Sony Pixel Power calrec Sony

What Is Cloud Gaming?

26/02/2021

Cloud gaming uses powerful, industrial-strength GPUs inside secure data centers to stream your favorite games over the internet to you. So you can play the latest games on nearly any device, even ones that can't normally play that game.

But First, What Is Cloud Gaming? While the technology is complex, the concept is simple.

Cloud gaming takes your favorite game, and instead of using the device in front of you to power it, a server - a powerful, industrial-strength PC - runs the game from a secure data center.

Gameplay is then streamed over the internet back to you, allowing you to play the latest games on nearly any device, even ones that are not capable of running that game.

Cloud gaming streams the latest games from powerful GPUs in remote data centers to nearly any device.

Video games are interactive, obviously. So, cloud gaming servers need to process information and render frames in real time. Unlike movies or TV shows that can provide a buffer - a few extra seconds of information that gets sent to your device before it's time to be displayed - games are dependent on the user's next keystroke or button press.

Introducing GeForce NOW We started our journey to cloud gaming over 10 years ago, spending that time to optimize every millisecond of the pipeline that we manage, from the graphics cards in the data centers to the software on your local device.

Here's how it works.

GeForce NOW is a service that takes a GeForce gaming PC's power and flexibility and makes it accessible through the cloud. This gives you an always-on gaming rig that never needs upgrading, patching or updating - across all of your devices.

One of the things that makes GeForce NOW unique is that it connects to popular PC games stores - Steam, Epic Games Store, Ubisoft Connect and more - so gamers can play the same PC version of games their friends are playing.

It also means, if they already own a bunch of games, they can log in and start playing them. And if they have, or upgrade to, a gaming rig, they have access to download and play those games on that local PC.

GeForce NOW empowers you to take your PC games with you, wherever you go.

Gamers get an immersive PC gaming experience, instant access to the world's most popular games and gaming communities, and the freedom to play on any device, at any time.

It's PC gaming for those whose PCs have integrated graphics, for Macs and Chromebooks that don't have access to the latest games, or for internet-connected mobile devices where PC gaming is only a dream.

Over 80 percent of GeForce NOW members are playing on devices that don't meet the min spec for the games they're playing.

To start, sign up for the service, download the app and begin your cloud gaming journey.

Powering PC Gaming from the Cloud Cloud data centers with NVIDIA GPUs power the world's most computationally complex tasks, from AI to data analytics and research. Combined with advanced GeForce PC gaming technologies, GeForce NOW delivers high-end PC gaming to passionate gamers.

NVIDIA RTX servers provide the backbone for GeForce NOW.

GeForce NOW data centers include NVIDIA RTX servers that feature RTX GPUs. These GPUs enable the holy grail of modern graphics: real-time ray tracing, and DLSS, NVIDIA's groundbreaking AI rendering that boosts frame rates for uncompromised image quality. The hardware is supported with NVIDIA Game Ready Driver performance improvements.

Patented capture and encoding technology - along with hardware acceleration in both video encoding and decoding, pioneered by NVIDIA more than a decade ago - allows for gameplay to be streamed at high frame rates, with low enough latency that most games will feel like the game is being played locally. Gameplay rendered in GeForce NOW data centers is converted into high-definition H.265 and H.264 video and streamed back to the gamer instantaneously.

The total time it takes from button press or keystroke to the action appearing on the screen is less than one-tenth of a second, faster than the blink of an eye.

Growing Cloud Gaming Around the World With the ambition to deliver quality cloud gaming to all gamers, NVIDIA works with partners around the world including telecommunications and service providers to put GeForce NOW servers to work in their own data centers, ensuring lightning-fast connections.

Partners that have already deployed RTX cloud gaming servers include SoftBank and KDDI in Japan, LG Uplus in Korea, GFN.RU in Russia, Armenia, Azerbaijan, Belarus, Kazakhstan, Georgia, Moldova, Ukraine and Uzbekistan, Zain in Saudi Arabia and Taiwan Mobile in Taiwan.

