Complete
Coverage: Upfronts 2013
RELATED:
ABC:
Reducing Repeats With Limited Series
CBS:
Restocking the Comedy Coffers
Fox:
24 Ways to Retool With Comedy, Spectacle
NBC:
Betting on Olympics, Voice to Launch New Hits
The
CW: Making Noise With Dramas
USA:
Launching Original Half-Hour Comedies
Turner:
Beefing Up Content Collection
ESPN:
We Welcome the Competition
Univision:
Expanding Its Hispanic Footprint
Telemundo:
Batting 1,000 on Original Content
MundoFox:
Bringing The X Factor, Bridge to Hispanic Viewers
Discovery
en Espanol: Introducing a New Programming Genre, Vroom
Click
here to view the fall primetime schedule grid.
Click
here to view pilot clips and trailers from the networks new shows.
STRATEGY: With its stalwarts showing fatigue,
Fox opens wallet for five new comedies and four new dramas and expects revival
of 24 as a 12-episode event series to cap a comeback year.
If at first you dont succeed, try comedy again. After getting results with
only part of its big comedy push in 2012- 13 (which followed a similar emphasis
the previous year) and suffering a year of ratings slippage, Fox is ushering
five new comedies into its 2013- 14 lineup, continuing its four-comedy block on
Tuesdays and awarding New Girl and a comedy to be named later the
coveted slot after Super Bowl XLVIII in February.
Those new shows, along with four diverse dramas, comprise an originals push
that is the priciest in the networks history. Monday (drama) and Tuesday
(comedy) are shaping up as the most pivotal nights.
This was not our best year, Fox Entertainment Group president Kevin Reilly
told ad buyers at the networks May 13 upfront presentation. But I am
confident we will be back at No. 1 this season.
Along with comedies on Tuesdays where the Parks & Recreation-pedigreed
Brooklyn Nine-Nine and the Seth MacFarlane-produced Dads get
launched Fox is putting drama chips down on Mondays. The night, fortified
with breakout The Following this season, will add the J.J. Abrams
sci-fi/cop hybrid Almost Human as well as timetraveling mystery Sleepy
Hollow, from Star Trek/Transformers screenwriters Alex Kurtzman and
Roberto Orci.
Reilly noted the net will play with order patterns, citing the reduced,
15-episode order for The Following, which broke out to become 2012-13s
most-watched new show. Theres no magic number, Reilly said. Shows will premiere and be staggered throughout
the year.
Fox also pointed to multiplatform adoption, touting The Followings
time-shifting strength, which reached a peak with 80% of viewing occurring
outside its Monday time slot. Were really going to try to break out of the
confines of the traditional broadcast season, Reilly said.
Broadcast nets still have unmatched reach, Reilly argued, noting The
Following has racked up 17 million viewers across all platforms, better
than all basic cable series save AMCs The Walking Dead. We live by a
different standard, Reilly said. We cancel shows that most cable networks would
declare a success and would live with.
Taking new risks is important. But as any touring band knows, its also
important to play the hits. So Fox believes the timing is right to embark on a
12-episode revival of its Bush-era staple 24, compressed into an event
series next May with Keifer Sutherland returning as Jack Bauer. Another event
series from M. Night Shyamalan called Wayward Pines stars Matt Dillon as
a Secret Service agent unraveling a mystery in an Idaho town. Even without
action footage of 24, the mere glimpse of the title on the screen and producer
Howard Gordon describing the comeback drew a hearty cheer from Foxs upfront
audience.
On Thursdays, Greg Kinnear toplines Rake, a characterdriven drama based
on an Australian series, from exec producers including Rescue Mes Peter
Tolan. Rake will take over for Glee at midseason. Fridays in the
fall will see pint-sized chefs compete in a new reality series with the working
title Junior MasterChef. At midseason, long-runner Bones will
shift to Friday, along with returning comedy Raising Hope and new
single-camera comedy Enlisted from Kevin Biegel (Cougar Town,
Scrubs).
Wednesdays and Sundays remain intact as showcases for The X Factor/American
Idol and a signature animation block, respectively. Idol backstage-watching
continues due to the 12-year-old warhorses double-digit ratings plunge this
season. At a press briefing, Reilly would only acknowledge Randy Jackson is leaving,
though rumors swirl around the other judges. The nets focus will be on
retooling the shows format, Reilly said. Still, a dollop of Idol intrigue
leaked into Foxs otherwise watertight presentation. Introducing the reality
talent roster, Reilly seemed surprised when Simon Cowell turned to ex-Idol mate
Ryan Seacrest and jabbed, Wheres Randy? Seacrest fired back, Ask Kevin. Reilly shrugged and said, Oh, Simon. Always
taking the risk.
E-mail comments to dhayes@nbmedia.com
and follow him on Twitter: @dadehayes
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