May 25 marks Africa Day, which recognizes the creation of the African Union and offers a chance to reflect on the progress that has been made across the continent since 1963. To commemorate the occasion, Spotify is celebrating local voices through the new Sounds of Africa campaign.
The continent is home to an incredible array of talented individuals who are sharing their unique creativity, storytelling, and sounds with the world. So from social media to on-platform efforts, this campaign spotlights emerging African talent in music and podcasting.
African creators are doing amazing things in the music and audio content creation space. Moreover, the stories of this crop of creatives are helping others find their passions and their voices, said Jocelyne Muhutu-Remy, Spotify's Managing Director for Sub-Saharan Africa.
They're teachers, friends, and companions on people's daily commute. They're ambassadors for the continent, sharing the sounds of Africa. And, at Spotify, we are committed to helping them do just that, Jocelyne added.
Spotify also announced the creation of the Africa Podcast Grant to help highlight voices from the continent. The $100,000 fund is open to 10 creators, and they can be up-and-coming or established. This fund aims to amplify underrepresented stories and perspectives in podcasting.
As a part of Sounds of Africa, Spotify is highlighting six African artists and six African podcasters through a digital-first campaign to drive users to their various Spotify pages. For the Record caught up with each creator to learn more about what Africa Day means to them.
Feyikemi Abudu and Jola Ayeye: I Said What I Said podcast
Africa Day, for us, is a day to celebrate Africans and people of African descent all over the world. It allows us to celebrate our growing cultural impacts on the globe while highlighting our diversity in different elements of art, music, fashion, food, and culture. We should always pay homage to Africans who stand out and who have made an effort to place Africa on the map. It should be a time to celebrate the champs of African creatives, businesses, and people across the continent.
Joan, Kibz, Nyamita, and Owen: The Sandwich Podcast
Africa Day reminds us of the sense of individuality that we have been able to achieve as a continent and celebrates the uniqueness of our African culture. This is also an opportunity for different creators to interact. This brings us unity, which we have always celebrated and will always continue to celebrate each and every day.
Eli Mwenda and Oscar Koome: Mantalk.ke podcast
Africa Day for us is a time of African renaissance, African celebration, and people celebrating a continent that is rich with culture and wildlife.
Taymesan: Tea With Tay podcast
Africa Day is for celebrating Africa's heritage and cultural impact on the world while highlighting our uniqueness and diversity, expressed through music, art, craft, advocacy, and fashion.
It is also very important to recognize outstanding Africans whose efforts have served to place Africa on the global map. The triumphs of African creatives, leaders of industry, and pioneers from across the continent must be celebrated as a reminder of how special we are.
Nicole Engelbrecht: True Crime South Africa podcast
For me, Africa Day is about celebrating the immense pool of talent we have on this continent. Whether it's singing or podcasting, Africans have amazing stories to tell through their art, and I think Africa Day provides us with a platform for more people to hear and celebrate our uniqueness.
Gugulethu Nyatsumba: After School Is After School with Sis G.U podcast
Africa Day is a day where we get to celebrate our continent's rich cultural identity and our many different heritages. To me, it's a day where I get to be that much prouder of my roots, my people, and my continent. I try my best to learn something new about this beautiful environment I live in.
LADIPOE
To be honest, I feel like every day is Africa Day. But I'm grateful that it's now a day that we're using to celebrate the fact that there are 54 countries that make up this continent and that so much can be achieved when we move in one accord. It's really something to celebrate.
I feel like I became a much better writer when I began to tell the stories of my people and myself within my country and within my continent because there's no place like Africa. The stories are a way to connect with the people. So when I sing how far with Lagos on a Monday/traffic is as bad as the news on the front page/judging by my salary/I might as well be unpaid,' trust me, the people who are living where I live understand what I'm talking about.
Prey
As an artist, Africa Day means reflecting on all the influences the continent has given me. There is so much raw talent here, and the range of sounds is crazy. The more I become a student of my art, the more I see how the diversity of the sounds I'm drawn to-everything from jazz to soul, funk, and folk-end up bringing me right back to this continent.
Living in, and listening to, Africa already affects the kinds of rhythms I come up with. When I grew up as a kid, I loved the sound of Nollywood, and the drama of it. The soundtrack literally tells you the whole story because it's so vivid. There's also the fact that there are so many languages here. Every language is its own song, and hearing all Nigeria's languages has definitely influenced my melodies and harmonies-the flow, the inflections, cadences, and the drops.
I try to incorporate sounds from my part of Nigeria specifically, like the drum patterns, chanting vocals, and Pidgin English. My dad is from Okrika in the south of Nigeria, and my Mom is Igbo in the southeast, so I grew up hearing their languages, and
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
RADAR, Spotify's program for emerging talent, recently hit a major milestone...
11/09/2025
Link ping, Sweden, September 11, 2025 - Agama, the expert in video observability & analytics for service quality and customer experience, announced today the la...
11/09/2025
Under the USD 89.6 Million award, SES Space & Defense will provide global commer...
11/09/2025
Leading Balkan DTH provider adds capacity to consolidate its m:Sat TV platform at 23.5 degrees East and serve more customers across the region
Luxembourg, 11 S...
