On July 27, 2021 hundreds of athletes from around the world will meet in Madison, Wisconsin, to compete in the 15th annual CrossFit Games. The event tests athletes in a variety of unannounced fitness tasks, from long-distance swims to handstand walking to rope climbs. Those who are competing have to be prepared for anything in order to earn the title of Fittest on Earth.
For this year's Games, Spotify Advertising is partnering with global training brand NOBULL and athlete Brooke Wells for specialty audio and video ads, as well as a sponsorship of Spotify's most popular workout playlist: Beast Mode.
Brooke, who has qualified for and competed in the Games since 2015, knows that the road to the competition requires unrelenting hard work and dedication. She's logged long hours of daily training to get her body and mind prepared for the grueling tasks she will face in Madison.
Ahead of the Games, For the Record caught up with Brooke to learn what it's like to compete and what music helps her train her best.
You spend so much time training for the CrossFit Games. How does it feel to finally arrive at the event? It's extremely exciting and a bit of a relief to finally make it to this point in the season. Qualifying for the CrossFit Games is no guarantee, and the training is extremely demanding. I am so ready to be back on the competition floor in front of an in-person crowd and show everyone how hard I've worked.
You've talked about how preparing for the competition isn't just physical but also mental. How do you get in the right mindset before you compete? I embrace a feeling of focus and calm just before I walk out onto the competition floor. There is so much physical preparation that goes into CrossFit competition, but the work is mental too. I've worked hard on both elements throughout my career. When I'm about to compete, I trust that I'm exactly where I need to be and that I've done the hard work to get myself there.
How does music play a role in your workouts? Music plays a very important role during my training sessions. We spend long hours in the gym and sometimes the right song will help keep me in the right mindset. My training partners know I'm the DJ of our gym and that I'll keep the energy up!
What type of music do you listen to when you train? I love high-energy music that matches my training intensity. I listen to a mix of EDM and hip-hop. Some of my current gym staples are Drake, Future, Kevin Gates, and SAINt JHN.
Do you prefer different genres for different types of workouts? I like music to match my mood. Sometimes that could be a lifting session to country music, or something higher intensity for a quick metcon [metabolic conditioning]. Occasionally a podcast will help distract me during a long conditioning run or bike.
What are your go-to Spotify playlists to listen to while training? My go-to Spotify workout playlist is Beast Mode. I am so excited to be able to take over this playlist during the CrossFit Games. The Beast Mode playlist is an iconic workout playlist, with hundreds of songs that are fueling millions of people's workouts. I love knowing that the other people listening to Beast Mode are putting in the hard work just like me.
How do you like to wind down from a day of competition? Is there any music that helps you reset and relax? Recovery is so important, especially during competition. I have a lot of tools to help my body physically recover, and music plays a role in helping my mind wind down so I can reset and be prepared for what the next day will bring. It could be meditating to something like Deep Focus, or anything that has a slower pace.
Get ready for the CrossFit Games by streaming Spotify's Beast Mode playlist below.
Brooke Wells and NOBULL Bring Beast Mode to the CrossFit Games
22/07/2021
| LINK: | https://newsroom.spotify.com/2021-07-22/brooke-wells-and-nobull-bring-... |
| See more stories from spotify |
Europe Stories
20/09/2021
Circular economy: Bringing the intellectually ambitious concept to life
Chances are, most things that currently surround you have been produced following the principles of the linear economy. From the clothes that you wear to the ph...
20/09/2021
Sky celebrates the return of Never Mind the Buzzcocks with a star-studded LIVE Identity Parade'
To celebrate the return of the iconic pop culture panel show, Never Mind the Buz...
20/09/2021
Sky and Love Nature expand content partnership into Germany and Italy giving customers access to Sky Nature
Love Nature, a wildlife and nature brand with linear and streaming channels avai...
20/09/2021
Nokia and DigitalC to provide internet connectivity to thousands of underserved homes in Cleveland, Ohio using Private LTE
Nokia and DigitalC to provide internet connectivity to thousands of underserved ...
20/09/2021
Tongbo Opens CODA Audio Facility In Beijing
More than a hundred industry partners and members of the media recently attended the opening of the CODA Audio Beijing Operations Centre. The Centre which took ...
20/09/2021
Germany's Studio Babelsberg to expand, invest in new technologies
Studio Babelsberg is one of Europes biggest studio facilities, with 21 sound stages By Jenny Priestley Published: September 20, 2021 Studio Babelsberg is on...
