MarVistas Novel Workflow for Expediting Video Production ...

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MarVista case study illustrates Aframe's ability to expedite ingest from multiple cameras, assist in distributing rough cuts and coordinating approvals

BOSTON and LONDON, September 19, 2013 - At the Pro Media Conference next week, Aframe's customer at MarVista Entertainment will showcase new options to expedite content production for feature films, television, news and sports at a time of proliferating camera formats - a solution made possible by Aframe's latest cloud video production and asset management technologies.

Broadcasters and production houses routinely incorporate footage from many contributors and different cameras into a single project space. However, they face delays and complexities when moving footage out of the camera and into the production workflow, and it's often difficult to coordinate notes and approvals from multiple sources.

Richard Carroll will describe how MarVista Entertainment has mediated these issues with an innovative workflow for digital dailies and review & approval that utilizes cloud computing to dramatically expedite the production process on projects including Gone Missing, a drama airing on lifetime. The session will explain MarVista Entertainment's use of the Aframe platform to take footage directly from cameras and transfer it into the cloud, eliminating the need to pre-transcode and deliver content online. Carroll will show how the firm is now able to routinely get dailies up and ready to watch 24 hours earlier on average, enabling fast identification of issues while keeping professionals in many locations on the same page creatively.

What: Expediting Ingest From Multiple Camera Original Media Formats, Efficiently

Who: Richard Carroll, Post Production Supervisor, MarVista Entertainment

Where: Pro Media Conference at DV Expo, Los Angeles Convention Center. Room 406B

When: Wednesday September 25, 2013 at 4:30 PM - 5:30 PM

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LINK:	http://aframe.com/blog/2013/09/at-pro-media-conference-aframe-customer...
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