Sony Pixel Power calrec Sony

Adapt Selects OOONA to Enable Cutting-Edge Media Solution...

25/06/2024

OOONA, a leading provider of professional management and production tools for the media localization industry, announced today that its flagship platform, OOONA Integrated, has been selected to power Adapt, a new start-up focused on developing cutting-edge workflows for media preparation, localization, and distribution. This strategic partnership aims to leverage advanced technologies to enhance the capabilities of artists and experts within the localization process.

Adapt's mission is to help artists and media experts utilize the latest technology to elevate their game in a competitive marketplace. By integrating multiple AI toolsets with expert users Adapt aims to offer services that quickly deliver value to its customers via enhanced quality at a reduced price point. To do so, the company intends to build upon existing, proven solutions wherever possible.

There is no doubt that when it comes to AI in media, localization is at the tip of the spear, says Justin Beaudin, Adapt founder and CEO. Therefore, to be effective we have to use best-in-breed localization tools to provide competitive solutions for our internal users and clients. Thoughtful orchestration platforms such as OOONA Integrated enable us to do this faster and with less investment so we can focus on getting the right people and processes in place.

OOONA Integrated is a combination of OOONA's translation management system and the full suite of the company's expanding toolkit. Hosted on AWS, it is continuously tested and monitored, TPN Gold and ISO certified. Advanced cloud technologies, Single Sign-On (SSO) and security measures ensure scalability, stability and safeguarding of client data.

At Adapt we believe in sustainable solutions, explains Erica Neiges, senior technology consultant and sustainability lead at Adapt. OOONA's cloud-based solution eliminates the need for local deployments and scales compute resources up and down to suit our fluctuating needs which is not only environmentally conscious but also good business.

OOONA will play a critical role in our long-term plans, Justin Beaudin emphasizes. We strive to be forward-looking and appreciate that OOONA already meets the key principles of MovieLabs' 2030 Vision.

We are very pleased to get this partnership under way, adds Wayne Garb, OOONA co-founder and CEO. Our user-first approach at OOONA aligns perfectly with Adapt's understanding of how software and cloud infrastructures can best support creative work.

Adapt (https://adaptglobal.io) is a start-up focused on how to best integrate the latest AI technology with the right media experts and artists who understand the nuance required to create, localize and distribute content. We believe the best quality products combine and integrate technology and humans together.

OOONA.Net Ltd is a globally recognized provider of professional management and production tools for the media localization industry. Renowned for its state-of-the-art software catering to subtitling, voiceover, dubbing and captioning needs, OOONA's modular, pay-as-you-go pricing model empowers users to tailor solutions to their specific requirements. The company is trusted by leading media localizers, broadcasters and a vast user base spanning over 160 countries. OOONA complements its offering with EDU, a platform dedicated to training in media localization, and The POOOL, an online directory for industry professionals.

https://ooona.net
LINK: https://kitplus.com/news/adapt-selects-ooona-to-enable-cutting-edge-me...
See more stories from tvbay

North America Stories

23/06/2026

Nagravision Launches Nagra Venturi Security Offering

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

ITN Expands Programmatic Local TV Platform

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Study: Younger Viewers More Distracted But More Receptive to Ads

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Chilevisin, ClaroVTR Tap Pixop for 4K FIFA World Cup Feed

Share Copy link Facebook X Linkedin Bluesky Email...

23/06/2026

Imagine Communications Names Greg Garmon as Senior Vice P...

Multifaceted Growth Executive Brings 20+ Years of Experience Leading Organizations Across Tech and M&E Imagine Communications today announced the appointment ...

23/06/2026

Visual Productions Unveils RdmRelay2 Four-channel Relay Control at InfoComm 2026

Visual Productions Unveils RdmRelay2 Four-channel Relay Control at InfoComm 2026 Brie Clayton June 22, 2026 0 Comments New Relay Solution Combines DMX, ...

23/06/2026

SMPTE Makes Its Standards Freely Accessible, Opening Standards Library to the Global Media Technology Community

SMPTE Makes Its Standards Freely Accessible, Opening Standards Library to the Gl...

23/06/2026

NVIDIA Powers Over 400 of the World's 500 Fastest Supercomputers

News Highlights: NVIDIA technology runs 81% of the TOP500 and 90% of the systems new to the list. 26 systems on the TOP500 adopted the NVIDIA Grace CPU, up ei...

23/06/2026

How Businesses Are Building Specialized AI They Can Trust

Companies are asking how to build specialized AI that fits with the way their workflows actually run. The first wave of enterprise AI was about access. Compan...

23/06/2026

June 22, 2026

Newly identified molecule strengthens the eye's response to damage in retinal disease Scripps Research discovery finds that restoring the naturally occurrin...

22/06/2026

Behind the Mic: SportsCenters Lisa Cohn to Retire This June From ESPN as Longest-Tenured Anchor

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

22/06/2026

Cosm Appoints David Ho as Chief Legal Officer

Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...

22/06/2026

Warner Bros. Discovery and AWS Announce AI-Powered Advertising Technology Platform

Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...

22/06/2026

Daktronics Completes Audio Control System Upgrade at Petco Park for San Diego Padres

Daktronics has completed an audio control system upgrade at Petco Park in San Di...

22/06/2026

Accelerate Media Names John Willi President, Launches Accelerate Sports Network

Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...

22/06/2026

AWSN to Air 3XBA Womens Basketball Tournament Live June 26-27

All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...

22/06/2026

OWL AI Appoints Jay Prasad as Chief Executive Officer

OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...

