Sony Pixel Power calrec Sony

What Is Cloud Gaming?

26/02/2021

Cloud gaming uses powerful, industrial-strength GPUs inside secure data centers to stream your favorite games over the internet to you. So you can play the latest games on nearly any device, even ones that can't normally play that game.

But First, What Is Cloud Gaming? While the technology is complex, the concept is simple.

Cloud gaming takes your favorite game, and instead of using the device in front of you to power it, a server - a powerful, industrial-strength PC - runs the game from a secure data center.

Gameplay is then streamed over the internet back to you, allowing you to play the latest games on nearly any device, even ones that are not capable of running that game.

Cloud gaming streams the latest games from powerful GPUs in remote data centers to nearly any device.

Video games are interactive, obviously. So, cloud gaming servers need to process information and render frames in real time. Unlike movies or TV shows that can provide a buffer - a few extra seconds of information that gets sent to your device before it's time to be displayed - games are dependent on the user's next keystroke or button press.

Introducing GeForce NOW We started our journey to cloud gaming over 10 years ago, spending that time to optimize every millisecond of the pipeline that we manage, from the graphics cards in the data centers to the software on your local device.

Here's how it works.

GeForce NOW is a service that takes a GeForce gaming PC's power and flexibility and makes it accessible through the cloud. This gives you an always-on gaming rig that never needs upgrading, patching or updating - across all of your devices.

One of the things that makes GeForce NOW unique is that it connects to popular PC games stores - Steam, Epic Games Store, Ubisoft Connect and more - so gamers can play the same PC version of games their friends are playing.

It also means, if they already own a bunch of games, they can log in and start playing them. And if they have, or upgrade to, a gaming rig, they have access to download and play those games on that local PC.

GeForce NOW empowers you to take your PC games with you, wherever you go.

Gamers get an immersive PC gaming experience, instant access to the world's most popular games and gaming communities, and the freedom to play on any device, at any time.

It's PC gaming for those whose PCs have integrated graphics, for Macs and Chromebooks that don't have access to the latest games, or for internet-connected mobile devices where PC gaming is only a dream.

Over 80 percent of GeForce NOW members are playing on devices that don't meet the min spec for the games they're playing.

To start, sign up for the service, download the app and begin your cloud gaming journey.

Powering PC Gaming from the Cloud Cloud data centers with NVIDIA GPUs power the world's most computationally complex tasks, from AI to data analytics and research. Combined with advanced GeForce PC gaming technologies, GeForce NOW delivers high-end PC gaming to passionate gamers.

NVIDIA RTX servers provide the backbone for GeForce NOW.

GeForce NOW data centers include NVIDIA RTX servers that feature RTX GPUs. These GPUs enable the holy grail of modern graphics: real-time ray tracing, and DLSS, NVIDIA's groundbreaking AI rendering that boosts frame rates for uncompromised image quality. The hardware is supported with NVIDIA Game Ready Driver performance improvements.

Patented capture and encoding technology - along with hardware acceleration in both video encoding and decoding, pioneered by NVIDIA more than a decade ago - allows for gameplay to be streamed at high frame rates, with low enough latency that most games will feel like the game is being played locally. Gameplay rendered in GeForce NOW data centers is converted into high-definition H.265 and H.264 video and streamed back to the gamer instantaneously.

The total time it takes from button press or keystroke to the action appearing on the screen is less than one-tenth of a second, faster than the blink of an eye.

Growing Cloud Gaming Around the World With the ambition to deliver quality cloud gaming to all gamers, NVIDIA works with partners around the world including telecommunications and service providers to put GeForce NOW servers to work in their own data centers, ensuring lightning-fast connections.

Partners that have already deployed RTX cloud gaming servers include SoftBank and KDDI in Japan, LG Uplus in Korea, GFN.RU in Russia, Armenia, Azerbaijan, Belarus, Kazakhstan, Georgia, Moldova, Ukraine and Uzbekistan, Zain in Saudi Arabia and Taiwan Mobile in Taiwan.

