Sony Pixel Power calrec Sony

Texas A&M's 12th Man Productions Makes Move to IP with Cisco, Imagine Communications

22/05/2020

Texas A&M's 12th Man Productions Makes Move to IP with Cisco, Imagine Communications By Ken Kerschbaumer, Editorial Director

Thursday, May 21, 2020 - 2:48 pm

Print This Story | Subscribe

Story Highlights

Texas A&M University's (TAMU) 12th Man Productions has made the transition from legacy standard digital interface routing technology (SDI) to an IP-based infrastructure with the help of Cisco's IP Fabric for Media in alignment with SMPTE's ST 2110 suite of standards. Imagine Communications Selenio Network Processors sit at the four heaviest load venues and are networked back to two Cisco Nexus 9000 C9336C-FX2 spines and three Nexus 9000 C93180YC-FX leafs, allowing for more content, rich media experiences, and 4K and 8K video.

Texas A&M's 12th Man Production is using Cisco and Imagine ST 2110 gear to make the move to IP.

12th Man Productions is the broadcast, in-stadium, and post-production house for the TAMU Athletics Department. It provides post-production coverage for every NCAA athletic team the university hosts, as well as in-stadium productions for seven different sports across five different venues. The team also produces a majority of the TAMU athletics' broadcasts for ESPN and more than 100 live events every year.

In an IP-based infrastructure, a single cable has the capacity to carry multiple bi-directional traffic flows and can support different flow sizes without requiring changes to the physical infrastructure. In 2018, SMPTE announced a new suite of standards, ST 2110, to define how video, audio, and ancillary data are carried over IP. In order to move its live production to IP within this new set of standards, 12th Man Productions needed a workflow that would offer reliability, flexibility, and control over all aspects of its network and signals.

We knew that we only had one chance to get this transition right, and Cisco was the obvious choice for us to make it happen, says Zack Bacon, Chief Broadcast Engineer, 12th Man Productions, Texas A&M University Athletics. After researching the ST 2110 standard and its protocols and prerequisites, the hardware requirements were clear. Cisco easily met our requirements, while also giving us a path for growth and insight to prepare for real-time situations.

The 12th Man Productions team at Texas A&M sought after a networked media fabric that offers reliability, flexibility and control of its network with signals that could be expanded as facilities moved to a native ST 2110 workflow, said Sunil Gudurvalmiki, Product Marketing Director, Data Center Switching, Cisco. Cisco's IP Fabric for Media offers a highly reliable, scalable and secure network to transport ST 2110 signals, giving the broadcast team peace of mind to trust that the network will be able to scale and deliver richer media experiences with low latency to its viewers.
LINK: https://www.sportsvideo.org/2020/05/21/texas-ams-12th-man-productions-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

16/06/2026

Perry Sook: Big Tech Poses 'Very Urgent Threat to Broadcast Stations

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

FIFA World Cup Delivers Record Ratings on Fox

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

AIMS Launches the Official IPMX Training Series Online

Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design The Alliance for IP Media Solutions (AIMS) today announced t...

16/06/2026

Share your views on Screen Australia and the future of the industry

Share your views on Screen Australia and the future of the industry 15 June 2026 Your feedback matters. Following the instrumental insights provided in 2025,...

15/06/2026

University of South Carolina's Valerie Gerfin on Gamecock Productions' Growth, Upgrades at Williams-Brice Stadium

One of the more exciting internal video production divisions within a college at...

15/06/2026

Fox Corp. To Acquire Roku, Pairs Live Sports Powerhouse With Major CTV Platform

The deal valued at $22 Billion is expected to close in the first half of 2027...

15/06/2026

Golf Channel Mobile to Live Stream 2026 Arnold Palmer Cup Beginning July 13th

Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...

15/06/2026

TikTok and Panini Launch Digital Collectible Card Experience for FIFA World Cup 2026

TikTok and Panini have announced a partnership to bring a digital collectible ca...

15/06/2026

Cosm and Monster Energy Launch First Full-Dome Immersive Advertisement in Shared Reality Venues

Cosm and Monster Energy have announced the debut of the first full-dome immersiv...

15/06/2026

Fox Nation and Real American Freestyle Sign International Media Rights Deal

Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...

15/06/2026

FanConnect and Extreme Networks Announce IPTV Integration for Large Venue Deployments

FanConnect has announced a partnership with Extreme Networks integrating FanConn...

