
Milwaukee Brewers Set To Debut Two Videoboards, 1080p Control Room on Opening Day Alpha leads the systems-integration process; ANC provides new LED displays By Kristian Hern ndez, Senior Editor
Wednesday, February 21, 2024 - 7:00 am
Print This Story | Subscribe
Story Highlights
As multiple Major League Baseball clubs look to upgrade their facilities heading into the 2024 season, the Milwaukee Brewers is doubling up with not only two videoboards in the outfield but also a leap in broadcast technology with a new 1080p control room at American Family Field. ANC is providing the LED structures, and, doing the heavy lifting to sync the new workflows to these main video displays, is Alpha at the center of the project.
[The project] is moving along quite well, as expected, says Darren Whitten, senior account executive, sports and live events, Alpha. We're starting to get into a lot of the commissioning and training right now. [The crew is] really stoked about some of the things they're going to be able to do.
A Jump in Tech: Club Transitions from 720p to 1080p The previous videoboard at American Family Field, home of the Milwaukee Brewers
Before a ball is even pitched, the Brewers have already picked up a technological win by jumping from 720p to 1080p. More than a decade ago, the club installed a new scoreboard prior to the 2011 season. With HD workflows having been introduced at the turn of the 21st century, the organization went full bore on the technology by introducing the LED display in 720p. Shifting now to 1080p, once a novelty, will distribute higher-quality video and allow a higher tier of creative video. Although many in sports-video production - both with networks and at professional venues - are opting to go down the IP path, the Brewers decided to stick with a production space run on traditional baseband.
It's definitely an upgrade for them with SDR capabilities, says Whitten. We've helped tie in their preexisting Ross Acuity switcher with the rest of the control room.
A rendering of the new outfield LEDs at American Family Field
As Alpha focuses on completing the Brewers' project, the busy offseason has the systems integrator involved in other builds as well. Nearly 800 miles away on the East Coast, Nationals Park - home of the 2019 World Series Champion Washington Nationals - is undergoing its share of renovations, including a new videoboard and upgraded control-room workflows implemented with the help of Alpha. With Whitten as one of the project leads, along with Alpha Project Manager Rod Dombroski and Broadcast Systems Design Engineer Ben Pfeifer, the company has been able to navigate simultaneous projects while not prioritizing one over the other. Having control rooms running at 1080p at both American Family Field and Nationals Park has helped the company streamline operations.
It's almost rinse and repeat, Whitten says. To a certain extent, [two projects in the same offseason] isn't very stressful.
Games will be captured by Sony HDC-3200 and HDC-3500 cameras with Canon UJ111x8.3B lenses.
On the tech front, the Brewers' control room is based on an Evertz SDI routing core, with EQX 198 198 3G routing; two operators running Evertz DreamCatcher replay with 12 1080p inputs, four 1080p outputs, and Clip Playback; Ross XPression Graphics for a new graphics package created by ANC Studios; Evertz Scorpion IP gateways and frame syncs; and Riedel Matrix Intercom and Bolero Wireless for internal communications. Additional features include Evertz closed captioning, Telestream's Lightspeed Transcode System, furnishings by Forecast Consoles, and KVM from Adder Technology. Outside the control room, the in-venue show relies on Sony HDC-3200 and HDC-3500 cameras with Canon UJ111x8.3B lenses and Wave Central RF connectivity.
in-Venue Show: Two New ANC LEDs Headline Structural Upgrades The 1080p control room will be connected via traditional baseband.
When fans walk through the turnstiles of American Family Field for one of the club's 81 home games, they will be greeted by two new videoboards in the outfield. Alpha worked closely with video-display manufacturer ANC to sync up the LEDs to the new control room. On the ground, Whitten and ANC Senior Project Manager Jesse Vellucci continued to forge the partnership.