11/09/2025
UKTV's free streaming service U launches on Sky Q
Free streaming service U has launched on Sky Q in the UK, UKTV and Sky confirm today, expanding the footp...
11/09/2025
From the discreet 2061 lavaliers to 4099 and 4011 mics, the setup delivered clean, natural sound in one of the most challenging broadcast environments.
Read th...
11/09/2025
From rugged build quality to natural, detailed sound, the verdict is clear: big performance can come in a very small package.
Read the full review here!...
11/09/2025
Tonight on Prime Time
RT One and RT Player at 9:35pm
Tonight RT Prime Time...
11/09/2025
RT Statement: 2026 Eurovision Song Contest
At the General Assembly of the European Broadcasting Union (EBU) in July, a number of EBU members raised concerns ...
10/09/2025
Lossless on Spotify Premium is here.
Lossless audio has been one of the most a...
10/09/2025
The Television Will Be Revolutionised Sep 10, 2025
Written by Sunit Kotecha, Director of Delivery and Operations, YouView
2025 marks a century since the f...
10/09/2025
First of Spains F110 frigates get future-ready with Rohde & Schwarz communicatio...
10/09/2025
Harmonic's cOS Platform Supports DOCSIS and Fiber, Enabling Midco to Deliver Reliable Multi-Gigabit Connectivity to Subscribers SAN JOSE, Calif. - Sept. 10,...
10/09/2025
RT brings three days of live radio, live entertainment, live news, live weather, personal appearances, and more
Join RT Radio 1: Morning Ireland, The Oliver ...
09/09/2025
Since 2020, Spotify's RADAR program has been a launchpad for emerging talent...
09/09/2025
In 2020, Spotify launched RADAR with a clear mission: to identify, nurture, and ...
09/09/2025
If you're on BookTok, you know the drill. You scroll, you tap, and suddenly your To Be Read list is overflowing with trending must-reads. Not unlike Spoti...
09/09/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
09/09/2025
Harmonic's VOS360 Ad SaaS Enables Personalized Ad Delivery and Seamless Integration with the Ad Tech Ecosystem SAN JOSE, Calif. - Sept. 9, 2025 - Harmonic ...
09/09/2025
St. Luke's Episcopal Church in New Jersey needed audio that truly connects and they found the answer.
Read the full case study here!...
09/09/2025
From AI-driven sound design to adaptable systems and uncompromising audio quality, the discussion highlights how innovation is shaping the future of performance...
09/09/2025
The conversation covers DPA's natural, uncolored sound, how to choose the right mic for any application and the company's latest innovations including C...
09/09/2025
From the origins of CORE to the latest CORE+ upgrade, the article explores how DPA minimizes distortion, expands dynamic range and ensures clarity at every SPL ...
09/09/2025
September 9 2025, 07:22 (PDT) Dolby Revolutionizes Entertainment on Four Wheels...
09/09/2025
The Autumn Schedule has begun on RT Raidi na Gaeltachta, with a feast of music, entertainment, news and current affairs programmes as well as an interesting s...
08/09/2025
The company continues to focus on its own training programs. Recently, 20 new ap...
08/09/2025
How an MVP-first approach helps you move faster, stay flexible, and deliver smarter.
Too often, media technology projects aim to solve everything at once ma...
08/09/2025
Fox Corporation Announces Resolution of Murdoch Family Trust Matter New York, NY and Los Angeles, CA - September 8, 2025 - Fox Corporation ( FOX or the Comp...
08/09/2025
Fox Corporation Announces Secondary Offering of Class B Common Stock New York, NY, and Los Angeles, CA - September 8, 2025 - Fox Corporation ( FOX or the Co...
08/09/2025
Fox Corporation Announces Pricing of Secondary Offering of Class B Common Stock New York, NY, and Los Angeles, CA, September 8, 2025 Fox Corporation ( FOX ...
08/09/2025
PantoneLIVE Adds New Color Libraries to Meet Growing Demand for Two-Piece Alumin...
08/09/2025
Advanced Workflow Management Simplifies Streaming Operations and Lowers Costs SAN JOSE, Calif. - Sept. 8, 2025 - Harmonic (NASDAQ: HLIT) today announced an adva...
05/09/2025
Your listening habits are as unique as you are-and this year, Spotify has introduced a wave of new features to help you personalize your experience. From playli...
05/09/2025
Rohde & Schwarz UK awarded Silver Award under Defence Employer Recognition Schem...
05/09/2025
This weekend sees another feast in store for all sport fans as RT airs a jam-packed schedule of live, free-to-air sport.
The Amgen Irish Open continues all we...
04/09/2025
Experience true spectrum dominance in all domains with Rohde & Schwarz at DSEI 2...
04/09/2025
Rohde & Schwarz to Host Innovation Theatre at IBC 2025 Tech Talks, Business Talks, and Live Experience Sessions spotlight the future of broadcast
Join the ...
May 25 marks Africa Day, which recognizes the creation of the African Union and offers a chance to reflect on the progress that has been made across the continent since 1963. To commemorate the occasion, Spotify is celebrating local voices through the new Sounds of Africa campaign.
