
Collaborating with five partners, Nissan is to develop a blueprint and business model
ServCity aims at deploying cutting-edge autonomous vehicle technology in complex built-up environments.
12th October 2020
London, UK - ServCity, the UK's newest autonomous mobility service research project, has launched this month to help cities solve how they can harness the latest autonomous vehicle technologies and successfully incorporate them into a complex urban environment. ServCity is jointly funded by government and industry, the government's £100m Intelligent Mobility fund is administered by the Centre for Connected and Autonomous Vehicles (CCAV) and delivered by the UK's innovation agency, Innovate UK. Over 30 months, five partners - Nissan, the Connected Places Catapult, TRL, Hitachi and the University of Nottingham - will work together to develop a blueprint that directly tackles the barriers to deploying autonomous vehicles in the UK's cities.
ServCity leverages the experience and expertise acquired though the HumanDrive project. Completed in February this year, this project tackled autonomous driving on country-side and motorway lanes, overcoming challenges such as roundabout and high speed country lanes with no marking, white lines, or kerbs. Completed with a 100% electric Nissan LEAF, it was finalised with Grand Drive, the UK longest and most complex autonomous drive from Cranfield to Sunderland. Data and learning gathered during HumanDrive represents a tremendous help in the completion of the new venture.
Through a combination of test simulation, end-user experience research and real-world trials, ServCity will inform how cities can exploit the potential of future mobility solutions and accelerate their deployment. Concentrating on the three key areas of technology, people and scalability, ServCity aims to ensure the user experience is as intuitive, inclusive and engaging as possible.
Business and Industry Minister Nadhim Zahawi said: If society is to enjoy the benefits of self-driving vehicles, we need to ensure the technology can safely master a complex and lively modern city, with all its obstacles.
This project, backed by Government funding, will not only help make autonomous vehicles more user friendly, but also give users confidence that they can respond quickly and safely and to all types of challenges they face on the roads.
Bob Bateman (Project Manager) from Nissan explains: We are extremely proud to be a part of the ServCity project and are excited to trial our 100% electric Nissan LEAF as test vehicles. Our Nissan Intelligent Mobility strategy strives to achieve a mobility future that is more electric, more autonomous and more connected and we look forward to working in collaboration with ServCity's other partners to achieve this.
Edward Mayo (Programme Manager) from the Connect Places Catapult said: The Connected Places Catapult supports organisations in harnessing emerging technologies and developing new services. ServCity is a perfect example of how we can use this approach to deploy autonomous vehicles on a wide scale to achieve the aim of Intelligent Mobility and improve the movement of both people and goods.
Lucien Linders (General Manager) from TRL adds: As world leaders in creating the future of transport, TRL is committed to developing safe systems that are available to everyone. Through using the infrastructure and monitoring facilities at our Smart Mobility Living Lab in London, we are uniquely placed to analyse the performance and benefits of automated mobility services in a complex city environment. We are proud to be offering our expertise to this ground-breaking ServCity project.
Nick Blake (Chief Innovation Strategist) from Hitachi explains: The team at Hitachi's European research and development is focused on tackling the complex technical challenges involved in autonomous driving in congested urban environments. Our role in the ServCity project will include developing the technology behind predicting - and safely responding to - other moving objects such as pedestrians, cyclists and cars, as well as delivering accurate and robust localisation solutions.
Gary Burnett (Chair of Transport Human Factors) from the Human Factors Research Group at the University of Nottingham stated: Our team brings significant expertise in conducting and analysing user studies to evaluate human-computer interactions. We are excited by our role as part of ServCity to generate theories, models and methods behind the user experience of the vehicle occupants. To this end, we will ensure that the design and development of the autonomous vehicle service is user-centred and truly meets consumer needs.
Andrew Hart (Director) from SBD Automotive explains: Robotaxis have the potential to fundamentally transform mobility for both consumers and the cities they operate in. The user experience lies at the heart of that transformation, as operators will need to carefully balance customer expectations with real-world technological constraints. SBD is proud to be a part of the ServCity project, bringing our decades of hands-on experience from working with car makers to help define and test different approaches to delivering a seamless Robotaxi experience.
About ServCity
ServCity is taking an integrated approach to solving the numerous challenges around implementing autonomous vehicles in our cities.
Deploying these new mobility services cannot work if they are introduced in silos. There are too many dependencies and factors outside of service providers' field of vision to work independently.
That's why autonomous mobility services need to be looked at in a joined-up way.
Our aim is to create a blueprint - a set of insights and guidelines - for how autonomous mobility services can become an everyday experience in our cities, for
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...