HBS MEMORIES 2012: FRIENDS AND PARTNERS - 20/12/2012 The role of Liaison Manager in a new FIFA World Cup host country is to make first contact, to build relationships, to ease HBS' transition into the new environment and to permanently maintain a smooth working relationship with the LOC. For Christine Morel this past year has been one in which much progress has been made in Brazil, both in terms of HBS' 2014 FIFA World Cup Brazil project and in the forging of partnerships and friendships that will ensure the HBS project is a resounding success in 18 months time.
HBS Liaison Manager Christine Morel, second from right, enjoys the atmosphere at the LOC Christmas party in Rio. Her companions, from the left, areLOCGeneral Manager of Broadcast Michele Naili, Communications Director Saint-Clair Milesi,Joana Havelange, in charge of Strategic Planning and Support for Operations Executive Director,andCEO Ricardo Trade
CHRISTINE MOREL
Since we arrived in Barra da Tijuca, in January 2011, it has been a process of relationship building with the LOC, earning their trust and working towards a situation where we have full confidence in each other. We reached that situation long before the close of 2012, and we are truly working together hand in hand.
The appointment of Michele Naili as General Manager of Broadcast at the LOC has really helped us, she comes from within broadcasting and knows the business well. For that reason she is able to understand our needs. It is really an important factor having someone who can make the bridges for us within the industry.
All the LOC staff are very helpful, involving us in all their planning and operations so we are always up to speed with what is happening on the project. They are also always keen on getting information and knowledge from us, based on our experience on previous FIFA World Cup events. It really is a two-way street, with us going to them for information about the present project and them coming to us for our expertise and the knowledge HBS has built up over previous editions of the FIFA World Cup.
A key person for the success has been Ricardo Trade, now CEO of the LOC. In spite of his impressive title and responsibility, Baka' is very accessible. He gathered an extremely important event experience while in charge of the 2007 Pan American Games in Rio de Janeiro, and he has brought part of his team and ideas with him to the next project. The fact that he has immediately been on the same wavelength with HBS, and particularly CEO Francis Tellier and Project Director Jrg Sander, has been a huge advantage.
In August the offices moved to the Riocentro complex where the International Broadcast Centre (IBC) will be in 2014. At first we thought it might be an obstacle but sharing a workspace in the LOC office makes life far easier.
On a practical level it allows for direct liaison. I don't have to email someone at the LOC and wait for their reply, I can just walk over to their desk and ask my question. It makes things far quicker and much more efficient and also allows the relationship to move beyond a purely professional level into genuine friendship.
What is a great satisfaction is not being a guest at the LOC Christmas party but being invited as de casa', which can be explained as part of the family' in Portuguese. It shows that all the hard work building a relationship, and earning the trust and confidence of the LOC, has paid off.
We both have the same objective at HBS and the LOC to produce the best ever FIFA World Cup in Brazil in 2014. Just as the FIFA slogan for the event says, we are Juntos num s ritmo' [all in one rhythm] working towards achieving this goal.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
HBS MEMORIES 2012: FRIENDS AND PARTNERS - 20/12/2012 The role of Liaison Manager in a new FIFA World Cup host country is to make first contact, to build relationships, to ease HBS' transition into the new environment and to permanently maintain a smooth working relationship with the LOC. For Christine Morel this past year has been one in which much progress has been made in Brazil, both in terms of HBS' 2014 FIFA World Cup Brazil project and in the forging of partnerships and friendships that will ensure the HBS project is a resounding success in 18 months time.
