Sony Pixel Power calrec Sony

MLBAM Edges Toward the Future with 8K, VR, AR, Intel 60 Demos at All-Star Game

16/07/2016

MLB Advanced Media used this week's All-Star festivities in San Diego as an opportunity to demo bleeding-edge technologies: 8K/UHD, virtual reality, augmented reality, and Intel 360 Replay Technology. Besides exploring these technologies, MLBAM investigated how its Statcast player/ball-tracking technology can make them more efficient and accurate in covering America's Pastime.

We are always looking to explore new [technologies], and it's all part of the same vision, said MLBAM EVP/CTO Joe Inzerillo at the Petco Park demo suite on Tuesday. We are trying to have a comprehensive viewpoint on all these different technologies' [coming] together and focus on the harder problems first, like Statcast and WiFi [at the ballpark]. Now that we have that foundation system, we can start to plug in these modules and really start to experiment with what's going to be the most compelling experience for our fans.

The 8K/UHD demo at MLBAM's suite at Petco Park

8K/UHD on the Diamond

During Tuesday's All-Star Game, MLBAM deployed a single ASTRODESIGN 8K camera at the high-home position to capture the entire field of play, sending the live feed to an 8K monitor inside a VIP suite at Petco Park. Statcast data was deployed to drive virtual-camera movements within the 8K frame to zoom in and pull out hi-res cutouts of the field. MLBAM sees this as a potential tool for MLB broadcasts, streaming experiences, and official review.

This is the first time we can actually have an extremely high-resolution image of the entire field of play and then can zoom in on sections of it to use in broadcast or for officiating applications, said Inzerillo. What is really interesting is the [reduction] in motion blur. Since the camera is fixed, when you do this virtual move, it actually winds up being a clearer move than you can get from a real camera, which would have natural motion blur. When you start to think about it from an officiating standpoint, this becomes something that is really, really useful.

VR at the Derby and FanFest, AR for the Game

Virtual reality had a sizable presence for MLBAM at All-Star this year, thanks to NextVR's live production of the Home Run Derby on Monday and a VR demo at FanFest down the street at the San Diego Convention Center.

The virtual-reality demo was live at MLBAM's suite at Petco Park

Every technological advance has a lag time of what it's like to do storytelling. I think that we're at the point where there are not best practices for VR because we're still feeling our way through it, said Inzerillo. The only way we're going to find out is by doing more and more of these types of efforts to see what's compelling and what resonates.

The Derby VR experience was available on-demand on the MLB channel of the NextVR platform 15 minutes after the event's conclusion and also offered live in the VIP demo area at Petco Park. It allowed viewers to select among the seven angles along with a switched feed that included live audio commentary by MLB.com analyst Mike Petriello. The experience also integrated MLBAM's Statcast system, which virtually displayed distance of all home runs during the Derby.

The FanFest VR demo comprised a variety of VR experiences that had been shot at Petco Park three weeks previously, including batting practice inside the cage, a front-row seat at a game, and inside the bullpen as relief pitchers warmed up. Beginning at the home screen inside MLB Network's studio, with monitors displaying the various experiences to choose from, the viewer used a laser-pointer-style selector to select an experience and, once inside the experience, looked to the ground to return to the home screen.

There's no question that baseball is a challenge relative to some other sports, because we have the biggest playing surface, the smallest ball, and we play outside - all things that are not in our favor when it comes to [VR production], said Inzerillo. And, while it's cool to sit in the stands and watch a play, we're also looking to create moments in time, such as inside the bullpen. Nobody really gets to see what happens in there, so, when you see a player warming up, you get a really good sense of presence that you wouldn't get any other way.

The suite at Petco Park also featured an augmented-reality demo that allowed the viewer to watch, via military-grade AR headset, a game overlaid over the real world.

We think there is a place for virtual reality where you're totally in your own environment, but we also think the world of augmented reality is actually much more interesting for some things, Inzerillo pointed out. The technology for [AR] is really coming along. The glasses we're using here are the best I've ever seen; It doesn't wall you off. So you can be in your own space or not - it's your choice.

Intel 360 Replay Stands To Benefit From Statcast

MLBAM also partnered with Intel on its 360 replay technology, which creates a 3D rendering of the field and a virtual view of a play from almost any angle. The 28-camera system was installed at Petco Park in advance of the All-Star Weekend. In addition to the demo at MLBAM's suite, Intel 360 Replay Technology was featured on MLB.com and in telecasts of Sunday's Futures Game on MLB Network, Monday's Home Run Derby on ESPN, and Tuesday's All-Star Game on Fox.

