Sony Pixel Power calrec Sony

What Is Cloud Gaming?

26/02/2021

Cloud gaming uses powerful, industrial-strength GPUs inside secure data centers to stream your favorite games over the internet to you. So you can play the latest games on nearly any device, even ones that can't normally play that game.

But First, What Is Cloud Gaming? While the technology is complex, the concept is simple.

Cloud gaming takes your favorite game, and instead of using the device in front of you to power it, a server - a powerful, industrial-strength PC - runs the game from a secure data center.

Gameplay is then streamed over the internet back to you, allowing you to play the latest games on nearly any device, even ones that are not capable of running that game.

Cloud gaming streams the latest games from powerful GPUs in remote data centers to nearly any device.

Video games are interactive, obviously. So, cloud gaming servers need to process information and render frames in real time. Unlike movies or TV shows that can provide a buffer - a few extra seconds of information that gets sent to your device before it's time to be displayed - games are dependent on the user's next keystroke or button press.

Introducing GeForce NOW We started our journey to cloud gaming over 10 years ago, spending that time to optimize every millisecond of the pipeline that we manage, from the graphics cards in the data centers to the software on your local device.

Here's how it works.

GeForce NOW is a service that takes a GeForce gaming PC's power and flexibility and makes it accessible through the cloud. This gives you an always-on gaming rig that never needs upgrading, patching or updating - across all of your devices.

One of the things that makes GeForce NOW unique is that it connects to popular PC games stores - Steam, Epic Games Store, Ubisoft Connect and more - so gamers can play the same PC version of games their friends are playing.

It also means, if they already own a bunch of games, they can log in and start playing them. And if they have, or upgrade to, a gaming rig, they have access to download and play those games on that local PC.

GeForce NOW empowers you to take your PC games with you, wherever you go.

Gamers get an immersive PC gaming experience, instant access to the world's most popular games and gaming communities, and the freedom to play on any device, at any time.

It's PC gaming for those whose PCs have integrated graphics, for Macs and Chromebooks that don't have access to the latest games, or for internet-connected mobile devices where PC gaming is only a dream.

Over 80 percent of GeForce NOW members are playing on devices that don't meet the min spec for the games they're playing.

To start, sign up for the service, download the app and begin your cloud gaming journey.

Powering PC Gaming from the Cloud Cloud data centers with NVIDIA GPUs power the world's most computationally complex tasks, from AI to data analytics and research. Combined with advanced GeForce PC gaming technologies, GeForce NOW delivers high-end PC gaming to passionate gamers.

NVIDIA RTX servers provide the backbone for GeForce NOW.

GeForce NOW data centers include NVIDIA RTX servers that feature RTX GPUs. These GPUs enable the holy grail of modern graphics: real-time ray tracing, and DLSS, NVIDIA's groundbreaking AI rendering that boosts frame rates for uncompromised image quality. The hardware is supported with NVIDIA Game Ready Driver performance improvements.

Patented capture and encoding technology - along with hardware acceleration in both video encoding and decoding, pioneered by NVIDIA more than a decade ago - allows for gameplay to be streamed at high frame rates, with low enough latency that most games will feel like the game is being played locally. Gameplay rendered in GeForce NOW data centers is converted into high-definition H.265 and H.264 video and streamed back to the gamer instantaneously.

The total time it takes from button press or keystroke to the action appearing on the screen is less than one-tenth of a second, faster than the blink of an eye.

Growing Cloud Gaming Around the World With the ambition to deliver quality cloud gaming to all gamers, NVIDIA works with partners around the world including telecommunications and service providers to put GeForce NOW servers to work in their own data centers, ensuring lightning-fast connections.

Partners that have already deployed RTX cloud gaming servers include SoftBank and KDDI in Japan, LG Uplus in Korea, GFN.RU in Russia, Armenia, Azerbaijan, Belarus, Kazakhstan, Georgia, Moldova, Ukraine and Uzbekistan, Zain in Saudi Arabia and Taiwan Mobile in Taiwan.

Together with partners from around the globe, we're scaling GeForce NOW to enable millions of gamers to play their favorite games, when and where they want.

Get started with your gaming adventures on GeForce NOW.

Editor's note: This is the first in a series on the GeForce NOW game-streaming service, how it works, ways you can make the most of it, and where it's going next.

