Sony Pixel Power calrec Sony

Netflix Follows Dallas Cowboys Cheerleaders in New Series

18/04/2024

Back to All News

Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video

Play Video

Entertainment

18 April 2024

GlobalUnited States

Link copied to clipboard

One Potato Productions and Boardwalk Pictures to Produce With Director Greg Whiteley, Team Behind Cheer and Last Chance U

Download Images HERE

Netflix today announced its latest series, AMERICA'S SWEETHEARTS: Dallas Cowboys Cheerleaders, which will premiere this summer.

Logline: This series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish - kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series will give viewers unfiltered access into this iconic team and franchise. Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms - revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it's a dream to make the team - but that's only just the beginning.

Production Company: One Potato Productions and Boardwalk Pictures in association with Campfire Studios

Format: 7 x 45 minute episodes

Executive Producers: Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; Ross M. Dinerstein and Rebecca Evans of Campfire Studios

Director: Greg Whiteley

The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by-especially when dealing with a brand as large as the Dallas Cowboys, said Greg Whiteley, director and executive producer. To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.

We're thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix's global stage is the perfect platform to showcase it, said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President. We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It's also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being often imitated, but never equaled'.

About Netflix

Netflix is one of the worlds leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About Dallas Cowboys

The Dallas Cowboys Cheerleaders, also known as America's Sweethearts, have been often imitated throughout sports, but never equaled in terms of beauty, style, athleticism, and worldwide popularity since their inception in 1961. As pioneers of their own powerful and dynamic style of dance in their iconic blue and white star-spangled uniform, they've become an iconic symbol in America and a global brand, as evidenced by inclusion in the Smithsonians National Museum of American History. The team has also been featured in two made-for-television movies and has a widespread presence in branded merchandise including a collector's edition Barbie, posters, and calendars.

The Dallas Cowboys Cheerleaders perform for more than 90,000 fans at all Cowboys home games in AT&T Stadium. They also perform around the world on USO Tours for American military personnel and their families, having now completed 85 tours spanning 44 years. They've received the USO's Spirit of Hope Award, the Veterans of Foreign Wars Hall of Fame Award, and The American Legion's Distinguished Service Medal. The team also makes countless community service appearances in support of worthy causes extending their impact well beyond entertainment.

About One Potato Productions

One Potato Productions is a film production company helmed by award-winning director Greg Whiteley and producing partner Adam Leibowitz. They have created some of the most beloved and critically acclaimed non-scripted programming of the last ten years, including Wrestlers, Cheer, Last Chance U, Mitt, Most Likely to Succeed, Resolved and New York Doll. The company has expanded since 1907 from its initial roots in Cassia County, Idaho as a cherished family-owned and operated agricultural enterprise by Greg's great grandfather, Joseph Earl Whiteley.

About Boardwalk Pictures

Boardwalk Pictures is an award-winning production company that creates non-fiction, character-driven entertainment for audiences across the globe. As producers of some of today's most recognizable television shows and feature films, Boardwalk Pictures continues to push the boundaries of unscripted entertainment. Their recent credits include Welcome to Wrexham, Pepsi, Where's My Jet?, Encounters and Chef's Table in addition to Last Chance U and Cheer.
LINK: https://about.netflix.com/en/news/netflix-follows-dallas-cowboys-cheer...
See more stories from netflix

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

25/06/2026

Mobile Television Group Launches MTVG Full-Stack Production Platform

Share Copy link Facebook X Linkedin Bluesky Email...

25/06/2026

NAB Updates FCC on ATSC 3.0 Alerting Advances

Share Copy link Facebook X Linkedin Bluesky Email...

25/06/2026

Tegna Elevates Four Executives to Senior VP

Share Copy link Facebook X Linkedin Bluesky Email...

25/06/2026

June 24, 2026

Immune molecule may drive excessive drinking in alcohol use disorder Scripps Research scientists showed that blocking an immune molecule tied to inflammation r...

24/06/2026

NoiseWorks Audio add Mouth De-Click to VoiceAssist

Plus: VoiceAssist Basic now available to UA LUNA users NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...

24/06/2026

Gator introduce the Frameworks Studio Mic Boom 2000

New heavy-duty mic stand joins range The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...

24/06/2026

Waves V17 now available

Latest major plug-in update goes live Waves have just announced that the latest major update for their hugely popular plug-in range is now officially availa...

24/06/2026

Why Four Bars of Signal Doesn't Always Mean Good Performance

When assessing cellular coverage, many people look at the signal bars displayed on a smartphone, router or modem. More bars are often assumed to mean better per...

24/06/2026

Rohde & Schwarz THORIS sets new standard for counterUAS defense

Rohde & Schwarz THORIS sets new standard for counter UAS defense At Eurosatory 2026, Rohde & Schwarz is unveiling THORIS, a German engineered, sovereign count...

24/06/2026

Rohde & Schwarz expands voice communications modernization program for Egyptian air traffic control

Rohde & Schwarz expands voice communications modernization program for Egyptian ...

24/06/2026

Clear-Com FreeSpeak Cell Successfully Tested by RTL Deutschland in 5G Network at...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

24/06/2026

Nielsen's Q1 2026 Ad Supported Gauge

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW Y...

