Sony Pixel Power calrec Sony

MLBAM Edges Toward the Future with 8K, VR, AR, Intel 60 Demos at All-Star Game

16/07/2016

MLB Advanced Media used this week's All-Star festivities in San Diego as an opportunity to demo bleeding-edge technologies: 8K/UHD, virtual reality, augmented reality, and Intel 360 Replay Technology. Besides exploring these technologies, MLBAM investigated how its Statcast player/ball-tracking technology can make them more efficient and accurate in covering America's Pastime.

We are always looking to explore new [technologies], and it's all part of the same vision, said MLBAM EVP/CTO Joe Inzerillo at the Petco Park demo suite on Tuesday. We are trying to have a comprehensive viewpoint on all these different technologies' [coming] together and focus on the harder problems first, like Statcast and WiFi [at the ballpark]. Now that we have that foundation system, we can start to plug in these modules and really start to experiment with what's going to be the most compelling experience for our fans.

The 8K/UHD demo at MLBAM's suite at Petco Park

8K/UHD on the Diamond

During Tuesday's All-Star Game, MLBAM deployed a single ASTRODESIGN 8K camera at the high-home position to capture the entire field of play, sending the live feed to an 8K monitor inside a VIP suite at Petco Park. Statcast data was deployed to drive virtual-camera movements within the 8K frame to zoom in and pull out hi-res cutouts of the field. MLBAM sees this as a potential tool for MLB broadcasts, streaming experiences, and official review.

This is the first time we can actually have an extremely high-resolution image of the entire field of play and then can zoom in on sections of it to use in broadcast or for officiating applications, said Inzerillo. What is really interesting is the [reduction] in motion blur. Since the camera is fixed, when you do this virtual move, it actually winds up being a clearer move than you can get from a real camera, which would have natural motion blur. When you start to think about it from an officiating standpoint, this becomes something that is really, really useful.

VR at the Derby and FanFest, AR for the Game

Virtual reality had a sizable presence for MLBAM at All-Star this year, thanks to NextVR's live production of the Home Run Derby on Monday and a VR demo at FanFest down the street at the San Diego Convention Center.

The virtual-reality demo was live at MLBAM's suite at Petco Park

Every technological advance has a lag time of what it's like to do storytelling. I think that we're at the point where there are not best practices for VR because we're still feeling our way through it, said Inzerillo. The only way we're going to find out is by doing more and more of these types of efforts to see what's compelling and what resonates.

The Derby VR experience was available on-demand on the MLB channel of the NextVR platform 15 minutes after the event's conclusion and also offered live in the VIP demo area at Petco Park. It allowed viewers to select among the seven angles along with a switched feed that included live audio commentary by MLB.com analyst Mike Petriello. The experience also integrated MLBAM's Statcast system, which virtually displayed distance of all home runs during the Derby.

The FanFest VR demo comprised a variety of VR experiences that had been shot at Petco Park three weeks previously, including batting practice inside the cage, a front-row seat at a game, and inside the bullpen as relief pitchers warmed up. Beginning at the home screen inside MLB Network's studio, with monitors displaying the various experiences to choose from, the viewer used a laser-pointer-style selector to select an experience and, once inside the experience, looked to the ground to return to the home screen.

There's no question that baseball is a challenge relative to some other sports, because we have the biggest playing surface, the smallest ball, and we play outside - all things that are not in our favor when it comes to [VR production], said Inzerillo. And, while it's cool to sit in the stands and watch a play, we're also looking to create moments in time, such as inside the bullpen. Nobody really gets to see what happens in there, so, when you see a player warming up, you get a really good sense of presence that you wouldn't get any other way.

The suite at Petco Park also featured an augmented-reality demo that allowed the viewer to watch, via military-grade AR headset, a game overlaid over the real world.

