
Back to All News
Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video
Play Video
Entertainment
18 April 2024
GlobalUnited States
Link copied to clipboard
One Potato Productions and Boardwalk Pictures to Produce With Director Greg Whiteley, Team Behind Cheer and Last Chance U
Download Images HERE
Netflix today announced its latest series, AMERICA'S SWEETHEARTS: Dallas Cowboys Cheerleaders, which will premiere this summer.
Logline: This series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish - kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series will give viewers unfiltered access into this iconic team and franchise. Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms - revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it's a dream to make the team - but that's only just the beginning.
Production Company: One Potato Productions and Boardwalk Pictures in association with Campfire Studios
Format: 7 x 45 minute episodes
Executive Producers: Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; Ross M. Dinerstein and Rebecca Evans of Campfire Studios
Director: Greg Whiteley
The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by-especially when dealing with a brand as large as the Dallas Cowboys, said Greg Whiteley, director and executive producer. To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.
We're thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode and Netflix's global stage is the perfect platform to showcase it, said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President. We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want. It's also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being often imitated, but never equaled'.
About Netflix
Netflix is one of the worlds leading entertainment services with over 260 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Dallas Cowboys
The Dallas Cowboys Cheerleaders, also known as America's Sweethearts, have been often imitated throughout sports, but never equaled in terms of beauty, style, athleticism, and worldwide popularity since their inception in 1961. As pioneers of their own powerful and dynamic style of dance in their iconic blue and white star-spangled uniform, they've become an iconic symbol in America and a global brand, as evidenced by inclusion in the Smithsonians National Museum of American History. The team has also been featured in two made-for-television movies and has a widespread presence in branded merchandise including a collector's edition Barbie, posters, and calendars.
The Dallas Cowboys Cheerleaders perform for more than 90,000 fans at all Cowboys home games in AT&T Stadium. They also perform around the world on USO Tours for American military personnel and their families, having now completed 85 tours spanning 44 years. They've received the USO's Spirit of Hope Award, the Veterans of Foreign Wars Hall of Fame Award, and The American Legion's Distinguished Service Medal. The team also makes countless community service appearances in support of worthy causes extending their impact well beyond entertainment.
About One Potato Productions
One Potato Productions is a film production company helmed by award-winning director Greg Whiteley and producing partner Adam Leibowitz. They have created some of the most beloved and critically acclaimed non-scripted programming of the last ten years, including Wrestlers, Cheer, Last Chance U, Mitt, Most Likely to Succeed, Resolved and New York Doll. The company has expanded since 1907 from its initial roots in Cassia County, Idaho as a cherished family-owned and operated agricultural enterprise by Greg's great grandfather, Joseph Earl Whiteley.
About Boardwalk Pictures
Boardwalk Pictures is an award-winning production company that creates non-fiction, character-driven entertainment for audiences across the globe. As producers of some of today's most recognizable television shows and feature films, Boardwalk Pictures continues to push the boundaries of unscripted entertainment. Their recent credits include Welcome to Wrexham, Pepsi, Where's My Jet?, Encounters and Chef's Table in addition to Last Chance U and Cheer.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
25/11/2025
Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
25/11/2025
Black Forest Labs - the frontier AI research lab developing visual generative AI models - today released the FLUX.2 family of state-of-the-art image generation ...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
24/11/2025
ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...
24/11/2025
Back to All News
Chaos and Connection: Meet the Unfiltered Cast of Reality Dati...