Sony Pixel Power calrec Sony

What Is Cloud Gaming?

26/02/2021

Cloud gaming uses powerful, industrial-strength GPUs inside secure data centers to stream your favorite games over the internet to you. So you can play the latest games on nearly any device, even ones that can't normally play that game.

But First, What Is Cloud Gaming? While the technology is complex, the concept is simple.

Cloud gaming takes your favorite game, and instead of using the device in front of you to power it, a server - a powerful, industrial-strength PC - runs the game from a secure data center.

Gameplay is then streamed over the internet back to you, allowing you to play the latest games on nearly any device, even ones that are not capable of running that game.

Cloud gaming streams the latest games from powerful GPUs in remote data centers to nearly any device.

Video games are interactive, obviously. So, cloud gaming servers need to process information and render frames in real time. Unlike movies or TV shows that can provide a buffer - a few extra seconds of information that gets sent to your device before it's time to be displayed - games are dependent on the user's next keystroke or button press.

Introducing GeForce NOW We started our journey to cloud gaming over 10 years ago, spending that time to optimize every millisecond of the pipeline that we manage, from the graphics cards in the data centers to the software on your local device.

Here's how it works.

GeForce NOW is a service that takes a GeForce gaming PC's power and flexibility and makes it accessible through the cloud. This gives you an always-on gaming rig that never needs upgrading, patching or updating - across all of your devices.

One of the things that makes GeForce NOW unique is that it connects to popular PC games stores - Steam, Epic Games Store, Ubisoft Connect and more - so gamers can play the same PC version of games their friends are playing.

It also means, if they already own a bunch of games, they can log in and start playing them. And if they have, or upgrade to, a gaming rig, they have access to download and play those games on that local PC.

GeForce NOW empowers you to take your PC games with you, wherever you go.

Gamers get an immersive PC gaming experience, instant access to the world's most popular games and gaming communities, and the freedom to play on any device, at any time.

It's PC gaming for those whose PCs have integrated graphics, for Macs and Chromebooks that don't have access to the latest games, or for internet-connected mobile devices where PC gaming is only a dream.

Over 80 percent of GeForce NOW members are playing on devices that don't meet the min spec for the games they're playing.

To start, sign up for the service, download the app and begin your cloud gaming journey.

Powering PC Gaming from the Cloud Cloud data centers with NVIDIA GPUs power the world's most computationally complex tasks, from AI to data analytics and research. Combined with advanced GeForce PC gaming technologies, GeForce NOW delivers high-end PC gaming to passionate gamers.

NVIDIA RTX servers provide the backbone for GeForce NOW.

GeForce NOW data centers include NVIDIA RTX servers that feature RTX GPUs. These GPUs enable the holy grail of modern graphics: real-time ray tracing, and DLSS, NVIDIA's groundbreaking AI rendering that boosts frame rates for uncompromised image quality. The hardware is supported with NVIDIA Game Ready Driver performance improvements.

Patented capture and encoding technology - along with hardware acceleration in both video encoding and decoding, pioneered by NVIDIA more than a decade ago - allows for gameplay to be streamed at high frame rates, with low enough latency that most games will feel like the game is being played locally. Gameplay rendered in GeForce NOW data centers is converted into high-definition H.265 and H.264 video and streamed back to the gamer instantaneously.

The total time it takes from button press or keystroke to the action appearing on the screen is less than one-tenth of a second, faster than the blink of an eye.

Growing Cloud Gaming Around the World With the ambition to deliver quality cloud gaming to all gamers, NVIDIA works with partners around the world including telecommunications and service providers to put GeForce NOW servers to work in their own data centers, ensuring lightning-fast connections.

Partners that have already deployed RTX cloud gaming servers include SoftBank and KDDI in Japan, LG Uplus in Korea, GFN.RU in Russia, Armenia, Azerbaijan, Belarus, Kazakhstan, Georgia, Moldova, Ukraine and Uzbekistan, Zain in Saudi Arabia and Taiwan Mobile in Taiwan.

Together with partners from around the globe, we're scaling GeForce NOW to enable millions of gamers to play their favorite games, when and where they want.

Get started with your gaming adventures on GeForce NOW.

Editor's note: This is the first in a series on the GeForce NOW game-streaming service, how it works, ways you can make the most of it, and where it's going next.

In our next blog, we'll talk about how we bring your games to GeForce NOW.

Follow GeForce NOW on Facebook and Twitter and stay up to date on the latest features and game launches.
LINK: https://blogs.nvidia.com/blog/2021/02/26/what-is-cloud-gaming/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

20/07/2026

SVG All-Stars: Rob Coons, Senior Director, StudentU, Big Ten Network

The former Northwestern broadcast-operations leader is helping train the next generation of live-sports-production talent across the Big Ten The sports-product...

20/07/2026

Give Me the Backstory: Get to Know Stacey Lee, the Filmmaker Behind Murder 101

By Lucy Spicer One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...

20/07/2026

Graph Tech Guitar Labs open UK Online Store

Product range now readily available in the UK Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...

20/07/2026

Audeze launch the Maxwell 2 ANC

Popular headset gains active noise cancellation The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...

20/07/2026

The National Film and Video Foundation (NFVF) Call for Public Screening funding applications for Cycle 1, 2026/27 financial year is Open

The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...

