Sony Pixel Power calrec Sony

Milwaukee Brewers Set To Debut Two Videoboards, 1080p Control Room on Opening Day

21/02/2024

Milwaukee Brewers Set To Debut Two Videoboards, 1080p Control Room on Opening Day Alpha leads the systems-integration process; ANC provides new LED displays By Kristian Hern ndez, Senior Editor

Wednesday, February 21, 2024 - 7:00 am

Print This Story | Subscribe

Story Highlights

As multiple Major League Baseball clubs look to upgrade their facilities heading into the 2024 season, the Milwaukee Brewers is doubling up with not only two videoboards in the outfield but also a leap in broadcast technology with a new 1080p control room at American Family Field. ANC is providing the LED structures, and, doing the heavy lifting to sync the new workflows to these main video displays, is Alpha at the center of the project.

[The project] is moving along quite well, as expected, says Darren Whitten, senior account executive, sports and live events, Alpha. We're starting to get into a lot of the commissioning and training right now. [The crew is] really stoked about some of the things they're going to be able to do.

A Jump in Tech: Club Transitions from 720p to 1080p The previous videoboard at American Family Field, home of the Milwaukee Brewers

Before a ball is even pitched, the Brewers have already picked up a technological win by jumping from 720p to 1080p. More than a decade ago, the club installed a new scoreboard prior to the 2011 season. With HD workflows having been introduced at the turn of the 21st century, the organization went full bore on the technology by introducing the LED display in 720p. Shifting now to 1080p, once a novelty, will distribute higher-quality video and allow a higher tier of creative video. Although many in sports-video production - both with networks and at professional venues - are opting to go down the IP path, the Brewers decided to stick with a production space run on traditional baseband.

It's definitely an upgrade for them with SDR capabilities, says Whitten. We've helped tie in their preexisting Ross Acuity switcher with the rest of the control room.

A rendering of the new outfield LEDs at American Family Field

As Alpha focuses on completing the Brewers' project, the busy offseason has the systems integrator involved in other builds as well. Nearly 800 miles away on the East Coast, Nationals Park - home of the 2019 World Series Champion Washington Nationals - is undergoing its share of renovations, including a new videoboard and upgraded control-room workflows implemented with the help of Alpha. With Whitten as one of the project leads, along with Alpha Project Manager Rod Dombroski and Broadcast Systems Design Engineer Ben Pfeifer, the company has been able to navigate simultaneous projects while not prioritizing one over the other. Having control rooms running at 1080p at both American Family Field and Nationals Park has helped the company streamline operations.

It's almost rinse and repeat, Whitten says. To a certain extent, [two projects in the same offseason] isn't very stressful.

Games will be captured by Sony HDC-3200 and HDC-3500 cameras with Canon UJ111x8.3B lenses.

On the tech front, the Brewers' control room is based on an Evertz SDI routing core, with EQX 198 198 3G routing; two operators running Evertz DreamCatcher replay with 12 1080p inputs, four 1080p outputs, and Clip Playback; Ross XPression Graphics for a new graphics package created by ANC Studios; Evertz Scorpion IP gateways and frame syncs; and Riedel Matrix Intercom and Bolero Wireless for internal communications. Additional features include Evertz closed captioning, Telestream's Lightspeed Transcode System, furnishings by Forecast Consoles, and KVM from Adder Technology. Outside the control room, the in-venue show relies on Sony HDC-3200 and HDC-3500 cameras with Canon UJ111x8.3B lenses and Wave Central RF connectivity.

in-Venue Show: Two New ANC LEDs Headline Structural Upgrades The 1080p control room will be connected via traditional baseband.

When fans walk through the turnstiles of American Family Field for one of the club's 81 home games, they will be greeted by two new videoboards in the outfield. Alpha worked closely with video-display manufacturer ANC to sync up the LEDs to the new control room. On the ground, Whitten and ANC Senior Project Manager Jesse Vellucci continued to forge the partnership.

Past the outfield wall, two 8-mm displays headline a new centerfield main display measuring more than 12,077 sq. ft., twice the size of the previous structure. Other LED fixtures include 4-mm home-plate and base-line displays, which have become common at brand-new stadiums, such as Globe Life Field in Arlington, TX.

In addition to the main project, ANC tapped the services of Alpha to finish the new content-management system (CMS) that the in-venue team will use to fire these displays. [ANC] already had the CMS scope under their videoboard project, notes Whitten. But, when they didn't have the bandwidth or time to take care of it, they asked if we could handle it. It made sense for us to do it as a subcontractor.

The CMS comprises a Ross Ultrix FR12 router, three Ross Carbonite Ultra switchers, seven Tessera nodes, and an Xpression Tessera design station.

A Time for Learning: In Offseason, Production Team Gets Familiar With New Workflows The rack room at Milwaukee's American Family Field

When new technologies are rolled into a brand-new space, it's imperative to use time in the offseason to bring staffers up to speed. Finding the delicate balance of teaching the crew a new way of working while finishing the project is difficult, but, with the guidance of Milwaukee Brewers VP, Information Technology, Derek Hyde; Senior Director, Scoreboard Operations, Deron Anderson; and Senior Manager, Broadcast and Audio Video Systems, Mark Roberts, the club will be in a good spot by Opening Day on April 2 agains
LINK: https://www.sportsvideo.org/2024/02/21/milwaukee-brewers-set-to-debut-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

02/07/2026

SVG Students To Watch: Abby Finke, University of Dayton

Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD In the live-sports...

