Sony Pixel Power calrec Sony

Texas A&M's 12th Man Productions Makes Move to IP with Cisco, Imagine Communications

22/05/2020

Texas A&M's 12th Man Productions Makes Move to IP with Cisco, Imagine Communications By Ken Kerschbaumer, Editorial Director

Thursday, May 21, 2020 - 2:48 pm

Print This Story | Subscribe

Story Highlights

Texas A&M University's (TAMU) 12th Man Productions has made the transition from legacy standard digital interface routing technology (SDI) to an IP-based infrastructure with the help of Cisco's IP Fabric for Media in alignment with SMPTE's ST 2110 suite of standards. Imagine Communications Selenio Network Processors sit at the four heaviest load venues and are networked back to two Cisco Nexus 9000 C9336C-FX2 spines and three Nexus 9000 C93180YC-FX leafs, allowing for more content, rich media experiences, and 4K and 8K video.

Texas A&M's 12th Man Production is using Cisco and Imagine ST 2110 gear to make the move to IP.

12th Man Productions is the broadcast, in-stadium, and post-production house for the TAMU Athletics Department. It provides post-production coverage for every NCAA athletic team the university hosts, as well as in-stadium productions for seven different sports across five different venues. The team also produces a majority of the TAMU athletics' broadcasts for ESPN and more than 100 live events every year.

In an IP-based infrastructure, a single cable has the capacity to carry multiple bi-directional traffic flows and can support different flow sizes without requiring changes to the physical infrastructure. In 2018, SMPTE announced a new suite of standards, ST 2110, to define how video, audio, and ancillary data are carried over IP. In order to move its live production to IP within this new set of standards, 12th Man Productions needed a workflow that would offer reliability, flexibility, and control over all aspects of its network and signals.

We knew that we only had one chance to get this transition right, and Cisco was the obvious choice for us to make it happen, says Zack Bacon, Chief Broadcast Engineer, 12th Man Productions, Texas A&M University Athletics. After researching the ST 2110 standard and its protocols and prerequisites, the hardware requirements were clear. Cisco easily met our requirements, while also giving us a path for growth and insight to prepare for real-time situations.

The 12th Man Productions team at Texas A&M sought after a networked media fabric that offers reliability, flexibility and control of its network with signals that could be expanded as facilities moved to a native ST 2110 workflow, said Sunil Gudurvalmiki, Product Marketing Director, Data Center Switching, Cisco. Cisco's IP Fabric for Media offers a highly reliable, scalable and secure network to transport ST 2110 signals, giving the broadcast team peace of mind to trust that the network will be able to scale and deliver richer media experiences with low latency to its viewers.
LINK: https://www.sportsvideo.org/2020/05/21/texas-ams-12th-man-productions-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

14/10/2026

Court TV selects Yospace to deliver advanced Dynamic Ad Insertion

Staines-upon-Thames, UK, 13, October, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has been selected by Court TV to monetize its ad-suppor...

14/10/2026

Fifth Annual Silicon Valley Video Summit Names Video Pioneer Andrew Cross as 2027 Conference Chair

The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...

14/10/2026

SVG Remote Production Forum 2026: All Sessions Now Available To Watch on SVG PLAY

Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...

14/10/2026

Universal Audio's Empirical Labs FATSO goes native

Tape simulator plug-in gains native version Universal Audio's recreation of the Empirical Labs FATSO has just become the latest of the company's plu...

14/10/2026

Bitwig & AlphaTheta announce collaboration

Bitwig Studio now integrates with Rekordbox Bitwig have joined forces with AlphaTheta to bring together two different areas of modern music creation: DJing ...

14/10/2026

Stream Pro from Delta Sound Labs

New granular synthesis plug-in revealed Delta Sound Labs have just launched a new granular synthesis plug-in that allows composers, producers and sound desi...

14/10/2026

Double the Eurovision!

Double the Eurovision! 14 October, 2026 Media releases SBS turns up the volume as the official Australian broadcaster for Eurovision Asia Also, the searc...

14/10/2026

Mastering complex signal environments: Rohde & Schwarz launches new R&SADD607 compact DF antenna

Mastering complex signal environments: Rohde & Schwarz launches new R&S ADD607 c...

14/10/2026

Court Extends Restraining Order Against President Trump's White House News Ban

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC to Demo One Connect Comms Platform at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

SMPTE Expands Engagement in Africa with South African Eve...

SMPTE, the home for media professionals, technologists and engineers, is expanding its presence in Africa through a series of industry events in South Africa th...

14/10/2026

FEMA Offers Two Webinars Ahead of National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

American Amplifier Technologies Acquires ERI

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

LTN, Sony Integrate Cloud Media Management, Real-Time Playout

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

DirecTV Launches Build Your Own Multiview

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

Wooden Camera Releases Redesigned Sony FX6 Accessory System

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

HuskerVision Builds IP Production Facility with Grass Val...

HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...

14/10/2026

Eden Project Grows Live Learning with LiveU Technology

Eden Project, the UK-based visitor attraction, social enterprise and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proje...

