MainConcept, a leading provider of video and audio codecs, has partnered with Brazil based systems integrator and technology provider, Videodata, to support Brazil's transition to the SBTVD TV 2.5 and TV 3.0 standards.
In partnership with Videodata, MainConcept's solutions will enable next-generation broadcasts and provide enhanced viewing experiences for Brazilian audiences, including its real-time video encoding software platform for OTT and TV broadcasting workflows, the MainConcept Live Encoder.
Brazilian TV viewers are set to receive better quality video and audio when the country transitions its official standard for Digital TV from SBTVD TV 2.0 to TV 3.0, in 2025. Developed by the SBTVD Forum, the standard uses next-generation video codec VVC/H.266 (Versatile Video Codec) and aims to revolutionize how viewers experience TV by providing high quality video, immersive audio, and enabling interactive components such as advertising and e-commerce.
MainConcept has already completed successful trials of TV 3.0 using its Live Encoder solution working with the largest Brazilian free-to-air television network during the 2022 FIFA World Cup and Paris 2024 Olympic Games.
Videodata's reputation, technical expertise and expansive network are the perfect match to help MainConcept introduce our technology to a wider Brazilian audience , said Thomas Kramer, Vice President, strategy and business development at MainConcept. As Brazil rapidly transitions its broadcast infrastructure and our work with local broadcasters moves from trial to implementation, MainConcept and Videodata are in the perfect position to make SBTVD TV 2.5 and 3.0 a reality for the Brazilian market.
We are thrilled to partner with MainConcept in this pivotal transition to the SBTVD TV 3.0 standard in Brazil. This collaboration not only underscores our commitment to delivering cutting-edge technology solutions but also enhances the viewing experience for millions of Brazilian households. With MainConcept s advanced video encoding capabilities, we are poised to offer technology for next-generation broadcasting, providing superior quality and immersive experiences to the audience, said Rosalvo Carvalho, President and CEO at Videodata.
The latest version of MainConcept Live Encoder supports VVC and also features MPEG-5 Part 2 LCEVC (Low Complexity Enhancement Video Coding) and MPEG-H Audio, which were integrated into the solution in partnership with V-Nova and Fraunhofer IIS, respectively. LCEVC adds an enhancement layer that reduces delivery costs by increasing resolution while lowering bitrate, and also reduces transcoding complexity. V-Nova will also be at SET Expo showcasing LCEVC.
MainConcept will be at SET Expo, Sao Paulo, between 20th 22nd August on Videodata's booth (46A). To find out more, meet with MainConcept at SET Expo or visit www.mainconcept.com for information about the solutions available.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
MainConcept, a leading provider of video and audio codecs, has partnered with Brazil based systems integrator and technology provider, Videodata, to support Brazil's transition to the SBTVD TV 2.5 and TV 3.0 standards.
