Virgin Media, the UK's leading communications and entertainment company, has been unveiled as the newest partner of the Glasgow 2014 Commonwealth Games.
The company will also further support the Games as Presenting Partner of Athletics, which will be most evident during competition.
The Games will take place in Glasgow from 23 July to 3 August 2014 and will feature 6,500 athletes and officials from across the Commonwealth. They will compete in the largest sporting and cultural event to happen in Scotland in a generation.
Over one million people are expected to attend 11 days of world class competition, with up to 15,000 volunteers showcasing the best the city has to offer.
Jeff Dodds, Chief Marketing Officer at Virgin Media, said:
Glasgow 2014 will bring together the greatest athletes from across the Commonwealth for one of the biggest sporting events ever to take place in Scotland.
With our Home Nation heroes and international superstars, we're getting behind Glasgow and can't wait to build on an amazing track record of success.
Lord Smith of Kelvin, Chairman of Glasgow 2014, said:
We are delighted to welcome Virgin Media into the Glasgow 2014 sponsor family and we are hugely excited to be working with such a fantastic partner. Virgin Media is a highly regarded company and has such a strong presence here in Scotland.
We look forward to collaborating with Virgin Media, its customers and staff in developing some exciting engagement and activation opportunities over the coming months, which will really bring the partnership to life.
Commonwealth Games Minister, Shona Robison, said:
As one of the UK's biggest communications and entertainment companies, Virgin Media's sponsorship of Glasgow 2014 is welcome and will help make next year's Games world class.
Michael Cavanagh, Chairman Commonwealth Games Scotland, said:
We are delighted that Virgin Media has come on board to support Glasgow 2014 and Team Scotland. Our track and field athletes are showing great early season form as they strive for selection and I know just how much they are looking forward to competing at Hampden which is such an iconic venue for Scots. The athletics competition will be world class and it is fantastic that Virgin Media are going to be the presenting partner.
Councillor Archie Graham, Executive Member for the Commonwealth Games at Glasgow City Council, said:
I am delighted that Virgin Media is the latest organisation to sponsor the Glasgow 2014 Commonwealth Games. I look forward to seeing the Games promoted by such a high-profile company as we all look forward to a fantastic event next summer in Glasgow.
As an Official Partner and Presenting Partner of Athletics for the Glasgow 2014 Commonwealth Games, Virgin Media will help promote the Games in the company's marketing and communications and will have a strong Games time brand presence.
Virgin Media employs around 800 staff in Bellshill, just east of Glasgow, making it one of the largest employers in the area. Virgin Media's Bellshill office is one of the company's centres of excellence for customer care and it's also a major site for Virgin Media Business, providing cutting-edge telecommunications services for small to large businesses as well as to the public sector.
Notes to Editors
The Commonwealth Games is an international, multi-sport event involving 71 teams of athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years. Glasgow 2014 will be the 20th Commonwealth Games and will be held from 23 July to 3 August. It will feature 17 sports in 11 days of competition with 261 medal events on show. The Games will play host to 4,500 athletes and sell 1,000,000 tickets with the event aided by an army of 15,000 volunteers. Glasgow 2014 Ltd is the official name for the Organising Committee tasked with delivering the Games in partnership with the Scottish Government, Glasgow City Council and Commonwealth Games Scotland.
Glasgow 2014 family of official sponsors is Longines, SSE, Emirates, Virgin Media, Harper Macleod, Search Consultancy, Ernst & Young, Atos, Dell, Toshiba TEC, A.G. Barr, NVT Group, RGS, Trespass, Riedel and Ticketmaster.
For journalist enquiries contact
Press Office
t: 0207 909 2225
e: pressoffice@virginmedia.co.uk
About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.
The company delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 120Mb, and is expanding this cable network the result of a multi-billion pound investment to reach thousands more people across the country.
Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.
Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world's first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.
Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).
For more information, go to www.virginmedia.com
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Virgin Media, the UK's leading communications and entertainment company, has been unveiled as the newest partner of the Glasgow 2014 Commonwealth Games. 