14/10/2026

Rise AV Launches North American Mentoring Council

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

NAB Show New York Exhibitor Insight: Grass Valley

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

NAB Show New York Exhibitor Insight: Cobalt Digital

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC Announces Plans to Showcase its One Connect Intercom...

IPC Announces Plans to Showcase its One Connect Intercom Platform at NAB New York 2026 Visit IPC as a Featured Vendor in the Dale Pro Audio Booth IPC, a le...

14/10/2026

Dr Trauma selected for Dynamic Television Scripted Initiative

Dr Trauma selected for Dynamic Television Scripted Initiative 14 October 2026 L-R: Sarah Bailey, Troy Lum. Screen Australia and Dynamic Television today annou...

14/10/2026

3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge

3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge Brie Clayton October 13, 2026 0 Comments 3DModels.org has opened its annual Car Rende...

14/10/2026

RE:Vision Effects Announces ARRI Film Lab 1.5 Release

RE:Vision Effects Announces ARRI Film Lab 1.5 Release Brie Clayton October 13, 2026 0 Comments ARRI Film Lab 1.5 adds many user requested features inc...

14/10/2026

MTI FILM DRS Nova V7.0 Major Release Now Available

MTI FILM DRS Nova V7.0 Major Release Now Available Brie Clayton October 13, 2026 0 Comments A step forward in digital film restoration DRS Nova V7.0 ...

14/10/2026

Powering a sustainable future on World Standards Day

As our world becomes increasingly digital, demand for electricity is surging while the transition to cleaner energy systems is creating new challenges. Yet desp...

13/10/2026

#GALSNGEAR's Tequity Talk Podcast Returns for Third Season

#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...

13/10/2026

Most Valuable Promotions Appoints Joe Setley as SVP of Products and Digital Media

Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...

13/10/2026

Zixi and TAG Video Systems Extend Integration for SCTE-35 Verification and Content Matching

Zixi and TAG Video Systems have announced an extended integration enabling the Z...

13/10/2026

LTN and Sony Integrate Ci Media Cloud with LTN Schedule Playout

LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...

13/10/2026

Infront Productions Announces New Management Structure

Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...

13/10/2026

Just Women's Sports Acquires Victra Sports, Launches App and Sport-Specific Channels

Just Women's Sports (JWS) has announced three developments: the acquisition ...

13/10/2026

Cinematographer Philip Lozano AFC Uses Sony Rialto Mini for Evil Dead Burn Car Fight Sequence

Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...

13/10/2026

Op-Ed: Beyond the Newsroom - Why the Story Object Model Is Sports Media's Next Big Economic Shift

In a fundamental change, one expensive act of content creation could become many...

13/10/2026

SVG Digital Engagement Forum 2026 Hits NYC on December 15; HBS Director of Digital Johannes Franken to Keynote

The annual event will explore streaming, personalization, partnering with indepe...

13/10/2026

Freestyle Chess Partners with Game+ for North American Distribution

Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...

13/10/2026

St. Louis Blues and Gray Media To Simulcast 10 Blue Note+ Games on First Alert ABC

The St. Louis Blues and Gray Media have announced a multi-year partnership to si...

13/10/2026

Spalk Expands NBA and NFL Multilingual Commentary Partnerships

Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...

13/10/2026

All 32 Teams, One Night: ESPN's NHL Frozen Frenzy Returns for Fourth Season

Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...

13/10/2026

Mobile TV Group Goes Full-Stack With the MTVG Production Platform, Mountain Media Center

The longtime production-facilities provider also continues to roll out new mobil...

13/10/2026

Behind the Mic: Andrew McCutchen Joins SiriusXM for MLB Post Season; Eddie Olczyk Returns to Chicago

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

13/10/2026

Cal Opens On-Campus Twitch Studio for Student-Athletes Through StreamU

StreamU, the college athletics livestreaming network from TheLinkU and Twitch, has opened its first on-campus content studio at UC Berkeley. Cal student-athlete...

13/10/2026

Give Me the Backstory: Get to Know Noah Segan, the Director of The Only Living Pickpocket in New York

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

13/10/2026

Penombra Celli & Viole from Sonora Cinematic

Two new MPE-capable libraries announced Sonora Cinematic's The Founders Locker line-up has just gained two new additions: Penombra Celli and Penombra Vi...

13/10/2026

Modbap release Fidelity Theory

Debut offering in new oneTHNG plug-in series Modular synth experts Modbap have just announced the launch of Fidelity Theory, a new creative effect that mark...

13/10/2026

SGL Carbon celebrates capacity expansion at its St. Marys site

Last week, SGL Carbon celebrated the expansion of its production capacity at its St. Marys site (USA). SGL Carbon has invested around USD 100 million in the exp...

13/10/2026

Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceability applications up to 170 GHz

Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceabi...

13/10/2026

APPLICATIONS TO SERVE ON THE INDEPENDENT PANEL FOR THE APPOINTMENT OF THE NATIONAL FILM AND VIDEO FOUNDATION COUNCIL

The Minister of Sport, Arts and Culture, Mr Gayton McKenzie, invites suitably qu...