Sony Pixel Power calrec Sony

Netflix Follows Dallas Cowboys Cheerleaders in New Series

18/04/2024

Back to All News

Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video

Play Video

Entertainment

18 April 2024

GlobalUnited States

Link copied to clipboard

One Potato Productions and Boardwalk Pictures to Produce With Director Greg Whiteley, Team Behind Cheer and Last Chance U

Download Images HERE

Netflix today announced its latest series, AMERICA'S SWEETHEARTS: Dallas Cowboys Cheerleaders, which will premiere this summer.

Logline: This series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish - kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series will give viewers unfiltered access into this iconic team and franchise. Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms - revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it's a dream to make the team - but that's only just the beginning.

Production Company: One Potato Productions and Boardwalk Pictures in association with Campfire Studios

Format: 7 x 45 minute episodes

Executive Producers: Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; Ross M. Dinerstein and Rebecca Evans of Campfire Studios

Director: Greg Whiteley

The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by-especially when dealing with a brand as large as the Dallas Cowboys, said Greg Whiteley, director and executive producer. To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.

We're thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix's global stage is the perfect platform to showcase it, said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President. We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It's also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being often imitated, but never equaled'.

About Netflix

Netflix is one of the worlds leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About Dallas Cowboys

The Dallas Cowboys Cheerleaders, also known as America's Sweethearts, have been often imitated throughout sports, but never equaled in terms of beauty, style, athleticism, and worldwide popularity since their inception in 1961. As pioneers of their own powerful and dynamic style of dance in their iconic blue and white star-spangled uniform, they've become an iconic symbol in America and a global brand, as evidenced by inclusion in the Smithsonians National Museum of American History. The team has also been featured in two made-for-television movies and has a widespread presence in branded merchandise including a collector's edition Barbie, posters, and calendars.

The Dallas Cowboys Cheerleaders perform for more than 90,000 fans at all Cowboys home games in AT&T Stadium. They also perform around the world on USO Tours for American military personnel and their families, having now completed 85 tours spanning 44 years. They've received the USO's Spirit of Hope Award, the Veterans of Foreign Wars Hall of Fame Award, and The American Legion's Distinguished Service Medal. The team also makes countless community service appearances in support of worthy causes extending their impact well beyond entertainment.

About One Potato Productions

One Potato Productions is a film production company helmed by award-winning director Greg Whiteley and producing partner Adam Leibowitz. They have created some of the most beloved and critically acclaimed non-scripted programming of the last ten years, including Wrestlers, Cheer, Last Chance U, Mitt, Most Likely to Succeed, Resolved and New York Doll. The company has expanded since 1907 from its initial roots in Cassia County, Idaho as a cherished family-owned and operated agricultural enterprise by Greg's great grandfather, Joseph Earl Whiteley.

About Boardwalk Pictures

Boardwalk Pictures is an award-winning production company that creates non-fiction, character-driven entertainment for audiences across the globe. As producers of some of today's most recognizable television shows and feature films, Boardwalk Pictures continues to push the boundaries of unscripted entertainment. Their recent credits include Welcome to Wrexham, Pepsi, Where's My Jet?, Encounters and Chef's Table in addition to Last Chance U and Cheer.
LINK: https://about.netflix.com/en/news/netflix-follows-dallas-cowboys-cheer...
See more stories from netflix

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

EastWest to introduce Hollywood Scoring Tools

New all-in-one scoring package incoming EastWest's latest release brings together an eclectic mix of sampled instruments in an attempt to provide compos...

07/10/2026

Baby Audio announce HyperWarp

Granular process features graph-based sequencer The latest addition to Baby Audio's ever-expanding collection of plug-ins is a new time-bending effect b...

07/10/2026

Mike Beigel: 1947-2026

Iconic inventor & designer passes away Mike Beigel, the inventor and designer who co-founded Musitronics, has sadly passed away aged 79. Mike was responsibl...

07/10/2026

Raspel: Free plug-in from Kreuzberg Audio

Combines filtering & wavefolding Kreuzberg Audio have recently introduced a plug-in that combines filtering and wavefolding in a way that allows the two pro...

07/10/2026

Cherry Audio release Pentaphonic

Recreates the ultra-rare Gleeman Pentaphonic Cherry Audio's latest soft synth faithfully recreates the Gleeman Pentaphonic, a vintage synth that was kno...

07/10/2026

Statement on the passing of Richard Morecroft

Statement on the passing of Richard Morecroft 7 October, 2026 Media releases Statement by SBS Managing Director, Jane Palfreyman SBS is deeply saddened...

07/10/2026

Digital Alert Systems Releases Version 6.1 for DASDEC-III

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

WISYCOM TRANSFORMS WIRELESS WORKFLOW AT SUTTER HEALTH PAR...

Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...

07/10/2026

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to...

07/10/2026

Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them From the Cloud

Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them Fr...

07/10/2026

2026 NAB Show New York Exhibitor Insight: Matrox Video

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Skydance Completes Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Exclusive: SDI Remains Primary Infrastructure for Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Zixi, Grass Valley, Uplynk and BroadView Software Set Out IP Framework for Distribution

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

DHD SX2 and XS3 Audio System Selected for Broadcast Media...