We think there is a place for virtual reality where you're totally in your own environment, but we also think the world of augmented reality is actually much more interesting for some things, Inzerillo pointed out. The technology for [AR] is really coming along. The glasses we're using here are the best I've ever seen; It doesn't wall you off. So you can be in your own space or not - it's your choice.

Intel 360 Replay Stands To Benefit From Statcast

MLBAM also partnered with Intel on its 360 replay technology, which creates a 3D rendering of the field and a virtual view of a play from almost any angle. The 28-camera system was installed at Petco Park in advance of the All-Star Weekend. In addition to the demo at MLBAM's suite, Intel 360 Replay Technology was featured on MLB.com and in telecasts of Sunday's Futures Game on MLB Network, Monday's Home Run Derby on ESPN, and Tuesday's All-Star Game on Fox.

San Diego has become one of our test beds to try to figure out how to do this best, said Inzerillo. We're learning all the time. For example, shadows are really tough on the system's imaging. But it's increasingly cool the more we explore it. The notion of being able to actually take the Statcast data to drive the region of interest rather than render the entire field and structure is very intriguing. It could potentially automatic
LINK: http://www.sportsvideo.org/2016/07/15/mlbam-edges-toward-the-future-wi...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

Chyron Merges Live Web Content and CG Graphics with PRIME 5.3

Chyron unveils PRIME 5.3, the latest software release of the company's powerful engine for live production graphics. PRIME 5.3 delivers the first official i...

12/02/2026

SVG New Sponsor Spotlight: Interra Systems' Anupama Anantharaman on Protecting Live Sports Quality Across IP and OTT Workflows

The vendor's VP of Product Management explains how quality assurance, monito...

12/02/2026

LTN Makes Key Appointments and Introduces New Technology Organization

LTN announces the appointment of three experienced executives to lead its new Technology organization: Michal Miskin-Amir as EVP and Head of Technology, Jonatha...

12/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24/7 Software and IT Support

Riedel Communications has officially opened a new office in Kuala Lumpur, Malays...

12/02/2026

NATO Upgrades Brussels HQ Broadcast Studio with Grass Valley LDX 135 Cameras

Grass Valley has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadcast studio at its Brussels headquarters. The proj...

12/02/2026

Canon Announces Big Game Broadcast Lens Use Data

Canon U.S.A announces that the vast majority of broadcast lenses utilized on the NBC live broadcast for the Big Game between New England and Seattle on Sunday w...

12/02/2026

Three-Time Grammy-Winner Ludacris to Headline Performances at NBA All-Star 2026 in LA

The National Basketball Association (NBA) and NBC Sports announce the entertainm...

12/02/2026

IOC Awards Broadcast Rights in Middle East and North Africa to beIN MEDIA GROUP

The International Olympic Committee (IOC) announces that beIN MEDIA GROUP ( beIN ), the leading global sports, entertainment and media organisation, has secured...

12/02/2026

Big 12 Conference Unveils ASB GlassFloor for Upcoming Tournaments in March

The Big 12 Conference and ASB GlassFloor introduces a full LED video sports floor that will debut at the 2026 Phillips 66 Big 12 Men's and Women's Baske...

12/02/2026

TNDV Showcases Aspiration35 at National Religious Broadcasters Convention 2026

Continuing its commitment to serving the faith-based broadcast and live event community, mobile production company TNDV, a division of Live Media Group, will hi...

12/02/2026

Marshall Electronics POVs Power Hidden-Camera Investigations on German TV Series, ACHTUNG ABZOCKE

The production team of the long-running German investigative series Achtung Abz...

12/02/2026

Vizrt Launches Sports Production Bundles to Empower US Students to Produce Like the Pros

Vizrt announces the launch of four Campus Stadium Production Bundles, designed t...

12/02/2026

LiveU Spotlights Three Broadcast Priorities with Digital-First, Workflow Automation, IP Contribution Resilience

At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, design...

