Launch of new all-black version of the award-winning FUJIFILM X00S

Launch of new all-black version of the award-winning FUJIFILM X100S FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the release of an all-black version of the popular FUJIFILM X100S in response to strong demand from customers

06.01.2014

X100S Black - Front

X100S Black - Back

X100S Black - Front (Left)

X100S Black - Top

X100S Black - Front (Right)

The multi-award winning FUJIFILM X100S was named European Advanced Compact Camera of the year 2013-14 by EISA*1. Released in January 2013, it features a Fujinon 23mm F2*2 fixed single focal length lens and APS-C size X-Trans CMOS II*3 sensor (16.3 million pixel, optical low-pass filter-less design). Encompassing the world's first Hybrid Viewfinder that lets you switch between its Optical Viewfinder and its Electronic Viewfinder, the X100S is a truly premium compact camera that is both portable and versatile.

Taking users back to the basics of photography, the Fujifilm X100S allows you to enjoy an analogue feel and handling with its instant confirmation of key settings at a glance. Yet, the very latest in digital imaging technology is hidden inside this retro shell: during manual focusing, images can smoothly and instinctively be put into focus using Fujifilm's Digital Split ImageTM*3 and Focus Peak Highlight functions.

All of its high quality components - including the top plate and dials - are uniformly black, which gives the camera a very premium feel. The new X100S Black is particularly suited to street photography; it's very discreet and blends in with its surroundings, and its quiet release ensures that your subject need not be aware that they are being captured.

The following X100S accessories*4 are now also available in black to coordinate:

28mm wide angle photography via the Wide Conversion Lens (black)

Black lens hood

Adapter ring for the filter

Black Leather case

Click here to see the FUJIFILM X100S product page

Click here to view high resolution images of the X100S black

*1: EISA (European Imaging and Sound Association).

*2 Equivalent to 35mm in 35mm format

*3 X-Trans and Digital Split Image are trademarks or registered trademarks of Fujifilm Company.

*4 Accessories sold separately

2014 Fujifilm UK Ltd. Specifications are subject to change.

UK AVAILABILITY:

The X100S Black and dedicated accessories are available from January 2014.

Hi-res PRODUCT IMAGES are available for download from our IMAGE BANK:

http://www.fujifilm.eu/uk/news/image-bank/

For UK MEDIA ENQUIRIES/REVIEW SAMPLES please contact:

FUJIFILM UK Digital Camera Press Office

Email: FujiPR(at)fuji.co(dot)uk

Tel: 01234 572101

For UK CONSUMER ENQUIRIES please contact:

FUJIFILM UK Digital Camera Customer Service

Email: fujitec@fuji.co.uk

Tel: 0844 553 2322

ABOUT FUJIFILM:

FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of 114 billion (around £795 million).

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the countrys most popular photographic and imaging brands.

LINK:	http://www.fujifilm.eu/uk/news/article/news/launch-of-new-all-black-ve...
	See more stories from fujifilm

Most recent headlines