Sony Pixel Power calrec Sony

What Is Cloud Gaming?

26/02/2021

Cloud gaming uses powerful, industrial-strength GPUs inside secure data centers to stream your favorite games over the internet to you. So you can play the latest games on nearly any device, even ones that can't normally play that game.

But First, What Is Cloud Gaming? While the technology is complex, the concept is simple.

Cloud gaming takes your favorite game, and instead of using the device in front of you to power it, a server - a powerful, industrial-strength PC - runs the game from a secure data center.

Gameplay is then streamed over the internet back to you, allowing you to play the latest games on nearly any device, even ones that are not capable of running that game.

Cloud gaming streams the latest games from powerful GPUs in remote data centers to nearly any device.

Video games are interactive, obviously. So, cloud gaming servers need to process information and render frames in real time. Unlike movies or TV shows that can provide a buffer - a few extra seconds of information that gets sent to your device before it's time to be displayed - games are dependent on the user's next keystroke or button press.

Introducing GeForce NOW We started our journey to cloud gaming over 10 years ago, spending that time to optimize every millisecond of the pipeline that we manage, from the graphics cards in the data centers to the software on your local device.

Here's how it works.

GeForce NOW is a service that takes a GeForce gaming PC's power and flexibility and makes it accessible through the cloud. This gives you an always-on gaming rig that never needs upgrading, patching or updating - across all of your devices.

One of the things that makes GeForce NOW unique is that it connects to popular PC games stores - Steam, Epic Games Store, Ubisoft Connect and more - so gamers can play the same PC version of games their friends are playing.

It also means, if they already own a bunch of games, they can log in and start playing them. And if they have, or upgrade to, a gaming rig, they have access to download and play those games on that local PC.

GeForce NOW empowers you to take your PC games with you, wherever you go.

Gamers get an immersive PC gaming experience, instant access to the world's most popular games and gaming communities, and the freedom to play on any device, at any time.

It's PC gaming for those whose PCs have integrated graphics, for Macs and Chromebooks that don't have access to the latest games, or for internet-connected mobile devices where PC gaming is only a dream.

Over 80 percent of GeForce NOW members are playing on devices that don't meet the min spec for the games they're playing.

To start, sign up for the service, download the app and begin your cloud gaming journey.

Powering PC Gaming from the Cloud Cloud data centers with NVIDIA GPUs power the world's most computationally complex tasks, from AI to data analytics and research. Combined with advanced GeForce PC gaming technologies, GeForce NOW delivers high-end PC gaming to passionate gamers.

NVIDIA RTX servers provide the backbone for GeForce NOW.

GeForce NOW data centers include NVIDIA RTX servers that feature RTX GPUs. These GPUs enable the holy grail of modern graphics: real-time ray tracing, and DLSS, NVIDIA's groundbreaking AI rendering that boosts frame rates for uncompromised image quality. The hardware is supported with NVIDIA Game Ready Driver performance improvements.

Patented capture and encoding technology - along with hardware acceleration in both video encoding and decoding, pioneered by NVIDIA more than a decade ago - allows for gameplay to be streamed at high frame rates, with low enough latency that most games will feel like the game is being played locally. Gameplay rendered in GeForce NOW data centers is converted into high-definition H.265 and H.264 video and streamed back to the gamer instantaneously.

The total time it takes from button press or keystroke to the action appearing on the screen is less than one-tenth of a second, faster than the blink of an eye.

Growing Cloud Gaming Around the World With the ambition to deliver quality cloud gaming to all gamers, NVIDIA works with partners around the world including telecommunications and service providers to put GeForce NOW servers to work in their own data centers, ensuring lightning-fast connections.

Partners that have already deployed RTX cloud gaming servers include SoftBank and KDDI in Japan, LG Uplus in Korea, GFN.RU in Russia, Armenia, Azerbaijan, Belarus, Kazakhstan, Georgia, Moldova, Ukraine and Uzbekistan, Zain in Saudi Arabia and Taiwan Mobile in Taiwan.

Together with partners from around the globe, we're scaling GeForce NOW to enable millions of gamers to play their favorite games, when and where they want.

Get started with your gaming adventures on GeForce NOW.

Editor's note: This is the first in a series on the GeForce NOW game-streaming service, how it works, ways you can make the most of it, and where it's going next.

In our next blog, we'll talk about how we bring your games to GeForce NOW.

Follow GeForce NOW on Facebook and Twitter and stay up to date on the latest features and game launches.
LINK: https://blogs.nvidia.com/blog/2021/02/26/what-is-cloud-gaming/...
See more stories from nvidia

North America Stories

16/06/2026

Perry Sook: Big Tech Poses 'Very Urgent Threat to Broadcast Stations

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

FIFA World Cup Delivers Record Ratings on Fox

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

AIMS Launches the Official IPMX Training Series Online

Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design The Alliance for IP Media Solutions (AIMS) today announced t...

15/06/2026

University of South Carolina's Valerie Gerfin on Gamecock Productions' Growth, Upgrades at Williams-Brice Stadium

One of the more exciting internal video production divisions within a college at...

15/06/2026

Fox Corp. To Acquire Roku, Pairs Live Sports Powerhouse With Major CTV Platform

The deal valued at $22 Billion is expected to close in the first half of 2027...

