Walk into a store. Grab your stuff. And walk right out again, without stopping to check out.
In just the past three months, California-based AiFi has helped Choice Market increase sales at one of its Denver stores by 20 percent among customers who opted to skip the checkout line.
It allowed appka, a Polish convenience store chain, to provide faster checkout for morning train commuters.
It helped pro-racing team Penske and Verizon run a dinky 200-square-foot store at the Indy500, so race fans could quickly get back to the action.
And on Wednesday AiFi announced an expanded partnership with Loop Neighborhood to introduce its computer vision, camera-only platform into stores in California, starting with two Bay Area locations.
AiFi, a member of the NVIDIA Inception accelerator for AI and deep learning startups, has moved out of the proof-of-concept stage and into stores across the world.
Its technology makes shopping more convenient and helps retailers better understand their customers.
AiFi has helped Choice Market increase sales at one of its Denver stores by 20 percent among customers who opted to skip the checkout line. Retailers can now get as much information about physical shopping habits as online stores are getting from ecommerce, said AiFi CEO and co-founder Steve Gu, a veteran of Apple and Google.
AiFi's ability to analyze shopper habits is even more impressive because its stores don't need to buy costly sensors and RFID tags.
Instead, the company uses real-time image recognition and edge AI powered by NVIDIA GPUs to recognize the items shoppers select and charge them, usually through an app linked to the customer's credit card.
It's not an easy task in busy stores stocked with many hundreds of items, but the five-year-old company's technology now achieves an accuracy rate of 99 percent.
To date, more than 15 stores worldwide are putting the company's technology to work. Those stores are already serving satisfied customers who return again and again.
At Choice Market, 60 percent of shoppers who tried the checkout-free option used it again within a month. Twenty percent came back three times.
The computer-vision-powered system works smoothly alongside the store's traditional checkout system, and is integrated with the Choice Now app, where customers can shop checkout-free, and place online orders and arrange pickups.
AiFi is revolutionizing retail operations with AI. At the Indy500 auto race earlier this year, Penske Entertainment's nano-store allowed fans to buy snacks, beverages and merchandise with an app. No need to stop and swipe a credit card.
This speed translates well to any kind of store where people need to slip in and out in a hurry. appka partnered with AiFi to open its first public autonomous store in Poznan, Poland, quickly drawing huge amounts of foot traffic from commuters going to and from a nearby train station.
With AiFi integrated with the appka App, which has over 5 million users, harried commuters could hustle out the door with a newspaper and a morning coffee.
appka partnered with AiFi to open its first public autonomous store in Poznan, Poland. More stores equipped with AiFi's technology are coming. In France, the company is working with Carrefour on what the retailer calls its Flash LabStore, a frictionless store at its headquarters in Massy.
And in the UK, Britain's fourth-largest supermarket, Morrisons, is working with AiFi to test out a store with no checkout.
These stores represent a growing number of collaborations with major retailers that see AiFi's combination of AI and computer vision as the key to a brick and mortar retail renaissance that will ultimately put more goods in front of more customers, in more places.
Learn more about NVIDIA's AI platform powering intelligent retail stores.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Walk into a store. Grab your stuff. And walk right out again, without stopping to check out.
