
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
Sponsored Content
Published: November 8, 2024 Updated: November 11, 2024
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
target=_blank title=Share on LinkedIn class=share-linkedin>
More than three decades after engineer John Abt founded AJA Video Systems, the company remains at the cutting edge of broadcast and media technology with a product range that includes converters, digital recorders, I/O technology, streaming solutions, colour management and analysis tools, and more. We recently had the chance to catch-up with AJA Senior Product Consultant Abe Abt about three key trends that he believes are currently transforming the Media & Entertainment (M&E) industry in Europe.
The first of these trends, IP video, requires little introduction at this point. Most broadcasters are at least some way along the transition from SDI to IP, while hybrid production environments are increasingly common. But what has been especially notable during the last 12 months is the increased availability of more powerful IP infrastructure solutions.
The accessibility of higher-end 10 and 25GbE-capable switches with SFP connectivity is doing a lot to make IP standards, such as SMPTE ST 2110, more available to everyone, confirms Abt. A couple of years ago, you were only finding 25GbE equipment in the most high-end networks out there, but now it's something that smaller facilities are able to invest in.
The trend made IBC 2024 an ideal moment for AJA to launch KONA IP25, the company's next-gen SMPTE ST 2110 IP video and audio I/O PCIe card with 10/25GbE SFP connectivity, multi-channel UltraHD support, and a host of other features designed to accommodate full and hybrid ST 2110 ecosystems, including support for macOS, Windows, and Linux. Streamlining adoption of the latest IP standards, KONA IP 25 is designed for a wide variety of settings and environments in broadcast, film, education, houses of worship, post-production and more.
The second trend concerns HDR and colour management, where Abt indicates that things are also moving extremely fast. Concurring that HDR adoption seems to have accelerated in multiple markets over the past 12 months, he says that what's happened with camera and display technology, with all of this expansion of the ability to display colours and the difference between colours, is an awesome thing. But it also means there's a need for methods that ensure people can follow standards - such as the ACES (Academy Colour Encoding System) - all the way through the entire production.
This is where the OG-ColorBox and a recent ColorBox update from AJA come in. Both devices deliver ultra-low latency, high-density 4K/UHD HDR wide colour gamut (WCG) video processing, extensive HDR/WCG conversion options, colour correction, and custom look-up table (LUT) processing for live production. They include the full colour pipeline from ACES, while there are also licensable upgrade options for a host of other advanced colour management workflows.
The third trend that Abt highlighted was data management. Whatever point an M&E organisation has reached in its technological journey, not one has escaped the huge increase in data requirements resulting from the explosion in content over the past few years. With new platforms and outlets being added regularly, it follows that data management needs are only becoming more significant and acute.
Around 2019-2020, we noticed that the pace at which data - especially media data - was being generated was mind-boggling, says Abt. There were then huge spikes during the pandemic period, and it was thought that everyone being at home and generating and consuming data [was a big factor]. Subsequently, some people thought it's got to be much less now' - but in fact, it's actually estimated that 147 zettabytes of data, that's 402 million terabytes per day, will be produced worldwide in 2024!
Recognising that unstructured data - which often comprises large collections of files that are not stored in structured databases - made up a huge portion of that data surge, AJA partnered with Diskover Data to launch AJA Diskover Media Edition. With new plug-ins and a v2.3 software update announced at IBC 2024, Abt explains that it's essentially a global data management platform that allows you to take all of that unstructured data and index it based on the metadata within that data. It's then possible to search easily through all of that data, report on it, figure out what your storage is doing, and better optimise your storage investment - a critical factor given the overall backdrop of rising costs.
With data demands certain to carry on rising year-on-year for the foreseeable future, it's a solution that Abt expects to resonate with an ever-greater range of end-users. Already we have small post companies and VFX facilities using Diskover Media Edition, going all the way up to the biggest production companies that you can imagine, he confirms.
For video overviews of some of the products discussed in this article, please visit:
KONA IP25 video overview
OG-ColorBox video overview
ColorBox 3.0 video overview
Links:
Facebook: @AJA Video Systems
LinkedIn: @AJA Video Systems
Instagram: @AJAVideo
YouTube: @AJAVideoSystems
X: @AJAVideo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
27/10/2026
Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...