15/06/2026

Golf Channel Mobile to Live Stream 2026 Arnold Palmer Cup Beginning July 13th

Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...

15/06/2026

TikTok and Panini Launch Digital Collectible Card Experience for FIFA World Cup 2026

TikTok and Panini have announced a partnership to bring a digital collectible ca...

15/06/2026

Cosm and Monster Energy Launch First Full-Dome Immersive Advertisement in Shared Reality Venues

Cosm and Monster Energy have announced the debut of the first full-dome immersiv...

15/06/2026

Fox Nation and Real American Freestyle Sign International Media Rights Deal

Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...

15/06/2026

FanConnect and Extreme Networks Announce IPTV Integration for Large Venue Deployments

FanConnect has announced a partnership with Extreme Networks integrating FanConn...

15/06/2026

2026 Sundance Institute Ignite x Adobe Fellows Named

Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19 LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...

15/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

DoJ Approves Paramount Skydance, Warner Bros. Discovery Merger

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Clear-Com Introduces Avalon IP Station for Modern Communi...

Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...

15/06/2026

Fox Makes CTV Play with Roku Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Gray Announces Plans to Expand Lansing, Mich. Broadcast HQ

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Richmond Flying Squirrels Raise the Bar for Live Baseball...

MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience Grass Valley today announced that the Richmond Flying Sq...

15/06/2026

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Moving

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...

14/06/2026

HBO Comedy Rooster Shot with URSA Cine 17K 65

HBO Comedy Rooster Shot with URSA Cine 17K 65 Brie Clayton June 14, 2026 0 Comments Large format brings viewers intimately close to characters. Black...

13/06/2026

Spectrum Reach Taps Anoki AI for Contextual Intelligence

Share Copy link Facebook X Linkedin Bluesky Email...

13/06/2026

Google TV Launches Soccer Hub, New Voice Command Features

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...

12/06/2026

UFL to Feature FAST Innovation Suite at 2026 United Bowl

The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...

12/06/2026

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...

12/06/2026

InfoComm 2026: MultiDyne to Debut VF-9100 Fiber Transport Platform and Crescendo Audio Monitor

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...

12/06/2026

Eurovision Services Deploys Ateme Software-Based Frame-Rate Conversion

Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...

12/06/2026

Bitmovin, Simplestream, and Xperi Partner to Support OTT Services on TiVo OS

Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...

12/06/2026

Net Insight Deploys Nimbra 520 and Nimbra Edge for Multinational Corporate Live Production Workflow

Net Insight has announced that a multinational technology company is deploying a...

12/06/2026

MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...

12/06/2026

G&D and VuWall Announce CommandKeyboard-Advanced for Network-Independent Control Room Operations

Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...

12/06/2026

Philadelphia Union and Comcast Deploy Smart Technology at Subaru Park and WSFS Bank Sportsplex

Comcast Smart Solutions announces a new smart technology deployment with Major L...

12/06/2026

Elevation Worship Completes First Leg of 2026 Tour Using SSL Live Consoles and New UMD192 Interface

Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Transkoder and On-Set Dailies

AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...

12/06/2026

InfoComm 2026: Audinate To Exhibit With New AVIO Install Adapters and Iris Camera Control Platform

Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...

12/06/2026

Pac-12 Appoints Scott Adametz as Chief Technology Officer

Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...

12/06/2026

InfoComm 2026: Grass Valley Introduces AMPP Edge Live for Enterprise Production

Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...

12/06/2026

University of Texas's Brandon Rudy on a New Era of Live Sports Production in Austin

At one time a trailblazer with the launch of the Longhorn Network, the Universit...

12/06/2026

Ratings Roundup: NBA Finals Game 3 Hits 28-Year High; Stanley Cup Final Is Best Since 2015 Through Four Games

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

12/06/2026

Chyron Releases PAINT 10.4 with Pro Football Data Integration and AI Player Cutout

Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...

12/06/2026

ESPN's MLB Productions Heat Up in June as Core Summer Schedule Gets Rolling

SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...

12/06/2026

Televisas IBC Team Delivers for Opening Mexico Match

For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...

12/06/2026

Research: Mixed Picture for FIFA World Cup Broadcast Revenues

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Viant Launches Enhanced Publisher Solutions for CTV, Programmatic

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Software

AJA Announces KONA IP25 Integration with Colorfront Software Brie Clayton June 12, 2026 0 Comments Collaboration enables uncompressed SMPTE ST 2110 I/O ...

12/06/2026

URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert

URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert Brie Clayton June 12, 2026 0 Comments Organic visuals projected on a giant scre...

12/06/2026

MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services From Set to Screen

MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...

12/06/2026

AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro

AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro Jessie Electa Petrov June 12, 2026 0 Comments The 2026.5 release adds automatic point trac...

12/06/2026

Bitmovin Partners with Simplestream and Xperi to Support...

Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...

12/06/2026

Jigsaw24 Signs Deal to Resell Leostream Remote Desktop Ac...

Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...

12/06/2026

Study: 2026 Election Cycle to Hit Record $11.6 Billion Ad Spend

Share Copy link Facebook X Linkedin Bluesky Email...