
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
Sponsored Content
Published: November 8, 2024 Updated: November 11, 2024
IP video, HDR and data management are the three trends transforming M&E at the moment - and AJA has powerful solutions to address all of them
target=_blank title=Share on LinkedIn class=share-linkedin>
More than three decades after engineer John Abt founded AJA Video Systems, the company remains at the cutting edge of broadcast and media technology with a product range that includes converters, digital recorders, I/O technology, streaming solutions, colour management and analysis tools, and more. We recently had the chance to catch-up with AJA Senior Product Consultant Abe Abt about three key trends that he believes are currently transforming the Media & Entertainment (M&E) industry in Europe.
The first of these trends, IP video, requires little introduction at this point. Most broadcasters are at least some way along the transition from SDI to IP, while hybrid production environments are increasingly common. But what has been especially notable during the last 12 months is the increased availability of more powerful IP infrastructure solutions.
The accessibility of higher-end 10 and 25GbE-capable switches with SFP connectivity is doing a lot to make IP standards, such as SMPTE ST 2110, more available to everyone, confirms Abt. A couple of years ago, you were only finding 25GbE equipment in the most high-end networks out there, but now it's something that smaller facilities are able to invest in.
The trend made IBC 2024 an ideal moment for AJA to launch KONA IP25, the company's next-gen SMPTE ST 2110 IP video and audio I/O PCIe card with 10/25GbE SFP connectivity, multi-channel UltraHD support, and a host of other features designed to accommodate full and hybrid ST 2110 ecosystems, including support for macOS, Windows, and Linux. Streamlining adoption of the latest IP standards, KONA IP 25 is designed for a wide variety of settings and environments in broadcast, film, education, houses of worship, post-production and more.
The second trend concerns HDR and colour management, where Abt indicates that things are also moving extremely fast. Concurring that HDR adoption seems to have accelerated in multiple markets over the past 12 months, he says that what's happened with camera and display technology, with all of this expansion of the ability to display colours and the difference between colours, is an awesome thing. But it also means there's a need for methods that ensure people can follow standards - such as the ACES (Academy Colour Encoding System) - all the way through the entire production.
This is where the OG-ColorBox and a recent ColorBox update from AJA come in. Both devices deliver ultra-low latency, high-density 4K/UHD HDR wide colour gamut (WCG) video processing, extensive HDR/WCG conversion options, colour correction, and custom look-up table (LUT) processing for live production. They include the full colour pipeline from ACES, while there are also licensable upgrade options for a host of other advanced colour management workflows.
The third trend that Abt highlighted was data management. Whatever point an M&E organisation has reached in its technological journey, not one has escaped the huge increase in data requirements resulting from the explosion in content over the past few years. With new platforms and outlets being added regularly, it follows that data management needs are only becoming more significant and acute.
Around 2019-2020, we noticed that the pace at which data - especially media data - was being generated was mind-boggling, says Abt. There were then huge spikes during the pandemic period, and it was thought that everyone being at home and generating and consuming data [was a big factor]. Subsequently, some people thought it's got to be much less now' - but in fact, it's actually estimated that 147 zettabytes of data, that's 402 million terabytes per day, will be produced worldwide in 2024!
Recognising that unstructured data - which often comprises large collections of files that are not stored in structured databases - made up a huge portion of that data surge, AJA partnered with Diskover Data to launch AJA Diskover Media Edition. With new plug-ins and a v2.3 software update announced at IBC 2024, Abt explains that it's essentially a global data management platform that allows you to take all of that unstructured data and index it based on the metadata within that data. It's then possible to search easily through all of that data, report on it, figure out what your storage is doing, and better optimise your storage investment - a critical factor given the overall backdrop of rising costs.
With data demands certain to carry on rising year-on-year for the foreseeable future, it's a solution that Abt expects to resonate with an ever-greater range of end-users. Already we have small post companies and VFX facilities using Diskover Media Edition, going all the way up to the biggest production companies that you can imagine, he confirms.
For video overviews of some of the products discussed in this article, please visit:
KONA IP25 video overview
OG-ColorBox video overview
ColorBox 3.0 video overview
Links:
Facebook: @AJA Video Systems
LinkedIn: @AJA Video Systems
Instagram: @AJAVideo
YouTube: @AJAVideoSystems
X: @AJAVideo
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/02/2026
In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...
20/02/2026
Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM
Love may have filled the airwaves last week for Valentine's Day, and we've just c...
20/02/2026
Other Voices returns to RT this Spring with performances from Dermot Kennedy, A...
19/02/2026
Last November, Spotify hosted an unforgettable night with Robyn, where top fans ...
19/02/2026
What can I watch on UK TV this week?What can I stream on U this week?
This guide highlights new and returning comedy, a critically acclaimed drama series avai...
19/02/2026
Harmonic's cOS Virtualized Broadband Platform Is Simplifying Fiber Rollouts, Lowering Infrastructure Spend, and Delivering Exceptional Broadband Experiences...
