Jordan Brand Teams with Stardust & AKQA For Last Shot Immersive Experience at All Star Weekend

Jordan Brand teamed with Creative Shop Stardust and Innovation Agency AKQA, to create The Last Shot, an Immersive Experience which marked one of the pinnacle events at this past month's All Star Weekend in New York City. The creative team at Stardust collaborated closely with the brand and AKQA to deliver an experiential re-creation of two of Michael Jordan's most memorable Last Shots, as well as a third, unique future-facing shot.

To view elements from Last Shot, go here: http://stardust.tv/projects/asw_reveal_film/

The key to success with any immersive interactive experience is to create the tightest feedback loop possible, explains Stardust Managing Partner Dexton Deboree. Stardust has become experts in crafting brand narratives, while AKQA are the masters of technology and user experiences. So between us and the strong and innovative Marketing team inside Jordan Brand, there was always this flow from Story to Technology and Physical Logistics that resulted in the Nephew's (Consumer) experience.

According to Deboree, once a technical spec changed or a physical logistic pushed against the plan, the story would then shift. As a true think tank' of creative minds, we would always run it back through the filter of the end-user's experience to ensure that a shift in technology, physical logistics, or narrative still provided for the experience we had intended from the outset, he notes. Judging by the results, we succeeded in doing just that.

Credits

Client: Jordan Brand

Title: ASW Last Shot Experience

Digital Agency: AKQA SF

Executive Creative Director: Stephen Clements

Group Creative Director: Dwayne Koh

Associate Creative Directors: Eamonn Dixon, Daniel Grech, Dave Knopf

Copywriter: Will Sands

Associate Art Director: Dave Ruiz

Client Partner: Allison Gabrys

Account Director: Jon Freshwater

Group Technical Director: Nicholas Mitrousis

Associate Creative Technologist: Lix Dizon

Senior Producer: Frank Brooks

Quality Assurance Analyst: Noah Reson-Brown

Content/Production Company: Stardust/Santa Monica & New York

Executive Creative Director: Seth Epstein

Managing Partner: Dexton Deboree

Senior Account Manager/EP: Martha Smith

Executive Producer: Shannon Lords

CD/Director: Sean Dougherty

DP: David Lanzenberg

Post Producer: Sean Sullivan

Associate Producer: Nicholas Thomas

Line Producer: Scott Ludden

Lead Designer: Angela Ko

Designers: Luis Salcedo, Piero Desopo

2D Animation/Compositor: Tom Kenney, Aaron Frebowitz

VFX Supervisor: Nick Losq

VFX Producer: Lloyd Desouza

VFX Lead Compositor: Chris Klein

Media Manager: Ian Gibson

Music/Sound Design Company: Echolab/Dublin, Ireland

Composer/Sound Designer: Gavin Little

Audio Postproduction Company: LIME/Santa Monica

Mixer: Tom Paolantononio

Producer: Susie Boyajan

About Stardust:

Stardust is a design-centric, fully-integrated production company, focusing on performance and element-based live action, design, animation, graphics and VFX, with offices in Santa Monica and New York. The company's collective of directors, designers, illustrators, animators, editors, writers and VFX artists continually aspire to redefine creativity for commercial, music video, digital, social and long-form projects. Stardust has worked with such clients as Jordan, Sonos, Mercedes, Audi, Target, Corona Beer, McDonald's, Toyota, Lowes, Bacardi, WeChat and Samsung.

www.stardust.tv

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LINK:	https://news.creativecow.net/story/878364...
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