Sony Pixel Power calrec Sony

Netflix Follows Dallas Cowboys Cheerleaders in New Series

18/04/2024

Back to All News

Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video

Play Video

Entertainment

18 April 2024

GlobalUnited States

Link copied to clipboard

One Potato Productions and Boardwalk Pictures to Produce With Director Greg Whiteley, Team Behind Cheer and Last Chance U

Download Images HERE

Netflix today announced its latest series, AMERICA'S SWEETHEARTS: Dallas Cowboys Cheerleaders, which will premiere this summer.

Logline: This series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish - kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series will give viewers unfiltered access into this iconic team and franchise. Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms - revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it's a dream to make the team - but that's only just the beginning.

Production Company: One Potato Productions and Boardwalk Pictures in association with Campfire Studios

Format: 7 x 45 minute episodes

Executive Producers: Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; Ross M. Dinerstein and Rebecca Evans of Campfire Studios

Director: Greg Whiteley

The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by-especially when dealing with a brand as large as the Dallas Cowboys, said Greg Whiteley, director and executive producer. To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.

We're thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix's global stage is the perfect platform to showcase it, said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President. We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It's also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being often imitated, but never equaled'.

About Netflix

Netflix is one of the worlds leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About Dallas Cowboys

The Dallas Cowboys Cheerleaders, also known as America's Sweethearts, have been often imitated throughout sports, but never equaled in terms of beauty, style, athleticism, and worldwide popularity since their inception in 1961. As pioneers of their own powerful and dynamic style of dance in their iconic blue and white star-spangled uniform, they've become an iconic symbol in America and a global brand, as evidenced by inclusion in the Smithsonians National Museum of American History. The team has also been featured in two made-for-television movies and has a widespread presence in branded merchandise including a collector's edition Barbie, posters, and calendars.

The Dallas Cowboys Cheerleaders perform for more than 90,000 fans at all Cowboys home games in AT&T Stadium. They also perform around the world on USO Tours for American military personnel and their families, having now completed 85 tours spanning 44 years. They've received the USO's Spirit of Hope Award, the Veterans of Foreign Wars Hall of Fame Award, and The American Legion's Distinguished Service Medal. The team also makes countless community service appearances in support of worthy causes extending their impact well beyond entertainment.

About One Potato Productions

One Potato Productions is a film production company helmed by award-winning director Greg Whiteley and producing partner Adam Leibowitz. They have created some of the most beloved and critically acclaimed non-scripted programming of the last ten years, including Wrestlers, Cheer, Last Chance U, Mitt, Most Likely to Succeed, Resolved and New York Doll. The company has expanded since 1907 from its initial roots in Cassia County, Idaho as a cherished family-owned and operated agricultural enterprise by Greg's great grandfather, Joseph Earl Whiteley.

About Boardwalk Pictures

Boardwalk Pictures is an award-winning production company that creates non-fiction, character-driven entertainment for audiences across the globe. As producers of some of today's most recognizable television shows and feature films, Boardwalk Pictures continues to push the boundaries of unscripted entertainment. Their recent credits include Welcome to Wrexham, Pepsi, Where's My Jet?, Encounters and Chef's Table in addition to Last Chance U and Cheer.
LINK: https://about.netflix.com/en/news/netflix-follows-dallas-cowboys-cheer...
See more stories from netflix

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

31/03/2026

MeyerPro Delivers LED Production for Microsoft Ignite 2025

MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...

31/03/2026

MC-IF Expands Membership to Include Smaller Technology Companies to Drive VVC Adoption

The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...

31/03/2026

ViewLift and MyOutdoorTV Launch Conversational AI Search

ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...

31/03/2026

Atlanta Braves and Gray Media to Simulcast 25 Regular Season Games on Over-the-Air Television

The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...

31/03/2026

Gravity Media to Deliver Broadcast Coverage of the Sydney Autumn Racing Carnival

Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...

31/03/2026

Mileto Tecnologia Selects Synamedia Go for OTT Expansion

Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...

31/03/2026

NAB 2026: KMH Integration to Present AV Casting Philosophy

KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...

31/03/2026

Prime Video to Air First and Second Rounds of 2026 Masters Tournament

Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...

31/03/2026

NHL, ESPN, TNT Sports and Sportsnet Launch Joint Marketing Campaign for 2026 Stanley Cup Playoffs

The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...

31/03/2026

Daktronics to Install New Video Display and Show Control System at Wake Forest's Allegacy Stadium

Daktronics has partnered with Wake Forest to manufacture and install a new end z...

31/03/2026

NFL Announces Las Vegas to Host Super Bowl LXIII in 2029

The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...

31/03/2026

NFL Partners with TMRW Sports to Launch Professional Flag Football League

The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...

31/03/2026

Zac Brown Band and Blake Shelton Deploy Sennheiser Spectera at Las Vegas Residencies

Sennheiser's Spectera wideband bidirectional wireless system was used by bot...

31/03/2026

Sports Studio Forms Advisory Board for Free Live Sports Platform

Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives. Each of o...

31/03/2026

PSSI Deploys Appear X Platform for Mobile Fleet and Teleport Upgrade

PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...

31/03/2026

SVG New Sponsor Spotlight: Flowstate AI's Sahiah Shah on Transforming Video Content with Intelligent AI Agents

As sports media organization continue to seek out new ways to streamline their p...

31/03/2026

NWSL Scales Up Production Ops to Match League's Exponential Growth

With two new expansion teams and viewership/attendance on the rise, the league's production/broadcast arm and its partner NEP Connected Solutions are busier...

