June 1, 2016
Dove Channel Partners With Rakuten Marketing to Create National Affiliate Program Faith and Family Streaming Channel Targeting Moms and Faith Outlets
LOS ANGELES--(BUSINESS WIRE)-- Cinedigm Corp. (NASDAQ: CIDM) has partnered with Rakuten Affiliate Network, a division of Rakuten Marketing, to create a national affiliate marketing program for the Companys OTT streaming service Dove Channel. The partnership will provide Cinedigm with access to a unique network of quality publishers, alongside market-leading tools to acquire and retain new customers, increase revenue and maximize ROI.
Dove Channel serves the faith and family audience, offering a wide variety of content from meaningful mainstream movies, independent films and documentaries, to heartwarming TV series and childrens programs. All of Dove Channel carefully curated content reflects the time-honored standards of The Dove Foundation and its trusted Faith & Family Seal of Approval. The OTT channel offers a proprietary rating system and family filter tool that allows parents to customize viewing preferences for their families.
Cinedigm has chosen Rakuten Affiliate Network to exclusively handle the affiliate marketing program for Dove Channel. Through the partnership the company supports Rakuten Affiliate Networks position as the number one affiliate network. The partnership showcases the quality of Rakuten Affiliate Networks extensive network of publishers and Cinedigms confidence in facilitating long-term and profitable partnerships.
Affiliate marketing can be a powerful part of the customer acquisition strategy, said Erick Opeka, EVP, Digital Networks, Cinedigm. As Dove Channel continues to out-perform our expectations, we are confident our partnership with Rakuten Affiliate Network, the worlds number one affiliate network, will ensure our healthy and rapid growth.
The Dove Channel affiliate program is co-managed through Rakuten Affiliate Network and Dove Channels internal marketing team.
ABOUT DOVE CHANNEL:
Dove Channel was developed in response to caring consumers who want to make informed choices when selecting entertainment. New streaming technologies make it challenging to locate films that do not offend your sensitivities or violate your values. Dove Channel provides a safe walled-garden with hundreds of movies and TV Series that reflect the time-honored standards of The Dove Foundation, known for its trusted Faith & Family Dove Seals of Approval. As a member, consumers take advantage of our unique Customization Tool which gives you complete control by selecting the type of entertainment that exactly fits your tastes and personal preferences. www.DoveChannel.com
ABOUT CINEDIGM:
Cinedigm is a leading independent content distributor in the United States, with direct relationships with thousands of physical retail storefronts and digital platforms, including Wal-Mart, Target, iTunes, Netflix, and Amazon, as well as the national Video on Demand platform on cable television. The companys library of films and TV episodes encompasses award-winning documentaries from Docurama Films , next-gen Indies from Flatiron Film Company , acclaimed independent films and festival picks through partnerships with the Sundance Institute and Tribeca Films and a wide range of content from brand name suppliers, including National Geographic, Discovery, Scholastic, NFL, Shout Factory, Hallmark, Jim Henson and more.
Additionally, given Cinedigms infrastructure, technology, content and distribution expertise, the Company has rapidly become a leader in the quickly evolving over-the-top digital network business. Cinedigms first channel, DOCURAMA, launched in May 2014, and is currently available on iOS, Roku, Xbox and Samsung, with additional platforms currently being rolled out. Cinedigm launched CONtv, a Comic Con branded channel in partnership with WIZARD WORLD, on March 3, 2015. The Companys third OTT channel, DOVE CHANNEL, launched on September 15, 2015 and is a digital streaming subscription service targeted to families and kids seeking high quality and family friendly content approved by Dove Foundation.
Cinedigm and Cinedigm Digital Cinema Corp are trademarks of Cinedigm Corp. [CIDM-G]
ABOUT RAKUTEN MARKETING:
Rakuten Marketing is the global leader in omnichannel marketing, delivering its vision of driving the omni experience - marketing designed for a streamlined customer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketings omnichannel services include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display, Rakuten Search and Rakuten Attribution.
Operating as a division of Rakuten Inc. (4755: TOKYO), one of the worlds leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://rakutenmarketing.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160601005575/en/
Cinedigm
Jill Calcaterra
310-466-5135
jcalcaterra@cinedigm.com
or
Rakuten Marketing Public Relations:
Lisa Tadje
+1-801-718- 9980
lisa.tadje@rakuten.com
Source: Dove Channel
News Provided by Acquire Media
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