Together with partners from around the globe, we're scaling GeForce NOW to enable millions of gamers to play their favorite games, when and where they want.

Get started with your gaming adventures on GeForce NOW.

Editor's note: This is the first in a series on the GeForce NOW game-streaming service, how it works, ways you can make the most of it, and where it's going next.

In our next blog, we'll talk about how we bring your games to GeForce NOW.

Follow GeForce NOW on Facebook and Twitter and stay up to date on the latest features and game launches.
LINK: https://blogs.nvidia.com/blog/2021/02/26/what-is-cloud-gaming/...
See more stories from nvidia

North America Stories

28/07/2026

LiveUs World Cup Record: 1,700 Units Support Wide Range of Transmission Needs

LiveU, the pioneer in IP-video transmission and cloud-based remote production, today detailed its historic performance records set during the 2026 FIFA World Cu...

28/07/2026

Case Study: How the Dallas Cowboys Removed Bottlenecks in Off-site Content Production

The NFL franchise rebuilt their off-site content operation for an era when teams...

28/07/2026

A New Way To Watch': How Formula 1 and Sky Sports Are Pushing Race Coverage Into a New Era

Longtime partners expand viewer choice, data-driven analysis, access, immersive ...

28/07/2026

Grass Valley Op Ed: Seven Paradoxes Shaping the Next Era of Media Production

There is a unique moment before every major production. The audience never sees it. The cameras are ready. The talent is preparing. Directors review the final...

28/07/2026

The CW Network, ESPN Ink Streaming Agreement With Launch on Aug. 4

The CW Network and ESPN have announced their highly anticipated streaming agreement to bring CW Sports' live events to the ESPN App will officially launch o...

28/07/2026

Lawo Delivers Audio Excellence for Europes Largest Classical Open-Air Concert on Bastille Day

As more than tens of thousands of spectators filled Paris' Champ de Mars and...

28/07/2026

Appear Assists Chile's First Large-Scale 4K FIFA World Cup Viewing Experience

Appear's X Platform played a central role in Chile's first large-scale c...

28/07/2026

IBC 2026: Solid State Logic Highlights Transition to Software-Defined Production

Responding to the broadcast industry's shift to embrace more flexible production platforms, Solid State Logic (SSL) is evolving its comprehensive System T p...

28/07/2026

TNT Sports Goes to Greater Heights With New DUNKMAN League

Production leverages innovative camera technologies, AI, and data to capture the action in four-week inaugural competition The first-ever professional dunking ...

28/07/2026

Rogers, Prime Video Ink 12-Year Sublicensing Deal for NHL Rights in Canada

Prime Video to exclusively broadcast Wednesday night national NHL regular-season games in Canada...

28/07/2026

CBS Sports Snags U.S. English-Language Rights for CONCACAF Champions Cup

Every match will stream live on Paramount+ beginning in February,...

28/07/2026

Nielsen Launches Ad Intel AI: the Only Product of its Kind that Transforms Fragmented Ad Data into Actionable Intelligence

Ad Intel AI is Nielsen's first in a new generation of AI products built to t...

28/07/2026

The Tow Foundation Awards PMVP $400,000 Grant

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

LiveU's World Cup Support Breaks Company Records

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

Encompass Selected by Channel 4 to Deliver Managed Linear...

Encompass Digital Media has been selected by Channel 4, one of the UK's public service broadcasters, to deliver managed linear playout services as part of a...

28/07/2026

Cinegy partners with SAMA Digital Media Solutions to sati...

Cinegy GmbH, the premier provider of software-defined television technology, has confirmed a new partnership with leading Korean systems integrator and distribu...

28/07/2026

Limecraft Adds Multicam Player and Audio Fingerprint-Base...

Limecraft today announces version 2026.5 of its AI-powered production platform. Limecraft 2026.5 https://(www.limecraft.com/limecraft-2026-5-multicam-quad-view-...

28/07/2026

Appear powers first large-scale 4k FIFA World Cup viewing...

