May 25 marks Africa Day, which recognizes the creation of the African Union and offers a chance to reflect on the progress that has been made across the continent since 1963. To commemorate the occasion, Spotify is celebrating local voices through the new Sounds of Africa campaign.
The continent is home to an incredible array of talented individuals who are sharing their unique creativity, storytelling, and sounds with the world. So from social media to on-platform efforts, this campaign spotlights emerging African talent in music and podcasting.
African creators are doing amazing things in the music and audio content creation space. Moreover, the stories of this crop of creatives are helping others find their passions and their voices, said Jocelyne Muhutu-Remy, Spotify's Managing Director for Sub-Saharan Africa.
They're teachers, friends, and companions on people's daily commute. They're ambassadors for the continent, sharing the sounds of Africa. And, at Spotify, we are committed to helping them do just that, Jocelyne added.
Spotify also announced the creation of the Africa Podcast Grant to help highlight voices from the continent. The $100,000 fund is open to 10 creators, and they can be up-and-coming or established. This fund aims to amplify underrepresented stories and perspectives in podcasting.
As a part of Sounds of Africa, Spotify is highlighting six African artists and six African podcasters through a digital-first campaign to drive users to their various Spotify pages. For the Record caught up with each creator to learn more about what Africa Day means to them.
Feyikemi Abudu and Jola Ayeye: I Said What I Said podcast
Africa Day, for us, is a day to celebrate Africans and people of African descent all over the world. It allows us to celebrate our growing cultural impacts on the globe while highlighting our diversity in different elements of art, music, fashion, food, and culture. We should always pay homage to Africans who stand out and who have made an effort to place Africa on the map. It should be a time to celebrate the champs of African creatives, businesses, and people across the continent.
Joan, Kibz, Nyamita, and Owen: The Sandwich Podcast
Africa Day reminds us of the sense of individuality that we have been able to achieve as a continent and celebrates the uniqueness of our African culture. This is also an opportunity for different creators to interact. This brings us unity, which we have always celebrated and will always continue to celebrate each and every day.
Eli Mwenda and Oscar Koome: Mantalk.ke podcast
Africa Day for us is a time of African renaissance, African celebration, and people celebrating a continent that is rich with culture and wildlife.
Taymesan: Tea With Tay podcast
Africa Day is for celebrating Africa's heritage and cultural impact on the world while highlighting our uniqueness and diversity, expressed through music, art, craft, advocacy, and fashion.
It is also very important to recognize outstanding Africans whose efforts have served to place Africa on the global map. The triumphs of African creatives, leaders of industry, and pioneers from across the continent must be celebrated as a reminder of how special we are.
Nicole Engelbrecht: True Crime South Africa podcast
For me, Africa Day is about celebrating the immense pool of talent we have on this continent. Whether it's singing or podcasting, Africans have amazing stories to tell through their art, and I think Africa Day provides us with a platform for more people to hear and celebrate our uniqueness.
Gugulethu Nyatsumba: After School Is After School with Sis G.U podcast
Africa Day is a day where we get to celebrate our continent's rich cultural identity and our many different heritages. To me, it's a day where I get to be that much prouder of my roots, my people, and my continent. I try my best to learn something new about this beautiful environment I live in.
LADIPOE
To be honest, I feel like every day is Africa Day. But I'm grateful that it's now a day that we're using to celebrate the fact that there are 54 countries that make up this continent and that so much can be achieved when we move in one accord. It's really something to celebrate.
I feel like I became a much better writer when I began to tell the stories of my people and myself within my country and within my continent because there's no place like Africa. The stories are a way to connect with the people. So when I sing how far with Lagos on a Monday/traffic is as bad as the news on the front page/judging by my salary/I might as well be unpaid,' trust me, the people who are living where I live understand what I'm talking about.
Prey
As an artist, Africa Day means reflecting on all the influences the continent has given me. There is so much raw talent here, and the range of sounds is crazy. The more I become a student of my art, the more I see how the diversity of the sounds I'm drawn to-everything from jazz to soul, funk, and folk-end up bringing me right back to this continent.
Living in, and listening to, Africa already affects the kinds of rhythms I come up with. When I grew up as a kid, I loved the sound of Nollywood, and the drama of it. The soundtrack literally tells you the whole story because it's so vivid. There's also the fact that there are so many languages here. Every language is its own song, and hearing all Nigeria's languages has definitely influenced my melodies and harmonies-the flow, the inflections, cadences, and the drops.
I try to incorporate sounds from my part of Nigeria specifically, like the drum patterns, chanting vocals, and Pidgin English. My dad is from Okrika in the south of Nigeria, and my Mom is Igbo in the southeast, so I grew up hearing their languages, and
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
May 25 marks Africa Day, which recognizes the creation of the African Union and offers a chance to reflect on the progress that has been made across the continent since 1963. To commemorate the occasion, Spotify is celebrating local voices through the new Sounds of Africa campaign.
