It's OK: HBO Launches Initiative to Destigmatize Conversation Around Mental Health
Initiative will include bumpers and doctor commentaries surrounding mental health issues depicted in network's series
HBO PRFollow
Oct 10 3 min read
In an effort to raise awareness around mental health, HBO will introduce It's OK, an initiative that aims to destigmatize mental illness and encourage conversation around mental health issues. HBO will highlight a diversity of characters seen throughout the network's series whose stories can help to normalize the conversation. The network will create Mental Health Awareness bumpers and short form content to run on HBO's platforms beginning October 10th in conjunction with World Mental Health Day.
As of 2018, 1 in 5 (47.6M) adults(1) were living with some form of mental illness. Despite these numbers, most people are unsure, unwilling or simply afraid to talk about their struggles, which is why many misconceptions and stigmas around mental illnesses still exist today.
HBO's bumpers will let viewers know what mental health issues are depicted in select episodes. The network partnered with the National Alliance on Mental Illness (NAMI) and the local affiliate NAMI NYC on the creation of these bumpers and they will debut in select episodes of HBO's Barry, Euphoria, Girls, The Sopranos, Gary Gulman: The Great Depresh, Boy Interrupted, Chris Gethard: Career Suicide, Crisis Hotline: Veterans Press One, Diagnosis Bipolar: Five Families Search for Answers, I Love You Now Die, In Treatment, Kurt Cobain Montage of Heck, Risky Drinking and The Zen Diaries of Garry Shandling Parts 1 & 2. Each bumper will contain a call to action for those who seek help at 1.833.HBO.NAMI or to visit NAMI.org.
HBO has always been at the forefront of telling stories featuring complex characters, some of whom deal with mental illness, from The Sopranos to Euphoria, encouraging more conversation around the different facets of mental health, says HBO's Vice President of Brand & Product Marketing, Jason Mulderig. We are not saying viewer discretion is advised.' We are saying viewer conversation is encouraged.'
In Doctor Commentaries, relevant scenes from HBO shows that focus on mental health issues will be discussed by clinical psychologist and mental health champion, Dr. Ali Mattu, who will share his insights from a mental health perspective. It's easy to overlook symptoms of mental illness and examples of mental health when we're watching a show, explains Dr. Ali Mattu. There's so much we can learn within certain scenes of these selected shows and we hope the commentaries give viewers a new perspective on mental health. The series will debut with an episode featuring Girls on October 10th. Each commentary will live on social (YouTube) & HBO.com.
As part of HBO's partnership with NAMI, the network will make Gary Gulman: The Great Depresh available on HBO.com and HBO's YouTube channel for a limited time. The comedy special offers candid reflections on Gulman's struggles with depression through stand-up and short documentary interludes that provide insight into his mental health journey.
Additional Assets:
Sample Bumper (for Euphoria): http://qlnk.io/ql/5d9e0e36e4b0c28ad82ea0e7
Doctors Commentary (for use in Girls): https://youtu.be/Lz5wOP2M9Wk
References:
(1) https://www.nami.org/learn-more/mental-health-by-the-numbers
Follow @HBOPR on Twitter & Instagram for more news & information.
North America Stories
24/04/2024
FRANKFURT, Germany Software solutions provider manifold technologies has announced that its manifold CLOUD was selected by NEP Belgium to provide a signal proce...
24/04/2024
NEW YORK Integral Ad Science has announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration f...
24/04/2024
LOS GATOS, Calif. Streaming media company Plex has announced a partnership with the National Football League that will add the NFL Channel, the NFLs 24/7 free l...
24/04/2024
WASHINGTON, D.C. NAB President and CEO Curtis LeGeyt has agreed to a contract extension that will keep him at the helm of NAB through 2029, according to NAB Joi...
24/04/2024
GENEVA, Switzerland Software-defined video network (SDVN) platform specialist GlobalM and broadcast-quality content distribution expert scoopa have formed a str...
24/04/2024
Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1 The in-person conference is open to Berklee Online students and the music community ...
24/04/2024
Kargo said it has launched a new product that gives advertisers more details about the connected TV campaigns they are buying....
24/04/2024
Mundo Hispano Digital said it has launched MundoNow Connect, which is designed to use first-party audience data to help advertisers reach Latino connected-TV vi...
24/04/2024
Brittney Griner, the WNBA star who spent 10 months in a Russian prison, sits with Robin Roberts for a primetime special on ABC Wednesday, May 1. The 20/20 speci...
24/04/2024
To give its subscribers more content to pick from, DirecTV Stream is making deals to carry streaming channels from Cineverse and additional digital multicast ch...
24/04/2024
Jenny Padura has been promoted to co-anchor on the 6 and 11 p.m. newscasts at WLTV Miami, known as Univision 23. She starts April 25 and will anchor with Ambros...
24/04/2024
Paris Schutz has joined WFLD Chicago, known as Fox 32, as a political reporter. He starts April 29 and will handle all political coverage for the station, repor...
24/04/2024
Plex has made a deal with the National Football League that will let users watch the NFL Channel, the league's free ad-supported streaming television (FAST)...