24/06/2026

FCC Flooded with Nearly 28K Comments Regarding Its Probe of 'The View'

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

Hearst Television Brings Ad Addressability to Local Broadcast TV

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

FCC Raises $3.5 Billion in AWS-3 Wireless Auction

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

RE:Vision Effects Announces Twixtor Standalone v 8.1 and a Sale!

RE:Vision Effects Announces Twixtor Standalone v 8.1 and a Sale! Brie Clayton June 24, 2026 0 Comments Twixtor v8.1 Standalone adds support for variab...

24/06/2026

Dreamtek Uses Full Blackmagic Workflow for Vercel Next JS Event

Dreamtek Uses Full Blackmagic Workflow for Vercel Next JS Event Brie Clayton June 24, 2026 0 Comments Blackmagic cameras, switchers, routers, recorder...

24/06/2026

Chyron LIVE Unveils New Features: Haivision StreamHub Integration, SCTE-35 Ad Insertion, and Refined Switching Tools

Chyron LIVE Unveils New Features: Haivision StreamHub Integration, SCTE-35 Ad In...

24/06/2026

Mapping an Education

Mapping an Education How composer Chloe Clarke Smith navigated her Boston Conservatory experience and brought new meaning to her work June 24, 2026 By Sara...

24/06/2026

The Next Act

The Next Act Dean Krisha Marcano's vision for a connected Theater Division, and the fund making it possible June 24, 2026 Photo by Eric Antoniou The Or...

24/06/2026

Announcing STAGES Magazine 2026

Announcing STAGES Magazine 2026 Marking a decade since Boston Conservatory and Berklee College of Music joined forces, this issue spotlights some of the groun...

24/06/2026

Rede Legislativa Chooses Appear to Support Brazil TV Ver...

In Brazil's TV 3.0 Trials, Appear's X5 is transporting live signals from Bras lia to S o Paulo over the public internet using secure, reliable next-gene...

24/06/2026

Mediaproxy partners with HVS for US broadcast market

Melbourne, Australia - 24 June 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has named Heartland...

24/06/2026

Gray Media Launches Political 360 Digital Advertising Solution

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

FCC Flooded with Nearly 28K Comments on 'The View'

Share Copy link Facebook X Linkedin Bluesky Email...

24/06/2026

First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs

First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs Brie Clayton June 23, 2026 0 Comments First Rush is a native macOS application d...

24/06/2026

Vertical Drama Beneath Crimson Sails Created with Blackmagic Design

Vertical Drama Beneath Crimson Sails Created with Blackmagic Design Brie Clayton June 23, 2026 0 Comments Thunder Child Productions relies on cameras&...

24/06/2026

X-Rite Pantone Adds MSI PRO MAX Displays to Pantone Validated Program for Proven Color Fidelity for Real World Colors

X-Rite Pantone Adds MSI PRO MAX Displays to Pantone Validated Program for Proven...

24/06/2026

Dara Briain forms Dara's Dull Appreciation Society for U

24th June 2026, London: Dara Briain will host brand new comedy entertainment series Dara's Dull Appreciation Society (4x40') celebrating members of th...

24/06/2026

Sky reveals wild new trailer and images for Shaun the Sheep: The Beast of Mossy Bottom

Wednesday 24 June 2026 Sky reveals wild new trailer and images for Shaun the Sh...

24/06/2026

Seven paradoxes shaping the next era of media production - Episode 1

Why Dynamic Media Facilities Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along ...

24/06/2026

Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance

Comscore Announces Partnership with Amazon DSP to Expand Content Addressability ...

24/06/2026

RT is supporting 21 Arts and Cultural Events all over Ireland this July

From Cork to Limerick to Earagail: RT is supporting 21 Arts and Cultural Events all over Ireland this July RT Supporting the Arts is delighted to spotlight...

23/06/2026

Case Study: YES Networks IP Transition Expands Production Possibilities and Redefines Workflows

When we began planning our transition from an SDI-based infrastructure to a new ...

23/06/2026

Imagine Communications Appoints Greg Garmon as SVP, Americas Video Sales

Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...

23/06/2026

Snap Promotes Emma Wakely to Head of Sports and Media Partnerships, Americas

Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...

23/06/2026

YES Network and Gotham Sports App to Air MI New York Major League Cricket Matches

YES Network and The Gotham Sports App will air MI New York's Major League Cr...

23/06/2026

HAND Issues Persistent Digital IDs to 2026 NBA Draft Class

The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...

23/06/2026

World Boxing Launches World Boxing TV Streaming Platform

World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...

23/06/2026

FloRacing to Stream 32 Off-Road Motorcycle Racing Events Including AMA Amateur National Motocross Championship

FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...

23/06/2026

SES Adds 14 Regional Channels and New Set-Top Boxes to ASTRA TV in Spain

SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...

23/06/2026

Appear Supports Rede Legislativas Contribution Workflow for Brazils TV 3.0 Trials

Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...

23/06/2026

PBS Selects LTN for Nationwide IP Video Network Across 330 Member Stations

LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...

23/06/2026

Ease Live Powers Interactive Experience on Rally.TV for WRC

Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...

23/06/2026

Chyron LIVE Adds Haivision StreamHub Integration, SCTE-35 Ad Insertion, and Switcher Updates

Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...