
Back to All News
Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video
Play Video
Entertainment
18 April 2024
GlobalUnited States
Link copied to clipboard
One Potato Productions and Boardwalk Pictures to Produce With Director Greg Whiteley, Team Behind Cheer and Last Chance U
Download Images HERE
Netflix today announced its latest series, AMERICA'S SWEETHEARTS: Dallas Cowboys Cheerleaders, which will premiere this summer.
Logline: This series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish - kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series will give viewers unfiltered access into this iconic team and franchise. Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms - revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it's a dream to make the team - but that's only just the beginning.
Production Company: One Potato Productions and Boardwalk Pictures in association with Campfire Studios
Format: 7 x 45 minute episodes
Executive Producers: Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; Ross M. Dinerstein and Rebecca Evans of Campfire Studios
Director: Greg Whiteley
The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by-especially when dealing with a brand as large as the Dallas Cowboys, said Greg Whiteley, director and executive producer. To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.
We're thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix's global stage is the perfect platform to showcase it, said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President. We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It's also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being often imitated, but never equaled'.
About Netflix
Netflix is one of the worlds leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Dallas Cowboys
The Dallas Cowboys Cheerleaders, also known as America's Sweethearts, have been often imitated throughout sports, but never equaled in terms of beauty, style, athleticism, and worldwide popularity since their inception in 1961. As pioneers of their own powerful and dynamic style of dance in their iconic blue and white star-spangled uniform, they've become an iconic symbol in America and a global brand, as evidenced by inclusion in the Smithsonians National Museum of American History. The team has also been featured in two made-for-television movies and has a widespread presence in branded merchandise including a collector's edition Barbie, posters, and calendars.
The Dallas Cowboys Cheerleaders perform for more than 90,000 fans at all Cowboys home games in AT&T Stadium. They also perform around the world on USO Tours for American military personnel and their families, having now completed 85 tours spanning 44 years. They've received the USO's Spirit of Hope Award, the Veterans of Foreign Wars Hall of Fame Award, and The American Legion's Distinguished Service Medal. The team also makes countless community service appearances in support of worthy causes extending their impact well beyond entertainment.
About One Potato Productions
One Potato Productions is a film production company helmed by award-winning director Greg Whiteley and producing partner Adam Leibowitz. They have created some of the most beloved and critically acclaimed non-scripted programming of the last ten years, including Wrestlers, Cheer, Last Chance U, Mitt, Most Likely to Succeed, Resolved and New York Doll. The company has expanded since 1907 from its initial roots in Cassia County, Idaho as a cherished family-owned and operated agricultural enterprise by Greg's great grandfather, Joseph Earl Whiteley.
About Boardwalk Pictures
Boardwalk Pictures is an award-winning production company that creates non-fiction, character-driven entertainment for audiences across the globe. As producers of some of today's most recognizable television shows and feature films, Boardwalk Pictures continues to push the boundaries of unscripted entertainment. Their recent credits include Welcome to Wrexham, Pepsi, Where's My Jet?, Encounters and Chef's Table in addition to Last Chance U and Cheer.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
07/11/2025
PARIS Ateme said it has been working with Spain-based multinational telco Telef nica to deploy a cloud-native media processing platform for next-generation vide...
07/11/2025
The Society of Motion Picture and Television Engineers has announced it will hold its annual meeting on Wednesday, Dec. 10, via a Zoom webinar at 11 a.m. ET....
07/11/2025
NEW YORK The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile d...
07/11/2025
LONG ISLAND CITY, N.Y. Altice USA announced it will change its corporate name to Optimum Communications Inc., effective Nov. 7. The company will cease trading u...
07/11/2025
07 11 2025 - Media release Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content
Gillian Moody-Ardler. Photo credit: Sally Flegg. ...
06/11/2025
Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...
06/11/2025
SVG New Sponsor Spotlight: Voyage Audio's Colin Ritchie on How the Spatial M...
06/11/2025
Ben Whishaw at the premiere of Peter Hujar's Day (photo by Robin Marshall / Shutterstock for Sundance Film Festival)
By Bailey Pennick
The premise is si...
06/11/2025
At Spotify, we're always finding new ways to bring you closer to the music that moves you, turning sound into something personal. From the playlists that ma...
06/11/2025
O mundo est ouvindo a Am rica Latina. Os artistas da regi o est o constantement...
06/11/2025
The world is listening to Latin America. The region's artists are consistent...
06/11/2025
El mundo est escuchando a Latinoam rica. Los artistas de la regi n marcan const...
