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RADAR Artists Give FC Barcelona an Assist With Their Matchday Takeover

14/10/2024

Through our first-of-its kind partnership, Spotify and FC Barcelona are committed to uniting the worlds of music and sport. And when the Bar a men's squad recently stepped onto the pitch for a showdown with Getafe CF, RADAR, Spotify's global emerging artist program, was ready for a matchday takeover.

To celebrate, we hosted a roster of our RADAR alumni from around the globe to connect with one another and celebrate their artist journeys. Rising artists including centromilacare, Jolagreen23, Charlie USG, Delilah, Joaquina, and THAI of the T-Pop boy band BUS were in attendance.

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Our six-person squad represents the promising talent coming out of Italy, France, Spain, Mexico, Venezuela, and Thailand while spanning genres like pop, rap, alternative/indie and M sica Mexicana.

We know that there are exciting parallels between an athlete and an emerging artist's journey, and through our RADAR program, we wanted to create a space for emerging talent from around the world to celebrate their shared passions, said Rachel Ring, Global Music Programs Marketing Lead at Spotify.

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At the match, our RADAR artists had the opportunity to step onto the pitch and experience the stadium atmosphere, see their names up on the stadium LED boards, and support the team. In addition, they were featured in the RADAR takeover of the Bar a Matchday playlist that gets FC Barcelona fans hyped up before every kickoff whistle.

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Afterward, we sat down with each member of our RADAR roster to find out more about their worlds and their love of football.

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With thousands of Bar a fans in attendance and millions watching around the world, we were proud to shine the spotlight on our talented RADAR artists. As we continue to work closely with FC Barcelona, we'll keep bringing the worlds of music and football together in unique and exciting ways.

Discover the future of music from today's rising stars on our RADAR Global playlist.
LINK: https://newsroom.spotify.com/2024-10-14/radar-fc-barcelona-matchday-ta...
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