24/04/2024
Arnold Schwarzenegger and Sylvester Stallone sit for a chat when TMZ Presents: Arnold & Sly: Rivals, Friends, Icons debuts on Fox Tuesday, April 23. The pair di...
24/04/2024
Lionsgate Television said it signed a new multiyear employment agreement with executive VP, worldwide production, Gary Goodman....
24/04/2024
Miguelangel Lopez, WTMO Orlando (Florida) VP of news, has been named regional VP of news and content for WTMO, WRMD Tampa and WWDT Fort Myers, effective immedia...
23/04/2024
IN ADDITION TO FICTION AND DOCUMENTARY FEATURES, THE SELECTION INCLUDES:
PRO...
23/04/2024
LONDON IBC is now accepting nominations for its IBC2024 Innovation Awards, which honor achievements in technological innovation and social impact media & entert...
23/04/2024
WASHINGTON, D.C. In response to the introduction of the Broadcast VOICES Act that seeks to encourage more diversity in the ownership of TV and radio stations, t...
23/04/2024
MIAMI, Fla. As part of a push to expand its FAST channel and streaming operations, Hemisphere Media Group has launched its free ad supported television (FAST) c...
23/04/2024
LOS ANGELES DirecTV is adding seven new channels to its rapidly expanding streaming lineup through new licensing agreements with Cineverse Corp. and Scripps Net...
23/04/2024
IBC is preparing to honour the highest achievements in technological innovation and social impact with the launch of its prestigious IBC2024 Innovation Awards, ...
23/04/2024
BREA, Calif. Bolin Technology is integrating Network Device Interface (NDI) across its product line, bringing support for the latest NDI technologies to its PTZ...
23/04/2024
WYOMISSING, Pa. PENN Entertainment has announced that longtime Disney and ESPN executive Aaron LaBerge has been named chief technology officer effective July 1,...
23/04/2024
In response to an FCC ruling in March proposing a $1.2 million fine against Nexstar and a ruling that Mission Broadcasting sell WPIX, Nexstar has filled a respo...
23/04/2024
Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony's Ci Media Cloud platform to streamline its workflows and spe...
23/04/2024
Esports' rapid rise to popularity can be attributed to many factors, from technological advancements that have enhanced the quality of modern gaming experie...
23/04/2024
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, has been selected as a winner in the 2024 N...
23/04/2024
BCNEXXT is pleased to announce that Vpe has won the 2024 NAB Show Product of the Year Award in the Asset Management, Automation and Playout category. The offici...
23/04/2024
Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the broadcast technology and television pr...
23/04/2024
Scality, a global leader in cyber-resilient storage for the AI era, today announced the appointment of Peter Brennan as Chief Executive Officer (CEO) of Scality...
23/04/2024
Blackmagic Design today announced ATEM 1 M/E Constellation 4K and ATEM 2 M/E Constellation 4K switchers, two new Ultra HD models of the ATEM Constellation famil...
23/04/2024
Blackmagic Design today announced Blackmagic Videohub 120x120 12G, the newest model in the Videohub 12G router family. The massive Blackmagic Videohub 120x120 1...
23/04/2024
Blackmagic Design today announced new lower prices for Blackmagic Video Assist 3G and 12G models. Customers can save US$200 on all models. These lower prices ma...
23/04/2024
Adder Technology continues to shine brightly, with its groundbreaking product, the ADDERLink INFINITY 3000 (ALIF3000), once again taking center stage. Hot on t...
23/04/2024
Pliant Technologies' CRP-C12 Compact Radio Pack is an Audio Production, Processing and Networking category winner in the 2024 NAB Show Product of the Year A...
23/04/2024
SipRadius, the specialists in live media transport and transcoding, will showcase their world-leading implementation of AV1 and JPEG-XS over transport streams a...
23/04/2024
Composer Rafael Krux has added a Prism Sound Dream ADA-128 modular conversion system to his production studio where he creates music for commercials, trailers, ...
23/04/2024
PMC proudly provides the ultimate large-scale Dolby Atmos audio system for the legendary musician Steven Wilson at the High End, Munich. He will share his exten...
23/04/2024
Particles emitting from a 3D rotating shape's edge
Graham Quince April 22, 2024
0 Comments
In Fixin' FX, people send me their problematic proj...
23/04/2024
Hollyland Technology Announces a New Line of Video Transmitters: Introducing the...
23/04/2024
Charlotte Deleste, anchor at WISC Madison, Wisconsin, is leaving the station. Her final day on the air is April 24. Deleste has spent 18 years there....
23/04/2024
Top WNBA draft choice Caitlin Clark will appear on local broadcast for 17 games next season in a deal between Tegna and the Indiana Fever....
23/04/2024
NVIDIA announced today its acceleration of Microsoft's new Phi-3 Mini open l...
23/04/2024
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Fo...
23/04/2024
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Prod...
23/04/2024
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With ...
23/04/2024
NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir
Tuesday, April 23, 2024 - 10:40
Print This Story
With live sports pro...
23/04/2024
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24 By SVG Staff
Tuesday, April 23, 2024 - 4:05 pm
Print This Story | Subscribe
...
It's OK: HBO Launches Initiative to Destigmatize Conversation Around Mental Health
