Enrique Alejo: "innovation must be the DNA of the Corporaci n RTVE"Durante la II Jornada de Innovaci n y Transformaci n Digital, el director general corporativo de RTVE resalta la necesidad de la apuesta por los datos, los contenidos y la tecnolog a, donde esta debe ser la columna vertebral .
RTVE ha celebrado este jueves la segunda edici n de la Jornada Innovaci n y Transformaci n Digital, organizada por la Direcci n General Corporativa. El encuentro ha sido inaugurado por el director general corporativo de RTVE, Enrique Alejo.
La jornada ha contado con la presencia de miembros del Consejo de Administraci n de RTVE, Comit de Direcci n, empresas y entidades colaboradoras. En su apertura, el director general corporativo, Enrique Alejo, ha destacado que para RTVE es fundamental la experiencia de usuario, donde RTVE tiene la grana ventaja de poder poner enf sis en ella a largo plazo, para fidelizar a su p blico . Alejo tambi n ha resaltado la necesidad de la apuesta por los datos, los contenidos y la tecnolog a, donde esta debe ser la columna vertebral. Tecnolog a que RTVE tiene que fijar, incorporar y ampliar a diario . Por ltimo, Enrique Alejo, ha mencionado la gran importancia de la organizaci n, hay que aceptar las ideas de dentro y de fuera de la empresa, es necesario dinamizar y transformar nuestra RTVE. La Innovaci n tiene que ser el ADN de de la Corporaci n RTVE .
En esta II Jornada de Innovaci n y Transformaci n Digital, se han abordado las nuevas formas de conocimiento de la audiencia y la experiencia de usuario a trav s de las ponencias de Ignacio G mez, Juan de Meer, Juan Llorens y Manuel G mez Zotano.
Adem s, se ha hablado de la producci n y los contenidos en el entorno digital con ponencias sobre realidad aumentada, con Patricio de la Nuez, Jaume Asensi y Francisco Ib ez; sobre la tecnolog a IP en los estudios de producci n de RTVE, con David Valcarce y V ctor S nchez; sobre la transmisi n de 4K en la TDT y el 5G, con Adolfo Mu oz y Jos Manuel Men ndez; y sobre los nuevos sistemas de producci n para RNE, con Manuel Gim nez.
A continuaci n, la jornada se ha centrado en los nuevos contenidos y modelos de negocio. Dentro de esta tem tica, la directora de Estrategia e Imagen de TVE, Mar a Jos Bult , ha hablado sobre Playz; Francisco Cano sobre la nueva RTVE a la Carta; y Rodolfo Dom nguez Alfageme sobre el proyecto de comercializaci n OTT.
Otro de los temas clave de la jornada ha sido la transformaci n digital y el cambio cultural, que se ha centrado en la segunda edici n de Impulsa Visi n, con las ponencias de scar Baza y Javier S nchez; y en la innovaci n interna y el Proyecto iNOVA, con Paloma Urgorri, Esteban Mayoral y Alfonso L pez.
Por ltimo, la jornada ha abordado las herramientas digitales para la informaci n del siglo XXI a trav s de ponencias sobre la experiencia de informativos en movilidad, con Jos Manuel P rez Tornero y Jos Juan Ruiz; el Big Data aplicado al an lisis de contenidos; con Alberto de Prada, Carmen P rez y Eduardo Lleida; y sobre las nuevas herramientas y nuevas posibilidades en el proceso de comunicaci n, con Pere Vila, Jara Abella y Jos Antonio Hern ndez.
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Enrique Alejo: "innovation must be the DNA of the Corporaci n RTVE"Durante la II Jornada de Innovaci n y Transformaci n Digital, el director general corporativo de RTVE resalta la necesidad de la apuesta por los datos, los contenidos y la tecnolog a, donde esta debe ser la columna vertebral .
