Australian A-Leagues Enhance Sponsorship Programs With Virtual Ads

Australian A-Leagues Enhance Sponsorship Programs With Virtual Ads In this case study presentation, learn how A-Leagues utilizes solutions from Supponor and Telstra By Brandon Costa, Director of Digital

Tuesday, September 26, 2023 - 7:19 am

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Professional sports leagues all over the globe are looking to increase the value of their live broadcast events. Down in Australia, the A-Leagues have chosen the tech vendor Supponor and its modular virtual advertising platform to expand their inventory across APAC and maximize sponsor value.

In this case study presentation, see some examples and learn how the federation is bolstering its ad value through augmented reality graphics and much more.

The conversation features:

David Adams, Supponor APAC (AMC), Chief Operating Officer

Ian Hogg, Global Advance, Co-CEO and Founder

Jack Mesley, Australian Professional Leagues, Chief Commercial Officer

Paul Slowey, Telstra Broadcast Services, Business Development Executive

This session was hosted at the SVG Australia Summit in Sydney on August 9, 2023.

SVG PLAY is your new home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAY, CLICK HERE.

LINK:	https://www.sportsvideo.org/2023/09/26/australian-a-leagues-enhance-sp...
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