
Milwaukee Brewers Set To Debut Two Videoboards, 1080p Control Room on Opening Day Alpha leads the systems-integration process; ANC provides new LED displays By Kristian Hern ndez, Senior Editor
Wednesday, February 21, 2024 - 7:00 am
Print This Story | Subscribe
Story Highlights
As multiple Major League Baseball clubs look to upgrade their facilities heading into the 2024 season, the Milwaukee Brewers is doubling up with not only two videoboards in the outfield but also a leap in broadcast technology with a new 1080p control room at American Family Field. ANC is providing the LED structures, and, doing the heavy lifting to sync the new workflows to these main video displays, is Alpha at the center of the project.
[The project] is moving along quite well, as expected, says Darren Whitten, senior account executive, sports and live events, Alpha. We're starting to get into a lot of the commissioning and training right now. [The crew is] really stoked about some of the things they're going to be able to do.
A Jump in Tech: Club Transitions from 720p to 1080p The previous videoboard at American Family Field, home of the Milwaukee Brewers
Before a ball is even pitched, the Brewers have already picked up a technological win by jumping from 720p to 1080p. More than a decade ago, the club installed a new scoreboard prior to the 2011 season. With HD workflows having been introduced at the turn of the 21st century, the organization went full bore on the technology by introducing the LED display in 720p. Shifting now to 1080p, once a novelty, will distribute higher-quality video and allow a higher tier of creative video. Although many in sports-video production - both with networks and at professional venues - are opting to go down the IP path, the Brewers decided to stick with a production space run on traditional baseband.
It's definitely an upgrade for them with SDR capabilities, says Whitten. We've helped tie in their preexisting Ross Acuity switcher with the rest of the control room.
A rendering of the new outfield LEDs at American Family Field
As Alpha focuses on completing the Brewers' project, the busy offseason has the systems integrator involved in other builds as well. Nearly 800 miles away on the East Coast, Nationals Park - home of the 2019 World Series Champion Washington Nationals - is undergoing its share of renovations, including a new videoboard and upgraded control-room workflows implemented with the help of Alpha. With Whitten as one of the project leads, along with Alpha Project Manager Rod Dombroski and Broadcast Systems Design Engineer Ben Pfeifer, the company has been able to navigate simultaneous projects while not prioritizing one over the other. Having control rooms running at 1080p at both American Family Field and Nationals Park has helped the company streamline operations.
It's almost rinse and repeat, Whitten says. To a certain extent, [two projects in the same offseason] isn't very stressful.
Games will be captured by Sony HDC-3200 and HDC-3500 cameras with Canon UJ111x8.3B lenses.
On the tech front, the Brewers' control room is based on an Evertz SDI routing core, with EQX 198 198 3G routing; two operators running Evertz DreamCatcher replay with 12 1080p inputs, four 1080p outputs, and Clip Playback; Ross XPression Graphics for a new graphics package created by ANC Studios; Evertz Scorpion IP gateways and frame syncs; and Riedel Matrix Intercom and Bolero Wireless for internal communications. Additional features include Evertz closed captioning, Telestream's Lightspeed Transcode System, furnishings by Forecast Consoles, and KVM from Adder Technology. Outside the control room, the in-venue show relies on Sony HDC-3200 and HDC-3500 cameras with Canon UJ111x8.3B lenses and Wave Central RF connectivity.
in-Venue Show: Two New ANC LEDs Headline Structural Upgrades The 1080p control room will be connected via traditional baseband.
When fans walk through the turnstiles of American Family Field for one of the club's 81 home games, they will be greeted by two new videoboards in the outfield. Alpha worked closely with video-display manufacturer ANC to sync up the LEDs to the new control room. On the ground, Whitten and ANC Senior Project Manager Jesse Vellucci continued to forge the partnership.
Past the outfield wall, two 8-mm displays headline a new centerfield main display measuring more than 12,077 sq. ft., twice the size of the previous structure. Other LED fixtures include 4-mm home-plate and base-line displays, which have become common at brand-new stadiums, such as Globe Life Field in Arlington, TX.
In addition to the main project, ANC tapped the services of Alpha to finish the new content-management system (CMS) that the in-venue team will use to fire these displays. [ANC] already had the CMS scope under their videoboard project, notes Whitten. But, when they didn't have the bandwidth or time to take care of it, they asked if we could handle it. It made sense for us to do it as a subcontractor.
The CMS comprises a Ross Ultrix FR12 router, three Ross Carbonite Ultra switchers, seven Tessera nodes, and an Xpression Tessera design station.
A Time for Learning: In Offseason, Production Team Gets Familiar With New Workflows The rack room at Milwaukee's American Family Field
When new technologies are rolled into a brand-new space, it's imperative to use time in the offseason to bring staffers up to speed. Finding the delicate balance of teaching the crew a new way of working while finishing the project is difficult, but, with the guidance of Milwaukee Brewers VP, Information Technology, Derek Hyde; Senior Director, Scoreboard Operations, Deron Anderson; and Senior Manager, Broadcast and Audio Video Systems, Mark Roberts, the club will be in a good spot by Opening Day on April 2 agains
More from Sports Video Group
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...
31/07/2026
With an emphasis on local, the league is looking beyond the initial four teams t...
30/07/2026
CP Communications provided RF audio, RF video, communications, RF coordination, ...
30/07/2026
OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...
30/07/2026
LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...
30/07/2026
Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...
30/07/2026
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...
30/07/2026
ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...
30/07/2026
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....
30/07/2026
Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...
30/07/2026
Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...
30/07/2026
ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...
30/07/2026
Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...
30/07/2026
The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...
30/07/2026
TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...
30/07/2026
SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...
30/07/2026
Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...
30/07/2026
A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...
30/07/2026
The NBA will provide production for all local game broadcasts, including pregame and postgame coverage...
30/07/2026
Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martiu...
30/07/2026
NFL Network will be available on the ESPN App beginning July 30 for Unlimited plan subscribers. The addition brings NFL Network's live games, studio program...
30/07/2026
NEP Group has added Riedel's SimplyLive Production Suite to NEP Platform, giving customers access to the live production software through NEP's orchestr...
29/07/2026
In this series, Grass Valley explores the seven paradoxes shaping the next era o...
29/07/2026
Thats a wrap on Season 1 of SVG Students to Watch! Across the country, these stu...
29/07/2026
The agreement will move Gotham Sports App subscribers to DAZN during the 2026-27...
29/07/2026
Longtime digital-media leader expands role overseeing conference branding, video...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today detailed its historic performance records set during the 2026 FIFA World Cu...
28/07/2026
The NFL franchise rebuilt their off-site content operation for an era when teams...
28/07/2026
Longtime partners expand viewer choice, data-driven analysis, access, immersive ...
28/07/2026
There is a unique moment before every major production. The audience never sees it.
The cameras are ready. The talent is preparing. Directors review the final...
28/07/2026
The CW Network and ESPN have announced their highly anticipated streaming agreement to bring CW Sports' live events to the ESPN App will officially launch o...
28/07/2026
As more than tens of thousands of spectators filled Paris' Champ de Mars and...
28/07/2026
Appear's X Platform played a central role in Chile's first large-scale c...