31/03/2026

Spotify Introduces New Formats, Tools, and Research to Help Brands Become Part of the Fan Experience

Spotify has evolved from a streaming platform to an interactive, multiformat eco...

31/03/2026

Make Noise Music introduce the GTE

Lastest New Universal Synthesizer System module announced Make Noise Music have recently announced the launch of the latest addition to their New Universal ...

31/03/2026

Two notes unveil the Captor X+

True Stereo DynIR Engine, Virtual Load Shaper & more Two notes Audio Engineering's Captor X reactive load box and cabinet simulator has built up a solid...

31/03/2026

Welcome Young Entertainment Professionals Class of 2026

By Kiera Williams Every year, a new group of emerging media and entertainment professionals steps into the HPA community - curious, talented, and ready to grow...

31/03/2026

L3Harris Sets Date for First Quarter 2026 Earnings Release

MELBOURNE, Fla., March 31, 2026 - L3Harris Technologies (NYSE: LHX) will release its first quarter 2026 financial results before the market opens on Thursday, A...

31/03/2026

Millions of Miles from Home: How Perseverance Stays Connected

Photo courtesy of NASA. An illustration shows NASA's Perseverance rover operating on the surface of Mars....

31/03/2026

L3Harris and Comtech Introduce First-of-Its-Kind Tactical SATCOM Modem

L3Harris Technologies and Comtech Telecommunications Corp. have collaborated to introduce the next evolution in resilient multi-orbit capability for today's...

31/03/2026

Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts

Rebel Sport leads ad investment as brands compete for a large, active and qualit...

31/03/2026

Spectrum TV App to Launch on Amazon Fire TV Devices

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

CueScript to Showcase Innovations at NAB that Add Mobilit...

CueScript, a leading international developer of professional teleprompting solutions, is enhancing its platform with three innovations that elevate flexibility,...

31/03/2026

GALSNGEAR Returns to the 2026 NAB Show with Expanded Meet...

#GALSNGEAR will host a series of meetups, panel discussions, and networking events during the 2026 NAB Show, taking place April 18 22 in Las Vegas. The organi...

31/03/2026

Imagine Introduces AI Assisted Scheduling at 2026 NAB Sho...

At the 2026 NAB Show (April 19-22, Las Vegas Convention Center, Booth #N1328), Imagine Communications is introducing AI assisted scheduling capabilities within ...

31/03/2026

PSSI boosts live sports flexibility and security with the...

High-density upgrade for mobile fleet and PSSI International Teleport gives PSSI more flexibility for premium live event coverage PSSI and Appear today announc...

31/03/2026

Solid State Logic Enhances Virtualized System T Platform to Deliver Scalable Cloud and On-Prem Production for NAB 2026

Solid State Logic Enhances Virtualized System T Platform to Deliver Scalable Clo...

31/03/2026

OWC to Showcase Storage, Workflow Acceleration, and Reliability Solutions for Creatives and Post-Production Professionals at NAB 2026

OWC to Showcase Storage, Workflow Acceleration, and Reliability Solutions for Cr...

31/03/2026

PSSI Taps Appear X for Live Coverage of FIFA World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

OpenDrives Shows Off Sports Expertise in Sports Business...

OpenDrives, a leader in software-defined video and rich media storage management solutions, will demonstrate several new innovations at the 2026 NAB Show in Apr...

31/03/2026

SDVI to Showcase Platform Enhancements New Technology Int...

At the 2026 NAB Show, SDVI will demonstrate how its Rally media supply chain management platform continues to give media operations teams the tools they need to...

31/03/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Ser...

Boland Communications today announced that at the 2026 NAB Show, it will introduce its new QD4K315HDR10, a 31.5-inch QD-OLED monitor delivering exceptional colo...

31/03/2026

NUGEN Audio CEO Dr Paul Tapper to Lead Presentation About...

Dr. Paul Tapper, CEO of NUGEN Audio, will lead an essential industry discussion at the 2026 NAB Show, examining whether dialog intelligibility is poised to beco...

31/03/2026

BCNEXXT at NAB 2026 - Turning Industry Pressure into Oppo...

BCNEXXT will use NAB 2026 to focus on how broadcasters can turn today's operational and market pressures into opportunity. Meeting with customers in the IAB...

31/03/2026

Mediagenix Showcases Semantic Intelligence Powered Title...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its latest innovations at th...

31/03/2026

DHD Introduces AI-Based Audio Noise Reduction to XD3 IP C...

DHD announces that AI-based audio noise reduction is now available as a powerful new option for its XD3 IP Core. Developed in cooperation with ai-coustics, audi...

31/03/2026

PTZOptics to showcase intelligent video and camera contro...

PTZOptics will showcase its vision for intelligent video and advanced camera automation at NAB Show 2026 (#N1902). Through immersive demonstrations and technolo...

31/03/2026

Experience Commerce Wins Social Media Mandate for ICONIQA...

Experience Commerce, a leading full-service digital marketing agency and part of the Cheil SWA Group, has secured the social media mandate for ICONIQA Hotels & ...

31/03/2026

Fabric to Showcase Cloud-Native Origin Platform and Next-...

Fabric, the entertainment industry's leader in data and operations solutions, will showcase a major expansion of its media technology platform at NAB 2026, ...

31/03/2026

Boland Communications Introduces New QD-OLED Series Monitors

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

Carr Warns NFL Over Streaming Rights, Consumer Costs

Share Copy link Facebook X Linkedin Bluesky Email...