Sony Pixel Power calrec Sony

Netflix Follows Dallas Cowboys Cheerleaders in New Series

18/04/2024

Back to All News

Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video

Play Video

Entertainment

18 April 2024

GlobalUnited States

Link copied to clipboard

One Potato Productions and Boardwalk Pictures to Produce With Director Greg Whiteley, Team Behind Cheer and Last Chance U

Download Images HERE

Netflix today announced its latest series, AMERICA'S SWEETHEARTS: Dallas Cowboys Cheerleaders, which will premiere this summer.

Logline: This series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish - kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series will give viewers unfiltered access into this iconic team and franchise. Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms - revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it's a dream to make the team - but that's only just the beginning.

Production Company: One Potato Productions and Boardwalk Pictures in association with Campfire Studios

Format: 7 x 45 minute episodes

Executive Producers: Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; Ross M. Dinerstein and Rebecca Evans of Campfire Studios

Director: Greg Whiteley

The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by-especially when dealing with a brand as large as the Dallas Cowboys, said Greg Whiteley, director and executive producer. To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.

We're thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix's global stage is the perfect platform to showcase it, said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President. We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It's also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being often imitated, but never equaled'.

About Netflix

Netflix is one of the worlds leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About Dallas Cowboys

The Dallas Cowboys Cheerleaders, also known as America's Sweethearts, have been often imitated throughout sports, but never equaled in terms of beauty, style, athleticism, and worldwide popularity since their inception in 1961. As pioneers of their own powerful and dynamic style of dance in their iconic blue and white star-spangled uniform, they've become an iconic symbol in America and a global brand, as evidenced by inclusion in the Smithsonians National Museum of American History. The team has also been featured in two made-for-television movies and has a widespread presence in branded merchandise including a collector's edition Barbie, posters, and calendars.

The Dallas Cowboys Cheerleaders perform for more than 90,000 fans at all Cowboys home games in AT&T Stadium. They also perform around the world on USO Tours for American military personnel and their families, having now completed 85 tours spanning 44 years. They've received the USO's Spirit of Hope Award, the Veterans of Foreign Wars Hall of Fame Award, and The American Legion's Distinguished Service Medal. The team also makes countless community service appearances in support of worthy causes extending their impact well beyond entertainment.

About One Potato Productions

One Potato Productions is a film production company helmed by award-winning director Greg Whiteley and producing partner Adam Leibowitz. They have created some of the most beloved and critically acclaimed non-scripted programming of the last ten years, including Wrestlers, Cheer, Last Chance U, Mitt, Most Likely to Succeed, Resolved and New York Doll. The company has expanded since 1907 from its initial roots in Cassia County, Idaho as a cherished family-owned and operated agricultural enterprise by Greg's great grandfather, Joseph Earl Whiteley.

About Boardwalk Pictures

Boardwalk Pictures is an award-winning production company that creates non-fiction, character-driven entertainment for audiences across the globe. As producers of some of today's most recognizable television shows and feature films, Boardwalk Pictures continues to push the boundaries of unscripted entertainment. Their recent credits include Welcome to Wrexham, Pepsi, Where's My Jet?, Encounters and Chef's Table in addition to Last Chance U and Cheer.
LINK: https://about.netflix.com/en/news/netflix-follows-dallas-cowboys-cheer...
See more stories from netflix

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

21/10/2026

NBA Begins Season with NBC Blitz

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Clear-Com Debuts Mentrix Flex Panel at NAB Show New York

Clear-Com is debuting the Mentrix panel at NAB Show New York (Booth 739) today. Combining physical controls with a touchscreen interface, Mentrix is designed ...

21/10/2026

Amagi and Sistemas de Video Comunicacion SA Announce Stra...

Amagi, the media industry cloud company, today announced a strategic partnership with Sistemas de Video Comunicaci n S.A. (SVC) to expand access to its cloud-ba...

21/10/2026

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual Video Production

Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual V...

21/10/2026

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K

Mayday Parade Music Video Shot with Blackmagic PYXIS 12K Brie Clayton October 20, 2026 0 Comments Multi scale sensor allows DP to capture 12K, 8K and ...

21/10/2026

USS Defiant Pulse Phasers in After Effects - No Plugins!

USS Defiant Pulse Phasers in After Effects - No Plugins! Graham Quince October 20, 2026 0 Comments I love the USS Defiant from Star Trek: Deep Space N...

21/10/2026

FEMA Outlines Expectations for National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

21/10/2026

Saorsat is closing in early 2028

Since 2012, Saorsat has provided coverage in areas where Saorview reception may be challenged. Services from RT , TG4 and Oireachtas TV are currently available ...

21/10/2026

NVIDIA Confidential Computing Expands, Enabling Frontier Model Builders to Securely Scale Across Global Infrastructure

NVIDIA builds tools to enable safe agents across the stack. The NVIDIA OpenShell...

21/10/2026

NVIDIA cuDSS Now Generally Available to Accelerate Engineering and Scientific Simulations

NVIDIA cuDSS, launched today in general availability, is an NVIDIA CUDA-X librar...

21/10/2026

Europe's Industrial Leaders Reinvent Engineering and Manufacturing With NVIDIA

To increase productivity, accelerate innovation and create new opportunities for...

21/10/2026

NVIDIA Cloud Partners Scale Across Europe - Sovereign, Open and Built for Safe AI Agents

Demand from AI-natives is pulling the European AI cloud ecosystem forward faster...

21/10/2026

Google Cloud and NVIDIA Announce General Availability of NVIDIA Vera Rubin Infrastructure

General availability of the instances is coming next month, with planned expansi...

