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Storage is Dead.
Long live Digital Content Governance!
Techies might enjoy bits and bytes but businesses need services and solutions not complexities and challenges
One great thing about cloud is that in general the customer doesn't need to manage their data. Essentially all the management of the data is done for you. You put data in. You take data out. So why then can't storage systems on-premises offer that ease of use, scale and data management?
Most organisations don't want to employ storage experts - they just want a solution that works. Can cloud-like ease of use be brought on-premises?
That said, Cloud doesn't do everything automatically. It doesn't audit, doesn't extract and make video metadata searchable and probably doesn't link with a great many of your favourite media tools. The nirvana is the integrated solution that you just use. A system that looks after your assets for you in a seamlessly integrated solution stack, an integrated hybrid solution that can move assets between multiple tiers and across the globe as they are required.
The Predictions:
Storage is dead. It is the Machine Code of yester year - people need usable products and services not nuts and bolts. Storage will become an increasingly antiquated term.
Digital Content Governance will grow; we love the term DCG but whatever the term the wider world adopts it will be based around those concepts.
2020's DCG systems will be hybrid and will cover increasing amounts of the workflow on premises and off premises.
The Bad Pun:
Progress lies not in enhancing what is, but in advancing toward what will be. Khalil Gibran.
By 2020, the prediction is that we will look back at the silos of filesystems we often use today and wonder why on earth we ever wanted to do things that way. By 2020 Digital Content Governance (DCG) will be the norm - letting automated systems provide a full solution rather than problems.
Object Matrix:
Let's get one thing straight! Object Matrix is not a storage company, we were perceived that way until people finally got what object storage is but now we are a software company provide integrated DCG platforms using our trusted object storage platform MatrixStore!
The Object Matrix view of DCG includes integration into the full media stack, extraction of media metadata, increased usage of artificial intelligence analysis and the ability to automatically move assets via advanced replication techniques. Oh, and an on premises private cloud with a low TCO and excellent ROI!
About Object Matrix
Object Matrix provides digital content governance and object storage platforms. The company was built on the philosophy that archive systems should be scalable and interoperable, as well as ensuring instant access to data and metadata. Its flagship product, MatrixStore, is an integrated object storage software solution providing protection and governance for the lifetime of any digital content. It's used by global organisations that create, curate, and distribute video content, including NBC Universal, TV Globo, the BBC and BT.
Object Matrix is comprised of a team of storage industry experts with a shared vision for high levels of data security combined with intuitive user interfaces. In addition to providing solutions and product integrations for the storage, search and retrieval of media assets, Object Matrix also provides consultancy, training, systems integration, and ongoing support services.
www.object-matrix.com
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