Breaking all Records

(07/11/2013) Standing over 15 meters tall and 60 meters wide, The Big Picture has official Guinness World Records title for the Largest High Definition Video Wall . It is located inside the main lobby and entrance to Suntec Exhibition and Convention Centre (Suntec Singapore) and is fast becoming a hotspot for photo-taking by delegates and Suntec City shoppers alike. The system relies on the amazing Dataton WATCHOUT multi-image display and presentation software to manage its large-format, dynamic and ever changing content that is presented over 664 integrated LG LED flat panel displays.

Arun Madhok, CEO of Suntec Singapore said: The full HD digital wall is an integral part of our technology suite which includes digital signage and free Wi-Fi. This mega screen with its captivating content is fast becoming a hotspot for photographers providing an iconic and memorable souvenir of Singapore. High definition content is played 16 hours each day delighting the convention centre visitors and Suntec City shoppers alike.

The Big Picture is fast becoming a hotspot for photo-taking providing an iconic and memorable souvenir of Singapore. In addition, it has successfully achieved a new Guinness World Records title for Largest High Definition Video Wall.

Fredrik Svahnberg, marketing director at Dataton said: Our software designers have worked tirelessly over the years to create a single robust system that can handle an unprecedented quantity of video and data on such a huge real-time display. We're delighted that WATCHOUT technology has been put to the test and is an integral part of The Big Picture at Suntec Singapore. It's validating that the project and its technology partners involved are officially recognised by Guinness World Records and as part of a smart building our technology is used to bring a return on investment to the owner as well as to inform, engage and enthral local and international visitors to Singapore.

An ecosystem of technology partners bring The Big Picture to life

The project was managed by Suntec Singapore working with an expert team of Asia-based technology partners including global automation controls specialist, Honeywell who were appointed master systems integrators for the project.

We understood Suntec Singapore's vision to be a convention and exhibition centre of the future, said Ananda Seshadri, regional marketing leader at Honeywell. We leveraged the latest technologies to help Suntec achieve their business goals. The big digital screen with the application of WATCHOUT certainly has the wow factor' for visitors and Suntec exhibitors use it as a fantastic advertisement placement.'

LG acted as systems engineers to design and analyse the system and manage subcontractors such as ACETEL Korea.

ACETEL were responsible for supplying Dataton WATCHOUT for The Big Picture as well as designing and installing the visual display system according to LG and Honeywell's requirements, explains Jeong-Mok Byun, team lead of visual solution division at ACETEL.

Big pixel display

The Big Picture is designed to support a resolution of 32,051 pixels wide by 7,941 pixels high, which is 84 times the resolution of HD (1 UHD = 4HD).

The Big Picture acts as a standalone exhibit allowing a combination of multiple media such as still images, animations and video clips to be shown at the same time, or a single media image in native format to be displayed over the entire wall.

Interactive features are integrated with RFID tracking systems and sensors on the escalators located just in front of The Big Picture. With these integrated sensory systems, The Big Picture can be adapted to display welcome messages, or show specialised content alongside riders on the escalator from levels 1 to 3.

Mr Oh, Technical Manager, LGE Singapore explains: LG worked on the design of the visual display system and it evolved to be the largest HD LED screen in the world. Early in the design phase, we discussed with Dataton the possibility of the project being the largest HD LED screen and on finding out that it could, we selected WATCHOUT as the main multi-image display and presentation system.

The Big Picture is controlled and operated by three major subsystems which are the video wall, playback, integration and control. Playback manages content and the principle of the design is to support multi-display and 4K images from 21 WATCHOUT display servers, serving 84 full HD outputs.

The integration and control system acts to control The Big Picture and servers, turning them on or off as required. It also manages playback where a part of a show at a specific time can be selected or it can be used to manage interactive content.

Mesmerising audiences through dynamic content

Content for the system can be updated according to the exhibition taking place. It also uses a variety of ultra-high resolution content from Suntec Singapore and its advertisers.

Lasanthi Bandara, manager, audio-visual technology & content at Suntec Singapore explained: WATCHOUT is being used to primarily display content on all 664 screens seamlessly. Content is also designed, animated, and produced within the WATCHOUT system itself.

There was no other feasible and scalable technology available in the market that could enable us to create such high definition display. WATCHOUT was selected because of its primary capability to display synchronised content on multiple screens, added Bandara.

Bernard Ng, digital creative curator at Suntec Singapore explained: Audio, video and graphic content are used together to create spectacular showcases and presentations on The Big Picture. The design challenge here is simply the immense size of our entire screen. Producing and rendering videos and animations at this scale is incredible but potentially time consuming. However, production time is greatly red

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