Introducing the All-New Amazon Fire 7 and Fire HD 8 with Amazon Alexa

Introducing the All-New Amazon Fire 7 and Fire HD 8 with Amazon Alexa

Fire 7, the next generation of Amazon's best-selling tablet, is now thinner and lighter with an improved 7 IPS display, longer battery life, and improved Wi-Fi connectivity-still only $49.99

Fire HD 8, the next generation of Amazon's highest customer-rated tablet, offers a stunning 8 HD display with over 1 million pixels, up to 12 hours of battery life, and 16 GB of storage-now only $79.99

Millions of Fire Tablet customers have asked Alexa to play music and videos, read audiobooks, set timers, get the news and weather, and more

SEATTLE--(BUSINESS WIRE)--May 17, 2017-- (NASDAQ: AMZN)-Amazon today announced two new additions to its Fire Tablet lineup-the all-new Fire 7 and all-new Fire HD 8. Amazon's best-selling tablet is now even better-Fire 7 features a thinner and lighter design, an improved 7 IPS display with higher contrast and sharper text, longer battery life with up to 8 hours of mixed use, 8 GB of storage with support for up to 256 GB of expandable storage, and better Wi-Fi connectivity, plus Alexa-all for only $49.99. The all-new Fire HD 8-the next-generation of Amazon's highest customer-rated tablet-offers a stunning 8 HD display with over 1 million pixels, a quad-core processor, up to 12 hours of battery life, 16 GB of storage with support for up to 256 GB more, plus Alexa-now only $79.99. Both Fire Tablets are available for pre-order starting today.

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Amazon Fire 7 Tablet (Photo: Business Wire)

We think customers should expect more from their tablet-better hardware, more features, access to tons of great content-but shouldn't have to pay a premium for it, said Kevin Keith, General Manager, Fire Tablets. Our approach is to offer premium products at non-premium prices. The all-new Fire 7 is thinner and lighter, offers an improved display, longer battery life, and better Wi-Fi connectivity-while keeping the same low price of $49.99. For only $30 more, the all-new Fire HD 8 offers a vibrant 8 HD widescreen display, up to 12 hours of battery life, faster performance, and 16 GB of storage. Plus, both tablets include Alexa-it's an incredible value we think customers will love.

For less than $50, Fire 7 is thinner and lighter than the previous generation Fire. With an improved 7-inch IPS display, Fire 7 offers higher contrast and sharper text, making books, web content, videos and more look crisp and colorful. Fire 7 also offers improved battery life with support for up to 8 hours, and a choice of 8 GB or 16 GB of internal storage with up to 256 GB of expandable storage via microSD card, giving customers the ability to enjoy more videos, music, games, and photos-even while offline.

For only $30 more, Fire HD 8 offers a widescreen 8 1280 x 800 HD display with over a million pixels for a bright, vivid picture. It also includes up to 12 hours of battery life for all-day power, and 16 GB or 32 GB of internal storage, plus up to 256 GB of expandable storage via microSD card.

Both of Amazon's latest Fire Tablets include:

Alexa-Simply press and ask to play videos, enjoy music, listen to audiobooks, ask questions, shop, find news, display the weather, and more on your Fire tablet.

Quad-core 1.3 GHz processor-Quickly and easily switch between apps, stream movies, and browse the web without waiting for your tablet to catch up.

Durability-As measured in tumble tests, Fire 7 and Fire HD 8 are both more durable than the latest generation iPad.

Front- and rear-facing cameras-Video chat with friends and family with the front-facing camera; take and share photos, and save them for later with free, unlimited cloud storage for all photos taken on Fire devices.

Fast Wi-Fi connectivity-dual-band Wi-Fi with support.

Screen Sharing-let an Amazon expert guide you remotely through any feature on your screen, available 24x7, 365 days a year-for free.

Amazon-exclusive features-Alexa, ASAP, X-Ray, Second Screen, Amazon FreeTime, Family Library, Blue Shade, On Deck, Prime Video downloads, and more.

World-class content ecosystem-Access to millions of movies, TV shows, songs, books, magazines, apps, and games-with free, unlimited cloud storage for all Amazon content.

New color options-Black, Punch Red, Marine Blue, and Canary Yellow.

Endless Entertainment

Alexa on Tablets

Alexa makes it easy to have your favorite entertainment right at your fingertips. With a simple long-press of the home button, you can ask Alexa to play your favorite movie or TV show, read aloud the latest audiobook you've been reading, open a game or app, turn off the lights, or adjust the temperature controls. You can even ask Alexa for the news, weather, jokes, questions, and more. Alexa provides natural-language responses, combined with on-screen information on the tablet's display-ask for the weather and see the week's forecast, ask to play a song and see the album cover. Since bringing Alexa to Fire Tablets last year, customers have asked Alexa for millions of songs, jokes, the weather, trivia, movies, audiobooks, and more every week.

World-Class Content for the Whole Family

Amazon offers access to millions of movies, TV shows, songs, books, apps, games, audiobooks, and magazines. This includes hundreds of thousands of exclusives, such as the entire 16-album collection from Garth Brooks, the best-selling solo artist in U.S. history, available only on Amazon Music as well as Amazon Music Original playlists, which feature original songs and covers from a wide range of artists like Ryan Bingham, Hurray for the Riff Raff, Ingrid Michaelson, Joshua Radin, and more. Fire devices offer free, unlimited cloud storage for all Amazon content, plus all of the ex

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