12/02/2026

Follow the Money, Episode 5: Analyzing Sports Media Deals With Sam McCleery and PwC's Lori Bistis

Welcome to the Sports Video Group's new interview series, Follow the Money, ...

12/02/2026

NBC Sports Engineers a Super Bowl Transmission Plan That Reached From Alcatraz to Stamford - and Out Onto San Francisco Bay

400 Gbps of bandwidth, layered redundancy, and mobile-first connectivity powered...

12/02/2026

5 Ideas for Bringing the Music You Love Into Valentine's Day

Valentine's Day often comes with a soundtrack. In fact, Spotify data shows that more people used Blend, our shared playlist feature, on February 14, 2025, t...

12/02/2026

Prompted Playlist in Beta Coming to Premium Listeners in More Markets

Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You wan...

12/02/2026

Our Medicine S2: Frontline Medicine Through A Blak Lens

Our Medicine S2: Frontline Medicine Through A Blak Lens 12 February, 2026 Media releases A Bigger, Bolder Second Series showcasing First Nations Frontline ...

12/02/2026

L3Harris' VAMPIRE System Successfully Fires Thales' Belgian-Made 70 mm Rockets

L3Harris' VAMPIRE system fires Thales Belgian-made 70 MM rocket from an FZ60...

12/02/2026

LTN Names 3 Executives to Lead Technology Group

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

On the Ice, There's a Third Team at Work

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Mo Rocca to Receive the 2026 LABF Insight Award at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Marshall Electronics POVs Power Hidden Camera Investigat...

The production team of the long-running German investigative series Achtung Abzocke recently upgraded its cameras for the show's 12th season. The objectiv...

12/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Office...

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

12/02/2026

Vizrt Launches Sports Production Bundles to Empower US St...

Vizrt, a leading viewer engagement platform and a trusted expert in live production technologies, today announces the launch of four Campus Stadium Production B...

12/02/2026

Ailanto and Cubbit launch sovereign cloud storage for Swi...

Strategic agreement to deliver S3 cloud storage in Switzerland with full data sovereignty and local control including at the level of individual cantons plu...

12/02/2026

Mad About Video counts on Lightware MX2 matrix switcher a...

Mad About Video is a leading specialist in video for live events and installations throughout Malta. In operation since 2011, it has evolved from a company focu...

12/02/2026

JAGGAER supports Betsson Group in further strengthening i...

JAGGAER, a global leader in digital procurement and supplier collaboration solutions, today announced the successful delivery of a procurement digitalization pr...

12/02/2026

LiveU Spotlights Three Broadcast Priorities at NAB Show 2...

At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, designed to help broadcasters and content creators embrace digital first operations, d...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Sky Original drama Under Salt Marsh hits 1.8 million viewers in its first seven days

The six-part crime drama, created by Claire Oakley and produced by Little Door P...

12/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24/7 Software and IT Support

Wuppertal February 12, 2026 Riedel Opens Kuala Lumpur Office to Strengthen Glo...

12/02/2026

Netflix unveils the trailer for 'That Night'

Back to All News Netflix unveils the trailer for That Night Entertainment 12 February 2026 GlobalSpain Link copied to clipboard WATCH THE TRAILER DOWNLOA...

12/02/2026

The Digital Product Passport: A New Era of Transparency and Sustainability

The Digital Product Passport: A New Era of Transparency and Sustainability Arvato Systems supports companies in getting started with the digital product passp...

12/02/2026

NVIDIA DGX Spark Powers Big Projects in Higher Education

At leading institutions across the globe, the NVIDIA DGX Spark desktop supercomputer is bringing data center class AI to lab benches, faculty offices and studen...

12/02/2026

Leading Inference Providers Cut AI Costs by up to 10x With Open Source Models on NVIDIA Blackwell

A diagnostic insight in healthcare. A character's dialogue in an interactive...

12/02/2026

GeForce NOW Turns Screens Into a Gaming Machine

The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service. This week brings ...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...