ITV launches Little Changes Big Impact' ad campaign to mark COP26 and encourage climate action
ITV marks COP26 this year and reiterates its commitment to taking climate action with a new behaviour changing campaign, Little Changes Big Impact.
Produced by ITV Creative, the light-hearted ads encourage viewers to make little sustainable changes in their day to day lives, which, when made together, can add up to a big impact on the planet.
In the worlds of two of our biggest and best loved shows, The Masked Singer and Love Island, the campaign surprises viewers with a humorous sustainable swap reveal, highlighting how small changes can do more for the planet than you might expect.
Calling viewers to do their bit in reducing carbon emissions, Little Changes Big Impact, which launched last night out of Coronation Street, invites viewers to find out more about ITV's Net Zero strategy and to learn more about the simple swaps they can take to lessen their environmental impact at https://www.itv.com/climateaction/. The website contains low effort but high impact tips on reducing your impact on the environment and points audiences to WWF's carbon calculator tool.
The campaign is just one part of ITV's Climate Action Week, launching on 1st November. The channel will see a climate action focus across editorial, marketing and commercial throughout the week, inspiring everyone to take action.
Editorial during Climate Action Week will see a wide range of programming taking on green themes, from topical new commissions to coverage in ITV's live daytime shows, news, current affairs and even quizzes. Beyond its packed editorial schedule and Climate Action focused behaviour change marketing campaign, ITV will further its environmental goals through commercial partnerships under ITV's sustainable partnership brand, ITV Home Planet, including with eBay, who are the official sponsor of Climate Action Week, as well as new bespoke Home Planet campaigns from Polestar and Severn Trent Water.
ITV has a rigorous internal plan to, as a business, make significant progress on climate action. ITV has science-based targets to ensure the business meets its goal of net zero carbon emissions by 2030. These include a commitment by 2030 to reduce Scope 1 and 2 emissions by 46.2% and Scope 3 by 28%, setting a target to be zero waste by 2030, aiming for a 100% sustainable supply chain, and 100% of staff being trained in Climate Action. In addition ITV requires all its produced and commissioned productions to be certified by albert - BAFTA's environmental organisation focused on reducing the waste and carbon footprint of the TV and film production industry. ITV also helped create the DIMPACT measurement system to quantify and help reduce the impact of digital content distribution.
ITV's 2020 campaign, The Shows We Never Want to Make, encouraged 1.3 million people to consider their carbon footprint.
Tony Pipes, Executive Creative Director of ITV Creative said:
Everyone wants to do their bit in trying to help the planet, but it can be overwhelming and guilt inducing. With these ads we hope to engage viewers shoulder to shoulder with a light hearted tone and our recognisable content as an easy springboard to doing simple things that can make a big change
Susie Braun, Director of Social Purpose, ITV said:
These playful ads show that talking about sustainable behaviour doesn't have to be dry or worthy - and that making a change to help the planet can be something small. If we all do it, it will have a big impact. We hope these ads, alongside the huge range of ITV's Climate Action Week editorial content, will help ITV play our part in making a difference as the world comes together for COP26.
Europe Stories
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Wuppertal December 17, 2025
Riedel Builds Global Communication and Commentary ...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
ITV launches Little Changes Big Impact' ad campaign to mark COP26 and encourage climate action
