
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
Sponsored Content
Published: November 8, 2024 Updated: November 11, 2024
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
target=_blank title=Share on LinkedIn class=share-linkedin>
More than three decades after engineer John Abt founded AJA Video Systems, the company remains at the cutting edge of broadcast and media technology with a product range that includes converters, digital recorders, I/O technology, streaming solutions, colour management and analysis tools, and more. We recently had the chance to catch-up with AJA Senior Product Consultant Abe Abt about three key trends that he believes are currently transforming the Media & Entertainment (M&E) industry in Europe.
The first of these trends, IP video, requires little introduction at this point. Most broadcasters are at least some way along the transition from SDI to IP, while hybrid production environments are increasingly common. But what has been especially notable during the last 12 months is the increased availability of more powerful IP infrastructure solutions.
The accessibility of higher-end 10 and 25GbE-capable switches with SFP connectivity is doing a lot to make IP standards, such as SMPTE ST 2110, more available to everyone, confirms Abt. A couple of years ago, you were only finding 25GbE equipment in the most high-end networks out there, but now it's something that smaller facilities are able to invest in.
The trend made IBC 2024 an ideal moment for AJA to launch KONA IP25, the company's next-gen SMPTE ST 2110 IP video and audio I/O PCIe card with 10/25GbE SFP connectivity, multi-channel UltraHD support, and a host of other features designed to accommodate full and hybrid ST 2110 ecosystems, including support for macOS, Windows, and Linux. Streamlining adoption of the latest IP standards, KONA IP 25 is designed for a wide variety of settings and environments in broadcast, film, education, houses of worship, post-production and more.
The second trend concerns HDR and colour management, where Abt indicates that things are also moving extremely fast. Concurring that HDR adoption seems to have accelerated in multiple markets over the past 12 months, he says that what's happened with camera and display technology, with all of this expansion of the ability to display colours and the difference between colours, is an awesome thing. But it also means there's a need for methods that ensure people can follow standards - such as the ACES (Academy Colour Encoding System) - all the way through the entire production.
This is where the OG-ColorBox and a recent ColorBox update from AJA come in. Both devices deliver ultra-low latency, high-density 4K/UHD HDR wide colour gamut (WCG) video processing, extensive HDR/WCG conversion options, colour correction, and custom look-up table (LUT) processing for live production. They include the full colour pipeline from ACES, while there are also licensable upgrade options for a host of other advanced colour management workflows.
The third trend that Abt highlighted was data management. Whatever point an M&E organisation has reached in its technological journey, not one has escaped the huge increase in data requirements resulting from the explosion in content over the past few years. With new platforms and outlets being added regularly, it follows that data management needs are only becoming more significant and acute.
Around 2019-2020, we noticed that the pace at which data - especially media data - was being generated was mind-boggling, says Abt. There were then huge spikes during the pandemic period, and it was thought that everyone being at home and generating and consuming data [was a big factor]. Subsequently, some people thought it's got to be much less now' - but in fact, it's actually estimated that 147 zettabytes of data, that's 402 million terabytes per day, will be produced worldwide in 2024!
Recognising that unstructured data - which often comprises large collections of files that are not stored in structured databases - made up a huge portion of that data surge, AJA partnered with Diskover Data to launch AJA Diskover Media Edition. With new plug-ins and a v2.3 software update announced at IBC 2024, Abt explains that it's essentially a global data management platform that allows you to take all of that unstructured data and index it based on the metadata within that data. It's then possible to search easily through all of that data, report on it, figure out what your storage is doing, and better optimise your storage investment - a critical factor given the overall backdrop of rising costs.
With data demands certain to carry on rising year-on-year for the foreseeable future, it's a solution that Abt expects to resonate with an ever-greater range of end-users. Already we have small post companies and VFX facilities using Diskover Media Edition, going all the way up to the biggest production companies that you can imagine, he confirms.
For video overviews of some of the products discussed in this article, please visit:
KONA IP25 video overview
OG-ColorBox video overview
ColorBox 3.0 video overview
Links:
Facebook: @AJA Video Systems
LinkedIn: @AJA Video Systems
Instagram: @AJAVideo
YouTube: @AJAVideoSystems
X: @AJAVideo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...
27/02/2026
Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...
27/02/2026
In a sun-drenched Los Angeles studio filled with guitars, laughter, and the low thrum of KRK monitors, Third Eye Blind's Kryz Reid balances rockstar energy ...
27/02/2026
Atomos announces the launch of Ninja RAW, a 5-inch HDR monitor-recorder designed to give filmmakers, content creators, and broadcasters an uncompromising and af...
27/02/2026
FM, leaders in commercial property insurance, is utilizing Marshall Electronics CV228 Weatherproof Lipstick Cameras to capture critical fire testing data inside...
27/02/2026
Telestream, global leader in media workflow technologies, today announced expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and...
27/02/2026
Riedel Communications today announced that Fondazione Teatro alla Scala has deployed a comprehensive wireless intercom solution, leveraging Riedel's Bolero,...
27/02/2026
27 02 2026 - Media release Screen Australia announces Rachel Perkins as Director of First Nations Strategy
Rachel Perkins. Photo credit: John Platt.
Screen ...
26/02/2026
Multi-angle coverage, on-demand access to ultra-high-resolution video are provided for replays and clips across multiple distribution channels
The NHL and Cosm...
26/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
26/02/2026
As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through...
26/02/2026
Chyron announces its 2026 Designer of the Year Competition to be awarded during a live stream from the 2026 NAB Show in Las Vegas. This year's competition i...
26/02/2026
Appear, which specializes in live production technology, announces that its X Platform has been officially verified by YouTube for Secure Reliable Transport (SR...
26/02/2026
Adder Technology, a specialist in connectivity solutions and high performance IP...
26/02/2026
Harmonic announces that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with Harmonic's XOS Ad...
26/02/2026
ESPN, Disney , and the Savannah Bananas announce a 25-game exclusive package in ...
26/02/2026
Brazilian broadcaster Globo has returned as the official broadcast partner of th...
26/02/2026
NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor,...
26/02/2026
The Charleston, SC, native has excelled as a live-camera operator on Tigers broadcasts
In the live-sports-video industry, the future is bright. Our series SVG ...
26/02/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
26/02/2026
Supported by partners, the in-venue production team keeps videoboard-show qualit...
26/02/2026
CAMB.AI provides AI speech synthesis and translation with a focus on localizatio...
26/02/2026
AWS Elemental Inference could help sports broadcasters learn to love AI
This we...
26/02/2026
Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 securit...
26/02/2026
Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN tes...
26/02/2026
Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services i...
26/02/2026
Rohde & Schwarz highlights its comprehensive embedded systems test solutions at ...
26/02/2026
Rohde & Schwarz to showcase spectrum security and network efficiency solutions a...
26/02/2026
Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving w...
26/02/2026
Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA Rohde & Schwarz, in collaboration with NVIDIA, continues to drive AI-RAN innovation fo...
26/02/2026
Rohde & Schwarz and LITEON demonstrate high throughput 5G femtocell testing with...
26/02/2026
Industry's only IPMX-compliant audio monitor takes centerstage along with IPMX multiviewers, gateways, converters and routers
Champaign, IL - January 26, 2...
26/02/2026
Cobalt among first manufacturers to achieve verified compliance status with IPMX...
26/02/2026
Barcelona - 20 February 2026 Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding...
26/02/2026
The agreement ensures Europe's satellite-based augmentation continues enhanc...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...