Sky opens up the Italian market with landmark new partnership

Sky has opened up significant new headroom for growth in Italy with the launch of a new IPTV service in partnership with Telecom Italia. Under the terms of the landmark new deal, Sky in Italy is offering all of its market-leading content line-up over broadband for the first time, broadening its reach and enabling it to access the many Italian households who are unable to install a satellite dish.

The jointly-branded service will be available to all TIM broadband customers using Telecom Italia's network and a dedicated My Sky HD decoder. Customers will have access to all of Sky's exclusive sport, movies and entertainment content and will enjoy all the benefits of the Sky viewing experience, including HD, Sky On Demand and the popular Restart function which allows customers to go back to the start of a film.

Andrea Zappia, Chief Executive, Sky Italia commented: This partnership is a great example of two companies embracing innovation to open up new opportunities for growth. For the very first time, the millions of Italian customers unable to install a dish will be able to enjoy all the benefits of the Sky experience as part of a great value bundled offering. We feel excited about the future.

Sky's partnership with Telecom Italia is part of the company's strategy of broader-based growth which includes extending its reach and targeting new segments of the market via IPTV and over the top (OTT) services.

Enquiries:

Alice Macandrew

Director of Corporate Communications

0207 032 4256

skypress@sky.uk

Follow: @SkyCorporate

About Sky

Sky is Europes leading entertainment company. The group serves 21 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of over £11 billion and is Europes leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).

For more information visit www.sky.com/corporate.

LINK:	https://corporate.sky.com/media-centre/news-page/2015/sky-opens-up-the...
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