19/02/2026
Fox Corporation Announces It Will Match U.S. Government's $1,000 Contributio...
18/02/2026
Following an extraordinary 2025 in which he was named Spotify's Global Top A...
18/02/2026
Despu s de un extraordinario 2025 en el que fue nombrado Top Artista Global de Spotify por cuarta vez, algo sin precedentes (y tras su presentaci n en el halfti...
17/02/2026
AI Is Scaling Faster Than Governance And That's a Risk AI adoption hasn't rolled out through neat transformation programmes. It has spread organically...
17/02/2026
17 Feb 2026
VEON and Hala to Explore Partnership in Ride-Hailing Services Dubai, February 17, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON...
17/02/2026
Arvato Systems Once Again Named One of Germany's Best IT Service Providers.
The best IT service providers in 2026
G tersloh - Arvato Systems is once ag...
17/02/2026
Open the report
Our 2025 report brings together results from 155 consumer magazine titles across 42 market sectors, published by 59 media owners. Over the year...
17/02/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Classic Irish Album
And the winning album is
T...
17/02/2026
RT has today announced that as part of its public-service remit, it will expand...
16/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is increasing capacity and ramping up p...
16/02/2026
In Ep62 of the AMPS Podcast, they share how a 3 mm DPA 6061 Subminiature Mic became part of a custom solution hidden inside the underwater mask capturing breath...
16/02/2026
RT News & Current Affairs has today announced the new appointments of journalis...
13/02/2026
This Wednesday in Los Angeles, Spotify brought together a group of podcast creat...
13/02/2026
Yesterday, Spotify and LoveShackFancy hosted a Galentine's and Gents Lunch a...
13/02/2026
What can I watch on UKTV this week?What can I stream on U this week?
This guide highlights romantic dramas for Valentine's Day, alternative relationship t...
13/02/2026
New RT series tells stranger-than-fiction stories of Irish con artists
Swindlers airs Wednesday 18 February, 9.35pm on RT One and RT Player
Swindlers, a...
12/02/2026
Valentine's Day often comes with a soundtrack. In fact, Spotify data shows that more people used Blend, our shared playlist feature, on February 14, 2025, t...
12/02/2026
Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You wan...
12/02/2026
The six-part crime drama, created by Claire Oakley and produced by Little Door P...
12/02/2026
Wuppertal February 12, 2026
Riedel Opens Kuala Lumpur Office to Strengthen Glo...
12/02/2026
The Digital Product Passport: A New Era of Transparency and Sustainability
Arvato Systems supports companies in getting started with the digital product passp...
11/02/2026
Video moves fast can your DAM keep up?
Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...
11/02/2026
Wednesday 11 February 2026
Sky brings together Netflix, Disney , HBO Max and Ha...
11/02/2026
At the end of January, ICG headed off to the Portuguese capital, Lisbon, for our annual conference.
An early flight gave us plenty of time to start exploring s...
11/02/2026
The intergalactic children's show starring Adam King will premiere on 14 February on RT 2, RT KIDSjr and RT Player
The Late Late Toy Show star Adam King...
10/02/2026
With a new film adaptation of Wuthering Heights arriving just in time for Valent...
10/02/2026
Today, we announced our fourth quarter 2025 earnings, marking a strong finish to the year with exceptional user growth and continued momentum across the busines...
10/02/2026
I dag redovisar vi v rt resultat f r fj rde kvartalet 2025, vilket markerar ett starkt avslut p ret med robust anv ndartillv xt och fortsatt momentum i hela v...
10/02/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
10/02/2026
10 Feb 2026
VEON's Kyivstar Expands Digital Healthcare Services in Ukraine ...
10/02/2026
The new TV campaign is set to air on Sky from 10th February - 6th April inviting...
10/02/2026
Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast Los Angeles, CA, February 10, 2026 - Red Seat Ventures, a division of Fox Corporati...
10/02/2026
Arvato Systems celebrates a decade of innovation and customer success in the dig...
09/02/2026
Book a meeting or demonstration at ISE 2026! Please enter the following details. (Tick the relevant box for a meeting or demo):
--
Meeting / Demo*
Meeting...
09/02/2026
From Green Day using 2028s, Charlie Puth's rendition of The Star-Spangled Banner with a d:facto (as well as 4099s on many of the instruments) and Bad Bunny...
09/02/2026
RT Investigates rapid rise in waiting list for the Central Mental Hospital
am...
08/02/2026
08 Feb 2026
VEON and JazzWorld Launch Invest in Pakistan, NOW! Inviting Inter...
06/02/2026
Music fans know the feeling: A song stops you in your tracks, and you immediately want to know more. What inspired it, and what's the meaning behind it? We ...
06/02/2026
Calrec Wins Best of Show at ISE 2026 for Orchestrating Distributed IP Production
Calrec is delighted to announce that its IP Ecosystem Powered by True Control...