
Back to All News
Netflix and National Youth Theatre Announce Second Year of IGNITE as New Research Reveals Creative Class Chasm
Social Impact
04 September 2024
United Kingdom
Link copied to clipboard
Netflix and the National Youth Theatre have launched year two of IGNITE Your Creativity, as new research reveals the shocking extent of the class chasm in the creative sector - and its impact on attitudes towards creative careers.
The data shows that the majority (89%) of working class parents, guardians and carers say they wouldn't want their child to pursue a creative career path. Parents favour traditional' careers in law, finance, medicine and technology for their children because they perceive them to offer good career progression (60%), good pay (58%) and a stable career path (56%).
Research shows that these traditional' professions are better at attracting more diverse talent, with only 8% of people working in film, TV and radio identifying as working class.
The problem is further highlighted by young people (16-25) already working in the creative industry. One in four (26%) of them said their parents, guardians or carers are unsupportive of their creative endeavours. Close to three quarters (73%) say their parents view their career as a waste of their education.
What is it you do again?
Over three quarters (78%) of young people felt explaining their creative profession to their parents was challenging. Four in five parents (81%) feel that the term creative means different things to different people. Over a third (41% ) of parents said the language around creative careers, such as film and TV, felt vague.
To help change this, Netflix and the National Youth Theatre have launched year two of IGNITE Your Creativity.
The programme equips young people from the West Midlands, North East and London who want to work in film and TV with the knowledge, skills and connections to build networks and confidence. It offers free, practical workshops that explore the wide-range of creative roles available, including information on starting salaries and progression to counter the narrative that creative careers are poorly paid and unstable. IGNITE also connects young people with set and backstage visits, work experience opportunities and industry experts. This year the programme will focus on the West Midlands, North East and London.
Adeel Akhtar, NYT Alumnus and new Patron said: It's a pleasure to become a National Youth Theatre Patron and be a part of the IGNITE programme and all the incredible work Netflix and NYT are doing to support more young people from all walks of life into the arts. This research speaks to my personal experience of the complexity of breaking into the creative industry, and I feel passionately about paving the way for the next generation of young people, and their parents, to maximise their creative potential.
Anna Mallett, Vice President, Production APAC, EMEA and the UK, Netflix said: The UK is a creative powerhouse, but well only keep our edge if our sector is open to young people from all backgrounds. This new research shines a light on the need to better support diverse talent. Were delighted to partner with the National Youth Theatre on the next iteration of the IGNITE programme to help young, aspiring creatives build the networks and skills needed to make their mark in the creative industries."
Lisa Nandy, Secretary of State for Culture, Media and Sport said: Our world-class creative industries generate a whopping £125 billion for our economy, offering people opportunity, rewarding jobs and the chance to develop cutting edge technical and digital skills. Through our national growth mission, and working with organisations such as Netflix and the National Youth Theatre, we will open up access to these sectors and make them more representative of the whole UK. Our aim will be for communities and businesses across the country to feel the benefits of inspiring more young people to pursue a creative career.
Paul Roseby, CEO and Artistic Director of the National Youth Theatre said: The stats speak for themselves, but many of the young people we aim to work with can't. We're grateful to our friends at Netflix and location partners for giving us a chance to empower young talent as we strive to redress the imbalance of access for young underserved and working class creatives.
About the research: Opinium Research polled 2,000 parents, guardians and carers in the United Kingdom using an online methodology. Results were weighted by age, gender, and region to nationally representative criteria. Fieldwork was conducted between 24th and 29th May 2024.
National Youth Theatre asked 500 young people from their creative community around the UK aged 18 - 30 about their views on how creative careers are perceived.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
07/05/2026
Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision
Media organisation and military charity BFBS (British Forces Br...
07/05/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...
07/05/2026
Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...
07/05/2026
Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...
07/05/2026
Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...
07/05/2026
Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...
07/05/2026
At Broadcast Asia 2026 (Stand 5H3 8), LiveU is redefining live production with its most powerful IP-video EcoSystem to date built to help broadcasters and con...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
07/05/2026
Well known Irish faces pushed to the edge in new series of
Uncharted with Ray G...
07/05/2026
RT will premiere A Traveller Family, a compelling new documentary exploring the...
07/05/2026
Less typing, more tanking.
Faster logins mean more time in the gaming action - and this week provides GeForce NOW members with a smoother path straight into th...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...