Sony Pixel Power calrec Sony

MLBAM Edges Toward the Future with 8K, VR, AR, Intel 60 Demos at All-Star Game

16/07/2016

MLB Advanced Media used this week's All-Star festivities in San Diego as an opportunity to demo bleeding-edge technologies: 8K/UHD, virtual reality, augmented reality, and Intel 360 Replay Technology. Besides exploring these technologies, MLBAM investigated how its Statcast player/ball-tracking technology can make them more efficient and accurate in covering America's Pastime.

We are always looking to explore new [technologies], and it's all part of the same vision, said MLBAM EVP/CTO Joe Inzerillo at the Petco Park demo suite on Tuesday. We are trying to have a comprehensive viewpoint on all these different technologies' [coming] together and focus on the harder problems first, like Statcast and WiFi [at the ballpark]. Now that we have that foundation system, we can start to plug in these modules and really start to experiment with what's going to be the most compelling experience for our fans.

The 8K/UHD demo at MLBAM's suite at Petco Park

8K/UHD on the Diamond

During Tuesday's All-Star Game, MLBAM deployed a single ASTRODESIGN 8K camera at the high-home position to capture the entire field of play, sending the live feed to an 8K monitor inside a VIP suite at Petco Park. Statcast data was deployed to drive virtual-camera movements within the 8K frame to zoom in and pull out hi-res cutouts of the field. MLBAM sees this as a potential tool for MLB broadcasts, streaming experiences, and official review.

This is the first time we can actually have an extremely high-resolution image of the entire field of play and then can zoom in on sections of it to use in broadcast or for officiating applications, said Inzerillo. What is really interesting is the [reduction] in motion blur. Since the camera is fixed, when you do this virtual move, it actually winds up being a clearer move than you can get from a real camera, which would have natural motion blur. When you start to think about it from an officiating standpoint, this becomes something that is really, really useful.

VR at the Derby and FanFest, AR for the Game

Virtual reality had a sizable presence for MLBAM at All-Star this year, thanks to NextVR's live production of the Home Run Derby on Monday and a VR demo at FanFest down the street at the San Diego Convention Center.

The virtual-reality demo was live at MLBAM's suite at Petco Park

Every technological advance has a lag time of what it's like to do storytelling. I think that we're at the point where there are not best practices for VR because we're still feeling our way through it, said Inzerillo. The only way we're going to find out is by doing more and more of these types of efforts to see what's compelling and what resonates.

The Derby VR experience was available on-demand on the MLB channel of the NextVR platform 15 minutes after the event's conclusion and also offered live in the VIP demo area at Petco Park. It allowed viewers to select among the seven angles along with a switched feed that included live audio commentary by MLB.com analyst Mike Petriello. The experience also integrated MLBAM's Statcast system, which virtually displayed distance of all home runs during the Derby.

The FanFest VR demo comprised a variety of VR experiences that had been shot at Petco Park three weeks previously, including batting practice inside the cage, a front-row seat at a game, and inside the bullpen as relief pitchers warmed up. Beginning at the home screen inside MLB Network's studio, with monitors displaying the various experiences to choose from, the viewer used a laser-pointer-style selector to select an experience and, once inside the experience, looked to the ground to return to the home screen.

There's no question that baseball is a challenge relative to some other sports, because we have the biggest playing surface, the smallest ball, and we play outside - all things that are not in our favor when it comes to [VR production], said Inzerillo. And, while it's cool to sit in the stands and watch a play, we're also looking to create moments in time, such as inside the bullpen. Nobody really gets to see what happens in there, so, when you see a player warming up, you get a really good sense of presence that you wouldn't get any other way.

The suite at Petco Park also featured an augmented-reality demo that allowed the viewer to watch, via military-grade AR headset, a game overlaid over the real world.

We think there is a place for virtual reality where you're totally in your own environment, but we also think the world of augmented reality is actually much more interesting for some things, Inzerillo pointed out. The technology for [AR] is really coming along. The glasses we're using here are the best I've ever seen; It doesn't wall you off. So you can be in your own space or not - it's your choice.

Intel 360 Replay Stands To Benefit From Statcast

MLBAM also partnered with Intel on its 360 replay technology, which creates a 3D rendering of the field and a virtual view of a play from almost any angle. The 28-camera system was installed at Petco Park in advance of the All-Star Weekend. In addition to the demo at MLBAM's suite, Intel 360 Replay Technology was featured on MLB.com and in telecasts of Sunday's Futures Game on MLB Network, Monday's Home Run Derby on ESPN, and Tuesday's All-Star Game on Fox.

San Diego has become one of our test beds to try to figure out how to do this best, said Inzerillo. We're learning all the time. For example, shadows are really tough on the system's imaging. But it's increasingly cool the more we explore it. The notion of being able to actually take the Statcast data to drive the region of interest rather than render the entire field and structure is very intriguing. It could potentially automatic
LINK: http://www.sportsvideo.org/2016/07/15/mlbam-edges-toward-the-future-wi...
See more stories from svg

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

15/06/2025

Music Production for Women free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

15/06/2025

Jason's Piano & API Drums instruments from Sulcata Sound

Composer/producer launches free virtual instruments Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...