22/06/2026

CP Communications Provides RF Support for Inside the NBA at 2026 NBA Finals

CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...

22/06/2026

Polymarket and GRID Partner to Integrate Esports Data and Streaming into Trading Platform

Polymarket has announced a partnership with GRID, an official esports data platf...

22/06/2026

SVG New Sponsor Spotlight: Metinteractive's Rachel Mele, Ken Cyr on Building Technology Backbones for Sports Venues

As sports venues continue to evolve into more video-centric, fan-engagement-driv...

22/06/2026

SVG All-Stars: Corbin Perkins, Chief Engineer, Victory+

As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...

22/06/2026

Meet the 2026 Sundance Institute Documentary Edit Intensive Fellows

By Kristin Feeley, Director, Documentary Film & Artist Programs the memories of your elders [are] a scaffolding for you to build your identity on - and t...

22/06/2026

Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations

Expanded integrations give advertisers access to distinct contextual signals acr...

22/06/2026

Greg Garmon Joins Imagine as Senior VP, Americas Video Sales

Share Copy link Facebook X Linkedin Bluesky Email...

22/06/2026

Kaleidescape Breaks the 8K and 4:4:4 Barriers

Share Copy link Facebook X Linkedin Bluesky Email...

22/06/2026

Xilica introduces Dynamic Voice Lift in new Designer

Xilica today announced the release of Dynamic Voice Lift, a new feature in Xilica Designer v4.12 that brings adaptive speech reinforcement to large meeting spac...

22/06/2026

NVIDIA Brings Trusted, 24/7 AI Agents to Telecom Operations

Telecom operators have seen remarkable returns from using generative AI to automate network management, customer care and back-office operations. Most of that i...

22/06/2026

Eco Wave Power Turns Waves Into Watts With NVIDIA AI Infrastructure and Digital Twins

The next era of AI will not be defined by compute alone. Its growth will be dete...

22/06/2026

NVIDIA Vera CPU Opens the Way for Agentic Scientific AI at Los Alamos National Laboratory

Mission, Vision and Veritas - new Los Alamos National Laboratory (LANL) supercom...

22/06/2026

From Materials Simulation to Experimental Astronomy, New NVIDIA AI Software Unlocks Scientific Discoveries

At the ISC conference running in Hamburg this week, NVIDIA is introducing new so...

22/06/2026

NAIRR Science Program Reshapes Scientific Research, Powered by NVIDIA AI Infrastructure

For the past two years, the U.S. National Science Foundation's National Arti...

22/06/2026

At ISC, JUPITER Shows What Exascale Science Looks Like

JUPITER, Europe's first exascale supercomputer at Germany's Forschungszentrum J lich, runs on NVIDIA Grace Hopper Superchips and NVIDIA Quantum-X800 Inf...

21/06/2026

FIFAs Oscar Sanchez on World Cup Effort: Were Feeling Good and Where We Want to Be

To call the 2026 FIFA World Cup a big undertaking would be a big understatement....

21/06/2026

Hotter Than a Hot Tub: The 45C Breakthrough to Cool AI's Biggest Machines

Hot tubs sit at about 38 to 40 degrees Celsius, warm enough that most people can only soak for about 15 minutes. NVIDIA's newest AI servers can run their co...

20/06/2026

What's Next for Apogee? Start Here.

What exactly is Apogee Control V3? Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...

19/06/2026

NBC Sports U.S. Open Coverage Fires Up 92 Cameras, Bunker cams

Split compound eases operational challenges at Shinnecock Hills Golf Club...

19/06/2026

ESPN's Men's College World Series Production Adds Onsite Studio, POVORA CapCams, Expanded Drone Coverage for Finale in Omaha

North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...

19/06/2026

Eurovision secures top four position as content distributor rankings hold steady in Poland

Data from May shows seasonal outdoor trends triggers lower viewing Warsaw, Pola...

19/06/2026

Bitfocus Buttons wins another top industry award

Buttons is best control system in the rAVe Best of Infocomm Awards 2026...

19/06/2026

Mavis Studio Makes iPad Production More Powerful

Mavis Studio Makes iPad Production More Powerful Brie Clayton June 19, 2026 0 Comments InfoComm update brings new NDI Preview, PTZ control, USB audio ...

19/06/2026

Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design

Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design Brie Clayton June 19, 2026 0 Comments New narrative projects rely on DaVinci Reso...

19/06/2026

How to Run the Original 1993 After Effects

How to Run the Original 1993 After Effects Graham Quince June 19, 2026 0 Comments How to the original After Effects v1 in an emulator, and you don'...

19/06/2026

IBC Show to Increase Focus on Networking, Startups

Share Copy link Facebook X Linkedin Bluesky Email...

19/06/2026

Irdeto Taps Axel Gallant as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

19/06/2026

SMPTE Makes Its Standards Freely Accessible - Opening St...

SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...

19/06/2026

nsign and BrightSign partner to expand deployment options...

nsign, the digital signage SaaS platform built around its core principle of Simplify Complexity, has announced a partnership with BrightSign , expanding the dep...

19/06/2026

Visual Productions Unveils RdmRelay2 Four-channel Relay...

Visual Productions announces the availability of its new RdmRelay2 at InfoComm 2026 (ACT Entertainment, Booth N6813). A networked, four-channel DMX relay, it is...

19/06/2026

Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Cloud Apps Including Photoshop and Premiere

Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Clou...

19/06/2026

Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive

Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive Brie Clayton June 18, 2026 0 Comments Two new narrative short films c...