San Diego has become one of our test beds to try to figure out how to do this best, said Inzerillo. We're learning all the time. For example, shadows are really tough on the system's imaging. But it's increasingly cool the more we explore it. The notion of being able to actually take the Statcast data to drive the region of interest rather than render the entire field and structure is very intriguing. It could potentially automatic
LINK: http://www.sportsvideo.org/2016/07/15/mlbam-edges-toward-the-future-wi...
See more stories from svg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

30/10/2025

SVG Students To Watch: Sam Newitt, Kansas State University

SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...

30/10/2025

SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel's Early Success

SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...

30/10/2025

SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas State University

SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...

30/10/2025

Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Board Chairman

Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...

30/10/2025

NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distribution

NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...

30/10/2025

FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming Services for In-Market Viewers

FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...

30/10/2025

If I Had Legs, I'd Kick You, East of Wall, and More Sundance Institute-Supported Films Nominated for 35th Gotham Awards

As the year comes to a close, we can feel the invigorating wind sweeping in for ...

30/10/2025

Give Me the Backstory: Get to Know Max Walker-Silverman, the Writer-Director of Rebuilding

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

30/10/2025

Excellent training at SGL Carbon's Bonn site

The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...

30/10/2025

SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist

SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist 29 October, 2025 Media releases SBS, NITV and Screen Australia are excited to unve...

30/10/2025

Remarks for the 2025 APEC CEO Roundtable

Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...

30/10/2025

L3Harris Technologies Reports Strong Third Quarter 2025 Results, Increases 2025 Guidance

MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...

30/10/2025

FCC's Brendan Carr Issues Draft Proposal for More C-Band Spectrum Sales

WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...

30/10/2025

Diversified Names Paul Lidsky as CEO

PLANO, Texas Technology solutions provider Diversified has named Paul Lidsky as CEO, tasked with guiding the company's next stage of growth, driving market ...

30/10/2025

Interra Adds Stream Recording, BATON Integration to ORION

CUPERTINO, Calif. Interra Systems today unveiled ORION stream recording support and seamless integration with BATON Media Player, a combination that lets broadc...

30/10/2025

InterDigital Buys AI-Driven Video Codec Startup Deep Render

WILMINGTON, Del. InterDigital today announced the acquisition of Deep Render, an artificial intelligence startup with a team of AI experts focused on video code...

30/10/2025

TAG Video Systems Earns Two ESG Recognitions

NEW YORK TAG Video Systems has earned a higher-rated Digital Product Passport (DPP) Committed to Sustainability badge and the Aclymate Climate Wise Silver Tier ...

30/10/2025

Nexstar Extends Employment Agreement with Perry Sook Through 2029

IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, the Nexstar Media Group, Inc. has announced that its...

30/10/2025

Samba TV: 60% Of TV Time Spent Viewing Streaming Content

Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the...

30/10/2025

Operative Media Names Mike Napadano as CEO

NEW YORK Advertising technology company Operative Media has named Mike Napadano as its new CEO....

30/10/2025

Walmart Selects Marshall Cameras to Power New Campus Broa...

Walmart Inc. has chosen Marshall Electronics cameras for use across its brand-new corporate campus studios and event center. The installation includes Marshall ...

30/10/2025

NETGEAR Academy Expands Into Industry-Wide IP Training Pl...

NETGEAR, Inc. (NASDAQ: NTGR), a global leader in intelligent networking solutions designed to power extraordinary experiences, today announced the launch of its...

30/10/2025

Clear-Com Gen-IC Virtual Intercom Connects Students World...

Clear-Com recently contributed its award-winning Gen-IC virtual intercom solution to power real-time communications for On-Air Student TV, a 24-hour global st...

30/10/2025

Maxon Strengthens Growth Strategy with Appointment of Kse...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced t...

30/10/2025

Studio Technologies Dante Enabled Model 394 GPI Interface...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces that its new Model 394 GPI Interface and Model 39...

30/10/2025

Astro selects Broadpeak for high performance streaming an...

Broadpeak , a leader in streaming and monetization at scale, has been selected by leading Malaysian content and entertainment company Astro to enable two major ...

30/10/2025

Riedel Communications Appoints Ulrich Voigt as Director L...

Riedel Communications is pleased to announce that Ulrich Voigt has joined the company as Director Live Production Solutions, taking over the SimplyLive business...

