
Cloud gaming uses powerful, industrial-strength GPUs inside secure data centers to stream your favorite games over the internet to you. So you can play the latest games on nearly any device, even ones that can't normally play that game.
But First, What Is Cloud Gaming? While the technology is complex, the concept is simple.
Cloud gaming takes your favorite game, and instead of using the device in front of you to power it, a server - a powerful, industrial-strength PC - runs the game from a secure data center.
Gameplay is then streamed over the internet back to you, allowing you to play the latest games on nearly any device, even ones that are not capable of running that game.
Cloud gaming streams the latest games from powerful GPUs in remote data centers to nearly any device.
Video games are interactive, obviously. So, cloud gaming servers need to process information and render frames in real time. Unlike movies or TV shows that can provide a buffer - a few extra seconds of information that gets sent to your device before it's time to be displayed - games are dependent on the user's next keystroke or button press.
Introducing GeForce NOW We started our journey to cloud gaming over 10 years ago, spending that time to optimize every millisecond of the pipeline that we manage, from the graphics cards in the data centers to the software on your local device.
Here's how it works.
GeForce NOW is a service that takes a GeForce gaming PC's power and flexibility and makes it accessible through the cloud. This gives you an always-on gaming rig that never needs upgrading, patching or updating - across all of your devices.
One of the things that makes GeForce NOW unique is that it connects to popular PC games stores - Steam, Epic Games Store, Ubisoft Connect and more - so gamers can play the same PC version of games their friends are playing.
It also means, if they already own a bunch of games, they can log in and start playing them. And if they have, or upgrade to, a gaming rig, they have access to download and play those games on that local PC.
GeForce NOW empowers you to take your PC games with you, wherever you go.
Gamers get an immersive PC gaming experience, instant access to the world's most popular games and gaming communities, and the freedom to play on any device, at any time.
It's PC gaming for those whose PCs have integrated graphics, for Macs and Chromebooks that don't have access to the latest games, or for internet-connected mobile devices where PC gaming is only a dream.
Over 80 percent of GeForce NOW members are playing on devices that don't meet the min spec for the games they're playing.
To start, sign up for the service, download the app and begin your cloud gaming journey.
Powering PC Gaming from the Cloud Cloud data centers with NVIDIA GPUs power the world's most computationally complex tasks, from AI to data analytics and research. Combined with advanced GeForce PC gaming technologies, GeForce NOW delivers high-end PC gaming to passionate gamers.
NVIDIA RTX servers provide the backbone for GeForce NOW.
GeForce NOW data centers include NVIDIA RTX servers that feature RTX GPUs. These GPUs enable the holy grail of modern graphics: real-time ray tracing, and DLSS, NVIDIA's groundbreaking AI rendering that boosts frame rates for uncompromised image quality. The hardware is supported with NVIDIA Game Ready Driver performance improvements.
Patented capture and encoding technology - along with hardware acceleration in both video encoding and decoding, pioneered by NVIDIA more than a decade ago - allows for gameplay to be streamed at high frame rates, with low enough latency that most games will feel like the game is being played locally. Gameplay rendered in GeForce NOW data centers is converted into high-definition H.265 and H.264 video and streamed back to the gamer instantaneously.
The total time it takes from button press or keystroke to the action appearing on the screen is less than one-tenth of a second, faster than the blink of an eye.
Growing Cloud Gaming Around the World With the ambition to deliver quality cloud gaming to all gamers, NVIDIA works with partners around the world including telecommunications and service providers to put GeForce NOW servers to work in their own data centers, ensuring lightning-fast connections.
Partners that have already deployed RTX cloud gaming servers include SoftBank and KDDI in Japan, LG Uplus in Korea, GFN.RU in Russia, Armenia, Azerbaijan, Belarus, Kazakhstan, Georgia, Moldova, Ukraine and Uzbekistan, Zain in Saudi Arabia and Taiwan Mobile in Taiwan.
Together with partners from around the globe, we're scaling GeForce NOW to enable millions of gamers to play their favorite games, when and where they want.