27/10/2026
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar...
27/10/2026
PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...
27/10/2026
ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...
27/10/2026
The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...
27/10/2026
The NBA has announced agreements to establish a framework for NBA-related predic...
27/10/2026
Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...
27/10/2026
DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...
27/10/2026
The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...
27/10/2026
Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...
27/10/2026
SES and CANAL have extended their partnership through 2040 with a multi-year agreement covering satellite capacity across Europe, Africa and the Caribbean.
Un...
27/10/2026
Gravity Media deployed a flypack production system and RF cameras for Red Bull R...
27/10/2026
Appear has announced that NSC TV, a TV Globo affiliate in Brazil, has selected t...
27/10/2026
MLB's Ryan Zander discusses the league's work to integrate the ABS Chall...
27/10/2026
Pictured: Filmmaker Vero Kompalic (Photo by Gia Rigoli)
By Vero Kompalic
This is the last picture I ever took in Venezuela.
I had seen the girl in the row ah...
27/10/2026
Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite...
27/10/2026
Popular compressor plug-in upgraded
Soundevice Digital have just released a new plug-in that builds on the success of their much-loved Royal Compressor. Ava...
27/10/2026
First closed-back headphone design unveiled
ADAM Audio's second pair of headphones have just been announced, introducing a flagship open-back design tha...
27/10/2026
Popular soft synth overhauled
Native Instruments have just announced the launch of Massive XL, the latest version of their hugely popular flagship soft synt...
27/10/2026
SBS celebrates the colour, culture and joy of the Festivals of Lights with all A...
27/10/2026
Rohde & Schwarz at electronica 2026: From everyday bench work to extraordinary t...
27/10/2026
This note is to provide clarification to a previous distributed press release from NBC.
Game 1 of the WNBA Finals between Atlanta and Golden State delivered 1....
27/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is prolongin an existing debt financing...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
First 20 channels move to software-defined playout as TSA considers the requirements of almost 40 additional Movistar Plus linear services.
Telef nica Servici...
27/10/2026
Bitcentral, a news production and media workflow technology company, today announced Fusion MediaShare, a cloud-native service that helps station groups discove...
27/10/2026
Amagi, the media industry cloud company, today announced that KT Studio Genie (KTSG), the content subsidiary of KT Corporation, has completed a zero-downtime mi...
27/10/2026
Philippe Mercier, CAS, Captures Explosive Drama and Fast-Paced Action for Qu b c...
27/10/2026
Sfoor Labs releases 37 audio plugins for Windows, including five free effects
Brie Clayton October 27, 2026
0 Comments
Sfoor Labs has released Windows...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Pebble, the leading automation, content management and integrated channel specialist, is building on a successful CABSAT 2026, with major customer projects, new...
27/10/2026
Limecraft today announces version 2026.7 of its cloud-based media production and delivery platform, introducing a Workflow Library, expanded AI-assisted transcr...
27/10/2026
X5 and X20 platforms connect six locations across Santa Catarina, enabling resilient IP distribution and centralised broadcasting operations
Appear ASA (Appear...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Set in the 72 hours leading up to D Day, Pressure is a tense historical drama starring Brendan Fraser as Supreme Allied Commander Dwight Eisenhower and Andrew...
27/10/2026
Tuesday 27 October 2026
Sky announces new stand-up comedy showcase series John ...
27/10/2026
Toru , Poland
2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm
Seminar Room
Join us along with special guests to celebrate the 2026 FilmL...
27/10/2026
When the picture tells you what to doFor Lastiwka, the difference between writing a soundtrack and writing a standalone piece of music is what informs the next ...
27/10/2026
Arvato Systems Joins the Bundesverband Direktvertrieb Deutschland E. v. (BDD) as...
27/10/2026
CUPERTINO, CALIFORNIA Apple today introduced transformative updates to Apple Cre...
27/10/2026
CUPERTINO, CALIFORNIA Apple today announced the new iMac featuring the superfast M6, delivering even more performance and powerful AI capabilities in its striki...