ITV launches Little Changes Big Impact' ad campaign to mark COP26 and encourage climate action
ITV marks COP26 this year and reiterates its commitment to taking climate action with a new behaviour changing campaign, Little Changes Big Impact.
Produced by ITV Creative, the light-hearted ads encourage viewers to make little sustainable changes in their day to day lives, which, when made together, can add up to a big impact on the planet.
In the worlds of two of our biggest and best loved shows, The Masked Singer and Love Island, the campaign surprises viewers with a humorous sustainable swap reveal, highlighting how small changes can do more for the planet than you might expect.
Calling viewers to do their bit in reducing carbon emissions, Little Changes Big Impact, which launched last night out of Coronation Street, invites viewers to find out more about ITV's Net Zero strategy and to learn more about the simple swaps they can take to lessen their environmental impact at https://www.itv.com/climateaction/. The website contains low effort but high impact tips on reducing your impact on the environment and points audiences to WWF's carbon calculator tool.
The campaign is just one part of ITV's Climate Action Week, launching on 1st November. The channel will see a climate action focus across editorial, marketing and commercial throughout the week, inspiring everyone to take action.
Editorial during Climate Action Week will see a wide range of programming taking on green themes, from topical new commissions to coverage in ITV's live daytime shows, news, current affairs and even quizzes. Beyond its packed editorial schedule and Climate Action focused behaviour change marketing campaign, ITV will further its environmental goals through commercial partnerships under ITV's sustainable partnership brand, ITV Home Planet, including with eBay, who are the official sponsor of Climate Action Week, as well as new bespoke Home Planet campaigns from Polestar and Severn Trent Water.
ITV has a rigorous internal plan to, as a business, make significant progress on climate action. ITV has science-based targets to ensure the business meets its goal of net zero carbon emissions by 2030. These include a commitment by 2030 to reduce Scope 1 and 2 emissions by 46.2% and Scope 3 by 28%, setting a target to be zero waste by 2030, aiming for a 100% sustainable supply chain, and 100% of staff being trained in Climate Action. In addition ITV requires all its produced and commissioned productions to be certified by albert - BAFTA's environmental organisation focused on reducing the waste and carbon footprint of the TV and film production industry. ITV also helped create the DIMPACT measurement system to quantify and help reduce the impact of digital content distribution.
ITV's 2020 campaign, The Shows We Never Want to Make, encouraged 1.3 million people to consider their carbon footprint.
Tony Pipes, Executive Creative Director of ITV Creative said:
Everyone wants to do their bit in trying to help the planet, but it can be overwhelming and guilt inducing. With these ads we hope to engage viewers shoulder to shoulder with a light hearted tone and our recognisable content as an easy springboard to doing simple things that can make a big change
Susie Braun, Director of Social Purpose, ITV said:
These playful ads show that talking about sustainable behaviour doesn't have to be dry or worthy - and that making a change to help the planet can be something small. If we all do it, it will have a big impact. We hope these ads, alongside the huge range of ITV's Climate Action Week editorial content, will help ITV play our part in making a difference as the world comes together for COP26.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
A fresh look at how the Irish helped shape the foundations of the United States
...
25/06/2026
Six free workshops across two days
Global music education platform Music Production for Women (MPW), have just announced a brand new and highly anticipated ...
25/06/2026
Popular pedalboard PSU gets an upgrade
The DC7 v2 is a new and improved version of the renowned effects pedal PSU from CIOKS, and is said to be the thinnest...
25/06/2026
Optimised for lush, enveloping sounds
Described as an instantly rewarding reverb , the latest addition to Arturia's range of creative effects plug-ins ...
25/06/2026
27 June 2026, Westminster University Harrow Campus
GearExpo UK is now upon us, with just two days to go until 150 of the worlds top pro-audio brands and ind...
25/06/2026
alt= data-nectar-img-srcset=https://www.antonbauer.com/wp-content/uploads/2026/0...
25/06/2026
Thursday 25 June 2026
Read all about it! The Paper will return for a second sea...
25/06/2026
Thursday 25 June 2026
How to watch the 2026/27 EFL season on Sky Sports
Which EFL matches are Sky Sports showing on the 2026/27 opening weekend?
Sky Sports w...
25/06/2026
Launching today (Thursday 25 June), new RT podcast Ramble with Joe McGucken is a series of curiosity-driven conversations where actor, writer and comedian Joe ...
24/06/2026
Plus: VoiceAssist Basic now available to UA LUNA users
NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...
24/06/2026
New heavy-duty mic stand joins range
The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...
24/06/2026
Latest major plug-in update goes live
Waves have just announced that the latest major update for their hugely popular plug-in range is now officially availa...
24/06/2026
When assessing cellular coverage, many people look at the signal bars displayed on a smartphone, router or modem. More bars are often assumed to mean better per...
ITV launches Little Changes Big Impact' ad campaign to mark COP26 and encourage climate action
