Sony Pixel Power calrec Sony

Shopping Smart: AiFi Using AI to Spark a Retail Renaissance

21/07/2021

Walk into a store. Grab your stuff. And walk right out again, without stopping to check out.

In just the past three months, California-based AiFi has helped Choice Market increase sales at one of its Denver stores by 20 percent among customers who opted to skip the checkout line.

It allowed appka, a Polish convenience store chain, to provide faster checkout for morning train commuters.

It helped pro-racing team Penske and Verizon run a dinky 200-square-foot store at the Indy500, so race fans could quickly get back to the action.

And on Wednesday AiFi announced an expanded partnership with Loop Neighborhood to introduce its computer vision, camera-only platform into stores in California, starting with two Bay Area locations.

AiFi, a member of the NVIDIA Inception accelerator for AI and deep learning startups, has moved out of the proof-of-concept stage and into stores across the world.

Its technology makes shopping more convenient and helps retailers better understand their customers.

AiFi has helped Choice Market increase sales at one of its Denver stores by 20 percent among customers who opted to skip the checkout line. Retailers can now get as much information about physical shopping habits as online stores are getting from ecommerce, said AiFi CEO and co-founder Steve Gu, a veteran of Apple and Google.

AiFi's ability to analyze shopper habits is even more impressive because its stores don't need to buy costly sensors and RFID tags.

Instead, the company uses real-time image recognition and edge AI powered by NVIDIA GPUs to recognize the items shoppers select and charge them, usually through an app linked to the customer's credit card.

It's not an easy task in busy stores stocked with many hundreds of items, but the five-year-old company's technology now achieves an accuracy rate of 99 percent.

To date, more than 15 stores worldwide are putting the company's technology to work. Those stores are already serving satisfied customers who return again and again.

At Choice Market, 60 percent of shoppers who tried the checkout-free option used it again within a month. Twenty percent came back three times.

The computer-vision-powered system works smoothly alongside the store's traditional checkout system, and is integrated with the Choice Now app, where customers can shop checkout-free, and place online orders and arrange pickups.

AiFi is revolutionizing retail operations with AI. At the Indy500 auto race earlier this year, Penske Entertainment's nano-store allowed fans to buy snacks, beverages and merchandise with an app. No need to stop and swipe a credit card.

This speed translates well to any kind of store where people need to slip in and out in a hurry. appka partnered with AiFi to open its first public autonomous store in Poznan, Poland, quickly drawing huge amounts of foot traffic from commuters going to and from a nearby train station.

With AiFi integrated with the appka App, which has over 5 million users, harried commuters could hustle out the door with a newspaper and a morning coffee.

appka partnered with AiFi to open its first public autonomous store in Poznan, Poland. More stores equipped with AiFi's technology are coming. In France, the company is working with Carrefour on what the retailer calls its Flash LabStore, a frictionless store at its headquarters in Massy.

And in the UK, Britain's fourth-largest supermarket, Morrisons, is working with AiFi to test out a store with no checkout.

These stores represent a growing number of collaborations with major retailers that see AiFi's combination of AI and computer vision as the key to a brick and mortar retail renaissance that will ultimately put more goods in front of more customers, in more places.

Learn more about NVIDIA's AI platform powering intelligent retail stores.
LINK: https://blogs.nvidia.com/blog/2021/07/21/ai-fi-retail/...
See more stories from nvidia

Most recent headlines

24/12/2025

AI in 2026: More Collaboration, Less Hype

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Carr Lays Out FCCs 'Key Wins in 2025'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

CES: Cineverse Unveils New Features for Cinesearch

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

IES, AES Promote Graham Kirk, Brienne Willcock

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Ad Tech and CTV Experts Forecast 2026's Biggest Trends

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

December 23, 2025

Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...

23/12/2025

How guilas Cibaeas Dominican Winter League Games Are Locally Produced for Global Audience

How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...

23/12/2025

CAMB.AI Enables European Athletics to Offer Multi-Language Support

CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...

23/12/2025

Analysis: As Sports Media Values Trend Negative, Scarcity and Quality Are King

Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large Monday, December 22, 2025 - 14:08 Print ...