Together with partners from around the globe, we're scaling GeForce NOW to enable millions of gamers to play their favorite games, when and where they want.

Get started with your gaming adventures on GeForce NOW.

Editor's note: This is the first in a series on the GeForce NOW game-streaming service, how it works, ways you can make the most of it, and where it's going next.

In our next blog, we'll talk about how we bring your games to GeForce NOW.

Follow GeForce NOW on Facebook and Twitter and stay up to date on the latest features and game launches.
LINK: https://blogs.nvidia.com/blog/2021/02/26/what-is-cloud-gaming/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...

21/05/2026

SVG Students To Watch: Christina Zelin, Rowan University

Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies In the li...

21/05/2026

Media Links Announces Channel Partnership with Clearcast Asia Ahead of BroadcastAsia 2026

Media Links has announced a channel partnership with Clearcast Asia, a broadcast...

21/05/2026

SiriusXM and NASCAR Announce Multi-Year Broadcasting Agreement Renewal

SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...

21/05/2026

Audio-Technica Hosts High-Density Wireless Microphone Demo at Technica House in New York City

Audio-Technica held a demonstration event at its Technica House location in New ...

21/05/2026

RTL Deutschland Selects Ateme Frame-Rate Conversion Technology for Live Event Workflows

Ateme has announced that RTL Deutschland has selected Ateme's software-based...

21/05/2026

BCC Live Deploys LiveU LU900Q for Record-Breaking IRONMAN Texas Broadcast

LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...

21/05/2026

Mark Aitken to Receive 2026 ATSC Mark Richer Industry Leadership Medal

ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...

21/05/2026

BBright Outlines MXL Integration Strategy for Software-Defined Broadcast Workflows

BBright has published a technical analysis of the Media eXchange Layer (MXL), de...

21/05/2026

Esports World Cup 2026 to Be Held in Paris, France

The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...

21/05/2026

Chyron Announces PRIME Scorebug and Expanded Chyron LIVE Scorebug Capabilities

Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...

21/05/2026

Media Links Integrates Xscend Platform with DataMiner at BroadcastAsia 2026

Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...

21/05/2026

SVG New Sponsor Spotlight: Nova Lume CEO Jim Casey on Bringing Flexible IP Intercom to Live Production

As live sports productions continue to demand more flexible, scalable, and cost-...

21/05/2026

SVG Rewind: ESPN's Use of POVORA Wireless Tilt Control CapCam Gives College Football Fans a First-Person View of the Game

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Join Shade in Miami and Atlanta for Post-Production Networking Events

Hey Miami & Atlanta post-production folks! Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...

21/05/2026

Phoenix Suns, Mercury, and Gray Media Extend Broadcast Partnership Through 2030

The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....

21/05/2026

Apple TV, MLS to Produce First Major Pro Sporting Event Shot Entirely on iPhone 17 Pros

iPhones are part of the the regular production rotation for Friday Night Baseba...

21/05/2026

SVG Rewind: AIQ: Where Data Meets Dirt Technology Brings Real-Time Data Analysis to Rodeo

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Filmmakers' Favorites: Sundance Film Festival Alums on Welcome to the Dollhouse

Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...

21/05/2026

Create, Control, and Personalize Your Listening Across Every Moment

Spotify has always been about helping you find something you want to listen to. And over the years, we've learned your taste and the moments that matter to ...

21/05/2026

You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting concert tickets today can feel like a race you're set up to lose. You show up at the right time, refresh endlessly, and still miss out. Too often, ...

21/05/2026

Books on Spotify: New Updates for Listeners and Authors

In 2022, Spotify entered a new chapter by introducing audiobooks to our platform. Since then, we've grown our catalog to include more than 700,000 titles, e...

21/05/2026

Investor Day 2026 Remarks From Spotify Co-CEOs Alex Norstrm and Gustav Sderstrm

Opening remarks ALEX Good morning everyone, I'm Alex [Norstr m]. GUSTAV And I'm Gustav [S derstr m]. ALEX Whether you've been following our j...