X Platform technology enabled a premium UHD viewing experience through a hybrid ground-to-cloud architecture developed with Chilevisi n, ClaroVTR and Pixop App...

28/07/2026

LiveU Delivers Record-Breaking LIQ and Cloud Service Depl...

LiveU, the pioneer in IP-video transmission and cloud-based remote production, today announced it has set historic performance records during the 2026 World Foo...

28/07/2026

DHD Releases New Firmware and Options for its Audio Produ...

dhd.audio announces that its latest generation firmware, Version 10.4, is now available to DHD customers. Version 10.4 introduces expanded configuration capabil...

28/07/2026

Study: TV Operating Systems Gain Influence Over Viewing

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

Maryland Public Television Promotes Ling Ling Sun to CTO

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

NUGEN Audio Helps Mix Technician Blake Bunzel Deliver Rel...

Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series ...

28/07/2026

TAG Video Systems Accelerates the Move to Cloud and Virtu...

TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...

28/07/2026

Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear

Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear Brie Clayton July 27, 2026 0 Comments Between the maturation of IP and remot...

28/07/2026

New Live Action Projection Mapping Film Captured with URSA Cine 12K LF

New Live Action Projection Mapping Film Captured with URSA Cine 12K LF Brie Clayton July 27, 2026 0 Comments Large format sensor allows Texas Legacy ...

28/07/2026

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to Work Building Simulation-Ready Worlds

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to ...

28/07/2026

AI Agents Expand Creative Tools to Millions

AI Agents Expand Creative Tools to Millions Brie Clayton July 27, 2026 0 Comments Hero image courtesy of Epic Games Leading creative applications are...

28/07/2026

How Rick Aggeler Built a Music Community for Boston Teens

How Rick Aggeler Built a Music Community for Boston Teens When he was a Berklee student, Aggeler volunteered at the Boys & Girls Clubs of Boston, where he hel...

28/07/2026

Powerful Compute So Compact, It's Clutch - Build AI in Your Hand With NVIDIA Jetson

Anyone can make a robot move; NVIDIA Jetson makes it think. As a discerning AI i...

27/07/2026

AES Educational Foundation Announces 2026/2027 Scholarship and Grant Recipients

The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...

27/07/2026

ESPN and MEAC Reach Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...

27/07/2026

Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo Fantasy

Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...

27/07/2026

Eutelsat to Receive $504 Million in FCC Upper C-Band Transition Payments

Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...

27/07/2026

ESPN Acquires U.S. and International Rights to International Dance League

ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...

27/07/2026

NBCUniversal and YouTube Announce Multi-Year Global Partnership

NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...

27/07/2026

Two Weeks Away: 2026 SVG Venues & Teams Summit at Miamis Kaseya Center To Reunite In-Stadium Production Community

Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...

27/07/2026

Behind The Mic: CBS Sports Bolsters College Football Analyst Team

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

27/07/2026

PBR Goes Animated With BS: Bull Stories, Giving Its Bucking Bulls a Voice

Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season PBR is officially moving into scripted animation. The Profe...

27/07/2026

T-Mobile Tops Ookla's Mobile Network Rankings

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Pebble to Feature Virtualization, Cloud-Based Playout Tech at IBC

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

NBCU Telemundo Turns To Chyron PRIME 5 For World Cup Graphics

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Lightware Adds SNMPv3 Monitoring to Taurus Devices

Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...

27/07/2026

Mediagenix Showcases the Real-Time Media Enterprise at IB...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...

27/07/2026

Seven paradoxes shaping the next era of media production - Episode 4

Why Confidence MattersIn this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the way, we ex...

27/07/2026

Industry Leaders Unite in Open Secure AI Alliance for AI Safety and Security

Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...

26/07/2026

Audio Vivid: A New Destination for Immersive Audio

What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...

26/07/2026

NVIDIA Harnesses Vera CPU to Speed Up Design of Next-Generation CPUs and GPUs

The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...

25/07/2026

Study: T-Mobile Remains Best Mobile and Fastest 5G Network

Share Copy link Facebook X Linkedin Bluesky Email...