In our next blog, we'll talk about how we bring your games to GeForce NOW.

Follow GeForce NOW on Facebook and Twitter and stay up to date on the latest features and game launches.
LINK: https://blogs.nvidia.com/blog/2021/02/26/what-is-cloud-gaming/...
See more stories from nvidia

North America Stories

27/10/2026

PSSI Global Services Clint Bergeson on the State of the Live Sports Transmission Business, Adapting to Current Challenges

Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...

27/10/2026

Eutelsat Renews Qatar Media Corporation Agreement for DTH Distribution Across MENA

Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar&#...

27/10/2026

PROTON to Showcase FLEXY Micro POV Camera at SATIS 2026

PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...

27/10/2026

ATSC Reports Interference Cancellation Demonstration for ATSC 3.0 in Brazil

ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...

27/10/2026

PGA Tour Studios Adds Brian Gordon as Executive Producer, Head of Live Content

The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...

27/10/2026

NBA Establishes Integrity Framework and Names Kalshi and Polymarket Preferred Prediction Market Exchanges

The NBA has announced agreements to establish a framework for NBA-related predic...

27/10/2026

JAY-Z to Headline Apple Music Super Bowl LXI Halftime Show

Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...

27/10/2026

DIRECTV and DAZN Add Cavaliers, Pacers, Grizzlies, Timberwolves and Spurs Local Games in Multi-Year Deal

DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...

27/10/2026

NHL Launches NHL Monday Night Hockey for European Primetime Starting Nov. 30

The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...

27/10/2026

Telefnica Servicios Audiovisuales Moves Movistar Plus+ Playout to Grass Valley AMPP

Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...

27/10/2026

SES and CANAL+ Extend Satellite Partnership Through 2040

SES and CANAL have extended their partnership through 2040 with a multi-year agreement covering satellite capacity across Europe, Africa and the Caribbean. Un...

27/10/2026

Gravity Media Provides Flypack Production and RF Coverage for Red Bull Rampage 2026

Gravity Media deployed a flypack production system and RF cameras for Red Bull R...

27/10/2026

NSC TV Selects Appear X Platform to Move Santa Catarina Distribution From Satellite to IP

Appear has announced that NSC TV, a TV Globo affiliate in Brazil, has selected t...

27/10/2026

MLB's Broadcast Operations Push Innovation With ABS, AR, Expanded Drone Coverage

MLB's Ryan Zander discusses the league's work to integrate the ABS Chall...

27/10/2026

Reimagining a National System

Pictured: Filmmaker Vero Kompalic (Photo by Gia Rigoli) By Vero Kompalic This is the last picture I ever took in Venezuela. I had seen the girl in the row ah...

27/10/2026

The Invite, Josephine, Closure, and More Sundance Institute-Supported Films Nominated for 36th Gotham Awards

Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite...

27/10/2026

Point of Clarification

This note is to provide clarification to a previous distributed press release from NBC. Game 1 of the WNBA Finals between Atlanta and Golden State delivered 1....

27/10/2026

Bitcentral Launches Fusion MediaShare to Help Stations Groups Manage Content Across Markets

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Hearst Television VP, Sales Gerry McGavick Sets Retirement

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

SiliconDust Continues Push for Dropping 3.0 Encryption During Nationwide EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Gravity Media Specialist Flypack, RF Cameras Conquer Red Bull Rampage

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Parks Study: HDR Is a Pivotal Point of Difference

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Netskrt Partners With Oracle for More Reliable, Cost-Effective Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Telefonica AMPPs up Movistar Plus Playout with Grass Vall...

First 20 channels move to software-defined playout as TSA considers the requirements of almost 40 additional Movistar Plus linear services. Telef nica Servici...

27/10/2026

Bitcentral Launches Fusion MediaShare to Help Station Gro...

Bitcentral, a news production and media workflow technology company, today announced Fusion MediaShare, a cloud-native service that helps station groups discove...

27/10/2026

KT Studio Genie Launches Genie Shorts - a Native 9-16 Ver...

Amagi, the media industry cloud company, today announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation, has completed a zero-downtime mi...

27/10/2026

Philippe Mercier, CAS, Captures Explosive Drama and Fast-Paced Action for Qubcois Medical Series STAT

Philippe Mercier, CAS, Captures Explosive Drama and Fast-Paced Action for Qu b c...