21/05/2026

Spotify's 2026 Investor Day Recap: Raising Ambition for the Next Era of Media

Today, Spotify hosted our third Investor Day in New York City, offering the fina...

21/05/2026

Spotifys Investor Day 2026: Ambitioniert in die nchste ra der Medien

Spotify hat heute seinen dritten Investor Day in New York City veranstaltet und der Finanzwelt tiefere Einblicke in das Gesch ft, die Produktstrategie und die l...

21/05/2026

Rcapitulatif de l'Investor Day 2026 de Spotify : Des ambitions renouveles pour la prochaine re des mdias

Aujourd'hui, Spotify a organis son troisi me Investor Day New York. En pl...

21/05/2026

Il riepilogo dell'Investor Day 2026 di Spotify: eleviamo le ambizioni per la prossima era dei media

Oggi, a New York City, Spotify ha presentato il suo terzo Investor Day, offrendo...

21/05/2026

Resumen del Investor Day 2026 de Spotify: elevando la ambicin para la prxima era de los medios

Hoy Spotify celebr su tercer Investor Day en Nueva York, donde ofrecimos a la c...

21/05/2026

Rangkuman Investor Day Spotify 2026: Meningkatkan Ambisi untuk Era Media Berikutnya

Hari ini, Spotify menyelenggarakan Investor Day yang ketiga di New York City, me...

21/05/2026

2026 (Investor Day):

2026 : (Investor Day) , , . ...

21/05/2026

2026 :

20 2026 ...

21/05/2026

Resumo do Investor Day 2026 do Spotify: elevando a ambio para a prxima era da mdia

Hoje, o Spotify realizou seu terceiro Investor Day em Nova York, oferecendo co...

21/05/2026

2026: Spotify

Spotify Investor Day ...

21/05/2026

Spotify'n 2026 Investor Day zeti: Medyann Yeni a in Byk Hedefler

Spotify bug n, 20'nci y l d n m m z kutlad m z bu y lda, finans camias na, i modelimiz, r n stratejimiz ve uzun vadeli vizyonumuz hakk nda daha detayl ...

21/05/2026

Cinematic Motion & Ethereal Flows for Sonuscore's The Score

Two new Story Packs join orchestral instrument line-up Sonuscore have just introduced two new additions to The Score, marking the instrument's first maj...

21/05/2026

Heavyocity release Oblivion Drums

30,000 samples, 99 presets & 504 loops Heavyocity are well known for their hard-hitting cinematic instruments, and their latest release is no exception to t...

21/05/2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control takes flight at Airspace World 2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control take...

21/05/2026

Redefining Persistent and Affordable Airpower for Special Operations Forces

SKY RAIDER II INTERNATIONAL's modular open systems architecture delivers expanded operational reach and mission flexibility....

21/05/2026

From Payload to Platform: Autonomous ISR Where It Actually Matters

ASO-enabled WESCAM MX-10 systems conduct systematic wide-area maritime search patterns, autonomously managing sensor scan operations to expand coverage, reduce ...

21/05/2026

Sports content accounts for fastest-growing portion of top global SVOD catalogs

HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers NEW YORK May 21, 2026 New analysis by Gracenote...

21/05/2026

Study: Nearly Half of U.S. Viewers Watch Video With Captions

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

Apple TV to Capture MLS Game Entirely on iPhone 17 Pro

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

MPTS 2026 Draws Record Numbers for Landmark 10th Annivers...

The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...

21/05/2026

Recreating Doug Trumbull's Slitscan VFX - After Effects Mastery

Recreating Doug Trumbull's Slitscan VFX - After Effects Mastery Graham Quince May 21, 2026 0 Comments In this After Effects tutorial, I'm divi...

21/05/2026

Cavalry: An Array of Fun Stuff

Cavalry: An Array of Fun Stuff Simon Ubsdell May 21, 2026 0 Comments Arrays are a really powerful feature of Cavalry and here we'll go over some o...

21/05/2026

Chyron Launches PRIME Scorebug

Share Copy link Facebook X Linkedin Bluesky Email...