Live sports remain a strategic growth pillar for Astro

Live sports remain a strategic growth pillar for Astro

Date Released:08 Sep 2020

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New Season of the Premier League in 4K UHD on Ultra Box; never miss a match on Astro GO

The most comprehensive coverage of the Premier League and many more live sporting events

The best viewing experience with live matches in HD and 4K UHD with streaming and on demand content

The best fans engagement with virtual meet & greets and exclusive merchandise

The best sports updates

After a 30-year hunt for the Premier League title, Liverpool is now being hunted by the likes of Manchester City, Manchester United and Chelsea in the 2020/21 season as Jurgen Klopp's team fights to defend the crown. The new season kicks off on 12 September 2020 and with Astro Sports Pack, football fans can have the front row seats to experience every moment of Premier League drama.

Euan Smith, Group COO and CEO, TV of Astro said: Sports fans are some of our most engaged and enthusiastic viewers. With live sports making their return, Astro is back stronger and more excited than ever to serve Malaysian sports fans with the biggest sporting events from around the world. And there's no bigger and more exciting football league than the Premier League. Besides providing the most comprehensive coverage, we are taking football viewing to the next level with our Ultra Box and Broadband offering live matches in unparalleled 4K UHD. Customers need never miss a sporting moment with our Astro GO companion apps, streaming exclusive Premier League programmes on demand wherever and whenever they wish.

We're mindful that, as we navigate the ongoing global situation it is vital for Astro to find new ways to engage customers and sports fans virtually. We see headroom for growth in sports, and are pushing hard on new ways to drive value and revenue in the digital space.

The best Premier League coverage, and many more

As the official and exclusive Premier League broadcaster in Malaysia, Astro brings sports fans all 380 matches live on TV and Astro GO.

With live sports making a comeback, Astro is pleased to once again serve its customers with the biggest global sporting events like the Premier League, La Liga, Ligue 1 and Serie A, as well as other sports including Formula 1, Moto GP, UFC, NBA and many more. Astro customers now get more value and flexibility with the option to add Sports Pack from Starter Pack onwards, allowing fans to watch sporting events globally on 11 HD channels.

The Best Viewing Experience

Get the best viewing experience with Astro Ultra Box to watch selected Premier League matches live in 4K UHD, which offers 4X more clarity than HD.

Bundling Ultra Box with Astro Broadband will enable interactivity and the ability to stream content on demand. The New Astro experience includes Cloud Recording, a fresh new user interface that works seamlessly across devices, improved content recommendations based on your sports viewing history, play from start of any live match and the ability to record multiple live sports events at the same time.

Astro partners with the Premier League to Boot Out Piracy'

In partnership with Astro, the Premier League will next week be launching its first anti-piracy campaign, Boot Out Piracy'. The advertising campaign, which will run across digital platforms, aims to raise awareness of the compromised viewing quality and the risks fans face when watching matches via illegal streams such as malware and ransomware, which often lead to data theft and fraud.

Premier League Director of Broadcasting Paul Molnar said: Our Malaysian fanbase is extremely important to us and we have incredibly loyal supporters who follow the Premier League and our clubs each week. Astro has been a valued partner for more than a decade, offering comprehensive coverage of our matches and playing a huge role in engaging fans with the League, our clubs and players.

We are pleased to be working together to launch a new campaign encouraging fans to enjoy the best Premier League viewing experience possible via official Astro broadcast channels.

The Best Fans Engagement

CK Lee, Head of Sports of Astro said: Astro is constantly looking for new ways for fans to live out their passion for sports and engage with their sporting heroes. By going digital, we are able to offer money-can't-buy experience such as virtual meet and greets with Premier League footballers and pundits. In addition, look out for live match viewing parties with Astro SuperSport hosts and talents and opportunities to win exclusive merchandise.

The Best Sports Updates

Lee added, Stay up to date with Premier League and everything sports with 500 hours of supporting programmes like Fanzone, The Kelly & Wrighty Show, Premier League Daily, pre-match shows, post-match discussions and match highlights. Also, get the latest news and interviews on Stadium Astro.

For more information on Astro Sports Pack, visit www.astro.com.my.

LINK:	https://www.astro.com.my/mediaroom/articledetails.aspx?id=1173&title=l...
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