27/10/2026

Sfoor Labs releases 37 audio plugins for Windows, including five free effects

Sfoor Labs releases 37 audio plugins for Windows, including five free effects Brie Clayton October 27, 2026 0 Comments Sfoor Labs has released Windows...

27/10/2026

YouTube to Commence AV2 Streaming in 2027

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Pebble builds on Middle East momentum following CABSAT 20...

Pebble, the leading automation, content management and integrated channel specialist, is building on a successful CABSAT 2026, with major customer projects, new...

27/10/2026

Limecraft Brings No-Code Workflows plus Smarter Subtitlin...

Limecraft today announces version 2026.7 of its cloud-based media production and delivery platform, introducing a Workflow Library, expanded AI-assisted transcr...

27/10/2026

TV Globo affiliate NSC TV selects Appear to power satelli...

X5 and X20 platforms connect six locations across Santa Catarina, enabling resilient IP distribution and centralised broadcasting operations Appear ASA (Appear...

27/10/2026

Matthews Studio Equipment Unveils 33 Sliding Leg C-Stand

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Tegna Hires Mellynda Hartel to Lead Florida Stations

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

ATSC 3.0 Team's Work on Interference Canceling, Signal Reception Scores Win

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

How the B2X Standard Will Advance Interchangeable Networks

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

DPA Microphones and Wisycom Deliver Exceptional Productio...

Set in the 72 hours leading up to D Day, Pressure is a tense historical drama starring Brendan Fraser as Supreme Allied Commander Dwight Eisenhower and Andrew...

27/10/2026

How AI Is Changing the Pace of Discovery for Millions Living With Dementia

There are 57 million people worldwide living with dementia today. For the researchers working to help them, the obstacle isn't a lack of effort - it's t...

26/10/2026

SVG GameDay, Ep. 36: Columbus Crews Erik Shear - Shows in the Heart of American Soccer

In-venue and creative video staffers at the professional and collegiate level ha...

26/10/2026

SVG Sit-Down: Amagis Dan Marshall on Cloudport and the Power of Channel Building

The company helps content owners take advantage of the burgeoning FAST business to give viewers more choices Amagi EVP, Global Sales, SaaS, Dan Marshall has se...

26/10/2026

Behind The Mic: Troy Aikman to be Free Agent Following Super Bowl LXI as Negotiations Continue

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

26/10/2026

Diversified Launches Google Beam Demo Centers in Four U.S. Cities

Diversified has launched Google Beam demo centers in Los Angeles, Chicago, Nashville and Newark. The centers let businesses try HP Dimension with Google Beam, a...

26/10/2026

NDTV Adopts Amagi AdFlow Orchestrator for FAST and Connected TV Ad Monetization

Indian news broadcaster NDTV has adopted Amagi's AdFlow Orchestrator to improve channel performance on FAST (Free Ad-supported Streaming TV) and Connected T...

26/10/2026

TEGNA and Houston Comets Announce Multi-Year Local Broadcast Partnership on KHOU and KTBU

TEGNA and the Houston Comets have announced a multi-year partnership making KHOU...

26/10/2026

Spurs and Sinclair Announce Over-the-Air Media Partnership

The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-...

26/10/2026

FOX Sports to Broadcast BIG NOON KICKOFF and FOX NFL SUNDAY From West Point and Annapolis for Veterans Day Weekend

FOX Sports will mark Veterans Day weekend with two days of NFL and college footb...

26/10/2026

DIRECTV Adds Hurricanes, Blue Jackets, Wild and Blues Regional Channels in NHL Deal

DIRECTV has signed a multi-year distribution agreement with the NHL for four tea...

26/10/2026

NBC Sports Ian Kuchta on the Growing Complexity of Sports Transmission and the Importance of Network Redundancy

How does NBC Sports manage transmission operations for the Super Bowl, Winter Ol...

26/10/2026

Texas Athletics and McCombs' Business of Sports Institute Launch Bevo Lab for Sports AI and Analytics

University of Texas Athletics and the Business of Sports Institute (BOSI) in the...

26/10/2026

Game Creek Video's Lauren Mitchell, Gianna Nigro Lead Yogi-Based Team as Female EIC Duo

Classmates at Ithaca College and in the Game Creek Video Apprenticeship Program,...