UK-based broadcast engineer Andrew Kemp has chosen a dhd.audio SX2 and XS3 as the basis of a transportable media-training resource. With a quarter-century of ex...

07/10/2026

Techex to Demo Hybrid Satellite-IP Delivery at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Fred Vigeant to Lead Pennsylvania's WPSU

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Brazil's SBT Uses Pebble Automation for Expanded Playout

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Florida Panthers and AJP Complete Next-Generation Broadcast Production Facility

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Emmys Will Move to Prime Video Next Year

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Netflix Taps IMG as Production Partner for 2027 Women's World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

2026 NAB Show New York Exhibitor Insight: Appear

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

University of Utah Adds State-of-the-Art Sports Production Facility

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Sinclair, New Media to Launch Subscription Digital News Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/10/2026

Cobalt Digital to Bring End to End ST 2110 IPMX Solutions...

Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York Highlights include complete path from SDI to IP, C-band tran...

07/10/2026

Deerstalker Pictures The Exorcism of Nixie Shot With Blackmagic Cameras

Deerstalker Pictures The Exorcism of Nixie Shot With Blackmagic Cameras Brie Clayton October 6, 2026 0 Comments Fantasy series relied on Blackmagic ca...

07/10/2026

Nevion announces Providius NVRT integration with eMerge switches for expanded broadcast network observability

Nevion announces Providius NVRT integration with eMerge switches for expanded br...

07/10/2026

DriveShelf - A Filmmaker's Mac App for Finding Footage on Unplugged Drives

DriveShelf - A Filmmaker's Mac App for Finding Footage on Unplugged Drives Brie Clayton October 6, 2026 0 Comments DriveShelf for Mac catalogs eve...

07/10/2026

COW Jobs: Cinematographer, Video Editor - Baltimore, MD

COW Jobs: Cinematographer, Video Editor - Baltimore, MD Brie Clayton October 7, 2026 0 Comments Cinematographer / Video Editor September 23, 2026 ...

07/10/2026

Behind the Scenes at Berklee Homecoming 2026

Behind the Scenes at Berklee Homecoming 2026 Follow Marley Striem BM '25 behind the scenes as she manages a team of students and liaises with artists duri...

07/10/2026

Berklee College of Music and Berklee Valencia Named to Billboards 2026 List of Top Music Business Schools

Berklee College of Music and Berklee Valencia Named to Billboards 2026 List of T...

07/10/2026

Sky Sports to broadcast Englands ODI tri-series against Pakistan and Sri Lanka this October

Wednesday 7 October 2026 Sky Sports to broadcast England's ODI tri-series a...

07/10/2026

IBC2026: The Dynamic Media Facility moved from architecture to partnership

When the EBU and AMWA launched the Joint Task Force on the Dynamic Media Facility (JT-DMF) at IBC2025, the DMF was largely a concept. Twelve months on, the conv...

07/10/2026

Even the digital government needs a Plan B

Even the Digital Government Needs a Plan B AFCEA study National Security Ecosystem 2030 presented at the Bonn IT Dialogue. Arvato Systems / AFCEA Bonn e. ...

07/10/2026

Moloco becomes first technology provider to achieve IAB Europe Retail Media Certification following independent ABC audit

This development extends certification beyond individual Retail Media Networks a...

07/10/2026

RT STATEMENT: RT FUNDING BUDGET 2027

RT has been informed that, as stated in Budget 2027, the Government has made the decision to cut the agreed public funding of RT by 20 million for 2027. In ...

07/10/2026

Experts raise alarm over dangerous' fertility treatments in Ireland in new RT Investigates Documentary

Undercover filming shows add-on treatments with potential safety concerns on sal...

07/10/2026

Get ready to laugh out loud, RT comedy show No Worries If Not is back

Join Emma Doran, Justine Stafford, Killian Sundermann, Se n Burke and Michael Fry on RT 2 and RT Player tomorrow at 10.30pm A host of guest stars include Siob...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/10/2026

Op-Ed: The Story Object Model for Sport? The Game Is Already in Play

A response to Mark Turner and the SVG AI Innovation Lab SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...

06/10/2026

Cobalt Digital to Demonstrate ST 2110/IPMX Ecosystem at NAB Show New York

Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...

06/10/2026

LiveU and Airwise Partner on End-to-End Drone Video Solution for Public Safety

LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...

06/10/2026

Tottenham Hotspur and San Antonio Spurs team up with ScorePlay and TwelveLabs to host the Spurs Hackathon in Austin

Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...

06/10/2026

SPORTEL Monaco 2026 Conference Program Announced

SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20. Sessions include: Mast...

06/10/2026

Zixi Appoints John Towers as Chief Financial Officer

Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...

06/10/2026

Memphis Grizzlies and DAZN to Simulcast 15 Games on ABC24

The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...

06/10/2026

Timberwolves, KARE 11, and DAZN to Simulcast 15 Games Free Over-the-Air

The Minnesota Timberwolves, KARE 11, and DAZN have announced a partnership to simulcast 15 Timberwolves games free over-the-air on KARE 11 during the 2026-27 se...