Turner Sports SVP, Digital Hania Poole Takes Deep Dive Into NCAA March Madness Live Redesign Poole to offer an in-depth look at upcoming SVG Sports OTT Forum (April 29) By Brandon Costa, Director of Digital
Wednesday, April 7, 2021 - 3:13 pm
Print This Story | Subscribe
Story Highlights
The 2021 edition of March Madness is in the books and for the team at Turner Sports it was another successful effort on the streaming side.
For the tenth straight edition of the NCAA Men's Basketball Tournament, fans were treated to streaming access to every game through the popular app NCAA March Madness Live. This year's version of the platform was a completely redesign from top to bottom. From the front-facing design to the backend video delivery, MML took the platform to the next level.
As a driver of the redesign, the March Madness Live product team initiated a 10-month research project, using both qualitative and quantitative analysis to draw fresh conclusions as to what fans want from a platform of this class.
READ: March Madness 2021: Redesign of March Madness Live Lets Users Engage With More Than the Game
While our core is video - and that's the cornerstone - [we wanted to determine] what is a meaningful experience with other fans in these platforms, says Hania Poole, SVP, digital, Turner Sports. We are closely evaluating that as the landscape changes. Frankly, it's not that the live game doesn't matter anymore; it's [that the] people in those experiences and how they connect with each other matter even more.
To receive a comprehensive look at the redesign of the March Madness Live platform, join Turner Sports' Hania Poole in a keynote conversation at the SVG Sports OTT Forum. The virtual event will be hosted on April 29.
REGISTER: SVG Sports OTT Forum (April 29, Virtual)
At the SVG Sports OTT Forum join us for a virtual series of conversations and presentations from the leaders in the digital sports space and dig deep into the projects that are reshaping the sports media business. CLICK HERE for more information and to register for free!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
27/06/2026
There's no doubt that you've seen the world through Amy Vincent's ey...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
27/06/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro
Brie Clayton June 26, 2026
0 Comments
Editors can analyze footage, generate synchron...
27/06/2026
Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design
Brie Clayton June 26, 2026
0 Comments
Studio uses Ultimatte 12 HD and Po...
27/06/2026
DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...
26/06/2026
Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...
26/06/2026
CP Communications provided RF video, audio, and crew communications support for ...
26/06/2026
Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league
The inaugural season of the MoonPay X Games L...
26/06/2026
The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...
26/06/2026
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...
26/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
For Teddy Swims sold-out I've Tried Everything But Therapy tour, event technology specialists, PRG, provided video, automation and lighting across 19 date...
26/06/2026
Modern exhibition and event venues face the challenge of seamlessly integrating traditional conference technology, professional broadcast workflows and IP-based...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Stu...
26/06/2026
Adobe to Acquire Topaz Labs
Brie Clayton June 25, 2026
0 Comments
Adobe has seen strong demand for its AI products for creatives, including Adobe Fire...
26/06/2026
Berklee Students Earn Dedicated Section at Raindance Film Festival in London Five documentary short films produced in the Africana Studies Department screen a...
26/06/2026
How IMS Productions and FOX Sports scaled coverage of the 109th Indianapolis 500.
The last lap of this year's Indianapolis 500 delivered the kind of ending...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
New documentary Freedom Founder: Thomas McKean and the American Revolution airs ...
25/06/2026
Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...
25/06/2026
This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space
In the live-sports-vid...
25/06/2026
Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...
25/06/2026
Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...
25/06/2026
Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...
25/06/2026
Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI.
Under the multi-exabyte, $335 million agreement, Backblaze will provide...
Turner Sports SVP, Digital Hania Poole Takes Deep Dive Into NCAA March Madness Live Redesign Poole to offer an in-depth look at upcoming SVG Sports OTT Forum (April 29) By Brandon Costa, Director of Digital 