06/11/2025
After nine months of fiscal year 2025, SGL Carbon generated sales of 652.9 million, down 16.5% on the previous year (9M 2024: 781.9 million). This is attribut...
06/11/2025
Contact information:
Miriam Johnson, Website Lead, Fotoware Group
miriam.johnson@fotoware.com
Oslo, October 2025: As part of our brand unification, the Pic...
06/11/2025
Calrec's 36-fader Argo M in Steiger Media's newly equipped OB truck parked outside the venue will showcase a live remote workflow connected to the Calre...
06/11/2025
With nearly 50% of streamers willing to cancel a service based on difficulty fin...
06/11/2025
BRISTOL, Conn., and BOSTON ESPN and DraftKings today announced an agreement naming DraftKings the sports programmer's exclusive official sportsbook and odds...
06/11/2025
MELVILLE, N.Y. Canon USA has launched the CR-N400 and CR-N350, two new Pan-Tilt-Zoom (PTZ) cameras designed to deliver high image quality, versatile connectivit...
06/11/2025
NEW YORK Fox Sports said its coverage of the Los Angeles Dodgers' win over the Toronto Blue Jays in the decisive Game 7 of the 2025 World Series delivered 2...
06/11/2025
NEW YORK DoubleVerify and Roku, Inc. are reporting that they have seen a marked reduction in fraudulent ad requests imitating Roku device traffic across the s...
06/11/2025
CAMBRIDGE, England Faced with rising inflation and worries that the economy is weakening, consumers are prioritizing their spending on popular streaming service...
06/11/2025
STAMFORD, Conn. NBC Sports is mounting mics in unconventional places to bring the sounds of NASCAR into the living rooms of sports fans....
06/11/2025
BRANSON, Mo. Link Electronics has partnered with Aberdeen Broadcast Services to provide a real-time, dual-stream translation and captioning service....
06/11/2025
Venture will deploy and commercialize Level-4 autonomous driving technologies
P...
06/11/2025
Strategic execution and operational optimization lay foundation for sustainable growth
Space Services returns to growth following Thuraya-4 start of operations...
06/11/2025
06 Nov 2025
VEON Appoints Sebastian Rice as General Counsel Vitaly Shmakov promoted to the newly created Chief Investment Officer role
Dubai, November 6, 2025...
06/11/2025
Telos Alliance Partners to Showcase Professional Audio Processing and Next-Gen ...
06/11/2025
The prequel to the Sky Original mob crime saga is a six-part drama tracking the ...
06/11/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
06/11/2025
Rohde & Schwarz at productronica 2025: Innovation and production - hand in hand As a trusted partner for electronics manufacturing, Rohde & Schwarz will prese...
06/11/2025
Back to All News
Mystery Thriller The Price of Confession' Starring Jeon D...
06/11/2025
The company will highlight its recent ecosystem expansions and strategic innovat...
06/11/2025
Red Seat Ventures Announces Partnership with Renowned Entrepreneur, Author and M...
06/11/2025
We're delighted to announce the appointment of Max Mehta and Mark Fannon as Junior Systems Engineers, further strengthening our growing Technology team.
Ma...
06/11/2025
RT Announces Alex Walden as General Manager of the
RTE Concert Orchestra
Alex Walden, renowned orchestra manager, most recently for the BBC Concert Orche...
06/11/2025
Actors Steve Coogan and anna Hardwicke will be on the Late Late Show this week ...
06/11/2025
In the third episode of The 2 Johnnies Late Night Lock In actor Danny O'Carr...
06/11/2025
NVIDIA founder and CEO Jensen Huang and chief scientist Bill Dally were honored ...
06/11/2025
Editor's note: This blog has been updated to reflect the correct launch date for Call of Duty: Black Ops 7', November 14.
A crisp chill's in the...
06/11/2025
Scripps Research team identifies sugar molecules that trigger placental formation Study reveals how sugar-protein interactions are critical for the placenta dur...
05/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of Men&...
05/11/2025
University of Iowa Centralizes Video Production With Dual Control Rooms at Carve...
05/11/2025
On Monday night, Ed Sheeran and Spotify lit up The Royal Dublin Society in Dublin for a one-night-only performance. The occasion? The third installment of Billi...
05/11/2025
Cumbia has long been woven into daily life in Argentina, and its popularity on S...
05/11/2025
La cumbia forma parte del d a a d a de los argentinos desde siempre, y su popula...
05/11/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
05/11/2025
SBS showcases next generation of pro cyclists in extended broadcast deal with Pr...