGNITE programme to help young, aspiring creatives build the networks and skills needed to make their mark in the creative industries."
Lisa Nandy, Secretary of State for Culture, Media and Sport said: Our world-class creative industries generate a whopping £125 billion for our economy, offering people opportunity, rewarding jobs and the chance to develop cutting edge technical and digital skills. Through our national growth mission, and working with organisations such as Netflix and the National Youth Theatre, we will open up access to these sectors and make them more representative of the whole UK. Our aim will be for communities and businesses across the country to feel the benefits of inspiring more young people to pursue a creative career.
Paul Roseby, CEO and Artistic Director of the National Youth Theatre said: The stats speak for themselves, but many of the young people we aim to work with can't. We're grateful to our friends at Netflix and location partners for giving us a chance to empower young talent as we strive to redress the imbalance of access for young underserved and working class creatives.
About the research: Opinium Research polled 2,000 parents, guardians and carers in the United Kingdom using an online methodology. Results were weighted by age, gender, and region to nationally representative criteria. Fieldwork was conducted between 24th and 29th May 2024.
National Youth Theatre asked 500 young people from their creative community around the UK aged 18 - 30 about their views on how creative careers are perceived.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
Back to All News