15/06/2026

2026 Sundance Institute Ignite x Adobe Fellows Named

Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19 LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...

15/06/2026

Rumble from UVI

Innovative three-band soft synth introduced UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each op...

15/06/2026

Oram Awards 2026: Open call announcement

Applications now open for 2026 The Oram Awards have returned for 2026 to celebrate the unusual, unique and unfiltered creative worlds of women and gender-di...

15/06/2026

PSPaudioware release PSP Levelizer

New intelligent auto-fader plug-in revealed PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...

15/06/2026

4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER TRKYE ON SBS

4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS 15 June, 2026 Media releases Match had a Total TV average audience of 3.035 million, with over ...

15/06/2026

SBS Head of Commissioning John Godfrey to depart after 18 years

SBS Head of Commissioning John Godfrey to depart after 18 years 15 June, 2026 Media releases SBS Head of Commissioning John Godfrey will depart the broadca...

15/06/2026

Greater Manchester Police installs Rohde & Schwarz security scanner for custody searches

Greater Manchester Police installs Rohde & Schwarz security scanner for custody ...

15/06/2026

The New Discovery Stack: AI, Metadata and Audience Intelligence

Insights from NAGRAVISION's latest industry webinar featuring One Hungary, Liberty Global and Media Press Group In this blog, Laura Rognoni explores the k...

15/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

DoJ Approves Paramount Skydance, Warner Bros. Discovery Merger

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Clear-Com Introduces Avalon IP Station for Modern Communi...

Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...

15/06/2026

Fox Makes CTV Play with Roku Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Gray Announces Plans to Expand Lansing, Mich. Broadcast HQ

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Richmond Flying Squirrels Raise the Bar for Live Baseball...

MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience Grass Valley today announced that the Richmond Flying Sq...

15/06/2026

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Moving

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...

15/06/2026

Techtel Completes Media Production Setup for a major AFL sporting organisation

Techtel Completes Media Production Setup for a major AFL sporting organisation Sports 15 June Written By Suzanne Costello (Sydney, Australia 15 June 2026)...

15/06/2026

Sky News takes viewers inside Minab in new film investigating primary school strike in Iran

Monday 15 June 2026 Sky News takes viewers inside Minab in new film investigati...

15/06/2026

Fox Corporation to Acquire Roku, Inc.

Fox Corporation to Acquire Roku, Inc. Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability ...

14/06/2026

Detroit Drums from Iconic Instruments

Library captures 1960s R&B/pop drum sound Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...

14/06/2026

HBO Comedy Rooster Shot with URSA Cine 17K 65

HBO Comedy Rooster Shot with URSA Cine 17K 65 Brie Clayton June 14, 2026 0 Comments Large format brings viewers intimately close to characters. Black...

13/06/2026

Rhythmic Filters for Devious Machines' Infiltrator

Latest expansion pack includes 252 presets Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...

13/06/2026

MetaGrid Pro gains AI Builder

Create custom DAW/plug-in controllers using prompts MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...

13/06/2026

Spectrum Reach Taps Anoki AI for Contextual Intelligence

Share Copy link Facebook X Linkedin Bluesky Email...

13/06/2026

Google TV Launches Soccer Hub, New Voice Command Features

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...

12/06/2026

UFL to Feature FAST Innovation Suite at 2026 United Bowl

The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...

12/06/2026

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...

12/06/2026

InfoComm 2026: MultiDyne to Debut VF-9100 Fiber Transport Platform and Crescendo Audio Monitor

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...

12/06/2026

Eurovision Services Deploys Ateme Software-Based Frame-Rate Conversion

Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...

12/06/2026

Bitmovin, Simplestream, and Xperi Partner to Support OTT Services on TiVo OS

Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...

12/06/2026

Net Insight Deploys Nimbra 520 and Nimbra Edge for Multinational Corporate Live Production Workflow

Net Insight has announced that a multinational technology company is deploying a...

12/06/2026

MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...

12/06/2026

G&D and VuWall Announce CommandKeyboard-Advanced for Network-Independent Control Room Operations

Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...

12/06/2026

Philadelphia Union and Comcast Deploy Smart Technology at Subaru Park and WSFS Bank Sportsplex

Comcast Smart Solutions announces a new smart technology deployment with Major L...

12/06/2026

Elevation Worship Completes First Leg of 2026 Tour Using SSL Live Consoles and New UMD192 Interface

Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...