
Milwaukee Brewers Set To Debut Two Videoboards, 1080p Control Room on Opening Day Alpha leads the systems-integration process; ANC provides new LED displays By Kristian Hern ndez, Senior Editor
Wednesday, February 21, 2024 - 7:00 am
Print This Story | Subscribe
Story Highlights
As multiple Major League Baseball clubs look to upgrade their facilities heading into the 2024 season, the Milwaukee Brewers is doubling up with not only two videoboards in the outfield but also a leap in broadcast technology with a new 1080p control room at American Family Field. ANC is providing the LED structures, and, doing the heavy lifting to sync the new workflows to these main video displays, is Alpha at the center of the project.
[The project] is moving along quite well, as expected, says Darren Whitten, senior account executive, sports and live events, Alpha. We're starting to get into a lot of the commissioning and training right now. [The crew is] really stoked about some of the things they're going to be able to do.
A Jump in Tech: Club Transitions from 720p to 1080p The previous videoboard at American Family Field, home of the Milwaukee Brewers
Before a ball is even pitched, the Brewers have already picked up a technological win by jumping from 720p to 1080p. More than a decade ago, the club installed a new scoreboard prior to the 2011 season. With HD workflows having been introduced at the turn of the 21st century, the organization went full bore on the technology by introducing the LED display in 720p. Shifting now to 1080p, once a novelty, will distribute higher-quality video and allow a higher tier of creative video. Although many in sports-video production - both with networks and at professional venues - are opting to go down the IP path, the Brewers decided to stick with a production space run on traditional baseband.
It's definitely an upgrade for them with SDR capabilities, says Whitten. We've helped tie in their preexisting Ross Acuity switcher with the rest of the control room.
A rendering of the new outfield LEDs at American Family Field
As Alpha focuses on completing the Brewers' project, the busy offseason has the systems integrator involved in other builds as well. Nearly 800 miles away on the East Coast, Nationals Park - home of the 2019 World Series Champion Washington Nationals - is undergoing its share of renovations, including a new videoboard and upgraded control-room workflows implemented with the help of Alpha. With Whitten as one of the project leads, along with Alpha Project Manager Rod Dombroski and Broadcast Systems Design Engineer Ben Pfeifer, the company has been able to navigate simultaneous projects while not prioritizing one over the other. Having control rooms running at 1080p at both American Family Field and Nationals Park has helped the company streamline operations.
It's almost rinse and repeat, Whitten says. To a certain extent, [two projects in the same offseason] isn't very stressful.
Games will be captured by Sony HDC-3200 and HDC-3500 cameras with Canon UJ111x8.3B lenses.
On the tech front, the Brewers' control room is based on an Evertz SDI routing core, with EQX 198 198 3G routing; two operators running Evertz DreamCatcher replay with 12 1080p inputs, four 1080p outputs, and Clip Playback; Ross XPression Graphics for a new graphics package created by ANC Studios; Evertz Scorpion IP gateways and frame syncs; and Riedel Matrix Intercom and Bolero Wireless for internal communications. Additional features include Evertz closed captioning, Telestream's Lightspeed Transcode System, furnishings by Forecast Consoles, and KVM from Adder Technology. Outside the control room, the in-venue show relies on Sony HDC-3200 and HDC-3500 cameras with Canon UJ111x8.3B lenses and Wave Central RF connectivity.
in-Venue Show: Two New ANC LEDs Headline Structural Upgrades The 1080p control room will be connected via traditional baseband.
When fans walk through the turnstiles of American Family Field for one of the club's 81 home games, they will be greeted by two new videoboards in the outfield. Alpha worked closely with video-display manufacturer ANC to sync up the LEDs to the new control room. On the ground, Whitten and ANC Senior Project Manager Jesse Vellucci continued to forge the partnership.
Past the outfield wall, two 8-mm displays headline a new centerfield main display measuring more than 12,077 sq. ft., twice the size of the previous structure. Other LED fixtures include 4-mm home-plate and base-line displays, which have become common at brand-new stadiums, such as Globe Life Field in Arlington, TX.
In addition to the main project, ANC tapped the services of Alpha to finish the new content-management system (CMS) that the in-venue team will use to fire these displays. [ANC] already had the CMS scope under their videoboard project, notes Whitten. But, when they didn't have the bandwidth or time to take care of it, they asked if we could handle it. It made sense for us to do it as a subcontractor.
The CMS comprises a Ross Ultrix FR12 router, three Ross Carbonite Ultra switchers, seven Tessera nodes, and an Xpression Tessera design station.
A Time for Learning: In Offseason, Production Team Gets Familiar With New Workflows The rack room at Milwaukee's American Family Field
When new technologies are rolled into a brand-new space, it's imperative to use time in the offseason to bring staffers up to speed. Finding the delicate balance of teaching the crew a new way of working while finishing the project is difficult, but, with the guidance of Milwaukee Brewers VP, Information Technology, Derek Hyde; Senior Director, Scoreboard Operations, Deron Anderson; and Senior Manager, Broadcast and Audio Video Systems, Mark Roberts, the club will be in a good spot by Opening Day on April 2 agains
More from Sports Video Group
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...
03/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...
03/06/2026
Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...
03/06/2026
According to Caretta Research, the sports-rights market may be hitting the brake...
02/06/2026
Tennis Channel has completed a transition from satellite-based distribution to a...
02/06/2026
Daktronics has announced the 2026 High School Video Summit, a two-day educational event for high school educators and student production teams, taking place Jun...
02/06/2026
Fandango will bring Telemundo's live Spanish-language coverage of the FIFA W...
02/06/2026
All Women's Sports Network (AWSN) has announced the live television schedule...
02/06/2026
Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Eurolea...
02/06/2026
NHL Network's 2026 Stanley Cup Final coverage began June 1 with NHL Tonight: Stanley Cup Final Media Day from the Carolina Hurricanes' Lenovo Center at ...
02/06/2026
Matrox Video has announced the Maevex MGX Series, a lineup of IPMX-ready video e...
02/06/2026
Marshall Electronics will exhibit at InfoComm 2026 (Booth C7521), showcasing a lineup of 4K and HD compact POV cameras for corporate, education, hospitality, wo...
02/06/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
02/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026 (Booth C50...
02/06/2026
Advanced Systems Group (ASG) has announced the promotion of Joe Marchitto to Western Regional CTO. In his new role, Marchitto will oversee system design across ...
02/06/2026
The NHL has announced that Brothers Osborne will headline a free outdoor concert...
02/06/2026
CP Communications has announced the appointment of its first two female executives in the company's 40-year history. Tabitha Coleman has been named Vice Pre...
02/06/2026
The Lighting Design Group (LDG) has announced the completion of Studio C at Yahoo's headquarters at 770 Broadway in Manhattan. The studio launched April 24 ...
02/06/2026
Zee Entertainment Enterprises Ltd. (Z) has announced a partnership with FIFA to broadcast FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women's World Cup 2...
02/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...