02/07/2026

SVG GameDay, Ep. 22: Winnipeg Jets Kyle Balharry - Going to Work in the Great White North

In-venue and creative video staffers at the professional and collegiate level ha...

02/07/2026

BLAST Reports $133 Million in 2025 Revenue, Opens New York Headquarters

BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...

02/07/2026

Riedel and SKAARHOJ Expand Collaboration with SimplyLive Integration

Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...

02/07/2026

Czech Fire Rescue Service Deploys LiveU Video Transmission for Emergency Operations

The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...

02/07/2026

Gravity Media USA Appoints Brittney Boston as Head of Business Development

Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...

02/07/2026

TwelveLabs Raises $100 Million in Series B Funding

TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...

02/07/2026

Pro Padel League Announces Broadcast Partnership With USA Sports for 2026 Season

The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...

02/07/2026

LiveLike Powers Eight FIFA World Cup 2026 Fan Engagement Activations Across Five Continents

LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...

02/07/2026

InfoComm 2026: Cobalt Digitals blueCORE Wins Futures Best of Show Award

Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...

02/07/2026

Synamedia Appoints Dr. Tzvi Gerstl as CEO

Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...

02/07/2026

Esports World Cup 2026 Announces Expanded Sony Partnership for Paris Event

The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...

02/07/2026

Zee Entertainment Secures Exclusive Bundesliga Rights in India for Five Years

Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...

02/07/2026

All Hands on Deck: NBCU Comes Together to Produce Ultra-Complex Sail4th 250 Broadcast on July 4

NBCU brings together News, Sports, Local, and Telemundo for a 50+ camera live pr...

02/07/2026

Release Rundown: What to Watch in July, From Gail Daughtry and the Celebrity Sex Pass to Murder 101

Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...

02/07/2026

The Crow Hill Company introduce Brackish Pads

Stammering, stuttering, strangulated tones The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...

02/07/2026

Steinberg SpectraLayers 13 now available

A new era in unmixing and spectral editing The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...

02/07/2026

Sine Machine from Melatonin

Aims to simplify additive synthesis Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...

02/07/2026

iZotope acquired by Boris FX

Products to remain fully active & supported Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...

02/07/2026

GearExpo UK 2026

What you missed! Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...

02/07/2026

Imagine Communications Acquired by Lumine Group

Share Copy link Facebook X Linkedin Bluesky Email...

02/07/2026

Rise AV APAC Brings Mentoring Conversation to InfoComm As...

Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...

02/07/2026

Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out

Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out Brie Clayton July 2, 2026 0 Comments Highly mobile camera supports tense and de...

02/07/2026

Broadcast Solutions acquires BFE, expanding its lead in European broadcast, media and communications infrastructure

Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...

02/07/2026

Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversary Celebration of the Declaration of Independence

Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...

02/07/2026

Broadcast Solutions acquires BFE

Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...

02/07/2026

LiveMode builds agile content ingest with Cinegy

Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...

02/07/2026

Synamedia Appoints Dr Tzvi Gerstl CEO

Share Copy link Facebook X Linkedin Bluesky Email...

02/07/2026

Cobalt Digitals blueCORE Wins Futures Best of Show Award...

Standalone processors acknowledged for the innovation and value they bring to Pro AV Cobalt Digital, a leading designer and manufacturer of signal processing ...

02/07/2026

Synamedia Appoints Dr Tzvi Gerstl as CEO as Company Enter...

Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...

02/07/2026

Screen Australia backs audience-led filmmaking with new insight-driven initiatives

Screen Australia backs audience-led filmmaking with new insight-driven initiativ...

02/07/2026

Screen Australia refines guidelines for Narrative Content Development and Documentary Development

Screen Australia refines guidelines for Narrative Content Development and Docume...

02/07/2026

Maxon Autograph: Introduction to working with Tables

Maxon Autograph: Introduction to working with Tables Simon Ubsdell July 1, 2026 0 Comments An overview of Autograph's ridiculously powerful tables...

02/07/2026

Boston Conservatory's Soire Breaks Records to Fund Student Scholarships

Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...

02/07/2026

How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat

How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...

02/07/2026

Warner Bros. Discovery UK & Ireland backs Unacceptable for a second series on TLC ahead of Sunday's premiere

Warner Bros. Discovery UK & Ireland backs Unacceptable for a second series on TL...

02/07/2026

Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen

Thursday 2 July 2026 Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen Sky today confirms Tea with Judi Dench will return this su...

02/07/2026

Joyride Through July With 12 Games Coming to GeForce NOW

Summer is heating up - and GeForce NOW is taking players along for the ride. Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...

01/07/2026

Broadcast Management Group Appoints Kathy Samuels as Director of Creative Services

Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...

01/07/2026

Shade Launches Custom Objects and Automations

Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...

01/07/2026

FOR-A America Adds Two Regional Sales Leaders

FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...

01/07/2026

NBC Sports To Present All 15 MLB Games Nationally on July 4 Weekend Star-Spangled Sunday'

NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...

01/07/2026

Clear-Com Upgrades Wireless Communications for Jeopardy! and Wheel of Fortune

Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...

01/07/2026

England Deploys Sony STATSports Live GPS Tracking at FIFA World Cup 2026

England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...

01/07/2026

Adder Technology Appoints Neil Hillier as CEO

Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...

01/07/2026

Bitcentral Splits Into Two Companies: Bitcentral and ViewNexa

Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...