
MLB Advanced Media used this week's All-Star festivities in San Diego as an opportunity to demo bleeding-edge technologies: 8K/UHD, virtual reality, augmented reality, and Intel 360 Replay Technology. Besides exploring these technologies, MLBAM investigated how its Statcast player/ball-tracking technology can make them more efficient and accurate in covering America's Pastime.
We are always looking to explore new [technologies], and it's all part of the same vision, said MLBAM EVP/CTO Joe Inzerillo at the Petco Park demo suite on Tuesday. We are trying to have a comprehensive viewpoint on all these different technologies' [coming] together and focus on the harder problems first, like Statcast and WiFi [at the ballpark]. Now that we have that foundation system, we can start to plug in these modules and really start to experiment with what's going to be the most compelling experience for our fans.
The 8K/UHD demo at MLBAM's suite at Petco Park
8K/UHD on the Diamond
During Tuesday's All-Star Game, MLBAM deployed a single ASTRODESIGN 8K camera at the high-home position to capture the entire field of play, sending the live feed to an 8K monitor inside a VIP suite at Petco Park. Statcast data was deployed to drive virtual-camera movements within the 8K frame to zoom in and pull out hi-res cutouts of the field. MLBAM sees this as a potential tool for MLB broadcasts, streaming experiences, and official review.
This is the first time we can actually have an extremely high-resolution image of the entire field of play and then can zoom in on sections of it to use in broadcast or for officiating applications, said Inzerillo. What is really interesting is the [reduction] in motion blur. Since the camera is fixed, when you do this virtual move, it actually winds up being a clearer move than you can get from a real camera, which would have natural motion blur. When you start to think about it from an officiating standpoint, this becomes something that is really, really useful.
VR at the Derby and FanFest, AR for the Game
Virtual reality had a sizable presence for MLBAM at All-Star this year, thanks to NextVR's live production of the Home Run Derby on Monday and a VR demo at FanFest down the street at the San Diego Convention Center.
The virtual-reality demo was live at MLBAM's suite at Petco Park
Every technological advance has a lag time of what it's like to do storytelling. I think that we're at the point where there are not best practices for VR because we're still feeling our way through it, said Inzerillo. The only way we're going to find out is by doing more and more of these types of efforts to see what's compelling and what resonates.
The Derby VR experience was available on-demand on the MLB channel of the NextVR platform 15 minutes after the event's conclusion and also offered live in the VIP demo area at Petco Park. It allowed viewers to select among the seven angles along with a switched feed that included live audio commentary by MLB.com analyst Mike Petriello. The experience also integrated MLBAM's Statcast system, which virtually displayed distance of all home runs during the Derby.
The FanFest VR demo comprised a variety of VR experiences that had been shot at Petco Park three weeks previously, including batting practice inside the cage, a front-row seat at a game, and inside the bullpen as relief pitchers warmed up. Beginning at the home screen inside MLB Network's studio, with monitors displaying the various experiences to choose from, the viewer used a laser-pointer-style selector to select an experience and, once inside the experience, looked to the ground to return to the home screen.
There's no question that baseball is a challenge relative to some other sports, because we have the biggest playing surface, the smallest ball, and we play outside - all things that are not in our favor when it comes to [VR production], said Inzerillo. And, while it's cool to sit in the stands and watch a play, we're also looking to create moments in time, such as inside the bullpen. Nobody really gets to see what happens in there, so, when you see a player warming up, you get a really good sense of presence that you wouldn't get any other way.
The suite at Petco Park also featured an augmented-reality demo that allowed the viewer to watch, via military-grade AR headset, a game overlaid over the real world.
We think there is a place for virtual reality where you're totally in your own environment, but we also think the world of augmented reality is actually much more interesting for some things, Inzerillo pointed out. The technology for [AR] is really coming along. The glasses we're using here are the best I've ever seen; It doesn't wall you off. So you can be in your own space or not - it's your choice.
Intel 360 Replay Stands To Benefit From Statcast
MLBAM also partnered with Intel on its 360 replay technology, which creates a 3D rendering of the field and a virtual view of a play from almost any angle. The 28-camera system was installed at Petco Park in advance of the All-Star Weekend. In addition to the demo at MLBAM's suite, Intel 360 Replay Technology was featured on MLB.com and in telecasts of Sunday's Futures Game on MLB Network, Monday's Home Run Derby on ESPN, and Tuesday's All-Star Game on Fox.
San Diego has become one of our test beds to try to figure out how to do this best, said Inzerillo. We're learning all the time. For example, shadows are really tough on the system's imaging. But it's increasingly cool the more we explore it. The notion of being able to actually take the Statcast data to drive the region of interest rather than render the entire field and structure is very intriguing. It could potentially automatic
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
27/06/2026
There's no doubt that you've seen the world through Amy Vincent's ey...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
27/06/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro
Brie Clayton June 26, 2026
0 Comments
Editors can analyze footage, generate synchron...
27/06/2026
Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design
Brie Clayton June 26, 2026
0 Comments
Studio uses Ultimatte 12 HD and Po...
27/06/2026
DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...
26/06/2026
Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...
26/06/2026
CP Communications provided RF video, audio, and crew communications support for ...
26/06/2026
Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league
The inaugural season of the MoonPay X Games L...
26/06/2026
The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...
26/06/2026
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...
26/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
For Teddy Swims sold-out I've Tried Everything But Therapy tour, event technology specialists, PRG, provided video, automation and lighting across 19 date...
26/06/2026
Modern exhibition and event venues face the challenge of seamlessly integrating traditional conference technology, professional broadcast workflows and IP-based...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Stu...
26/06/2026
Adobe to Acquire Topaz Labs
Brie Clayton June 25, 2026
0 Comments
Adobe has seen strong demand for its AI products for creatives, including Adobe Fire...
26/06/2026
Berklee Students Earn Dedicated Section at Raindance Film Festival in London Five documentary short films produced in the Africana Studies Department screen a...
26/06/2026
How IMS Productions and FOX Sports scaled coverage of the 109th Indianapolis 500.
The last lap of this year's Indianapolis 500 delivered the kind of ending...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
New documentary Freedom Founder: Thomas McKean and the American Revolution airs ...
25/06/2026
Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...
25/06/2026
This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space
In the live-sports-vid...
25/06/2026
Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...
25/06/2026
Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...
25/06/2026
Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...
25/06/2026
Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI.
Under the multi-exabyte, $335 million agreement, Backblaze will provide...