21/10/2026

Bringing the Spark to Europe: Local Intelligence Powers Next Wave of Agents

At GTC Berlin, NVIDIA is showcasing its full lineup of local AI hardware. RTX Spark, which launched last week, powers personal agents on Windows PCs; DGX Spark ...

20/10/2026

ESPN Is Bringing Its Funday Football' Animated Alternate Broadcast Series to Super Bowl LXI, and This Time It's Star Wars' Themed

Sony's Beyond Sports technology will power real-time animation of the game, ...

20/10/2026

NBA App Adds Game Pulse, Ai-Based Chat Feature to Keep Fans Tuned In

The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...

20/10/2026

Op-Ed: AI Is Making It Cheaper To Build. Sports Needs To Make It Cheaper To Learn

Testing what works is an important part of developing successful fan engagement....

20/10/2026

CBS Sports Amplifies Coverage of U.S. Open Cup Final With Fan Cam in Supporters Section, Onsite Studio Programming

One fan in The Nordecke will wear the device via headset on Wednesday night Spo...

20/10/2026

NBA on NBC Production Team Ready To Build on Year 1 Success, Expands Use of Graphics for Analysis on Tap

Regular-season game coverage will continue to be a mix of REMI and onsite produc...

20/10/2026

Grass Valley Adds Bridge Technologies to Media eXchange Layer Initiative

Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...

20/10/2026

Gravity Media Drives Lifted Entertainment's Im A Celebrity... The Wild Frontier, Through Rapid-Deployment IP Production

Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...

20/10/2026

Ateme, Viamedia Provide Access to Programmatic TV Advertising to Independent and Regional Operators

Ateme has announced a strategic partnership with Viamedia, the ad tech company b...

20/10/2026

AES Show 2026: Industry Panel Examines Live Entertainment Delivery in Dolby Atmos

As concerts and other live performances reach audiences through global streaming...

20/10/2026

Media Links Powers Live Broadcast Contribution at the All-Asia Games 2026

Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan. ...

20/10/2026

Op-Ed: One Sprint Season, Two Season Launches. How MLS Creative Teams Can Prepare for 2027

For Major League Soccer creative teams, 2027 is going to be unlike any year they...

20/10/2026

NHL Constructs Massive Manitoba Cabin Setting for 2026 NHL Heritage Classic on Oct. 25

The National Hockey League (NHL) has given a first look at its planned transform...

20/10/2026

FloSports, National Lacrosse League Begin Exclusive Multiyear Global Streaming Partnership

FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...

20/10/2026

AMWA Takes Home Technology & Engineering Emmy Award for Development of NMOS Discovery, Registration and Connection

The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...

20/10/2026

Pearl TV Makes Major Progress Toward Affordable NEXTGEN TV Converter Boxes

Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...

20/10/2026

37th SPORTEL Awards Honor Best in Content, Sports Productions

The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...

20/10/2026

Sistemas de Video Comunicacin S.A. Starts Partnership With Amagi for Media Tech Modernization in South America

Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...

20/10/2026

Eurosport, TNT Sports Continue Coverage of Tour de France and La Vuelta a Espaa in Europe

The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...

20/10/2026

Give Me the Backstory: Get to Know Itab Azzam and Jack MacInnes, the Directors of One in a Million

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

20/10/2026

SUNDANCE INSTITUTE NAMES TRACY BRADY AS CHIEF MARKETING, BRAND AND COMMUNICATIONS OFFICER

Veteran Entertainment and Brand Executive to Lead Global Communications Strategy...

20/10/2026

UJAM release Beatmaker & Usynth Bounce

Inspired by late-90s & early-2000s R&B, hip-hop & club music UJAM have just introduced two new virtual instruments that bring together a versatile selection...

20/10/2026

Groove Synthesis release 3rd Wave Terminal

Synth gains free editor & librarian application Back at Superbooth 2026, Groove Synthesis gave us a sneak preview of a desktop software application that off...

20/10/2026

Calrec appoints Video Progetti as Italian partner

With more than 30 years in the Italian broadcast market, Video Progetti will offer the complete Calrec range, giving broadcasters the freedom to choose and scal...

20/10/2026

Pearl TV Issues Progress Report on Low-Cost 3.0 Converters in Advance of NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

USSI Global Ups Ted Korte to Chief Technology Officer

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

The Weather Company Unveils Weather Story Assist

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Calrec appoints Video Progetti as Italian distribution pa...

Calrec has appointed Video Progetti, the Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Media comp...

20/10/2026

FOR-A and Canon team up for a unified approach to PTZ pro...

FOR-A has collaborated with Canon to integrate PTZ camera control into the software-defined MixBoard production switcher. The resulting seamless operations wer...

20/10/2026

KRK Monitors Help The Beat Garden Grow a Sound That is Al...

Great music rarely happens in isolation. It emerges when artists, producers, and songwriters exchange ideas, challenge one another, and find unexpected creative...

20/10/2026

BeckTV, Beam Dynamics and Providius Connect Broadcast Sys...

Collaboration gives broadcast teams a faster path from network alerts to the affected equipment, system dependencies and support information BeckTV, Beam Dyna...

20/10/2026

NHK Super Hi-Vision Cameras Join Journey to the Red Planet

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Kokusai Denki to Debut New Broadcast Camera Viewfinder at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

PrimeTime Lighting Systems Unveils Duo Stream Plug-and-Play Lighting

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

OWC Makes OWC Dock Ejector 2.1 Available for General Release

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Amagi Expands its South American Presence

Share Copy link Facebook X Linkedin Bluesky Email...