
Texas A&M's 12th Man Productions Makes Move to IP with Cisco, Imagine Communications By Ken Kerschbaumer, Editorial Director
Thursday, May 21, 2020 - 2:48 pm
Print This Story | Subscribe
Story Highlights
Texas A&M University's (TAMU) 12th Man Productions has made the transition from legacy standard digital interface routing technology (SDI) to an IP-based infrastructure with the help of Cisco's IP Fabric for Media in alignment with SMPTE's ST 2110 suite of standards. Imagine Communications Selenio Network Processors sit at the four heaviest load venues and are networked back to two Cisco Nexus 9000 C9336C-FX2 spines and three Nexus 9000 C93180YC-FX leafs, allowing for more content, rich media experiences, and 4K and 8K video.
Texas A&M's 12th Man Production is using Cisco and Imagine ST 2110 gear to make the move to IP.
12th Man Productions is the broadcast, in-stadium, and post-production house for the TAMU Athletics Department. It provides post-production coverage for every NCAA athletic team the university hosts, as well as in-stadium productions for seven different sports across five different venues. The team also produces a majority of the TAMU athletics' broadcasts for ESPN and more than 100 live events every year.
In an IP-based infrastructure, a single cable has the capacity to carry multiple bi-directional traffic flows and can support different flow sizes without requiring changes to the physical infrastructure. In 2018, SMPTE announced a new suite of standards, ST 2110, to define how video, audio, and ancillary data are carried over IP. In order to move its live production to IP within this new set of standards, 12th Man Productions needed a workflow that would offer reliability, flexibility, and control over all aspects of its network and signals.
We knew that we only had one chance to get this transition right, and Cisco was the obvious choice for us to make it happen, says Zack Bacon, Chief Broadcast Engineer, 12th Man Productions, Texas A&M University Athletics. After researching the ST 2110 standard and its protocols and prerequisites, the hardware requirements were clear. Cisco easily met our requirements, while also giving us a path for growth and insight to prepare for real-time situations.
The 12th Man Productions team at Texas A&M sought after a networked media fabric that offers reliability, flexibility and control of its network with signals that could be expanded as facilities moved to a native ST 2110 workflow, said Sunil Gudurvalmiki, Product Marketing Director, Data Center Switching, Cisco. Cisco's IP Fabric for Media offers a highly reliable, scalable and secure network to transport ST 2110 signals, giving the broadcast team peace of mind to trust that the network will be able to scale and deliver richer media experiences with low latency to its viewers.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
31/07/2026
SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...
31/07/2026
Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...
31/07/2026
From focus puller to colourist
Caroline Shawley July 30, 2026
0 Comments
Ana Mar a Ormaza shares her story of instinct, storytelling and finding a cre...
31/07/2026
Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design
Brie Clayton July 30, 2026
0 Comments
DaVinci Resolve Studio and Blackmagic Clou...
31/07/2026
Krotos Launches Video to Sound Plugin for DaVinci Resolve
Brie Clayton July 30, 2026
0 Comments
AI-assisted workflow helps editors add synchronized, p...
31/07/2026
Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...
31/07/2026
Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...
31/07/2026
RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...
31/07/2026
RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...
30/07/2026
CP Communications provided RF audio, RF video, communications, RF coordination, ...
30/07/2026
OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...
30/07/2026
LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...
30/07/2026
Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...
30/07/2026
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...
30/07/2026
ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...
30/07/2026
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....
30/07/2026
Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...
30/07/2026
Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...
30/07/2026
ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...
30/07/2026
Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...
30/07/2026
The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...
30/07/2026
TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...
30/07/2026
SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...
30/07/2026
Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...
30/07/2026
A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...
30/07/2026
The NBA will provide production for all local game broadcasts, including pregame and postgame coverage...
30/07/2026
Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martiu...
30/07/2026
NFL Network will be available on the ESPN App beginning July 30 for Unlimited plan subscribers. The addition brings NFL Network's live games, studio program...
30/07/2026
NEP Group has added Riedel's SimplyLive Production Suite to NEP Platform, giving customers access to the live production software through NEP's orchestr...
30/07/2026
LOS ANGELES, CA, July 30, 2026 - The nonprofit Sundance Institute today announce...
30/07/2026
A new take on classic algorithmic reverbs
Waves have just introduced a new flagship algorithmic reverb plug-in that offers the company's take on the ico...
30/07/2026
Save up to 30% on virtual instruments & plug-ins
Arturia have recently launched their annual Summer Sale, which sees discounts of up to 30% applied across a...
30/07/2026
ActiveAnalogue technology powers new flagship modular console
A year on from the launch of the Oracle, SSL have revealed a new flagship console which they s...
30/07/2026
Up to 22dBA of passive attenuation
The latest arrival to the beyerdynamic range introduces a new compact monitoring headphone that's been designed to ta...
30/07/2026
As part of its traditional graduation ceremony, SGL Carbon honored the achievements of a total of twelve young professionals who successfully completed their ap...
30/07/2026
Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hug...
30/07/2026
TVNZ and Evergent are celebrating a major TVNZ milestone - the evolution from a free-to-view, ad-supported business into a hybrid model, offering premium sport...
30/07/2026
WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro
Brie Clayton July 29, 2026
0 Comments
Brought to you by KawaiiEngine, WebMiere is a...
30/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/07/2026
At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecom operators and media organisations ...