Past the outfield wall, two 8-mm displays headline a new centerfield main display measuring more than 12,077 sq. ft., twice the size of the previous structure. Other LED fixtures include 4-mm home-plate and base-line displays, which have become common at brand-new stadiums, such as Globe Life Field in Arlington, TX.
In addition to the main project, ANC tapped the services of Alpha to finish the new content-management system (CMS) that the in-venue team will use to fire these displays. [ANC] already had the CMS scope under their videoboard project, notes Whitten. But, when they didn't have the bandwidth or time to take care of it, they asked if we could handle it. It made sense for us to do it as a subcontractor.
The CMS comprises a Ross Ultrix FR12 router, three Ross Carbonite Ultra switchers, seven Tessera nodes, and an Xpression Tessera design station.
A Time for Learning: In Offseason, Production Team Gets Familiar With New Workflows The rack room at Milwaukee's American Family Field
When new technologies are rolled into a brand-new space, it's imperative to use time in the offseason to bring staffers up to speed. Finding the delicate balance of teaching the crew a new way of working while finishing the project is difficult, but, with the guidance of Milwaukee Brewers VP, Information Technology, Derek Hyde; Senior Director, Scoreboard Operations, Deron Anderson; and Senior Manager, Broadcast and Audio Video Systems, Mark Roberts, the club will be in a good spot by Opening Day on April 2 agains
More from Sports Video Group
16/10/2026
The LA Clippers have announced their local television plan for the 2026-27 seaso...
16/10/2026
At sports-media summit, he describes the success of the one-year-old agreement a...
16/10/2026
Parks Associates, in partnership with InterDigital, has published a white paper ...
16/10/2026
Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...
16/10/2026
Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...
16/10/2026
TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...
16/10/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
16/10/2026
Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...
16/10/2026
DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...
16/10/2026
Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...
16/10/2026
The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...
16/10/2026
Onsite studio show will accompany game productions in San Francisco and Atlanta
...
16/10/2026
Grass Valley s AMPP platform continues to grow in popularity, especially with th...
16/10/2026
FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....
16/10/2026
At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...
15/10/2026
E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...
15/10/2026
Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...
15/10/2026
FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...
15/10/2026
Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...
15/10/2026
USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...
15/10/2026
DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...
15/10/2026
Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...
15/10/2026
Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...
15/10/2026
Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...
15/10/2026
HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...
15/10/2026
ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel featur...
15/10/2026
SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have la...
15/10/2026
The Farmers Insurance Skins Game will return to Prime Video globally on Black Fr...
15/10/2026
Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and ...
15/10/2026
Production elements for the ALCS include Nucleus cameras, Proton cameras, UmpCam...
15/10/2026
MultiDyne Video & Fiber Optic Systems has introduced complete fiber camera kits built around its SilverBack Series for integrating digital cinema cameras into l...
15/10/2026
DIRECTV has launched Build Your Own Multiview, a feature that lets fans select up to four eligible channels to watch together on one screen. Beginning Oct. 13, ...
15/10/2026
ICAT Logistics has named Jonathan Stein Global Vice President of Sports and Live...
15/10/2026
The LA Clippers have announced their local television plan for the 2026-27 season. ClipperVision, which takes over from FanDuel Sports Network SoCal, will broad...
14/10/2026
The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...
14/10/2026
Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...
13/10/2026
#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...
13/10/2026
Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...
13/10/2026
Zixi and TAG Video Systems have announced an extended integration enabling the Z...
13/10/2026
LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...
13/10/2026
Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...
13/10/2026
Just Women's Sports (JWS) has announced three developments: the acquisition ...
13/10/2026
Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...
13/10/2026
In a fundamental change, one expensive act of content creation could become many...
13/10/2026
The annual event will explore streaming, personalization, partnering with indepe...
13/10/2026
Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...
13/10/2026
The St. Louis Blues and Gray Media have announced a multi-year partnership to si...
13/10/2026
Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...
13/10/2026
Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back
The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...
13/10/2026
The longtime production-facilities provider also continues to roll out new mobil...