14/06/2025

Pluto TV Adds All Womens Sports Network's FAST Channel

NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...

14/06/2025

Scripps Inks Multiyear Agreement for WNBA Games on Ion

NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...

14/06/2025

NAB Highlights Hidden Importance of Spectrum in Major Sports Broadcasting

WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...

14/06/2025

1.0 Sunset, BPS and NextGen Broadcast's Potential Dominate ATSC Meeting

WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...

14/06/2025

Samba TV and Acxiom Announce Massive 40-market Global Expansion

SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....

14/06/2025

MPW announce free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

14/06/2025

San Francisco State University's School of Cinema Uses Blackmagic Design

San Francisco State University's School of Cinema Uses Blackmagic Design Brie Clayton June 13, 2025 0 Comments More than 40 Blackmagic Design came...

14/06/2025

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast Jessie Electa Petrov June 13, 2025 0 Comments The 2025.5 release helps artists work more...

14/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025 Brie Clayton June 13, 2025 0 Comments Next-gen frame addresses diverse rackmount needs wit...

13/06/2025

Prime Minister: A Behind-the-Scenes Look at a Leader Who Champions Kindness

(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...

13/06/2025

Materialists' Director Celine Song Reveals the Inspirations Behind the Film's Soundtrack

Photo credit: Atsushi Nishijima If you're a true lover of rom-coms, chances...

13/06/2025

Pure Drama and Fierce Rivalries set to dominate the world's most iconic sporting event

Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...

13/06/2025

Press Release: NFVF Opens Call for Public Film Screenings on GBV Awareness as South Africa Confronts Ongoing Femicide Crisis

Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...

13/06/2025

Central Texas Storm Knocks out KTXS Tower, Severely Damages Building

ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....

13/06/2025

Berklee's Music Business/Management Department Recognized by the Music Biz Association

Berklee's Music Business/Management Department Recognized by the Music Biz A...

13/06/2025

ATSC Honors Aldo Cugnini, Clarence Hau

WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...

13/06/2025

ESPN Doubles Down on Immersive Fan Experience for UFL Championship

(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...

13/06/2025

Soulyft Audio release Chime

New iPad/iPhone synth App announced Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...

13/06/2025

HBO Max Plans July Launches in 12 New Markets

LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...

13/06/2025

Verbit Launches Speaker Identification for Live ASR Broadcast Captions

AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...

13/06/2025

FCC's Anna Gomez Meets with TV Networks, Studio Execs and Unions

WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...

13/06/2025

House Passes Rescission Package That Would Claw Back CPB Funding

WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...

13/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 202...

At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...

13/06/2025

National CineMedia Selects Operatives Suite of AI-Based C...

Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...

13/06/2025

Manfrotto Unveils Unique New Tripod System for Mirrorless...

Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...

13/06/2025

Synamedia unveils security enhancements to its Media Edge...

Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...

13/06/2025

LiveU Strengthens Presence in DACH Region with Strategic...

LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...

13/06/2025

Chaos Adds AI Tools Faster Animation Renders and More Sty...

Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...

13/06/2025

PALI's Nena Music Video Shot with Blackmagic Design

PALI's Nena Music Video Shot with Blackmagic Design Brie Clayton June 12, 2025 0 Comments Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...

13/06/2025

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets Brie Clayton June 12, 2025 0 Comments The motion design and production ...

13/06/2025

On Chick Coreas Birthday, a Newly Uncovered Archival Release

On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...

13/06/2025

RT Seeks Expressions of Interest for on-air presenting roles on RT Radio 1 and RT News & Current Affairs Output

In fulfilment of a recommendation by the Government's Expert Advisory Commit...

13/06/2025

SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the Growth in Cloud Storage

SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...

13/06/2025

SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup The Most Ambitious Thing We've Ever Done in the U.S.'

SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...

13/06/2025

New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE for Sports Fans Can Deliver Real ROI

New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...

13/06/2025

Pitch Perspective: Where's Next for Specialty Cameras in Soccer?

Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...

13/06/2025

Premiership Rugby Final 2025: Vintage Clash Between Bath and Leicester Gets Full TNT Sports Treatment with AR, RefCam 3.0 and Player Mic

Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...

13/06/2025

Premiership Rugby Final 2025: TNT Sports Gears Up for Bath vs Leicester Battle with Huge Uptick in Season Audience Views

Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...

13/06/2025

NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Nearly 100 Mics to Enhance Audio

NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...

13/06/2025

New FSWX signal and spectrum analyzer with novel architecture overcomes limits of todays analysis methods

New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...

13/06/2025

2025-05-28

Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...

13/06/2025

2025-06-09

CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...

13/06/2025

2025-06-10

At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...

13/06/2025

NVIDIA and Deutsche Telekom Partner to Advance Germany's Sovereign AI

Industrial AI isn't slowing down. Germany is ready. Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...

12/06/2025

Spotify's Heart & Soul Initiative Brings Mental Health Support to Artists and Creators Worldwide

In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...

12/06/2025

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celebration

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...