Get started with your gaming adventures on GeForce NOW.
Editor's note: This is the first in a series on the GeForce NOW game-streaming service, how it works, ways you can make the most of it, and where it's going next.
In our next blog, we'll talk about how we bring your games to GeForce NOW.
Follow GeForce NOW on Facebook and Twitter and stay up to date on the latest features and game launches.
North America Stories
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/11/2026
Black Friday Deals from Flanders Scientific, Inc - An Atomos Company
Brie Clayton November 5, 2026
0 Comments
Purchase any FSI monitor between now and...
06/11/2026
COW Jobs: Faith-Based UGC Video Creator - Remote
Brie Clayton November 5, 2026
0 Comments
Faith-Based UGC Video Creator (Remote, Part-Time)
November...
05/11/2026
The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...
05/11/2026
Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...
05/11/2026
CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...
05/11/2026
Gravity Media developed a remote production solution for Beyond Productions'...
05/11/2026
Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...
05/11/2026
Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...
05/11/2026
Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026.
The lens kits pair the ...
05/11/2026
Dick Stockton's broadcasting career was marked by longevity, versatility, an...
05/11/2026
The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
24i, the pioneering data-driven video streaming company, and TV Factory AG today announced a significant expansion and multi-year renewal of their strategic par...
05/11/2026
Telestream, a global leader in media workflow and measurement technologies, has just announced the appointment of Joseph Hopkins as Chief Revenue Officer (CRO)....
05/11/2026
How to Recreate the Classic Movie Star Trek Warp Effect in After Effects
Graham Quince November 5, 2026
0 Comments
How did the filmakers create the or...
05/11/2026
Towson University Graduate and Marine Corps Veteran Builds a Career with Blackma...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Hungary's first LED cinema, in Budapest, combines cutting-edge HeyLED display technology with Lightware's AV solutions to deliver an exceptional cinemat...
05/11/2026
COW Jobs: Film Delivery and Servicing Lead - Mars, PA
Brie Clayton November 5, 2026
0 Comments
Film Delivery and Servicing Lead
October 27, 2026COW ...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
AI agents do more than generate answers. They search for information, query databases, write and test code and take action.
Each of those steps relies on a CP...
05/11/2026
Discover Integrated Live Production Solutions and Meet the Broadcast Pix Team at ACM Northeast 2026 Tyngsboro, Mass. - November 5, 2026 - Broadcast Pix is excit...
05/11/2026
Larger models, longer contexts and agentic applications are increasing GPU memor...
05/11/2026
Chris Alexiuk has a simple rule about open source AI: If you believe in it, be loud about it.
We should be shouting about this technology from the rooftops, ...
05/11/2026
Hogwarts Legacy receives an NVIDIA DLSS 5 upgrade with 3D-Guided Neural Rendering today, bringing lifelike lighting and materials to the wizarding world on GeFo...
04/11/2026
The company's chief revenue officer shares its new messaging emphasizing its...
04/11/2026
Gravity Media has brought its SMARThead robotic camera technology to the United ...
04/11/2026
WWE and The Walt Disney Company have announced a two-day takeover of ESPN Wide W...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to change how it mixed commentary for the 2026 World Football Championship. Where six com...
04/11/2026
D sseldorf-based production company Bildquadrat is using Riedel's Virtual SmartPanel (VSP) to expand its intercom infrastructure for mobile and geographical...
04/11/2026
Verizon, an official NFL partner since 2010, has outlined its network and connected-technology work for the 2026 NFL season, spanning officiating, coach communi...
04/11/2026
It's not just the video. The in-venue sound and noise also bring the energy ...
04/11/2026
London - October 29, 2026 - Creative software developer Foundry today announced ...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...
04/11/2026
For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...
04/11/2026
Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...
04/11/2026
Towson University Relies on Blackmagic Design for Media Production
Brie Clayton November 4, 2026
0 Comments
DaVinci Resolve Studio implementation driv...
04/11/2026
Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...