20/07/2026

Telemundo Inks Another Major U.S. Spanish-Language Soccer Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

HDHomeRun Enables Operation During An Internet Outage

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

Starfish highlights flexible, scalable transport stream p...

Starfish Technologies will use IBC2026 to showcase the flexibility of its transport stream processing software, including the latest versions of TS Splicer (Win...

20/07/2026

Bitfocus makes the connections at IBC2026

Bitfocus, the specialist in media control and monitoring, will show at IBC2026 (Elgato stand 8.D31, Amsterdam RAI, 11 14 September) how its Buttons control la...

20/07/2026

Mediagenix Introduces Trusted Agentic AI Operating Model...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced new AI capabilities that e...

20/07/2026

Big Blue Marble Cloud DRM nominated for Streaming Media R...

Big Blue Marble's Cloud DRM has been nominated in the DRM/Content Protection category of the 2026 Streaming Media Readers' Choice Awards. Only four pro...

20/07/2026

Sky brings free global roaming to millions of loyal customers when they choose Sky Mobile

Monday 20 July 2026 Sky brings free global roaming to millions of loyal custome...

20/07/2026

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...

20/07/2026

RT secures exclusive free-to-air Irish rights to the 2030 FIFA World Cup

FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history Over 1 million viewers watched live on RT 2 as ...

20/07/2026

At SIGGRAPH, NVIDIA Advances Graphics and Simulation With Agentic and Physical AI

At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...

20/07/2026

Bristol Myers Squibb Building Life Science Industry's Most Advanced AI Factory on NVIDIA Vera Rubin

Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...

19/07/2026

Halftime Show at FIFA World Cup Final Joins a Litany of Firsts for the Quadrennial Event

Justin Bieber, Madonna, Shakira, BTS make for a diverse lineup, and the venue ad...

19/07/2026

More Than Just a Game: FIFA World Cup's Lance Brass Breaks Down Stadium Production and Entertainment

The stage is set: three-time champion Argentina will defend its World Cup title ...

19/07/2026

Acustica reveal Mystic 2

Channel strip plug-in gets upgraded Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...

18/07/2026

More Than Just a Game: FIFA World Cups Lance Brass Breaks Down Stadium Production & Entertainment

Topics include pre-match ceremonies, live performances, the tournament's fir...

18/07/2026

As the Final Approaches, FIFA and HBS Take Stock of a World Cup That Rewrote the Production Playbook

When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...

18/07/2026

IK Multimedia add Brown Panel Signature Collection to TONEX

Captures nine sought-after Fender amps IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...

18/07/2026

Frap Tools update the Magnolia

Latest batch ships alongside firmware update Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...

18/07/2026

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/07/2026

YouTube's Creative Ecosystem Contributed $60 Billion to U.S. GDP

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

SVG GameDay, Ep. 24: Mercedes-Benz Stadiums Cole Gallagher - Supporting Shows in the ATL

In-venue and creative video staffers at the professional and collegiate level ha...

17/07/2026

Brooklyn Bowl Williamsburg Stagehands Vote to Join IATSE Local 4

Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...

17/07/2026

DAZN and ADI Predictstreet Announce Exclusive Global Prediction Market Partnership

DAZN and ADI Predictstreet have announced an exclusive global strategic partners...

17/07/2026

Zixi and Comcast Technology Solutions Announce Integration for C-Band Satellite Replacement

Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...

17/07/2026

Professional Fighters League Announces Multi-Year Partnership with ESPN in Brazil

Professional Fighters League (PFL) has announced a multi-year partnership with E...

17/07/2026

Spectrum Business Launches Spectrum TV Control Pro for Multi-Screen Venue Management

Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...

17/07/2026

Clark Wire and Cable Appoints Rick Fernandez as Latin American Representative

Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...

17/07/2026

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...

17/07/2026

MSG Entertainment Files Defamation Lawsuit Against Wired Over July 9 Article

Company alleges article contained false and misleading claims regarding customer data...

17/07/2026

Ratings Roundup: Argentina-England Semifinal Breaks Records for FOX; MLB All-Star Game Is Most Watched Since 2018

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/07/2026

American Pachuco Gives a Legend of Stage and Screen His Due

(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...

17/07/2026

Sonuscore introduce Elysion Elements

Full engine access with reduced soundset Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...

17/07/2026

Arturia AstroLab Silver & KeyLab Mk3 Ultra

Two new special-edition models revealed Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...

17/07/2026

Dirk Ulrich reacquires Plugin Alliance & Brainworx

Original founder now back at the helm In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...

17/07/2026

Legendary presenter Anton Enus to sign off from SBS World News after 27 years with the network

Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...

17/07/2026

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS 17 July, 2026 Media releases England v Argentina attracted a Total TV reach of a...

17/07/2026

Spectrum Simplifies Control Of Multiple TVs At Bars, Restaurants

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Foundry Releases SmartRoto for Nuke

Foundry Releases SmartRoto for Nuke Brie Clayton July 17, 2026 0 Comments Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...

17/07/2026

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio Brie Clayton July 17, 2026 0 Comments SBIFF jury award winner finished fro...

17/07/2026

Wheatstone to Feature Virtual Mixing Platform at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Trump Threatens Networks Over Speech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...