30/10/2025

LiveU and Kinetiq Launch Cloud Native Watermarking Integr...

LiveU, the global leader in live IP-video contribution, production, and distribution, today announced a new partnership with Kinetiq, the AI-powered platform un...

30/10/2025

FCC Plans Nov. 20 Open Meeting, Provides Shutdown Update

WASHINGTON Federal Communications Commission Chair Brendan Carr has called for an end to the government shutdown while providing some updates on the agency'...

30/10/2025

Carr Issues Draft Proposal for More C-Band Spectrum Sales

WASHINGTON Federal Communications Commission Chair Brendan Carr has announced that he has circulated a proposal for the FCC to auction additional mid-band spect...

30/10/2025

U&GOLD LAUNCHES ITS ANNUAL SEARCH FOR THE UK'S BEST CHRISTMAS CRACKER' JOKES

TIS THE SEASON TO GET PUNNY! U&GOLD LAUNCHES ITS ANNUAL SEARCH FOR THE UK'S...

30/10/2025

Rohde & Schwarz enables MediaTeks 6G waveform verification with CMP180 radio communication tester

Rohde & Schwarz enables MediaTeks 6G waveform verification with CMP180 radio com...

30/10/2025

Fox Corporation Reports First Quarter Fiscal 2026 Financial Results

Fox Corporation Reports First Quarter Fiscal 2026 Financial Results NEW YORK, NY, October 30, 2025 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...

30/10/2025

Tubi Media Group and Audiochuck Announce Exclusive Partnership

Tubi Media Group and Audiochuck Announce Exclusive Partnership Tubi Media Group Enters into a Multi-Year Ad Partnership Deal with Ashley Flowers' Award-Wi...

30/10/2025

Comscore Appoints a new Country Manager for APAC

Comscore Appoints a new Country Manager for APACNEW DELHI, INDIA, October 30, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consum...

30/10/2025

October 29, 2025

Scripps Research professor awarded $3.2 million to advance type 1 diabetes research Support from the National Institute of Diabetes and Digestive and Kidney Dis...

30/10/2025

RT Concert Orchestra November/December 2025

RT Concert Orchestra in November and December Collaborations with RT Radio 1's Sunday Miscellany (2 December) and RT 2FM's Late Breakfast (9 Decembe...

30/10/2025

MUIREANN O' CONNELL, NEIL DELAMERE AND MICHAEL CONLON JOIN THE LADS FOR THE 2 JOHNNIES LATE NIGHT LOCK IN

Johnny B and Johnny Smacks are back tonight for the second episode of the new se...

30/10/2025

Jon Bon Jovi, Miriam O'Callaghan, Davy Fitzgerald and Donncha O'Callaghan join the Late Late Show Halloween Line-Up

First look of Jon Bon Jovi's interview with Patrick Kielty Jon Bon Jovi is ...

30/10/2025

AI-Powered Mobile Clinics Deliver Breast Cancer Screening to India's Rural Communities

An unassuming van driving around rural India uses powerful AI technology that...

30/10/2025

Join the Resistance: ARC Raiders' Launches in the Cloud

Get ready, raiders - the wait is over. ARC Raiders is dropping onto GeForce NOW and bringing the fight from orbit to the screen. To celebrate the launch, gamer...

29/10/2025

MLS, EDGE Sound Research To Debut Immersive Embodied Sound' at LAFC vs. Austin FC Playoff Match

MLS, EDGE Sound Research To Debut Immersive Embodied Sound' at LAFC vs. Aus...

29/10/2025

SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLAY

SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLA...

29/10/2025

World Series 2025: How Audio Is Transported Around the Sites and Beyond

World Series 2025: How Audio Is Transported Around the Sites and BeyondThe signals also move not just between two countries but around the globeBy Dan Daley, Au...

29/10/2025

Inside the Archives: Celebrating Archives Month Through Sundance Film Festival Films

A still from 306 Hollywood, a film by sibling filmmakers Jonathan Bogar n and El...

29/10/2025

New research shows sense of belonging is growing stronger among multilingual Australians

New research shows sense of belonging is growing stronger among multilingual Aus...

29/10/2025

SBS, NITV and Screen Australia announce2025 Digital Originals Shortlist

SBS, NITV and Screen Australia announce2025 Digital Originals Shortlist 29 October, 2025 Media releases SBS, NITV and Screen Australia are excited to unvei...