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Social media news you need to know this month [January]

22/01/2021

Hey, creators! Here's what's making headlines this month in social media. We've got you covered if you're looking to make better social media ads or plan your social media strategy for 2021.

Facebook aims to provide more data transparency

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In an effort to make it easier for people to understand how their data is used, Facebook is updating the Access Your Information tool available on the platform.

Pinterest publishes search trends around personalized tech

alt= width=300 height=199 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2021/01/Insights-digital_personalization__digital_decor-graph_01-1216x805-2x-300x199.jpg 300w, https://cms.wevideo.com/wp-content/uploads/2021/01/Insights-digital_personalization__digital_decor-graph_01-1216x805-2x-768x508.jpg 768w, https://cms.wevideo.com/wp-content/uploads/2021/01/Insights-digital_personalization__digital_decor-graph_01-1216x805-2x-1024x678.jpg 1024w, https://cms.wevideo.com/wp-content/uploads/2021/01/Insights-digital_personalization__digital_decor-graph_01-1216x805-2x-350x232.jpg 350w, https://cms.wevideo.com/wp-content/uploads/2021/01/Insights-digital_personalization__digital_decor-graph_01-1216x805-2x-100x66.jpg 100w, https://cms.wevideo.com/wp-content/uploads/2021/01/Insights-digital_personalization__digital_decor-graph_01-1216x805-2x-862x571.jpg 862w, https://cms.wevideo.com/wp-content/uploads/2021/01/Insights-digital_personalization__digital_decor-graph_01-1216x805-2x-1200x794.jpg 1200w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2021/01/Insights-digital_personalization__digital_decor-graph_01-1216x805-2x-300x199.jpg />Image source: Pinterest

Pinterest shares new insights around the platform's popular searches in 2020. Trends around device personalization, gaming and digital preferences are at the top of the list.

Twitter reports 75% increase in gaming posts in 2020

alt= width=300 height=169 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2021/01/MostFollowedTopics2020.jpeg.img_.fullhd.medium.jpg_Twitter_GAMING-300x169.jpg 300w, https://cms.wevideo.com/wp-content/uploads/2021/01/MostFollowedTopics2020.jpeg.img_.fullhd.medium.jpg_Twitter_GAMING-768x432.jpg 768w, https://cms.wevideo.com/wp-content/uploads/2021/01/MostFollowedTopics2020.jpeg.img_.fullhd.medium.jpg_Twitter_GAMING-1024x576.jpg 1024w, https://cms.wevideo.com/wp-content/uploads/2021/01/MostFollowedTopics2020.jpeg.img_.fullhd.medium.jpg_Twitter_GAMING-350x197.jpg 350w, https://cms.wevideo.com/wp-content/uploads/2021/01/MostFollowedTopics2020.jpeg.img_.fullhd.medium.jpg_Twitter_GAMING-100x56.jpg 100w, https://cms.wevideo.com/wp-content/uploads/2021/01/MostFollowedTopics2020.jpeg.img_.fullhd.medium.jpg_Twitter_GAMING-862x482.jpg 862w, https://cms.wevideo.com/wp-content/uploads/2021/01/MostFollowedTopics2020.jpeg.img_.fullhd.medium.jpg_Twitter_GAMING-1200x671.jpg 1200w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2021/01/MostFollowedTopics2020.jpeg.img_.fullhd.medium.jpg_Twitter_GAMING-300x169.jpg />Image source: Twitter

Twitter reports over 2 billion gaming tweets were posted in 2020, up 75% from the year before. The big uptick is largely credited to more people staying home due to the pandemic.

YouTube adds new hashtag search options

alt= width=300 height=135 data-lazy-srcset=https://cms.wevideo.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-14-at-12.01.44-PM-300x135.png 300w, https://cms.wevideo.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-14-at-12.01.44-PM-768x346.png 768w, https://cms.wevideo.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-14-at-12.01.44-PM-1024x462.png 1024w, https://cms.wevideo.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-14-at-12.01.44-PM-350x158.png 350w, https://cms.wevideo.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-14-at-12.01.44-PM-100x45.png 100w, https://cms.wevideo.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-14-at-12.01.44-PM-862x389.png 862w, https://cms.wevideo.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-14-at-12.01.44-PM-1200x541.png 1200w data-lazy-sizes=(max-width: 300px) 100vw, 300px data-lazy-src=https://cms.wevideo.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-14-at-12.01.44-PM-300x135.png />Image source: YouTube

YouTube is making it easier to search hashtags. Featuring a new and improved search results page, the most relevant and popular videos per hashtag appear at the top.

How political violence affects social media days before Inauguration

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