20/09/2021
Netflix, Aviva Investors partner to expand Longcross Studios
The partnership is expected to significantly increase the breadth and calibre of production facilities, said the two companies By Jenny Priestley Published:...
20/09/2021
ARRI launches multiple challenges to validity of lighting effect patents in view of myriad prior art
ARRI launches multiple challenges to validity of lighting effect patents in view...
19/09/2021
VuWall Reduces Video Wall Integration Time and Increases Operator Efficiency With TRx Version 3.1
VuWall Reduces Video Wall Integration Time and Increases Operator Efficiency Wit...
18/09/2021
Sky and NOW launch official trailer for Succession Season 3
Ahead of its much-anticipated return to TV screens, Sky and NOW today launch the official extended trailer for Succession Season 3. A Sky exclusive in the UK an...
18/09/2021
How to create Virtual Sets with Mistika Technology
Published On: September 17th, 2021 -- -- -- -- width=1920 height=1080 class=wp-image-0 lazyload data-orig-src=https://www.sgo.es/wp-content/uploads/VS...
17/09/2021
Nokia and Indosat Ooredoo launch 5G network in Indonesia
Nokia and Indosat Ooredoo launch 5G network in Indonesia Press Release Nokia and Indosat Ooredoo launch 5G network in Indonesia Nokia's latest 5G AirSc...
17/09/2021
The awards are still on! Best in Market nominations open
Submission deadline extended to 7th October By Jenny Priestley Published: September 17, 2021 Updated: September 20, 2021 Submission deadline extended to 7...
17/09/2021
Dutch government relaxes travel and social distancing restrictions
IBC Show organisers say decision means they can stage event as close to business as usual' as we could hope for in the current environment By Jenny Priest...
17/09/2021
It must have been a difficult decision: Industry reacts to NAB cancellation
TVBEurope hears from key industry figures about the decision to cancel NAB Show 2021 By Jenny Priestley Published: September 17, 2021 TVBEurope hears from k...
17/09/2021
Eurovision Sport and IMG ensure widespread coverage of centenary UCI Road World Championships
Eurovision Sport and IMG ensure widespread coverage of centenary UCI Road World ...
16/09/2021
Our Fashion Week Round-Up of Fashion & Beauty Work Across Technicolor Creative Studios
Discover Luna Rossa Ocean, the New Fragrance by Prada Mikros MPC teams provided ...
16/09/2021
September 2021 Update to Emtree(R) Now Available on STN
The latest version of the Emtree thesaurus launched in Embase on STN on September 12, 2021. Emtree remains a great resource for the latest terminology in biomed...
16/09/2021
Sky Studios and Birmingham Repertory announce final writers for Sky Comedy Rep
Partnership between Sky Studios and Birmingham Repertory Theatre aims to discover and develop new comedy writing talent from across the UK Over 750 people app...
16/09/2021
Cross-industry CEO Alliance backs EU plan to cut carbon emissions by 55% by 2030
Home News & Press Releases Spokespeople Assets Blog Contact us Cross-industry CEO Alliance backs EU plan to cut carbon emissions by 55% by 203...
16/09/2021
New Digital Services from Schneider Electric use Condition-Based Maintenance to Pinpoint Operational Risks and Create Business Resilience in Ireland
Home News & Press Releases Spokespeople Assets Blog Contact us ...
16/09/2021
New Digital Services from Schneider Electric use Condition-Based Maintenance to Pinpoint Operational Risks and Create Business Resilience in the UK
Home News & Press Releases Spokespeople Assets Blog Contact us ...
16/09/2021
Schneider Electric launches GenieEvo Connected - Air-Insulated Switchgear with Scalable Connectivity
Home News & Press Releases Spokespeople Assets Blog Contact us ...
16/09/2021
Schneider Electric reaches number 1 spot for sustainability in its sector by ESG rating agency Vigeo Eiris
Home News & Press Releases Spokespeople Assets Blog Contact us ...
16/09/2021
Rohde & Schwarz work to promote technology and solutions in the Americas following NAB withdrawal
Rohde & Schwarz work to promote technology and solutions in the Americas followi...
16/09/2021
Riedel Intercom Systems Give Brooklyn's Renowned BRIC Arts Media Agility in Managing Productions and Events
Wuppertal September 16, 2021 Riedel Intercom Systems Give Brooklyn's Renow...
16/09/2021
It's A Sin wins New Drama at the National Television Awards
It's A Sin won in the New Drama category at the National Television Awards. Star of the show, Olly Alexander said when accepting the award: Thank you so ...
