Red Arrow International sells Benidorm Bastards to Spain's La Sexta
Munich, March 18th, 2013. Next round for the Bastards: after terrific ratings on NBC, International Emmy and Rose dOr winning Benidorm Bastards are now heading for Spain. Los Mayores Gamberros (local title) will premiere on La Sexta early 2013.
Carmen Ferreiro, Director of Programmes, says: We first saw Benidorm Bastards at MIP and we loved it. We are confident that it will be a rating success.
Axel Bhm, Senior Vice President Sales Spain at Red Arrow International says: The Bastards are unstoppable. First Scandinavia, then the U.S. and UK and now Spain: Im certain the Gamberros will take La Sextas audience by storm.
Benidorm Bastards
Theyre old. Theyre rude. Theyre funny. Benidorm Bastards is an outrageous hidden camera show following seven senior citizens whose mission is to roam the streets and blow the minds of as many young people as they can.
Created by SHELTER, Benidorm Bastards has already been sold to more than 20 countries, including Betty Whites Off Their Rockers (NBC/US), Pensionrsjvlar (Kanal 5/Sweden), Old Ass Bastards (ProSieben/Germany), Benidorm Bastards (RTL 4/The Netherlands), Rollator Banden (SBS/Denmark), Bingobanden (TV Norge/Norway), Batrani si Nelinistiti (TV 2/Romania), Off Their Rockers (FOXTEL/Australia) and JeulGeoUn In Seng (tvN/South Korea).
About ATRESMEDIA
ATRESMEDIA is a leading media group in Spain through its different business lines: Television (Antena 3, La Sexta, Neox, Nova, Nitro, la Sexta 3, xplora y GolT), Radio (Onda Cero, Europa FM, Onda Meloda), Cinema, the Internet and Advertising.
About Red Arrow International
Red Arrow International is a leading distributor with an extensive scripted, factual and format slate, guaranteeing a strong portfolio with programs by Red Arrow Entertainment Group and third party producers.
Red Arrow International has a unique expertise in packaging, co-financing and co-producing international drama, such as Netflix first original drama Lilyhammer and Jo, starring Jean Reno.
Red Arrow International boasts a strong track record in building format franchises like Benidorm Bastards with 25 local versions including NBCs Betty Whites Off Their Rockers, and The Taste, ABCs highest in-season unscripted debut since 2011.
Led by Jens Richter, Red Arrow International has a global reach with sales to over 150 territories and offices in Munich, Los Angeles and Hong Kong.
Red Arrow International is part of Red Arrow Entertainment Group, incorporating 18 TV production companies spanning 9 countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1 Group, one of Europes leading media groups.
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Red Arrow International sells Benidorm Bastards to Spain's La Sexta 
