
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
Sponsored Content
Published: November 8, 2024 Updated: November 11, 2024
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
target=_blank title=Share on LinkedIn class=share-linkedin>
More than three decades after engineer John Abt founded AJA Video Systems, the company remains at the cutting edge of broadcast and media technology with a product range that includes converters, digital recorders, I/O technology, streaming solutions, colour management and analysis tools, and more. We recently had the chance to catch-up with AJA Senior Product Consultant Abe Abt about three key trends that he believes are currently transforming the Media & Entertainment (M&E) industry in Europe.
The first of these trends, IP video, requires little introduction at this point. Most broadcasters are at least some way along the transition from SDI to IP, while hybrid production environments are increasingly common. But what has been especially notable during the last 12 months is the increased availability of more powerful IP infrastructure solutions.
The accessibility of higher-end 10 and 25GbE-capable switches with SFP connectivity is doing a lot to make IP standards, such as SMPTE ST 2110, more available to everyone, confirms Abt. A couple of years ago, you were only finding 25GbE equipment in the most high-end networks out there, but now it's something that smaller facilities are able to invest in.
The trend made IBC 2024 an ideal moment for AJA to launch KONA IP25, the company's next-gen SMPTE ST 2110 IP video and audio I/O PCIe card with 10/25GbE SFP connectivity, multi-channel UltraHD support, and a host of other features designed to accommodate full and hybrid ST 2110 ecosystems, including support for macOS, Windows, and Linux. Streamlining adoption of the latest IP standards, KONA IP 25 is designed for a wide variety of settings and environments in broadcast, film, education, houses of worship, post-production and more.
The second trend concerns HDR and colour management, where Abt indicates that things are also moving extremely fast. Concurring that HDR adoption seems to have accelerated in multiple markets over the past 12 months, he says that what's happened with camera and display technology, with all of this expansion of the ability to display colours and the difference between colours, is an awesome thing. But it also means there's a need for methods that ensure people can follow standards - such as the ACES (Academy Colour Encoding System) - all the way through the entire production.
This is where the OG-ColorBox and a recent ColorBox update from AJA come in. Both devices deliver ultra-low latency, high-density 4K/UHD HDR wide colour gamut (WCG) video processing, extensive HDR/WCG conversion options, colour correction, and custom look-up table (LUT) processing for live production. They include the full colour pipeline from ACES, while there are also licensable upgrade options for a host of other advanced colour management workflows.
The third trend that Abt highlighted was data management. Whatever point an M&E organisation has reached in its technological journey, not one has escaped the huge increase in data requirements resulting from the explosion in content over the past few years. With new platforms and outlets being added regularly, it follows that data management needs are only becoming more significant and acute.
Around 2019-2020, we noticed that the pace at which data - especially media data - was being generated was mind-boggling, says Abt. There were then huge spikes during the pandemic period, and it was thought that everyone being at home and generating and consuming data [was a big factor]. Subsequently, some people thought it's got to be much less now' - but in fact, it's actually estimated that 147 zettabytes of data, that's 402 million terabytes per day, will be produced worldwide in 2024!
Recognising that unstructured data - which often comprises large collections of files that are not stored in structured databases - made up a huge portion of that data surge, AJA partnered with Diskover Data to launch AJA Diskover Media Edition. With new plug-ins and a v2.3 software update announced at IBC 2024, Abt explains that it's essentially a global data management platform that allows you to take all of that unstructured data and index it based on the metadata within that data. It's then possible to search easily through all of that data, report on it, figure out what your storage is doing, and better optimise your storage investment - a critical factor given the overall backdrop of rising costs.
With data demands certain to carry on rising year-on-year for the foreseeable future, it's a solution that Abt expects to resonate with an ever-greater range of end-users. Already we have small post companies and VFX facilities using Diskover Media Edition, going all the way up to the biggest production companies that you can imagine, he confirms.
For video overviews of some of the products discussed in this article, please visit:
KONA IP25 video overview
OG-ColorBox video overview
ColorBox 3.0 video overview
Links:
Facebook: @AJA Video Systems
LinkedIn: @AJA Video Systems
Instagram: @AJAVideo
YouTube: @AJAVideoSystems
X: @AJAVideo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
11/06/2026
Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards)
By Lucy Spicer
It takes a village to bring together the Sundance Institute lab...
11/06/2026
As podcast formats evolve in the streaming era, podcasting needs updated, transp...
11/06/2026
As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...
11/06/2026
Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...
11/06/2026
First in new line of muted string libraries
VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...
11/06/2026
New colour option for 61-key Launchkey MK4
At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...
11/06/2026
Larger, but still compact!
Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...
11/06/2026
Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...
11/06/2026
Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...
11/06/2026
MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026
LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...
11/06/2026
Study underscores the need for authoritative content intelligence to build trust...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...
11/06/2026
ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design
Brie Clayton June 11, 2026
0 Comments
DP Judd Overton and team bring Wes A...
11/06/2026
PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...
11/06/2026
Lightware, an industry leader in signal management, announces the release of GPIO-Button-10S, a dedicated control interface enabling straightforward press-to-a...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...
11/06/2026
Australian Games Industry Glossary of Terms 10 June 2026
From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...
11/06/2026
Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards.
June 10, 2026
...
11/06/2026
Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...
11/06/2026
Thursday 11 June 2026
Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...
11/06/2026
Back to All News
Hadewych Minis and Geert van Rampelberg to Star in New Netflix...
11/06/2026
Back to All News
Official Trailer for Anime Adaptation of Thunder 3' Unvei...
11/06/2026
Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...
11/06/2026
The GeForce NOW summer sale kicked off today with limited-time savings of up to ...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...