First-Ever Guide Brings Togeer Mobile Experts on How to Make, Monetize and Market Mobile Apps

First-Ever Guide Brings Together Mobile Experts on How to Make, Monetize and Market Mobile Apps 21 May 2013

To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, have joined to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business (F W Media Inc.). The comprehensive guide, which is now available as an eBook through Amazon online book stores, provides brands and businesses with clear direction and critical information to enhance and extend the lifecycle of their mobile app.

Because producing a profitable mobile app requires companies to be experts in a wide variety of areas ranging from app design and discovery, to app maintenance and mobile advertising The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps.

With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app.

In an ideal world, an organization hoping to succeed in the new App Economy would have their own personal expert to guide them through the complexities and intricacies of designing, producing, and marketing a high-quality, professional, robust and usable app, observes Jez Harper, CEO of T s Nua Designs, an Irish app development business, and a chief contributor to the Guide.

Companies dont have that luxury, but they also dont miss it since The Everything Guide to Mobile Apps draws on the knowledge and experience of the authors, as well as the worlds leading experts in the app arena, to package everything youll need to know in order to turn a mobile app into a serious business.

Even first-time app developers instinctively know it's no longer enough' just to develop a great mobile app, said social marketing authority and mobile startup advisor Ken Herron, the marketing contributor to the Guide. To meet your download goals, it's critical to effectively use social media to build and engage your community of brand fans, and the Guide shows you how.

AUTHOR QUOTES

Peggy Anne Salz, Co-Author, Chief Analyst, MobileGroove

Mobile apps allow mobile commerce transactions, but more importantly they enable organizations and brands to build relationships, to engage consumers and customers, and drive revenues and grow markets. From Digital Moms on the move, to Digital Natives raised on the Internet, consumers across all segments and social strata are reaching for their mobile apps to make decisions and take action, to create and customize their mobile experiences, and even bridge the digital and physical worlds around them with the help of Augmented Reality.

Jennifer Shambroom, Co-Author, VP Marketing, Crittercism

The future of business is in the palm of your hand! This guide provides a practical overview on how to take advantage of this critical technology shift. The time is now for all businesses to embrace mobile and the global expansion that comes with these innovative technologies. Now that businesses and consumers alike expect a fully connected experience wherever they are - its time to go mobile or go home.

LINK:	http://www.theiabm.org/article.php?group_id=8743...
	See more stories from iabm

Most recent headlines