16/09/2021
Is Your New Smart Oven Really Smart or a Handy Door Through Which Hackers Gain Entry?
By Tim Pearson, Senior Director, Product Marketing I recently visited a friend&...
16/09/2021
ITN pays tribute to former ITV News editor Geoff Hill
ITN today pays tribute to former ITV News Editor Geoff Hill, who has passed away following a long period of illness. A highly talented and passionate journalis...
16/09/2021
From Company 3: Company 3 London hires world renowned Colourist Jean-Clment Soret and Executive Producer Ellora Soret
Company 3 have announced the hire of world-renowned Colourist Jean-Cl ment Soret...
16/09/2021
Well-oiled machine in the Formula 1 circus
Well-oiled machine in the Formula 1 circus Broadcast Rental feels at home on Circuit Zandvoort From 2016 Broadcast Rental company has had strong ties with the...
16/09/2021
LEGENDARY CEO, PRODUCER, AND WRITER SHONDA RHIMES TO KEYNOTE BRIGHTCOVE PLAY 2021'
All Press ReleasesShare All Press Releases LEGENDARY CEO, PRODUCER, AND WRIT...
16/09/2021
Banijay Italia Scores First International Version of Star in the Star
Banijay today confirms Canale 5 has commissioned Banijay Italia to produce a primetime run of Star in the Star. This marks the first international adaptation of...
16/09/2021
Arts Alliance Media Powers San Sebastian International Film Festival for the Seventh Consecutive Event
Arts Alliance Media (AAM), the global leader in digital cinema software and supp...
16/09/2021
The Poisoning: an AFP documentary podcast on the Navalny saga
Alexei Navalny is arguably the most divisive figure in Russian politics, and certainly President Vladimir Putin's most determined and well-known opponent. H...
16/09/2021
When disaster strikes, head to the cloud
Imagine Communications Michael Rebel explains why replicating a primary playout centre in the cloud can helps broadcasters if disaster strikes By Contributor ...
16/09/2021
SONY WORLD PHOTOGRAPHY AWARDS 2022 JUDGES AND UPCOMING EXHIBITION DATES ANNOUNCED
The World Photography Organisation is delighted to announce the judging panel fo...
16/09/2021
MovieLabs publishes Ontology for Media Creation
The conceptual framework and set of defined terms enable both people and software to communicate with greater data interoperability By Jenny Priestley Publish...
16/09/2021
DAZN possibly' interested in acquiring BT Sport
Kevin Mayer told the RTS Cambridge Convention Mayerits really quiet in terms of talks around a potential acquisition of the broadcaster By Jenny Priestley Pub...
16/09/2021
News UK to launch new TV channel
talkTV will offer a mix of programming including hourly news bulletins, sports and entertainment shows as well as current affairs, debate, opinion and documenta...
16/09/2021
Allen Broome appointed MediaKind CEO
Broome has been with the company for the last two years leading the research and development team as CTO By Jenny Priestley Published: September 16, 2021 Up...
16/09/2021
Ciarn Hinds & Clare Dunne, Miriam Mullins, Jack Woolley, Catherine & Aidan Corless, Wallis Bird, Culture Night and The Three Amigos
On this Friday night's Late Late Show Stars of the new hit TV drama KIN, C...
16/09/2021
REMI to the rescue for Broadcast Management Group
REMI to the rescue for Broadcast Management Group posted: 16/09/2021 REMI refers to remote production via centralized IP technology, enabling decent...
16/09/2021
EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership
EE and ITV unveil latest store opening on the cobbles of Coronation Street, in n...
16/09/2021
ITV Studios inks co-production deal with Tencent Video for the landmark natural history series A Year on Planet Earth
ITV Studios inks co-production deal with Tencent Video for the landmark natural ...
16/09/2021
ITV detective drama, Grace, begins filming in Brighton
[Left to right - Zoe Tapper, John Simm and Richie Campbell] ITV detective drama, Grace, begins filming in Brighton ITV detective drama, Grace, begins filming ...
16/09/2021
Barco announces start of Share Buyback Program to replenish pool of shares for stock options
Barco announces start of Share Buyback Program to replenish pool of shares for s...
15/09/2021
VEON's Beeline wins three Ookla Speedtest awards for its mobile network in Uzbekistan
Beeline Uzbekistan awarded Best Mobile Network, Fastest Mobile Network and Best ...