23/12/2025

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of Dunk the Halls'

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...

23/12/2025

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director Tuesday, December 23, 2025 - 12:25 pm ...

23/12/2025

Find Your Perfect Holiday Romance Listen With These Swoon-Worthy Audiobooks

The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...

23/12/2025

L3Harris Receives Letter of Intent from Kratos Defense for Production of Large Hypersonic Solid Rocket Motors

A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...

23/12/2025

FCC Bans All New Foreign-Made Drones

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media Renews Its NBC Affiliation Agreements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Lightware to showcase breakthrough Google Meet and TPN MM...

Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...

23/12/2025

Nielsen, Roku Expand Measurement Partnership

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

PwC: Streaming Market Shifting to 'Scale and Sustainability'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Inside the Gray Innovation Lab

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

ESPN Renews Deal for Heisman Trophy Coverage

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media to Acquire WBBJ from Bahakel Communications

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Taking the Stage at Carnegie Hall-On a Global Scale

Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...

23/12/2025

Boost Performance with a System Effectiveness Review

Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...

23/12/2025

VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to Advance Next-Generation Connectivity and Digital Infrastructure

23 Dec 2025 VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...

23/12/2025

How Steamy Can It Get? Single's Inferno' Season 5 Premieres January 20, Previews All-Out Flirting War in Sizzling Teaser

Back to All News How Steamy Can It Get? Single's Inferno' Season 5 Pre...

23/12/2025

33 Million Global Viewers on Netflix Watched Jake Paul vs. Anthony Joshua's Epic Six-Round Battle

Back to All News 33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...

23/12/2025

December 22, 2025

New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...

22/12/2025

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...

22/12/2025

Hitting the Bullseye: Sky Sports Readies Itself for the Biggest PDC World Darts Championship to Hit Ally Pally Yet

Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...

22/12/2025

Unique Skillset: Bringing New Directors to the World of Darts at The Worlds with Sky Sports

Unique skillset: Bringing new directors to the world of darts at The Worlds with...

22/12/2025

Gravity Media Prepares for a Flight of Fancy With the PDC World Darts Championship 2025 for Sky Sports

Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...

22/12/2025

One Hundred and Eighty: Gravity Media on Hitting the Production Bullseye at the World Darts Championship 2025

One hundred and eighty: Gravity Media on hitting the production bullseye at the ...

22/12/2025

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content Experiences

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...

22/12/2025

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Sports, Expanding Growth of Internal Production Team

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...

22/12/2025

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next Gen Stats' NFL Altcasts

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...

22/12/2025

A Decade of Giving: Fest & Flauschig' Christmas Circus Celebrates Record Turnout and Generosity

For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...

22/12/2025

Paramount and Netflix Boast Double-Digit Gains in Nielsen's November Media Distributor Gauge

Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...

22/12/2025

Nielsen and Roku Expand Strategic Measurement Partnership

New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite Roku gains access to Nielsen's streaming ratings, showing The Roku C...

22/12/2025

Allen Media Group to Deploy Infillion TrueX for Streaming Services

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

22/12/2025

Berklee Wrapped 2025: Our Top News and Stories

Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...

22/12/2025

Marine Biological Laboratory Explores Human Memory With AI and Virtual Reality

The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...

22/12/2025

Space42 and LatConnect 60 Expand Access to Advanced Geospatial Intelligence

Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...

22/12/2025

Simplify Playlist Management with Workflows in WO Automation for Radio

Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...

22/12/2025

Sky extends PGA TOUR partnership until 2029, as Sky Sports remains the unrivalled home for golf fans in the UK and Ireland

Monday 22 December 2025 Sky extends PGA TOUR partnership until 2029, as Sky Spo...

22/12/2025

Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026

Back to All News Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026 Entertainment 22 December 2025 GlobalJapan Link copied to clipboar...

22/12/2025

Christmas with Oliver Callan on RT

Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...

22/12/2025

Monaghan's McKenna family crowned Ireland's Fittest Family 2025

Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk Andrew Trimble wins the show in his first series as coach Th...

22/12/2025

RT lyric fm Choirs for Christmas 2025 Winners Announced

The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm. Ove...